会展英语复习题

PAGEPAGE4一，问答ThebenefitsofexhibitionExhibitionsprovideahighlyflexibleenvironmentinwhichawiderangeofsalesandmarketingobjectivescanbeachieved,fromgeneratingsalesleadsandlaunchingnewproducts,tobuildingbrandimage,maintainingcustomerrelationsandappointingnewagents.2,Atwo-waycommunicationBusinessisconductedfacetoface。Asanexhibition,supplierscanphysicallydemonstrateproductbenefitsandvisitorscansee,touch,taste,smell,hear,andjudgeforthemselves.3,Speedtomarketsalesandcreateprofitableyoursalescyclenewproductstoareceptiveaudience·Increaseyourprospectdatabase·Positionyourselfagainstyourcompetition·Learnmoreaboutyourcustomers’needs,facetofacPromoteyourproductsandservicestothishard-to–reachaudienceEvaluateandcompareproductsandsuppliersHowtodecorateaboothsuccessfully?1,Thedisplayshouldsaywhoyouare,whattodo,andthebenefitsofyourproduct/serviceinjustafewsecond.2,Exhibitionstanddesignisaspecializedfieldandshouldbeundertakenbyaprofessionalorganizationwithexperienceinthisfield.3,Yourcorporateimageandidentityshouldbeprominentlyfeatured.4,Avoidunnecessaryphysicalbarrieryouwantvisitorstoaccessyourstandeasilytofeelcomfortable.5,Demonstrationsandpresentationscreatemovementandmovementattractivevisitors6,Beawareofthephysiologicaleffectsofcolor.Whatmistakesweshouldnotmakebefore-show,at-showandafter-show?Before-show：1，failingtosetexhibitinggoals2,forgettingtoreadtheexhibitormanual3,leavinggraphicstothelastminute4,neglectingboothstaffpreparationAt-show:1,ignoringvisitorsneeds2,handingoutliteratureandpremiums3,beingunfamiliarwithdemonstrations4,overcrowdingtheboothwithcompanyrepresentativesPost-show:1,ignoringleadfollow-up2,overlookingshowevaluation.二，翻译句子Iwouldsuggestyoumakeareservationwithyourcreditcardnow,otherwiseweguaranteeyourbooth.Letmeconfirmyourreservation.我再确认一下您的预订。Ineedyoutoanswersomequestionstomakethereservation.为了帮您预订，我需要您回答我几个问题。sendyoualetterofconfirmationbyemail/byfaxwithin5workingdays. 5/传真一份预订确认书。Letmecheckitforyou.我帮您查一查。Doyouhaveanyrawspaceinthecenter?你们有（展区）中心的光地吗？Anin-lineboothwillbefine.我要一个道边摊位就行了。MayIknowthelocation?我能不能知道（摊位的）位置？We’llsendyoualayoutoftheexhibitionhall,andmarktheavailableboothonit.我们可以给您发一份展厅的布局图，并且把可预订的摊位标出来。I’mafraidwe’refullybooked.恐怕我们已经预订满了。Westillhavesomestandardboothsavailable.我们还有一些标准摊位。Cancellationwillonlybeacceptedinwritingbeforethestipulateddeadline. 位必须于截至日期前以书面形式提出。Allcancelledorderswillbesubjecttoa30%cancellationcharge.所取消的申请需缴30%作取消手续费用。Awrittennotificationbytheexhibitorisdemandedforcancellationofexhibitionspace.参展企业若取消参展或削减展出面积，应以出面形式通知（主办单位。Onlycancellationandrefundrequestsmadeinwritingwillbeaccepted. 取消参展与申请退款必须以书面形式提出。Allrefundswillbeprocessedaftertheevent/exhibition. /览结束之后方能办理。Theutmost(best)wecandoistoreducethepriceby2%.我们最多能减价百分之二。Wecannottakeanythingofftheprice.我们不能再减价了。We'vealreadycutdownourpricestocostlevel.我们已经将价格降到成本费的水平了。20.Thereisnoroomforanyreductioninprice.价格毫无再减的余地了。I’llseetoitthatsuchthingsdonothappenagain.我保证这样的事不会再发生。Ihopeyou willacceptthetermsof"paymentbyinstallments”我希望你们能接受分期付款的方式。ThebalanceshouldbepaidnotlaterthanSept.1st,2010.201091日前付清。Ifyouhaveanycommentabouttheseclauses,donothesitatetomake.对这些条款有何意见，请尽管提，不必客气。Ihopethiswillleadtofurtherbusinessbetween我希望这次交易将使我们之间的贸易得到进一步发展。三，翻译词语产品发布会：productlaunch 小册子：pamphlet参展商：exhibitor实地考察工作：field-work 参展商手册：exhibitormanual赞助商：sponsor标准展台区：turkeystandsarea;grosssquarefeet角落展位：cornerbooth务指南：serviceknit隔板：sidedivider;informationpanel半岛型展位：peninsulabooth保修期：warrantyperiod目录；catalog合同条款条件：contracttermsandconditions合同期:expirationofcontract毁约：breakthecontract撤销合同thecontract合同双方parties定约人批发销售wholesale零售潜在客户customer陈列柜case展品说明品：exhibit prospectus撤展：move-out租赁物品：rentalitems价格表：pricelist信誉可靠：solidreputation四，填词1，goals，orthepurposeforexhibiting,areatheessenceofthewholetradeshowexperience,knowingwhatyouwanttoaccomplish.atashowwillhelpplaneveryotheraspectyourtheme,theboothlayoutanddisplay,graphics,productdisplayspremiums,literature,etc,exhibitinggoalscomplementyourcorporatemarketingobjectivesandhelpinaccomplishingthem.2，Theexhibitormanuelisyourcompletereferenceguidetoeveryaspectoftheshowandyourkeytosavingmoney.admittedlysomeshowmanagementmakestheseeasiertoreadthanothers,everythingyouneedtoknowabouttheshowyouareparticipatingin ,should be contained in the manual-show schednles,such as contractorinformation,registration,serviceorderforms.electricalservice,floorplansandexhibitspecifications,shipping and freight services,housing information,advertising andpromotion,rememberthatthefloorpriceforshowservicesisnormally10-20%highersodigningupearlywillalwaysgiveyouasignificantsavings9,showleadsoftentakesecondplacetoothermanagementactivitiesthatoccurafterbeingoutoftheofficeforseveraldays,thelongerleadsareleftunattended,thecolderandmoremediocretheybecome,priortotheshow,establishhowleadswillbehandled,settimelinesforfollow-upandmakesalesrepresentativesaccountableforleadsgiventothem10,themoreyouknowandunderstandaboutyourperformanceatshows,themoreimprov