版权说明：本文档由用户提供并上传，收益归属内容提供方，若内容存在侵权，请进行举报或认领
文档简介
LOREALPARISChinaischanging…Chinesemenarechanging…IsChangingtheChineseMen.
LOREALPARISFor·MBODYSHOWERTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedTofightingskincancer—hasjustGivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARIS行业背景推广主题产品定位广告策划NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!男士日化用品：剃须用品剃须泡、剃须膏、剃须嗜喱、须后水、须后修护霜等头发洗护洗发水、护发素、摩丝、嗜喱水、发蜡等脸部洗护洗面奶、爽肤水、面霜、眼霜、润唇膏、面膜等身体洗护沐浴液、爽肤水、润肤霜、防汗霜、泡澡粉、摩砂膏等香水各类香水、古龙水彩妆各类彩妆用品？？？……NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!目前国内主要男士身体洗护品：曼秀雷敦乐碧止汗香体喷雾曼秀雷敦系列Adidas系列Adidas男士香体走珠碧欧泉系列碧欧泉男士腹部紧致凝胶大宝采诗高夫NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!几条结论：◎大部分传统的中国男人还没有使用身体护理品的习惯。◎目前男士身体护肤领域在中国还处于市场培育阶段。◎各种男士身体护肤品在中国市场销售量都很小。◎中国男士身体护肤市场是一个比较有潜力的市场，但有待于开发。For·M
ENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlGlamourL’OREALPARIS推广主题——我们的创意ChangeNobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·M
ENERGIZINGLIQUID
L’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!概念——ChangeChinaischanging...Chinesemenarechange...
For·MischangingtheChinesemen.NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·M
ENERGIZINGLIQUID
L’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!意象诉求
产品效果——Change
生活方式——Change
消费观念——Change
个性风格——Change
形象气质——ChangeNobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·M
ENERGIZINGLIQUID
L’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!口号（广告词）Changeissoeasy!
改变，是如此的轻松！For·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARIS产品定位NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!产品品牌选择：兰蔻赫莲娜碧欧泉薇姿理肤泉欧莱雅专业美发巴黎卡诗巴黎欧莱雅美宝莲卡尼尔小护士羽西系列产品名称：For·MNobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!产品系列品种：四个类型，每个类型含三款产品：沐浴液，爽肤水，护肤乳NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLGlamourL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLVigorL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLNobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlGlamourL’OREALPARISFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlVigorL’OREALPARISFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlEnergyL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISFor·M
ENERGIZINGLIQUID
L’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlVigorL’OREALPARISFor·M
ENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlGlamourL’OREALPARISFor·M
ENERGIZINGLIQUID
L’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlEnergyL’OREALPARIS尊贵型魅力型活力型抗倦型NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!目标人群：20－40岁男性，中高收入，消费品味高。首推地域：中国沿海较发达地区，直辖市，省会城市销售渠道：商场专柜，男士会所，名流俱乐部，高档酒店NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!定价：尊贵型148.00198.00238.00538.00魅力型148.00198.00238.00538.00活力型98.00158.00198.00398.00抗倦型98.00158.00198.00398.00NobleL’OREALPARISChangeSKINNET:34MLFMBODYTheSkinproudtobear.
NET:85mlNobleL’OREALPARISF·M
ENERGIZINGtreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISNobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARIS沐浴液爽肤水润肤乳三件组合装VigorL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlVigorL’OREALPARIS广告策划NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·M
ENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedFormenadultskin.
温馨提示
- 1. 本站所有资源如无特殊说明，都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等，如果需要附件，请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸，网页内容里面会有图纸预览，若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间，仅对用户上传内容的表现方式做保护处理，对用户上传分享的文档内容本身不做任何修改或编辑，并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容，请与我们联系，我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 炎黄职业技术学院《海洋化学》2023-2024学年第二学期期末试卷
- 天津科技大学《文化创意产品设计》2023-2024学年第一学期期末试卷
- 内蒙古呼和浩特市赛罕区市级名校2025年初三第四次调研诊断考试数学试题理试题含解析
- 吉林职业技术学院《土壤科学》2023-2024学年第一学期期末试卷
- 武汉工商学院《舞蹈与形体》2023-2024学年第二学期期末试卷
- 攀枝花学院《高速铁路概论》2023-2024学年第二学期期末试卷
- 宜春幼儿师范高等专科学校《植物保健与和谐植保》2023-2024学年第二学期期末试卷
- 二零二五版外籍工作人员聘用合同范例
- 二零二五版个人房产抵押合同书范文
- 范文房产抵押担保合同模板二零二五年
- 2022年四川省阿坝州中考数学试卷
- 【年产20万吨丙烯酸工艺设计13000字（论文）】
- 分布式光伏经济评价规范
- 轨道交通噪声与振动控制技术研究
- 乾坤未定吾皆黑马+高考冲刺百日誓师主题班会
- 安徽省合肥市2024届高三第一次教学质量检查数学试卷及答案
- 2024年四川成都地铁运营有限公司招聘笔试参考题库含答案解析
- 广东省地质灾害危险性评估实施细则(2023年修订版)
- 《非税收入征收管理》课件
- 与小三分手的协议书
- 羊水过少护理查房
评论
0/150
提交评论