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LOREALPARISChinaischanging…Chinesemenarechanging…IsChangingtheChineseMen.
LOREALPARISFor·MBODYSHOWERTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedTofightingskincancer—hasjustGivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARIS行业背景推广主题产品定位广告策划NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!男士日化用品：剃须用品剃须泡、剃须膏、剃须嗜喱、须后水、须后修护霜等头发洗护洗发水、护发素、摩丝、嗜喱水、发蜡等脸部洗护洗面奶、爽肤水、面霜、眼霜、润唇膏、面膜等身体洗护沐浴液、爽肤水、润肤霜、防汗霜、泡澡粉、摩砂膏等香水各类香水、古龙水彩妆各类彩妆用品？？？……NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!目前国内主要男士身体洗护品：曼秀雷敦乐碧止汗香体喷雾曼秀雷敦系列Adidas系列Adidas男士香体走珠碧欧泉系列碧欧泉男士腹部紧致凝胶大宝采诗高夫NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!几条结论：◎大部分传统的中国男人还没有使用身体护理品的习惯。◎目前男士身体护肤领域在中国还处于市场培育阶段。◎各种男士身体护肤品在中国市场销售量都很小。◎中国男士身体护肤市场是一个比较有潜力的市场，但有待于开发。For·M
ENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlGlamourL’OREALPARIS推广主题——我们的创意ChangeNobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·M
ENERGIZINGLIQUID
L’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!概念——ChangeChinaischanging...Chinesemenarechange...
For·MischangingtheChinesemen.NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·M
ENERGIZINGLIQUID
L’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!意象诉求
产品效果——Change
生活方式——Change
消费观念——Change
个性风格——Change
形象气质——ChangeNobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·M
ENERGIZINGLIQUID
L’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!口号（广告词）Changeissoeasy!
改变，是如此的轻松！For·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARIS产品定位NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!产品品牌选择：兰蔻赫莲娜碧欧泉薇姿理肤泉欧莱雅专业美发巴黎卡诗巴黎欧莱雅美宝莲卡尼尔小护士羽西系列产品名称：For·MNobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!产品系列品种：四个类型，每个类型含三款产品：沐浴液，爽肤水，护肤乳NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLGlamourL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLVigorL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLNobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlGlamourL’OREALPARISFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlVigorL’OREALPARISFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlEnergyL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISFor·M
ENERGIZINGLIQUID
L’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlVigorL’OREALPARISFor·M
ENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlGlamourL’OREALPARISFor·M
ENERGIZINGLIQUID
L’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlEnergyL’OREALPARIS尊贵型魅力型活力型抗倦型NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!目标人群：20－40岁男性，中高收入，消费品味高。首推地域：中国沿海较发达地区，直辖市，省会城市销售渠道：商场专柜，男士会所，名流俱乐部，高档酒店NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISChangeissoeasy!定价：尊贵型148.00198.00238.00538.00魅力型148.00198.00238.00538.00活力型98.00158.00198.00398.00抗倦型98.00158.00198.00398.00NobleL’OREALPARISChangeSKINNET:34MLFMBODYTheSkinproudtobear.
NET:85mlNobleL’OREALPARISF·M
ENERGIZINGtreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARISNobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·MENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedF:45mlNobleL’OREALPARIS沐浴液爽肤水润肤乳三件组合装VigorL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlVigorL’OREALPARIS广告策划NobleL’OREALPARISFor·MChangeissoeasy!SKINCAREMenhavetheirownskincareneeds.Nowtheyhavetheirownskincarecollection.
Excessoilanddirt,razorburn,dullandfatiguedskin,darkcircles,expressionlinesandwrinkles,sagging–menhaveskincareissuestoo.
NET:34MLFor·MBODYWASHTheSkinCancerFoundation—theworld’sonlyglobalorganizationexclusivelydedicatedtofightingskincancer—hasjustgivenL’OréalParisskincareproductswithSPF(sunprotectionfactor)of15orhighertheirSealOfRecommendation.It’sasealL’OréalParisisproudtobear.
NET:85mlNobleL’OREALPARISFor·M
ENERGIZINGLIQUIDL’OréalParishasdevelopedanewlineofacnetreatedsystemsspecificallyDesignedFormenadultskin.
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