毕马威：2023年消费者报告 Consumer pulse Winter 2023 report

Consumerpulse

Winter2023report

Consumer&Retail

—

March2023

Executivesummary(1of5)

Householdeconomicsand

consumerspending

•Over40percentofconsumersreportedanaverageof16percentincreaseinhouseholdincomeand21percentreportedanaverageof31percentdecreaseinhouseholdincome.79percentofrespondentsreportedthattheirhouseholdincomeremainedthesameorincreased.

•In2023,consumersexpecttospendmoreonessentialcategoriessuchasgroceries,automotive-relatedspend,personalcareproducts,andprescriptionmedications.

‒Consumersanticipatea15percentincreaseingroceryspendandan11percentincreaseinautomotivespending.

‒Expectationsregardingspendincreasesinbothgroceryandautomotivearepredominantlydrivenbythepriceincreasesobservedbyconsumers.

•Approximately17percentdelayedpurchasingahomeand6percentofconsumersdelayedrefinancingahomeinthepast6months.

•ConsumersexpecttospendlessonlineacrossallcategoriesinWinter

2023versusWinter2022.

1

Consumerfinance

•Mostconsumersselecteddebitcard,creditcard,andcashastheirtopthreemostfrequentlyusedpaymentmethods;43percentofconsumerschosedebitcardastheirnumberonemostfrequentlyusedpaymentmethod.

•Approximately45percentofconsumersusetheirphonestomakein-personpurchasesatleastsomeofthetime.

•Almost50percentofcreditcarduserspaytheirentirecreditcardbalanceeverymonth;mostbuy-now-pay-laterusers(57percent)usethisoptionforlessthan10percentoftheirpurchases.

•Mostconsumers(79percent)keeptheirmoneyintraditionalbankaccounts;consumerscaremostabouteaseofuse/convenience,trust/security,andcashbackbenefitswhenchoosingaprovider.

•GenZsandMillennialsaremorelikelytouseonlineormobilepaymentplatformsandhigher-incomehouseholdsaremorelikelytousetraditionalbankaccounts.

2

©2023KPMGLLP,aDelawarelimitedliabilitypartnershipandamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Allrightsreserved.

2

Executivesummary(2of5)

Groceryshopping

•Onaverage,consumersclaimtospendaround$580ongrocerieseachmonth,24percentofwhichisspentonline;approximatelyoneoutofthreeconsumersexpectstospendlessonlineinJanuarytoMarch2023versusJanuarytoMarch2022.

•Consumerssaythattheygogroceryshopping,onaverage,sixtimesamonth,visittwostorespertrip,andspend$132pertrip,whichindicatesahigheraveragegroceryspendof$792permonth(versustheirmonthlyestimateof$580).

•Onaverage,householdsthatmake$200kormore,MillennialsandGenXconsumersspendmoreongroceriespertripthananyanotherdemographic.

•Approximatelyoneoutofthreeconsumersgotomultiplestorestogetthebestpriceorgotocertainstorestostockuponcertainitems;over60percentofconsumersdotheirgroceryshoppingatmassmarketretailersandsupermarkets.

•BabyBoomer+andGenXconsumersaremorelikelytogotomultiplestorestogetthebestpricescomparedtoGenZandMillennialconsumers(41percentand38percentversus25percentand32percent,respectively).

3

shopping

•Consumersplantoshopatthemalllessthiswinterversuslastwinter,causingaveragetripstothemalltodecrease;consumerswhodoplantogotothemallplantovisitthesamenumberofstoresandspendthesameamountpertrip.

•GenZsaremorelikelytogotothemallatleastoncethisWinter2023comparedtootheragesegments.

•AdultGenZsplantogotothemalllessoftenthanlastyear;however,underageGenZsplantogotomorestoresthanadultGenZsoncetheyareatthemall.

•UnderageGenZsexpecttospendmoreWinter2023($209pertrip)thanWinter2022($196).

•GenZsprefertogotothemallformorereasonsthantheothergenerations;theirtopthreemotivatorsaretrying/seeingproductsinpersonbeforebuying,hangingout,andgoingtorestaurantorthemallfoodcourt.

Mall

4

©2023KPMGLLP,aDelawarelimitedliabilitypartnershipandamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Allrightsreserved.

3

Executivesummary(3of5)

Consumerenvironmental

sustainabilityefforts

•Over50percentofconsumersreportthattheytrytoreducewaterorenergyusage,reusesingle-useplasticbags,orrecycleplastichouseholditemsathome.

