建平中学英语：高二第一学期unit4

floatingUnitFourBigBusinessA.ReasonsforthesuccessofMcDonald’sB.SomecookingrecipesC.SomeadviceonhowtostartabusinessD.ThehistoryofMcDonald'sWheredoyouthinkthispassageistakenfrom?Whatdoyouthinkthearticlemightcontain?Choosefromthefollowingorgiveyourownideas.SkimmingFindtheanswerstothesequestions.WhatwasRayKrocsellingin1954?3.WhenwasthefirstMcDonald’sopenedinHongKong?4.WhatdothelettersQ.S.C&Vstandfor?2.WhatwerethetwoMcDonald’sbrotherscalled?milkshakemachinesMacandDickMcDonaldin1975Quality,Service,CleanlinessandValueScanningThekeytothesuccessofMcDonald’s1.“weuse100%Beef!”2.“Ouremployeesaretaughteverythingthatcanmakeourcustomersfeelsatisfied!”3.“Everythinginouroutletsisneatandtidy!”4.“Weprovideyoumoreandmorevaluableandhealthyfood!”QSCVMatch:Hestartssettinguphisownoutlets,andthenbuystherights.Thebusinessexpandsveryrapidly.ThepresentandfutureoftheMcDonald’s.RayKrocseestheoriginalMcDonald’srestaurant.SomereasonsforthesuccessforMcDonald’s.P1-P2P3-P5P6-8P9DetailsofthetextPara.1-2WhydidRayKrocdecidetogoandvisitasmalldrive-inhamburgerstand?Inwhichyeardidthishappen?Whatdidheseethere?Beforeitwasopened:______________________Afteritwasopened:__________________________

immediatelyfilledwithcustomers

staff:cheerful,fastandpolite

staff:inuniforms

everything:neatandtidyPara.3-5Krocsuggestedtothebrothersthatthey_______________________,buttheydidn’t_______________________.However,theydidallowKroc_________________________.shouldsetupmoreoutletswanttoexpandfurther

tolaunchotherbranchesofMcDonald’sRapiddevelopmentIn1955_____________________In1959_____________________In1961_____________________In1972_____________________In1975_____________________In1990_____________________In1992_____________________ThefirstMcDonald’swasopenedThe100thMcDonald’swasopenedKroctookovercompleteownershipAMcDonald’swasbeingopenedeverydayMcDonald’scametoHongKongMcDonald’scametoShenzhenMcDonald’scametoBeijing.Para.6-8Reasonsforsuccess:Themotto:_______________________________________Q.S.C.&V

paysgreatattentiontodetail:Example1:toachievetherightquality,_...______________________________Example2:toachievegoodservice,__...____________________________Para.9Atpresent:_____________________________________________________________Inthefuture:_________________________outletsin119countries100hamburgerssoldinonesecond

setupaMcDonald’sonthemoonThewritingplanofthistext:Thearticlestartswithanimportantmomentinthepast.Thearticledescribesthehistoryandgrowthofthecompany.Thearticleexplainsthereasonsforthesuccessofthecompany.Thearticlepredictswhatmighthappeninthefuture.P1toP____P___toP____P___toP____P_____235689Topicdiscussion:WhyisMcDonald’ssopopularinChina?Whatdoyouthinkoffastfood?DiscussionThesearethereasonswhyMcDonaldissopopularinChina.attractschildrenhiressuperstarsasadsplayersalwayshasnewproductsfriendlyservicecomfortableenvironmentLanguagepoints:drive-in---arestaurant,acinema,etc.whereonecaneatorwatchafilmwithoutleavingone’scar“免下车”餐馆a.Thefirstdrive-incinemawasopenedinNewJerseyin1933.b.adrive-inrestaurant送菜到车上的餐馆c.adrive-incinema可坐在车上观看电影的露天电影院d.adrive-inbank服务到车上的银行stand------atableorsmallbuildinginthestreetwheregoodsaresolda.anewspapersstand/anewsstand;

afruitstand;

ahotdogstandb.ahat/coatstand帽/衣架---看台a.Acheerrosefromthesouthstand.stand(v)---坐落；忍受a.

ShanghaistandsintheeastofChina.b.

Marycouldn’tstandthehotweather.

standfor1.代表,表示UNstandsfortheUnitedNations.UN是联合国的缩写。Dictatorshipstandsforthedenialofindividualfreedom.独裁意味着否定个人自由2.为…而奋斗;拥护;支持Hestoodforthecauseoflibertyandjustice.他为自由和正义的事业而奋斗。Johnalwaysstandsforwhatisright.约翰一贯支持正确的事情。Morephrases:standby,standfor,standaside,standout,standback1.Howcanyou__standby____anddonothingtosavethedrowningboy?2.“WTO”__standsfor______“WorldTradeOrganization”.3.___Standaside______andletuspass!4.Thepolicemanaskedthespectatorsto__standback_____.5.Theboldprint__standsout____verywell.6.__Standout_____!(heorderedthesoldiertostandout.)7.Ican’tstand____beingtreated_______(treat)asachild.tidy---arrangedneatlyandwitheverythinginordera.MysisterJanealwaysmakesherroomcleanandtidy.很整洁b.Mygrandma’salwaysneatandtidy.整齐又干净(v)

Tidyyourselfbeforeyougoout.neat---ingoodorder;showingcareandappearance;tidy整齐的；整洁的a.neathandwriting工整的笔迹b.Hekeepshisofficeneatandtidy.staffInBrE,staff(员工)canbesingular:Eg.astaffoften

职工十人Orplural:Eg.Ihavetenstaffworkingforme.Ifitisthesubject(主语)ofaverb,thisverbisplural.Eg.Thestaffinthisshopareveryhelpful.InAmE,staffcanonlybesingular.astaffoften(butnottenstaff)Thestaffinthisstoreisveryhelpful.(ThepluralformstaffsislessfrequentbutisusedinbothBrEandAmEtorefertomorethanonegroupofpeople.)Similarwords:audienceTheaudiencewas/wereclappingfor10minutes.anaudienceof

10,000.Thedebatewastelevisedinfrontofaliveaudience.TV/cinema/movieaudiencespopulationOnethirdoftheworld’spopulationconsumes/consumetwothirdsoftheworld’sresources.Nigeriahasapopulationofnearly100million.countrieswithageingpopulationsimpress1.给…留下深刻的印象；使钦佩；Weinterviewedanumberofcandidatesbutnoneofthemimpressedus.[VN]Heimpressedherwithhissincerity.=Hissincerityimpressedher.Iwasimpressedbyhim.TheGrandCanyonneverfailstoimpress.[V]Itimpressedmethatsherememberedmyname.impresssthon/uponsb.(formal)使意识到（重要性）Heimpressed

onus

theneedforimmediateaction.3.使…注意到;给…留下印象

Ifsomething

impressesitselfon

yourmind,younoticeandrememberit.

Butthischangehasnotyet

impresseditselfon

themindsoftheBritishpublic.但这一变化还没有引起英国公众的注意。4.给…留下(…的)印象

Ifsomeoneorsomething

impresses

you

as

aparticularthing,usuallyagoodone,theygivesyoutheimpressionofbeingthatthing.

BillySullivanhad

impressedmeasafineman.比利·沙利文给我留下的印象是他是个很不错的人。

impressionWhat’s

youroverallimpressionofourclass?togetagood/badimpressionofsb/sthShegivestheimpressionofbeingverybusy.HistriptoIndiamadeastrongimpressiononhim.他的印度之行对他的触动很大。Theexperienceleftalastingimpressiononme.service---thegivingoffoodanddrinktocustomers;thehelptopeoplethatabusinessprovidesa.Heworksintheafter-salesservice

departmentforVolkswagen.b.Thehotelisnotedforitsfineservice.c.Hediedintheserviceofhiscountry.(服役)为国捐躯d.railway/postalservice(机构)e.atyourservice

愿为你效劳(v)serve---beusedas;beusefula.TheChannelTunnelservestostrengthenBritain’slinkswiththeContinent.b.Theroomservesasbothbedroomandliving-room.c.Heservesasaguard.d.Theseexperimentsservenousefulpurpose.e.servetheinterestsof…/servetheneedsof…---workfora.servethepeople

heartandsoulMoremeanings:b.Hehasservedinthearmyformanyyears.服役c.Heserved5yearsinprison.服刑d.Therestaurantservesnicefood.供应（饭菜）e.WhatmayIserveyouwith?你要些什么？

readThesignread

“NoAdmittance”.Generally,thearticlereadsverywell.Whatdoesthethermometerread?Thethermometer

reads30degrees.Amancametoreadthegasmeter.Shereadanicestoryforthechildren.Hecanreadlips.readsb’smindHerletterissofullofimplicationsthatonehastoreadbetweenthelines.(领悟隐含的意义；看出言外之意)

IknowhimsowellthatIcanalwaysreadhismind./

readhisthoughtsfromhisface.Theclockreadsfour-twentynow.Thesentencereadssmoothly.Generally,thearticlereadsverywell.write/lock/wash/sell/weigh/measure

expandMetalsexpandwhentheyareheated.[V](contract)Achild’svocabularyexpandsthroughreading.[V]Thenewsystemexpandedtheroleoffamilydoctors.[VN]We’veexpandedthebusinessbyopeningtwomorestores.[VN]expansionn.launch1.使(船)下水

Theylaunchedanewpassengerliner.他们使一艘新的客轮下水。2.发动;发出;发射Theyhavelaunchedaspaceship.他们发射了一艘宇宙飞船。3.开始从事，发起，发动（尤指有组织的活动）

launchanewenterprise创办一个新企业launchanattack(onsb)开始攻击launchamassproductionmovement开展群众性生产运动takeover1.接管;接替Thestrikerstookoverthefactories.罢工工人接管了工厂。Shetookoverhisworkafterhisdeparture.他离开以后,她接替了他的工作。2.带,领…到另一地Hetookusover

tothewindow.他带我们到窗户旁。Hetookhissonoverthisroad.他带他的儿子穿过这条马路。

detailn.1.细目,细节;小事Ifyou'reinterestedinthejob,I'llsendyouallthedetails.如果你对这工作感兴趣,我将寄给你全部的说明。

2.各种细节,详情Hehasagoodeye

fordetailandnoticesalmosteverything.他明察秋毫,几乎一切事情都注意到了indetail

详细地detailbydetail逐一gointodetail

详述,逐一细说vt.细说,详述Pleasedetailhowyoucaughtthethief.

establishThenewtreatyestablishesafreetradezone.（VN）新条约设立了自由贸易区。Theschoolhasestablishedasuccessfulrelationshipwiththelocalcommunity.（VN）这所学校与当地社区建立了良好的关系。establishsb/sth/oneself(insth)(assth)

toholdapositionforlongenoughorsucceedinsthwellenoughtomakepeopleacceptandrespectyou确立；使立足；使稳固Bythenshewasestablishedasastar.那时她作为明星的地位已经确立。Hehasjustsetuphisownbusinessbutitwilltakehimawhiletogetestablished.他刚建立自己的公司，但要站稳脚跟还得花上一段时间。Itwasthiscampaignthatestablishedthepaper’sreputation.正是这场运动确立了这家报纸的声誉。import---tobringaproductintoonecountryfromanothera.WeimportalargenumberofcarsandTVsetsfromJapaneveryyear.b.importedcars/TVsetsc.NowadaysmanykindsoffruitareimportedfromSouthAsia.(n.)a.abanon

beefimportsb.cheapimportsfromAsia[A]export(v.)cleanliness---thestateofbeingcleanorthehabitofkeepingthingsclean

爱清洁（习惯），干净，清洁a.Somepeopleareobsessiveaboutcleanliness.有些人有洁癖。cleanly---easilyandsmoothlyinonemovement干净利落的；利索的a.Theboatmovedcleanlythroughthewater.b.fuelthatburnscleanly环保型的燃料

whileWhileIwaswaitingatthebusstop,threebuseswentbyintheopposite