深圳华业玫瑰郡媒体投放方案解析

深圳华业玫瑰郡媒体投放方案目标受众是一个特定的人群，有着固定的阅读习惯和生活习惯，他们的媒体接触点有迹可寻.玫瑰郡目标受众的媒体接触点深圳平面报纸：优点:权威性较高；具有保存价值；版面大、篇幅广、可供广告主充分地进行选择和利用；受众广泛；缺点:版面限制导致读者对于广告的注意力分散；报纸在内容上众口难调，较难抓住目标受众；动态:受互联网冲击和读者阅读习惯改变的影响，读者流失严重；深圳报业集团最新政策，投放南都的客户不享受任何优惠折扣；建议:华业玫瑰郡持平或略微减少报纸投放。华业玫瑰郡是龙岗区域的一级豪宅，需要主流媒体来证言，同时，实行与竞争对手差异化投放策略，能够确保华业玫瑰郡在龙岗区域的主流豪宅的地位.媒体投放选择：方案一：深圳特区报+南方都市报

方案二:深圳特区报+晶报备注：方案的选择取决于能否与报业集团谈判成功与否，规避成本增加的风险。晶报的订阅量位居深圳第二，仅次于特区报，如果统计上零售量，晶报已经是深圳发行量最大的报纸。是深圳报业集团惟一可以与南都抗衡的报纸；并且晶报定位新锐，年轻、时尚，与中信红树湾定位吻合。用晶报替代南都是一个最优选择。媒体折扣：深圳特区报：85折深圳晶报：85折南方都市报：78折深圳晚报：85折深圳商报：85折媒体投放版面尺寸：媒体排期表：09年4月29日深圳特区报A1报眼（10X17CM）彩色折后价格：26528元09年4月30日深圳晶报A叠普通版小全版（23X17CM）彩色折后价格：128，452元09年4月30日南方都市报A1叠普通版整版（35X24CM）彩色折后价格：155，298元《深圳特区报》2009年刊例晶报工商广告价目表（周一至周三）版面内容版位尺寸黑白套红彩色A叠A1（A叠封面）报眼4.5×11.535,66046,370A叠A1（A叠封面）6×11.536,58043,890A叠A1（A叠封面）6×2373,16087,800A叠A1（A叠封面）6×17*64,89077,870A叠A1（A叠封面）8×17*86,520103,820A叠A1（A叠封面）8×11.5/4×2348,77058,540A叠A1（A叠封面）17×11.5/8×2397,550117,050A叠A1（A叠封面）1/3版11×23134,120160,940A叠A1（A叠封面）半版17×23195,090234,110A叠A1（A叠封面）全版28×23561,860A叠A26×11.515,25019,800A叠A26×2330,48039,640A叠A26×17*27,04035,150A叠A28×17*36,05046,860A叠A28×11.5/4×2320,33026,420A叠A217×11.5/8×2340,65052,840A叠A21/3版11×2355,89072,650A叠A2半版17×2381,280105,670A叠A2小全版23×17105,670137,380A叠A2全版34×23162,580211,340A叠A2跨页全版34×50325,150422,710A叠A36×11.516,77021,790A叠A36×2333,53043,610A叠A36×17*29,75038,670A叠A38×17*39,66051,540A叠A38×11.5/4×2322,35029,060A叠A317×11.5/8×2344,71058,120A叠A31/3版11×2361,49079,920A叠A3半版17×2389,410116,250A叠A3小全版23×17116,250151,120A叠A3全版34×23178,840232,470A叠A3跨页全版34×50357,670464,970A叠A46×11.511,55013,86018,020A叠A46×2323,10027,71036,030A叠A46×17*20,49024,58031,950A叠A48×17*27,32032,77042,600A叠A48×11.5/4×2315,39018,48024,010A叠A417×11.5/8×2330,79036,94048,030A叠A41/3版11×2342,34050,80066,050A叠A4半版17×2361,59073,89096,060A叠A4小全版23×1780,05096,060124,890A叠A4全版34×23123,150147,800192,140A叠A4跨页全版34×50246,330295,600A叠A56×11.512,48015,000A叠A56×2325,00029,970A叠A56×17*22,16026,600A叠A58×17*29,55035,450A叠A58×11.5/4×2316,65019,980A叠A517×11.5/8×2333,31039,96051,950A叠A51/3版11×2345,79054,94071,430A叠A5半版17×2366,60079,920103,900A叠A5小全版23×1786,570103,900135,070A叠A5全版34×23133,190159,850207,800A叠A5跨页全版34×50266,420319,680A叠A6/A86×11.510,50012,600A叠A6/A86×2321,00025,190A叠A6/A86×17*18,63022,340A叠A6/A88×17*24,82029,790A叠A6/A88×11.5/4×2314,00016,800A叠A6/A817×11.5/8×2327,98033,59042,810A叠A6/A81/3版11×2338,48046,19058,870A叠A6/A8半版17×2355,99067,18085,660A叠A6/A8小全版23×1772,78087,330111,350A叠A6/A8全版34×23111,970134,360171,310A叠A6/A8跨页全版34×50223,920268,720342,600A叠A76×11.511,58013,890A叠A76×2323,14027,760A叠A76×17*20,52024,630A叠A78