•Approximately15percentofconsumersplantostartrefusingsingle-useplasticitemsandnearly15percentplantotakeactiononpackagingbyrefusingunnecessaryproductpackagingorpurchasingalternativelypackageditems.

•Mostconsumerswhoalreadytakeenvironmentallysustainableactionsplantocontinuetheseactionsin2023.

•Consumersaremostoftenmotivatedtobeenvironmentallysustainablebytheirsocialcommunities(30percent),schools(29percent),andresidentialcommunities(29percent).

•Only8percentofconsumersreportthattheyhavenottakenanyenvironmentallysustainableactionsanddonotplantoin2023.

5

Environmentalsustainabilityandconsumerpurchasingbehaviors

•Nearly40%ofconsumerssayenvironmentalsustainabilityisimportanttopurchasedecisions;over75percentoftheseconsumersarelookingforenvironmentallyfriendlyproductsand/orpackaging.

•50%ofunderage(13-17)GenZconsumersaremostlikelytosaythatenvironmentalsustainabilityisimportanttopurchasedecisions.

•Approximately50percentofconsumerswhosayenvironmentalsustainabilityisimportanttotheirpurchasedecisionsdetermineaproduct’senvironmentalsustainabilitybasedonproductlabels,descriptions,images,ormarketing.

•Consumersaremostlikelytochooseaproduct/servicebasedonenvironmentalsustainabilityfeaturesinthepersonalcareproducts(48percent),groceries(44percent),restaurants(42percent),andapparel(42percent)categories.

•Approximately40percentofconsumerswhosayenvironmentalsustainabilityisimportanttopurchasedecisions(andapproximately20percentoverall)claimthattheywouldboycottacompanyfornotbeingenvironmentallysustainable.

6

©2023KPMGLLP,aDelawarelimitedliabilitypartnershipandamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Allrightsreserved.

4

Executivesummary(4of5)

Socialresponsibilityand

consumerpurchasingbehaviors

•Approximately33percentofconsumerssayacompany’ssocialresponsibilityisimportanttotheirpurchasedecisions.

•UnderageGenZconsumersaremorelikelytosaythatsocialresponsibilityisimportanttotheirpurchasedecisions(41percentversus

33percentforoverallconsumers).

•Over75percentofconsumersareatleastsomewhatfamiliarsocialresponsibility;over50percentofthemassociatesocialresponsibilitywithdiversity,equity,andinclusion(DEI);employeehumanrights;healthandsafety;andfairwages.

•Ofconsumerswhosayacompany’ssocialresponsibilityisimportanttotheirpurchasedecisions,overhalf(51percent)determineaproduct’ssocialresponsibilitybasedonproductlabels.

•Thecategoriesforwhichconsumersaremostlikelytochooseaproductorservicebasedonsocialresponsibilityfeaturesarerestaurants,apparel,andpersonalcareproducts.

•Nearly50percentofconsumerswhosaysocialsustainabilityisimportanttopurchasedecisions(and31percentoverall)claimthattheywouldbelikelytoboycottacompanyfornotbeingsociallyresponsible.

7

Returntooffice

•Almosthalf(46percent)ofemployedadultsareabletoworkfromhome;

50percentoftheseemployeesfollowahybridschedule,27percentworkin-officefivedaysaweek,and23percentworkfromhomeallthetime.

‒Most(74percent)donotplanonchangetheirin-office/onsiteschedulein2023.

‒Overhalf(52percent)considerfullyremotetobetheidealworkplacescenario.

•Themostcommonreasonsemployeesworkfromhomearebetterwork-lifebalance(43percent),increasedproductivity(35percent),anddecreasedstress(32percent).

•Employeesthatworkin-officefullorpart-timearemostlikelytodosoforsocialinteraction(46percent)andface-to-facecolleaguecollaboration(37percent).

•Nearly40percentofemployeeswhoarerequiredtobein-officeplantoseekajobwithmoreflexibleworkingarrangements.

•Workersareinterestedingeographicflexibility;31percentofemployeeswouldn’tliveintheircurrentcityiftheycouldworkfromhome.

8

©2023KPMGLLP,aDelawarelimitedliabilitypartnershipandamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Allrightsreserved.

5

Executivesummary(5of5)

Metaverse

•45percentofconsumersarefamiliarwiththemetaverse,lessthan40percentofthem(or18percentoverall)haveaccesseditinthelastyear.

•Maleandyoungerconsumersegmentsaremorelikelytobefamiliarwiththemetaversethanfemaleandolderconsumersegments.

•Male,underageGenZ,Millennials,andconsumerswithhouseholdincomeof$100kto$199karemorelikelytohaveaccessedthemetaverseinthelastyearversusotherconsumersegments.

•Consumersentimentregardingthemetaverseisconflicted;

19percentofconsumersagreethatthemetaversecouldbeasmeaningfulasinpersonandanauthenticwayofinteracting,butnotthesameasinperson.

•Over40percentofconsumerswhoarefamiliarwiththemetaverseagreewiththestatement:“Ibelievethemetaverseisthefutureoftechnology.”MenandMillennialsaremorelikelytoagreethanotherdemographicsegments.

9

©2023KPMGLLP,aDelawarelimitedliabilitypartnershipandamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Allrightsreserved.

6

CONSUMERPULSEWINTER2023REPORT

55-64

45-54

35-44

25-34

18-24

13-17

9%

25%

30%

12%

24%

28%

36%

36%

Qualified

respondents(n=991)(a)

U.S.Census

16%

15%

17%

17%

16%

16%

17%

15%

11%

9%

11%

8%

Surveysampleiswithinmorethan/lessthan3percentvariancecomparedto2020U.S.Census

demographics.(1of2)

Genderidentification

1%

Preferto

self-describe

51%

52%

Female

49%

47%

Male

Qualified

respondents(n=1,091)

U.S.Census

100%

profile

Respondentdemographic

Agebracket

`

65+

16%

16%

100%

U.S.Census

Qualified

respondents

(n=1,091)

Householdincome

100%

$200k

ormore

$100kto

$199k

$50kto

$99k

Less

than

$50k

Note(s):KPMGconductedsurveysofarepresentativesampleof1,091consumersacrosstheUnitedStatesand,inallinstances,asked,“Pleaseselectyourgender.”;“Pleaseenteryourbirthday.”;“Pleaseselecttheannualincomerangethatbestdescribesyourtotalhousehold

incomein2022.”;(a)Underagerespondentswereexcludedfromquestionspertainingtohouseholdincome.

Source(s):KPMGConsumerPulseSurvey,fieldedJanuary31,2023–February10,2023

©2023KPMGLLP,aDelawarelimitedliabilitypartnershipandamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Allrightsreserved.

7

16%

16%

8%

13%

20%

26%

17%

8%

12%

21%

25%

18%

Qualified

respondents(n=1,091)

U.S.Census

Surveysampleiswithinmorethan/lessthan3percentvariancecomparedto2020U.S.Census

demographics.(2of2)

Respondentdemographicprofile

OtherAsianBlack

Hispanic

19%

5%

12%

Race

1%

18%

4%6%

12%

100%

63%

60%

White

Qualified

respondents(n=1,091)

U.S.Census

`

Region

100%

Pacific

Mountain

SouthCentral

Midwest

Southeast

Northeast

Note(s):KPMGconductedsurveysofarepresentativesampleof1,091consumersacrosstheUnitedStatesand,inallinstances,asked,“AreyouHispanic,Latino/a/x,orofSpanishorigin?”;“Pleaseselecttheoptionwhichbestdescribesyourrace.”;and“Pleaseenteryourzip

code.”

Source(s):KPMGConsumerPulseSurvey,fieldedJanuary31,2023–February10,2023

©2023KPMGLLP,aDelawarelimitedliabilitypartnershipandamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Allrightsreserved.

8

1

Householdeconomics

andconsumer

spending

CONSUMERPULSEWINTER2023REPORT

Averagereporteddecreasewas31%

Decreased

15%

11%

6%

5%

4%

Lostjob

ShifttoRetirementVoluntaryDemotionDecreasein

part-timeresignationhouseholdsize

Reasonsforincreaseinincome

(Respondentsmayselectmultipleresponses)

Remained

thesame

47%

38%

Average

reported

increaseof

16%

Increased

17%

17%

12%

12%

4%

Promotion

Increasein

salary/

Costoflivingadjustment

Newjob

(n=991)(a)

Note(s):KPMGconductedsurveysofarepresentativesampleof1,091consumersacrosstheUnitedStatesand,inallinstances,asked,“Comparedto2021,didyourhouseholdincomeincrease,decrease,orremainthesamein2022?”;"Pleaseestimatethepercentagedecrease

toyourhouseholdincomebetween2021and2022.“;"Pleaseestimatethepercentageincreasetoyourhouseholdincomebetween2021and2022.”;"Whatcausedtherecentdecreaseinyourhouseholdincome?Didyouorsomeoneinyourhouseholdexperienceanyofthefollowing?“;"Whatcausedtherecentincreaseinyourhouseholdincome?Didyouorsomeoneinyourhouseholdexperienceanyofthefollowing?”;(a)Underagerespondentswereexcludedfromquestionspertainingtohouseholdincome.

Source(s):KPMGConsumerPulseSurvey,fieldedJanuary31,2023–February10,2023

35%

44%

Over40percentofconsumersreportedanaverageof16percentincreaseinhousehold

incomeand21percentreportedanaverageof31percentdecreaseinhouseholdincome,makingincomerelativelyflatfrom2021to2022.

Householdincomechange,2021versus2022

Reasonsfordecreaseinincome

`

35%(Respondentsmayselectmultipleresponses)

100%

21%

Newsource

Qualified

ofincome

Increaseinhousehold

Increaseinvariable

wages

respondents

compensationsize

©2023KPMGLLP,aDelawarelimitedliabilitypartnershipandamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Allrightsreserved.

10

CONSUMERPULSEWINTER2023REPORT

34%

36%

46%

41%

25%

28%

27%36%

43%

52%

48%

44%

37%

22%

28%

40%

40%

62%

38%

32%

58%

25%

28%

Totalsample(a)

21%

35%

44%

Decreased

Remained

thesame

Increased

Qualified

respondents

(n=991)

Increaseinhouseholdincomewasdrivenbyyoungergenerations(GenZandMillennials)and

higher-incomehouseholds($100K+).

Householdincomechangesbydemographicsegment

Gender(b)

20%

23%

Female(n=514)

Male

(n=471)

`

Generation

20%20%20%

GenZ

(n=122)

Millennials(n=265)

GenX

(n=285)

Baby

Boomer+

(n=319)

Income

13%

14%

Lessthan$50kto$100kto$200k

$50k(n=357)

$99k(n=298)

$199k(n=251)

ormore(n=85)

100%

Note(s):KPMGconductedsurveysofarepresentativesampleof1,091consumersacrosstheUnitedStatesand,inallinstances,asked,“Comparedto2021,didyourhouseholdincomeincrease,decrease,orremainthesamein2022?”;(a)Underagerespondentswereexcluded

fromquestionspertainingtohouseholdincome.(b)Respondentswhoselected“Prefertoselfdescribe”havebeenexcludedduetolowsamplesize.

Source(s):KPMGConsumerPulseSurvey,fieldedJanuary31,2023–February10,2023

©2023KPMGLLP,aDelawarelimitedliabilitypartnershipandamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Allrightsreserved.

11

`

Discretionarycategories

n=991qualifiedrespondents(a)Expecttospendlessin2023Expecttospendmorein2023

58%

54%

42%

41%

36%36%

34%32%32%

27%

25%

23%

21%

17%

15%

9%

29%

26%26%

24%

32%29%

38%36%

28%

21%

35%

30%

31%

38%

38%

15%

18%

16%

Groceries

Toys

Furniture(c)

RestaurantsPetsupplies,Personal

accessories,careservicesandtoys

Personal

careproducts

Automotive

Prescriptionmedications

Apparel

HomeEntertainment/

improvementmedia

products/

supplies

Travel/

vacations

Electronics

andappliances

Office/

schoolsupplies

Home

improvementservices

Hobbysupplies

(b)

In2023,consumersexpecttospendmoreonessentialcategoriessuchasgroceries,

automotive-relatedspend,personalcareproducts,andprescriptionmedications.

Consumerexpectationsonspendpercategory,Winter2022versusWinter2023

Essentialcategories

Note(s):KPMGconductedsurveysofarepresentativesampleof1,091consumersacrosstheUnitedStatesand,inallinstances,asked,“Doyouexpecttospendmore,less,orthesameamountofmoneyoneachofthefollowingproducts/servicesthiswinter(Januarythrough

March2023)comparedtolastwinter(JanuarythroughMarch2022)?”;(a)Underagerespondentswereexcludedfromquestionspertainingtohouseholdspending;(b)Automotiveincludesgas,tolls,autoinsurance,andautomaintenance;(c)Hobbysuppliesincludesportinggoods,musicalinstruments,andbooks.

