内容文稿教程landlord multi store opening plan loox

PREVENTPreparedby:LOOXVersionProject Target n n CustomerTimeTeamOpenEventDate:September Format:StoreOpening(MediaEvent)Store欣都龙 面积CacheCache首次进驻云南省~！B1starbucks1PrimaryTargetAudience(Businessto20-3050-100VIPSecondaryTargetAudience(BusinesstoPrincipal/Brandingmanagement/Celebrities/LandlordsforTheStoreOpening/FashionShowBrandHighlightTheKeyMessageOfCache-CacheandBonoboFurther inAndEducateTheBrandLifestyle&DNAToLocalIncreaseStoreTrafficAndSalesThroughTheFashionDriveOnMediaAndAudienceAttentionToThisStoreOpening/Fashion14:00-14:30-14:45-15:00-15:15-15:15-

MediaandGuestssign-in& lyattheMCkickoff,espeechAndintroducingKey ManagementgetsonthestagetogiveespeechLandlordgivesspeechMCinviteallmanagementandcelebritygototheopeningceremonyareaCutting(orLighting)ceremonyfornewstoreopening,toastfornewstoreopeningFashionShow/EndingposingMediainterview(MediaMovetointerviewarea)MediagroupInterviewMediaoneononeinterviewVIPGuests lyatthestore/ModelPosingCache-Cache&Bonobo2014AWFashionShow/After19:30-20:00-20:20-20:30-20:50-21:20-21:40-

MediaandGuestssign-in2014AWFashionShowMCintroducesVIP(brandingmanagementandlandlord)MCannouncesentertainmentPerformance&CustomerGame-CrazyClock:Fashion100’’Party(DJ&Dancer)Performance&CustomerGame-CrazyClock:Fashion100’’Party(DJ&Dancer)Ending&MCclosing LocalTitle:云南MainstreamTitle：新浪、腾讯、网易、凤凰 Newspaper：精品消费报/春城晚报/都 /云南信息FM91.8交FM95.4汽云 ，云南日报，云南广播，云南微生活，每 街拍ProposedProposedMedia:+60Project Target Event CustomerTimeTeamOpenProject Target Event CustomerTimeTeamOpen NewStoreOpening NewStoreOpeningDay- NewStoreOpening NewStoreOpeningDayStoreArea NewStoreOpeningDayShowArea NewStoreOpeningDayStageareaVenue nStorearea－Opening

Storearea－Opening

StageAreaReference Reference NewStoreOpeningDay－Event升空大型：1 NewStoreOpeningDay－Event升空发光型：3-5个;不空发光型：4-6 NewStoreOpeningDay－EventOutdoor/Indoorevents:室内室外活§Ongroundonstand5metershigh/hooked面上/支架升起高达5§Lighting/Decoration/Branding/照明/装饰/品牌宣Outdoor/Indoor§Flying:Heliuminflated升空:氦§Suspended:byair悬浮:空§ icperformance独特的艺术表§Lighting/Decoration/Branding灯光/装饰/品牌宣Indoor§Air/Heliuminflated空气/氦§Dimmablelightuntil2kw可调§Decoration/Lightingpromotion/Branding装饰/灯光/推广/品牌宣Project Target CustomerTimeTeamOpen WarmWe-chatwarmup&BrandingProduct Warm 潮人召集令联合 当地的 、消费者时尚 KOL“ 拍 ， “”@当得 NewStoreOpening

Photo We-chatPrintfor 3DPrint:Iphone NewStoreOpeningWe-chatPrintfor拍发 打持续关获得信息及折 NewStoreOpening用小细节为当地带来一场时尚旋风 NewStoreOpening

CC NewStoreOpening

BB NewStoreOpeningDay－Event玩转潮流 NewStoreOpeningDayOpeningCeremony NewStoreOpeningDay-Opening NewStoreOpeningDayFashionShow NewStoreOpeningDayAfterParty NewStoreOpening

需要和 沟通细节如下 有开场秀，表afterparty开始后每半小时1 ＋1场消费者关于开场秀：3分钟＋15-20分钟走舞团在A点快闪开场，舞群在A点上舞台，在舞台上表演，特儿开始走秀。全程D打碟，背景音乐是说唱表演一直在动到时，C点模特儿开始走秀的时候，说唱及舞团可以演秀：3-5分钟＋15分钟（100秒速配 在开场秀结束后，会有一个100秒速配活动 个表演秀，建议是：鸡尾酒表演或者唱歌（ DJ打碟：30分 全场high，舞团在人群中带着大家high，C点舞团进行第二场表演，和DJ互动：5分B和控 DJ打碟，全场high到结和 NewStoreOpeningDay－After表演形式参TeamMengMengManagingDirectorProjectLynnLynnDirectorofBusiness Servicing:PR,Event,DesignandDorisDorisAccount

DesignLuisLiu,