商业模式的创新与改进英文

YourBusinessModel

howtoidentifyandimproveitLaTrobeUniversity,Melbourne,July2007themenuwhat’sontoday?thealchemyofbusinessmodelinnovationfirst:whatareyourexpectationsfortoday?exampleofbusinessmodelinnovationwastewatertreatmentsystemsoffercustomersegmentrevenuestreamdistributionchannelwastewatertreatmentsystemCanadianminingsitesonetimesalesfeesalesforceidea!sellwastewatertreatmentsystemCanadianminingsitesonetimesalesfeesalesforcetotalwastewatertreatmentmanagementCanadianminingsitesrecurringservicefeesalesforceanexerciselet’’sdotounderstandyouroffersyourclientsegmentsyourchannelsoffersclientsegmentsdistributionchannelsconsultingbankingexecutivespersonalnetworkbankingknowledgebankingprofessionalsdedicatedwebsitetrainingprogramsellwastewatertreatmentsystemCanadianminingsitesonetimesalesfeesalesforcecoreactivitiescorecapabilitiescostspartnernetworkclientrelationshipbuildtreatmentsystemswatertreatmentknowledgeproductioncostssuppliersfollow-upbuildtreatmentsystemswatertreatmentknowledgeproductioncostssuppliersfollow-uptotalwastewatertreatmentmanagementCanadianminingsitesrecurringservicefeesalesforcedispatchrepairteamserrorfreesystemsdevelopmentcallcentervariablecostsofrepairservicesbusinessmodeltemplateVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSINFRASTRUCTURECUSTOMEROFFERFINANCEthebasicsofidentifyingandimprovingbusinessmodels1.describeit2.discussit3.improveit4.implementit1.describeitDevelopmentplanQuisqueauguefelis,commodoa,elementumid,faucibusid,sem.Aeneanrutrumenim.Praesentpulvinardignissimnisl.Crasanunc.Donectinciduntodiositametlacus.Pellentesquemetustortor,ullamcorpervitae,lobortisvel,euismodin,mi.Utlaoreet,telluslaoreetblanditmollis,massapurusposuerepurus,quismolestieligulamassaeumetus.Duisplacerat,nullasitametornareinterdum,nequenuncmollisleo,vitaeporttitormiorcisitametneque.Donecatenim.Infacilisistellusgravidaligula.Phasellusutlorem.Pellentesqueactortoregetauguesuscipitullamcorper.Aeneaneleifendportaorci.Etiamatarcu.Vestibulumlacinianuncineros.Suspendissepotenti.Aliquameratvolutpat.Donecgravida.Loremipsumdolorsitamet,consectetueradipiscingelit.Cumsociisnatoquepenatibusetmagnisdisparturientmontes,nasceturridiculusmus.Maecenasvelenimetmetussemperfringilla.Donecornarearcu.Maecenasfaucibusligulaconvallisnibh.Maurisduiquam,congueeu,commodonec,tristiquein,enim.Nullaauctorsemperurna.Quisqueaeliteupurusiaculisvestibulum.Aliquamdictumrisusatodio.Fusceatloremetelitfaucibusplacerat.Aeneanvelit.Proinelitodio,blanditet,scelerisquequis,pulvinara,dui.Nuncmagnadolor,bibendumut,accumsancongue,tinciduntsitamet,neque.Proinconsequattinciduntlacus.Inurnadui,conguenec,tinciduntsitamet,facilisisimperdiet,lorem.Morbisednibh.Vivamusvitaedolor.Utbibendumvolutpatmi.Pellentesquequismagnanonlectuselementumpretium.Aliquamquisestvitaearcuconsequatfringilla.Crasmagnarisus,placerateget,egestasconsectetuer,ornarevel,felis.Namornarejustoidorcimattisultricies.Morbiluctus.Utpretiumodioaclibero.Nuncsollicitudinpharetralorem.Aeneanscelerisque,lacusegetullamcorperscelerisque,ipsumurnaviverrami,egetviverraquamerosegetvelit.Utlaciniafeugiatpurus.Cumsociisnatoquepenatibusetmagnisdisparturientmontes,nasceturridiculusmus.Etiamnuncnisl,aliquamblandit,luctusid,commodolaoreet,sem.Phasellussitametorciutsapienvulputatepellentesque.Pellentesquedapibuspurusetquam.Namsitametmagnainnequedignissimsodales.Aeneannonjustonecmagnalobortisvolutpat.StrategyLoremipsumdolorsitamet,consectetueradipiscingelit.Crasintortor.Sedposuereerat.Maecenaspulvinarnullaeumagna.Vivamussemper,risusutegestaspulvinar,lectusantefeugiatquam,sitametcongueodiolacusacipsum.Aliquamsuscipit,estutvolutpatvulputate,nullafelispulvinarlibero,nonornareliberoipsumtristiquetortor.Fuscesedloremvitaejustofeugiatmalesuada.Donecaliquet.Vivamussempererosnecdiam.Vivamussemarcu,imperdietnec,congueac,scelerisquevel,nulla.Donecetmauris.Integeranullavulputatepedeconsequateuismod.Praesentmolestieurnanecleo.Proineros.Maecenasacsemnecduisodalestempus.Maecenassuscipitegestasvelit.Suspendisseveltortor.Proinimperdiet,semnecaliquetultrices,nuncestegestaseros,nonhendreritmagnaerosegetaugue.Maecenassedleovitaeleofaucibusvulputate.Proindignissimerosataugue.Namluctusnullanonnibh.Namatloremacmaurislaoreetviverra.Inplaceratconsequatnunc.Donecrhoncusnuncacurna.Integervestibulumcondimentumorci.Fuscevelitturpis,malesuadaquis,scelerisqueut,eleifendvitae,ipsum.Vestibulumeuerat.Vestibulumjustonisl,tinciduntet,sempervel,tristiquequis,eros.Vestibulumtempus,massavelconsectetuercongue,eratmagnaconsequatpurus,afacilisisorcinibhvitaepurus.Namtinciduntvenenatisligula.Nuncorcinulla,ornarequis,lobortisviverra,dapibusat,turpis.Suspendissesitametnislatenimtinciduntblandit.Curabituraugueest,suscipitsed,egestassitamet,vehiculavitae,tellus.Maecenasnecmetusvelnisiinterdumpellentesque.WordsTextTextText18%300%12%1%wedon’’treallyknowhowto2.discussitbutthereisnocommonlanguage3.improveitwedon’’treallyhavethetools4.implementitHereCEOs10°Managers60°HereStaff360°Okeverythingelsethanplannedmainthechallengethinkoutside-of-theboxinsanity:doingthesamethingoverandoveragainandexpectingdifferentresultsAlbertEinstein“”enablingbusinessmodelinnovationuser-centeredcreativity&explorationinterdisciplinaryapproachstrategicfitmoreexampleswhat’’stheconnection?activitiesprecisionmicro-engineeringcostspartnersclientrelationshipmechanicalwatchesluxurybuyersrevenuestreamschannelsmechanicaljointspatientsCemexexampleactivitiescorecompetenciescostspartnersclientrelationshipcementbycubicmeterbuildersrevenuestreamschannelscementdeliveredduringtimewindowontimedeliveryfleetmanagementthebusinessmodeldesignprocess1.identifyinterdisciplinarystakeholders->set-upteam2.understand(business)environment–>frameproblem3.suspendreality->ideate4.bringbackreality->prototype5.chosesuitabledesign->decide6.execute->projectportfolio7.evaluate,learnandredesign->manageimprovement精品品资资料料网网allphotosfromFlickrunderacreativecommonslicenseauthorsindicatedincommentpageofpptannexIotherthebusinessmodeler’’stoolboxco-creationideationvisualizationprototypingsomeexamplesGoldcorpmininglowcoststhroughopenexplorationCUSTOMERRELATIONSHIPSCUSTOMERSEGMENTSexploitingmines“geologyprize””500’’000$USREVENUESTREAMSDISTRIBUTIONCHANNELSGoldcorppubliclysharedallofitsgeologicaldataandofferedUS$500’’000inprizesfordeterminingwheretheymightfindthenext6millionouncesofgoldresearchfromcopyrighttocreativecommonsSkypefreeVoIP&valueaddedservicessoftwaredevelopmentwebsiteglobal(nonsegmented)delivervoice&videoquality“eBay””largescalelowmargininternetsoftwaredevelopmentfreevoice-over-IPVoIPtelephony&value-addedservices1291CityhomeslowcostaccommodationNewYorklowcostCUSTOMERRELATIONSHIPSthecostsensiblerentingoutroomskeepdowncostsapartmentownersrentsDISTRIBUTIONCHANNELSfinddemandyoungcuriousSwisslow-costhotel/rentalinNewYorkCityTecnovatelow-costmulti-lingualcallcenteroutsourcinglowcostCUSTOMERRELATIONSHIPSEuropeancorporationsACTIVITYCONFIGURATIONkeepdowncosts“import””youngcuriousEuropeanstoIndiatoworkREVENUESTREAMSDISTRIBUTIONCHANNELSbusinessprocessoutsourcing““up-sidedown””inIndiafrombloatedheadtothelongtailVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSFREEadvertisingsupportedmobiletelephonymobilenetworkoperatorthat““rentsout””capacitytoBlyksubscribersfilloutprofileontheInternetmarketingtomobileuserswithaninterestingadvertisingprofileregularadmessagesviamobilephonemarketingpayingmobilephoneminutestheyoungandthehipincreasingthenumberofmobilephoneuserswiththerightprofiletoincreasethevalueforadvertisersINFRASTRUCTURECUSTOMEROFFERFINANCEaccesstoapooloftargetedyoungadvertisingpublicadvertisingfeesfindingandcontractingadvertisersadvertiserssalesforceannexIIbusinessmodeltemplateVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSINFRASTRUCTURECUSTOMEROFFERFINANCEabusinessmodeldescribesthevalueanorganizationofferstovariouscustomersandportraysthecapabilitiesandpartnersrequiredforcreating,marketing,anddeliveringthisvalueandrelationshipcapitalwiththegoalofgeneratingprofitableandsustainablerevenuestreamsVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSgivesanoverallviewofacompany'sbundleofproductsandservicesportraysthenetworkofcooperativeagreementswithothercompaniesdescribesthechannelstocommunicateandgetintouchwithcustomersdescribesthearrangementofactivitiesandresourcesexplainstherelationshipsacompanyestablisheswithitscustomerssumsupthemonetaryconsequencestorunabusinessmodeldescribestherevenuestreamsthroughwhichmoneyisearneddescribesthecustomersacompanywantstooffervaluetooutlinesthecapabilitiesrequiredtorunacompany'sbusinessmodelINFRASTRUCTURECUSTOMEROFFERFINANCEdescribingacompany’’sbusinessmodelVALUEPROPOSITIONvalueproposition1valueproposition2…OFFERdescribingacompany’’sofferVALUEPROPOSITIONTARGETCUSTOMERvalueproposition1valueproposition2…targetcustomer1targetcustomer2…CUSTOMEROFFERdescribingwhoacompanyoffersvaluetoVALUEPROPOSITIONTARGETCUSTOMERDISTRIBUTIONCHANNELvalueproposition1valueproposition2…distributionchannel1distributionchannel2…targetcustomer1targetcustomer2…CUSTOMEROFFERdescribinghowacompanyreachesitscustomersVALUEPROPOSITIONTARGETCUSTOMERCUSTOMERRELATIONSHIPvalueproposition1valueproposition2…relationshiptype1relationshiptype2…targetcustomer1targetcustomer2…CUSTOMEROFFERdescribingtherelationshipsacompanybuildsTARGETCUSTOMERREVENUESTREAMrevenuestream1revenuestream2…targetcustomer1targetcustomer2…FINANCEVALUEPROPOSITIONvalueproposition1valueproposition2…OFFERCUSTOMERdescribinghowacompanymakesmoneyCORECAPABILITIESVALUEPROPOSITIONcorecapability1corecapability2…valueproposition1valueproposition2…OFFERINFRASTRUCTUREdescribingwhatcapabilitiesarerequireddescribingwhatactivitiesarerequiredVALUEPROPOSITIONVALUECONFIGURATIONCORECAPABILITIESvalueproposition1valueproposition2…corecapability1corecapability2…activity1activity2…INFRASTRUCTUREOFFERdescribingthepartnersthatleveragethebusinessmodelVALUEPROPOSITIONPARTNERNETWORKCORECAPABILITIESvalueproposition1valueproposition2…corecapability1corecapability2…partner1partner2…INFRASTRUCTUREOFFERVALUEPROPOSITIONCOSTSTRUCTUREcostaccount1costaccount2…valueproposition1valueproposition2…FINANCEINFRASTRUCTUREOFFERdescribingthecostsofabusinessmodelCORECAPABILITIEScorecapability1corecapability2…9、静夜夜四无无邻，，荒居居旧业业贫。。。12月月-2212月月-22Thursday,December22,202210、雨雨中中黄黄叶叶树树，，灯灯下下白白头头人人。。。。07:54:1107:54:1107:5412/22/20227:54:11AM11、以我独沈久久，愧君相见见频。。12月-2207:54:1107:54Dec-2222-Dec-2212、故人江海别别，几度隔山山川。。07:54:1107:54:1107:54Thursday,December22,202213、乍见翻疑疑梦，相悲悲各问年。。。12月-2212月-2207:54:1107:54:11December22,202214、他乡生白白发，旧国国见青山。。。22十二二月20227:54:11上上午07:54:1112月-2215、比比不不了了得得就就不不比比，，得得不不到到的的就就不不要要。。。。。十二二月月227:54上上午午12月月-2207:54December22,202216、行行动动出出成成果果，，工工作作出出财财富富。。。。2022/12/227:54:1107:54:1122December202217、做做前前，，能能够够环环视视四四周周；；做做时时，，你你只只能能或或者者最最好好沿沿着着以以脚脚为为起起点点的的射射线线向向前前。。。。7:54:11上上午7:54上上午午07:54:1112月月-229、没有失败败，只有暂暂时停止成成功！。12月-2212月-22Thursday,December22,202210、很多事情情努力了未未必有结果果，但是不不努力却什什么改变也也没有。。。07:54:1107:54:1107:5412/22/20227:54:11AM11、成成功功就就是是日日复复一一日日那那一一点点点点小小小小努努力力的的积积累累。。。。12月月-2207:54:1107:54Dec-2222-Dec-2212、世间成事事，不求其其绝对圆满满，留一份份不足，可可得无限完完美。。07: