国家开放大学电大一网一平台《商务英语 2》一体化考试机考形考任务1和2题库答案

国家开放大学电大一网一平台《商务英语2》一体化考试机考形考任务1和2题库答案形考任务1题库一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。试题1—Asyouknow,I’mnotquitefamiliarwithhowtoshoponline.—It’sapieceofcake!I’llshowyouhowtodoit.选择一项：A.Firstofall,youshouldfindagoode-commercesite.B.Next,addtheitemsinyourshoppingcartandplacetheorder.C.Thencomparethepricesandfeaturesofthegoodsyoulike.试题2—Ithinkwecanusetwoormorekindsofmediatogetherinanadvertisingcampaign.—__________选择一项：A.It’strue.Twoisalwaysbetterthanone.B.That’squiteright.Wecanattractmorepeople.C.It’sgreatidea.Weneedtoputinmoremoneythen.试题3—Morning,Daniel.TodayI’dliketodiscussthepromotionaleventsofourproductswithyou.—__________选择一项：A.Hi,Iagreewithwhatyouhavejustsaid.B.Goodmorning,Kevin.Nicetomeetyou,too.C.Ok.Ithinkweshoulddrawupathoroughplan,first.试题4Itcanbeaimed__________individualswithselectsurfingbehavior.选择一项：A.toB.inC.at试题5Inmyopinion,thefirstthing__________iswhattoolsweshoulduse.(考点：不定式结构的用法)选择一项：A.tobediscussedB.discussedC.discussing试题6二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。DevelopmentofOnlineMarketingWiththeintroductionoftheInternet,therecamemanychangestothewayacompanymightcarryoutamarketingstrategy.Abouttenyearsago,weshoppedonlyatlocalstoresinthemarketplaceusingcash.NowanewworldhasbeenopeneduptopeoplearoundtheglobethroughtheWorldWideWeb.Weareabletobrowsethefanciestshopsintheworldfromhome,“virtually”thatis.ThetechnologyofsecuretransactionsontheWebhasgreatlyimprovedandtherushtobuyfromonlineshopshasdemonstratedagrowingconsumeracceptanceofonlinemarketing.Increasingly,onlinemarketingisnolongerjustanoption.Itisanecessity.Onlinemarketingisanelectronically-basedindustry.Inshort,itreferstotheconductingofbusinessthroughtheInternet.Itisawayofbuyingandsellinggoodsandservices,andnegotiatingtradethroughdigitalcommunications.Onlinemarketingallowsbusinessestoreachawidermarketwhilecuttingcosts,savingtimeandeliminatingtonsofpaperwork.Mostonlineretailersaskthecustomerstopaywithacreditcard.Regularbuyersareissuedelectronicordigitalsignatureswhichareprotectedbypasswords,enablingthemtotransactbusinesssecurelyviaInternet.Onlinemarketingisstillinitsearlystages,asproblemssuchashowtodealwithcreditcardfraudontheInternetstillhavetobedealtwith.Butitsfuturelooksrosy.Withthedevelopmentofcomputertechnology,e-commercewillinevitablybecomea“must”inoureverydaylives.Thereisnodoubte-commercehascomeofage.1.__________changedthewayacompanymightcarryoutamarketingstrategyoverthepast10years.()A.TheInternetB.LocalstoresC.Theconsumers2.Whatdoes“virtually”meaninParagraphOne?()A.Inreality.B.Bymeansofacomputer.C.Safely.3.Whichofthefollowingadvantagesofonlinemarketingisnotmentioned?()A.ReachawidermarketwhilecuttingcostsB.SavetimeandeliminatepaperworkC.Increasingtrustbetweentradersandbuyers.4.Whatproblemsarestilloutstandinginonlineshopping?()A.Cuttingcosts.B.CreditcardfraudontheInternet.C.Eliminatingpaperwork.5.Whichistheauthor’sattitudetowardsonlineshopping?()A.Ourshoppingwasonlydoneatlocalstoresonthehighstreet,usingcash.B.OnlinemarketingreferstotheconductingofbusinessthroughtheInternet.C.Undoubtedlytheeraofe-commercehasarrived.一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。试题1—Great!Maybefromnowon,Ishouldtrytobuygoodsonline.—__________选择一项：A.Ithinkyouneedtobealittlebitslower.B.That’sallright.Whatever!C.Whynot?Goahead.Justgiveitatry.试题2—Morning,Daniel.TodayI’dliketodiscussthepromotionaleventsofourproductswithyou.—__________选择一项：A.Hi,Iagreewithwhatyouhavejustsaid.B.Goodmorning,Kevin.Nicetomeetyou,too.C.Ok.Ithinkweshoulddrawupathoroughplan,first.试题3—Uh,Ithinkonlineshoppingisverytime-consuming.—__________选择一项：A.Whydoyouwanttowaitandshopinalongline?B.Isomewhatagreewithyou,butnotcompletely.C.Thankyouforyourtimetobewithmefortheweekend.试题4Consumerscan’tdigesttoomuchinformationonawebpage,resultinglowratesofreturn.选择一项：A.withB.inC.at试题5Iknowpersonalsellingisalsoaveryeffectivetoolforbuilding______buyers’confidence.选择一项：A.toB.upC.with试题6二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。1.Actually,Ihavebeenthinkingaboutonlineshoppingforalongtime.()A.事实上，很久以前我就已经考虑过网上购物了。B.事实上，我一直考虑网上购物已有很长时间了。C.事实上，我正在考虑长时间网上购物。2.Increasingly,onlinemarketingisnolongerjustanoption.Itisanecessity.()A.网络营销愈来愈不再只是一个选择。它是一种必然。B.网络营销不久是一个选择。它是必然的选择。C.网络营销不仅是日益的选择。它是必然的需要。3.Onlineshopsgiveustheopportunitytoshop24/7.()A.网上购物为我们提供了去24-7商店购物的机会。B.网上商店为我们提供了7天24小时的购物机会。C.网上商店为我们提供了一周7天、一天24小时地全天候购物机会。4.Therushtobuyfromonlineshopshasdemonstratedagrowingconsumeracceptanceofonlinemarketing.()A.消费者涌向网店购物的行为已经表现出了网络营销的不断增长。B.消费者的网购热潮说明越来越多的消费者接受网络营销。C.消费者抢购网店显示出他们非常接受日益增长的网络营销。5.Onlinemarketingsavestimeandcanbedeliveredanytime,anywhere.()A.线上销售抢回了时间，可以在任何时间快递到任何地点。B.在线营销节省时间，可以随时随地发送快递。C.在线营销节约时间，可以随时随地传输信息。形考任务2题库一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。试题1—Itseemsthatthesalesvolumehasnotreachedourobjective.—__________选择一项：A.Thankyouverymuchaboutit.B.Itdoesn’tmattertoomuch.C.It’strue.I’msorryaboutthat.试题2—WearenowlookingforagentstocoversouthernChina.—Excellent.选择一项：A.I’mveryfamiliarwiththemarketthere.B.WearefullofconfidenceintheChinesemarket,too.C.Ourtargetmarketsarelargecorporationsandgovernmentagencies.试题3—Ok,whatareyourinitialthoughtsonourcomputersinChina?Isthereamarket?—__________选择一项：A.Thereisacomputershoparoundthecornertotheright.B.Ourcurrentagentagreementsarebrokenupintoregions.C.IamveryoptimisticaboutthemarketopportunitiesinChina.试题4Whendata__________,ithastobeanalyzedtodecidewhatitallmeans.选择一项：A.hadbeencollectedB.hascollectedC.hasbeencollected试题5Asitisknownthattheaimofeverybusinessistomake__________profitaspossible.选择一项：A.asmanyB.asmuchC.more试题6二、阅读理解：阅读下面的短文，根据文章内容进行判断，选“T”错误选“F”。PrinciplesofMarketingMarketingisthepartofyourbusinesswheremoneyismade.Inordertosucceedinbusiness,thefollowingtwoprinciplesofmarketingshouldbekeptinmind.First,customersarethemainstayofanybusiness.Attractingcustomerstoabusinessmakesthedifferencebetweensucceedingandfailing.Therefore,thebusinessneedstodirectallactivitiestowardssatisfyingthecustomers’needs.Ifcustomersaresatisfied,thereisachancethattheywillberetainedforalongtimeandpossiblypermanently.Undoubtedlytheyarelikelytotalktootherpotentialcustomers.Anotherprincipleforabusinessisthatprofitablesalesvolumeismoreimportantthanmaximumsalesvolume.Theprofitablesalesvolumeisthevolumeofsalesthatactuallywillearnabusinessthemostprofit.Andthemaximumsalesvolumesimplyreferstothebiggestsumofretailsales.Sincetheaimofmostbusinessesistomakeasmuchprofitaspossible,businessesvalueprofitsmorethanthevolumeofsales.Alargevolumeofsalesmayresultinalowprofitmargin,therefore,itisimportantformarketerstofocusontheirprofitablesalesvolume.DecideifeachofthefollowingstatementisTRUE(T)orFALSE(F).1.Inordertosucceedinbusiness,threeprinciplesofmarketingshouldbekeptinmind.(F)2.Ifcustomersaresatisfied,theywillbelikelytoencouragemorepeopletobuytheproductsorservices.(T)3.Theprofitablesalesvolumeisthevolumeofsalesthatwillbringabusinessprofit.(T)4.Themaximumsalesvolumereferstothebiggestsumofretailsales.(T)5.Profitablesalesvolumeisasimportantasthemaximumsalesvolume.(F)一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。试题1—Butwhyisitsomuchhigherinthismarket?—__________选择一项：A.Idon’tthinkIcanfollowthecourse.B.Sometimesthingsdon’tgoasexpected.C.Therearemanyrichpeopleinthisarea.试题2—IwonderifyouareabletooffermarketexclusivityforallofChina?—__________选择一项：A.I’dlovetogotothesupermarketwithyouifIhavethetime.B.I’mnotsurprisedtohearthataboutthehugemarketinChina.C.Thankyouforyourinterestinrepresentingourproduct.试题3—Ok,whatareyourinitialthoughtsonourcomputersinChina?Isthereamarket?—__________选择一项：A.Thereisacomputershoparoundthecornertotheright.B.Ourcurrentagentagreementsarebrokenupintoregions.C.IamveryoptimisticaboutthemarketopportunitiesinChina.试题4Sometimesit__________overhalfthetotaltimespentonaresearchproblem.选择一项：A.takesupB.takesoffC.takeson试题5WearefullofconfidencetheChinesemarket.选择一项：A.onB.inC.with试题6二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。1.Havingbeenaplayerinthecomputerin