×17*27,35032,830A叠A78×11.5/4×2315,44018,520A叠A717×11.5/8×2330,85037,01047,200A叠A71/3版11×2342,41050,90064,890A叠A7半版17×2361,70074,06094,400A叠A7小全版23×1780,20096,250122,710A叠A7全版34×23123,410148,080188,820A叠A7跨页全版34×50246,800296,160377,600A叠A96×11.511,37013,630A叠A96×2322,71027,240A叠A96×17*20,14024,160A叠A98×17*26,85032,210A叠A98×11.5/4×2315,14018,170A叠A917×11.5/8×2330,26036,33046,300A叠A91/3版11×2341,62049,95063,680A叠A9半版17×2360,55072,66092,640A叠A9小全版23×1778,70094,460120,410A叠A9全版34×23121,100145,310185,280A叠A9跨页全版34×50242,180290,620370,540A叠A叠（A10-封底前页）4×5.53,1703,8204,960A叠A叠（A10-封底前页）6×5.54,7805,7207,440A叠A叠（A10-封底前页）8×5.5/4×11.56,3507,6309,930A叠A叠（A10-封底前页）6×11.59,56011,46014,880A叠A叠（A10-封底前页）6×2319,08022,91029,780A叠A叠（A10-封底前页）6×17*16,93020,31026,410A叠A叠（A10-封底前页）8×17*22,56027,09035,210A叠A叠（A10-封底前页）8×11.5/4×2312,73015,27019,860A叠A叠（A10-封底前页）17×11.5/8×2325,45030,53039,700A叠A叠（A10-封底前页）1/3版11×2334,99041,98054,580A叠A叠（A10-封底前页）半版17×2350,89061,07079,390A叠A叠（A10-封底前页）小全版23×1766,16079,390103,200A叠A叠（A10-封底前页）全版34×23101,800122,150158,780A叠A叠（A10-封底前页）跨页全版34×50203,570244,290317,570A叠A叠封底17×11.5/8×2344,71058,110A叠A叠封底1/3版11×2361,48079,910A叠A叠封底半版17×2389,420116,250A叠A叠封底小全版23×17116,250151,120A叠A叠封底全版34×23178,840232,480B、C叠B、C叠封面17×11.5/8×2342,67055,480B、C叠B、C叠封面1/3版11×2358,67076,280B、C叠B、C叠封面半版17×2385,350110,960B、C叠B、C叠封面小全版23×17110,960144,250B、C叠B、C叠封面全版34×23170,710221,910B、C叠B叠娱乐版4×5.53,1703,8204,960B、C叠B叠娱乐版6×5.54,7805,7207,440B、C叠B叠娱乐版8×5.5/4×11.56,3507,6309,930B、C叠B叠娱乐版6×11.59,56011,46014,880B、C叠B叠娱乐版6×2319,08022,91029,780B、C叠B叠娱乐版6×17*16,93020,31026,410B、C叠B叠娱乐版8×17*22,56027,09035,210B、C叠B叠娱乐版8×11.5/4×2312,73015,27019,860B、C叠B叠娱乐版17×11.5/8×2325,45030,53039,700B、C叠B叠娱乐版1/3版11×2334,99041,98054,580B、C叠B叠娱乐版半版17×2350,89061,07079,390B、C叠B叠娱乐版小全版23×1766,16079,390103,200B、C叠B叠娱乐版全版34×23101,800122,150158,780B、C叠B叠娱乐版跨页全版34×50203,570244,290317,570B、C叠B、C叠封底17×11.5/8×2336,94048,030B、C叠B、C叠封底1/3版11×2350,80066,050B、C叠B、C叠封底半版17×2373,89096,060B、C叠B、C叠封底小全版23×1796,060124,890B、C叠B、C叠封底全版34×23147,800192,140D、E叠D、E叠封面17×11.5/8×2333,31043,300D、E叠D、E叠封面1/3版11×2345,81059,550D、E叠D、E叠封面半版17×2366,63086,610D、E叠D、E叠封面小全版23×1786,610112,600D、E叠D、E叠封面全版34×23133,260173,230D、E叠D、E叠封面跨页全版34×50266,500346,450D、E叠D、E叠封底17×11.5/8×2330,53039,700D、E叠D、E叠封底1/3版11×2341,98054,580D、E叠D、E叠封底半版17×2361,07079,390D、E叠D、E叠封底小全版23×1779,390103,200D、E叠D、E叠封底全版34×23122,150158,780普通版（含广告版）4×5.52,9003,4804,520普通版（含广告版）6×5.54,3405,2106,760普通版（含广告版）8×5.5/4×11.55,7906,9409,020普通版（含广告版）6×11.58,68010,42013,530普通版（含广告版）6×2317,35020,81027,070普通版（含广告版）6×17*15,38018,47024,010普通版（含广告版）8×17*20,53024,62032,000