Source(s):KPMGConsumerPulseSurvey,fieldedJanuary31,2023–February10,2023

©2023KPMGLLP,aDelawarelimitedliabilitypartnershipandamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Allrightsreserved.

12

CONSUMERPULSEWINTER2023REPORT

`

n=991qualifiedrespondents(a)

Discretionarycategories

15.0%

11.0%

2.7%2.7%

0.7%

-0.2%

-0.4%

-0.8%

-1.3%

-3.4%

-3.6%

-5.2%

-5.5%

-5.6%

-6.7%

-8.8%

Furniture(n=209)

-9.6%Toys(n=154)

Restaurants(n=380)

Entertainment/

media

(n=241)

Apparel(n=319)

Prescription

medications

(n=225)

Petsupplies,

accessories,

andtoys

(n=294)

Personal

careservices

(n=271)

Electronics

and

appliances

(n=257)

Personal

careproducts(n=312)

Travel/

vacations(n=378)

Home

improvement

products/

supplies

(n=283)

Office/

schoolsupplies(n=176)

Groceries(n=571)

Automotive

(n=531)(b)

Home

improvement

services

(n=261)

Hobby

supplies

(n=208)(c)

Consumersanticipatea15percentincreaseingroceryspendandan11percentincreasein

automotivespend.

Consumerexpectationsonspendpercategory,Winter2022versusWinter2023

Essentialcategories

Note(s):KPMGconductedsurveysofarepresentativesampleof1,091consumersacrosstheUnitedStatesand,inallinstances,asked,“Howmuchdoyouthinkyourmonthlyhouseholdspendoneachofthefollowingproducts/serviceswillincreasethiswinter(Januarythrough

March2023)comparedtowinter(JanuarythroughMarch2022)?”and““Howmuchdoyouthinkyourmonthlyhouseholdspendoneachofthefollowingproducts/serviceswilldecreasethiswinter(JanuarythroughMarch2023)comparedtowinter(JanuarythroughMarch2022)?”;(a)Underagerespondentswereexcludedfromquestionspertainingtohouseholdspending;(b)Automotiveincludesgas,tolls,autoinsurance,andautomaintenance;(c)Hobbysuppliesincludessportinggoods,musicalinstruments,andbooks.

Source(s):KPMGConsumerPulseSurvey,fieldedJanuary31,2023–February7,2023

©2023KPMGLLP,aDelawarelimitedliabilitypartnershipandamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Allrightsreserved.

13

Priceincreases

91%

Eatingmoremealsathome27%

Morepeopleinmyhousehold13%

Changeindiet

Increaseingrocerybudget

I’mspendingmoreongasduetopriceincreases

79%

I’mdrivingmoreduetopersonalcircumstances

I’mspendingmoreontollsduetopriceincreases

I’mdrivingmoreforleisureorvacationtravelpurposes

Expectationsregardingspendincreasesinbothgroceryandautomotivearepredominantly

drivenbythepriceincreasesobservedbyconsumers.

Consumerexpectationsongroceryandautomotivespendingincreases

Consumerexpectationsongroceryspendingincreases

(Respondentsmayselectmultipleresponses)

n=411qualifiedrespondentswhobelievethattheirgroceryspendisgoingtoincrease

10%

7%

`

Consumerexpectationsonautomotivespendingincreases

(Respondentsmayselectmultipleresponses)

n=531qualifiedrespondentswhobelievethattheirautomotivespendisgoingtoincrease

28%

19%

13%

Note(s):KPMGconductedsurveysofarepresentativesampleof1,091consumersacrosstheUnitedStatesand,inallinstances,asked,“Whydoyoubelievethatyourgroceryspendisgoingtogoupthiswinter(JanuarythroughMarch2023)comparedtolastwinter(January

throughMarch2022)?”and“Whydoyoubelievethatyourgas,tolls,autoinsurance,andautomaintenancespendisgoingtoincreasethiswinter(JanuarythroughMarch2023)comparedtolastwinter(JanuarythroughMarch2022)?”Source(s):KPMGConsumerPulseSurvey,fieldedJanuary31,2023–February10,2023

©2023KPMGLLP,aDelawarelimitedliabilitypartnershipandamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Allrightsreserved.

14

Purchased

ahome

Didn’t

purchaseahome(b)

6%

No,Ihavenot

postponedpurchasing

orrefinancingahome

97%

94%

Approximately17percentdelayedpurchasingahomeand6percentofconsumersdelayed

refinancingahomeinthepast6months.

Homepurchasesandmortgageinpast6months

Respondentswhopurchasedahome

5%

Yes,Ipostponedpurchasingahome

No,Ihavenotpostponedpurchasingorrefinancingahome

82%

95%

18%

Qualified

Qualified

respondents

(n=946)

respondents

(n=991)(a)

17percentof

overall

consumers

`

Respondentswhorefinancedamortgage

3%

100%

Refinanced

amortgage

6%ofoverallconsumers

Yes,Ipostponed

refinancingahome

Didn’trefinance

ahome(b)

Qualified

respondents

(n=961)

Qualified

respondents

(n=991)

Note(s):KPMGconductedsurveysofarepresentativesampleof1,091consumersacrosstheUnitedStatesand,inallinstances,asked,"Whichofthefollowingactivitieshaveyoucompletedinthelast6months[purchase/refinanceahome,buyacar,changejobs,movetoanew

city,flyinternationally,etc.]?,"Haveyoupostponedpurchasingahomeorrefinancingahomeinthepast6monthsduetotherisinginterestrates?”;(a)Underagerespondentswereexcludedfromquestionspertainingtohouseholdspending.Source(s):KPMGConsumerPulseSurvey,fieldedJanuary31,2023–February10,2023

©2023KPMGLLP,aDelawarelimitedliabilitypartnershipandamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Allrightsreserved.

15

ConsumersexpecttospendlessonlineacrossallcategoriesinWinter2023versusWinter

2022.

Consumerexpectationsononlinespend,Winter2022versusWinter2023

n=991qualifiedrespondents(a)

Expecttospendlessonlinein2023Expecttospendmoreonlinein2023

`

Essentialcategories

Discretionarycategories

45%

41%

40%

40%39%

37%

40%

38%

36%

35%

35%

35%

35%

33%

31%

30%

28%

25%

22%

18%

17%

16%

17%

15%

15%

11%

12%12%13%

10%9%9%

7%

8%

Office/

schoolsupplies

ElectronicsHomeEntertainment/

andimprovementmedia

Apparel

RestaurantsPet

Travel/

vacations

Personal

careproducts

Personal

careservices

FurnitureToys

Groceries

Automotive

Prescriptionmedications

(b)

supplies,

accessories,

andtoys

(c)

services

HomeHobbyimprovementsupplies

appliancesproducts/

supplies

Note(s):KPMGconductedsurveysofarepresentativesampleof1,091consumersacrosstheUnitedStatesand,inallinstances,asked,"Doyouexpecttopurchasemore,thesame,orlessonlineforeachofthefollowingproductcategoriesthiswinter(JanuarythroughMarch2023)

comparedtothiswinter(JanuarythroughMarch2022)?”;(a)Underagerespondentswereexcludedfromquestionspertainingtohouseholdspending;(b)Automotiveincludesgas,tolls,autoinsurance,andautomaintenance;(c)Hobbysuppliesincludessportinggoods,musicalinstruments,andbooks.

Source(s):KPMGConsumerPulseSurvey,fieldedJanuary31,2023–February10,2023

©2023KPMGLLP,aDelawarelimitedliabilitypartnershipandamemberfirmoftheKPMGglobalorganizationofindependentmemberfirmsaffiliatedwithKPMGInternationalLimited,aprivateEnglishcompanylimitedbyguarantee.Allrightsreserved.

16

2

Consumerfinance

Mostconsumersselecteddebitcard,creditcard,andcashastheirtopthreemostfrequently

usedpaymentmethods;43percentofconsumerschosedebitcardastheirnumberonemostfrequentlyusedpaymentmethod.

Preferredpaymentmethods

`

n=991qualifiedrespondents(a)

Mostfrequentlyusedpaymentmethod

2ndand3rdmostfrequentlyusedpaymentmethod

100%

34%

44%

49%

70%

94%

23%

21%

36%

43%

35%

25%

15%

5%

5%1%

DebitcardCreditcardCashOnlinepaymentplatformsBuy-now-pay-later

Note(s):KPMGconductedsurveysofarepresentativesampleof1,091consumersacrosstheUnitedStatesand,toalladultrespondents,asked,“Howdoy