《电子商务-管理与社交网络视角（第八版）》Chapter1

Chapter1IntroductiontoE-CommerceandE-MarketplacesLearningObjectivesDefineelectroniccommerce(EC)anddescribeitsvariouscategories.DescribeanddiscussthecontentandframeworkofEC.DescribethemajortypesofECtransactions.DescribethedriversofEC.DiscussthebenefitsofECtoindividuals,organizationsandsociety.Discusse-commerce2.0andsocialmedia.LearningObjectivesDescribesocialcommerceandsocialsoftware.Understandtheelementsofthedigitalworld.Describethemajorenvironmentalbusinesspressuresandorganizationalresponses.DescribesomeECbusinessmodels.ListanddescribethemajorlimitationsofEC.ElectronicCommerce:DefinitionsandConceptsDefiningElectronicCommerce*Electroniccommerce(EC)DefiningE-Business*E-businessElectronicCommerce:DefinitionsandConceptsMajorECConceptsPureVersusPartialECECOrganizationsElectronicMarketsandNetworksE-CommerceasPercent

ofTotalValue:2003-2011TheElectronicCommerceField:Growth,Content,Classification,andaBriefHistoryTheContentandFrameworkofE-CommerceAnECFrameworkAFrameworkforElectronicCommerceTheElectronicCommerceField:Growth,Content,Classification,andaBriefHistoryClassificationofECbytheNatureoftheTransactionsandtheRelationshipsAmongParticipants*Business-to-Business(B2B)*Business-to-Consumer(B2C)*Business-to-Business-to-Consumer(B2B2C)*Consumer-to-Business(C2B)*IntrabusinessEC*Business-to-Employees(B2E)*Consumer-to-Consumer(C2C)*CollaborativeCommerce*E-GovernmentCategoriesofTransactionsin

E-CommerceTheElectronicCommerceField:Growth,Content,Classification,andaBriefHistoryABriefHistoryofECTheInterdisciplinaryNatureofECTheGoogleRevolutionCyberMonday,SingleDaySocialCommerceF-CommerceECFailuresDriversandBenefitsofE-CommerceTheDriversofE-CommerceTheMajorDriversofECTheBenefitsofE-CommerceOpportunitiesforEntrepreneursECasaProviderofEfficiency,Effectiveness,andofCompetitiveAdvantageTheMajorDriversof

E-CommerceGrowthE-Commerce2.0:FromSocialCommercetoVirtualWorlds*SocialComputing*Web2.0*SocialMediaTheDifferencebetweenSocialMediaandWeb2.0SocialNetworksandSocialNetworkServices*SocialNetworkSocialNetworkingServices*SocialNetworkingTheSocialCustomerE-Commerce2.0:FromSocialCommercetoVirtualWorldsEnterpriseSocialNetworksSocialCommerceVirtualWorldsandSecondLifeHowStudentsMakeMoneyinaVirtualWorldTheMajorToolsofWeb2.0TheDigitalandSocialWorlds:Economy,Enterprises,andSociety*TheDigitalEconomy*SharingEconomyTheSocialImpact*TheDigitalEnterpriseSmartandIntelligentEnterpriseSystemsTheDigitalandSocialWorlds:Economy,Enterprises,andSociety*TheSocialBusiness(Enterprise)TheSocialBusinessForumIBM’sApproach*SocialBusinessbyDesignTheDigitalRevolutionandSocietyDisruptiveImpacts*TheSocialCustomerTheChangingBusinessEnvironment,OrganizationalResponses,andECandITSupportTheChangingBusinessEnvironmentPerformance,BusinessPressures,andOrganizationalResponsesandECSupportTheBusinessEnvironmentandPerformanceImpactModelBusinessPressuresOrganizationalResponseStrategiesTheMajorCapabilitiesofE-CommerceTheBusinessEnvironment

andPerformanceModelElectronicCommerceBusinessModels*BusinessModelTheStructureandPropertiesofBusinessModelsRevenueModelsValuePropositionFunctionsofaBusinessModelTypicalECBusinessModelsClassificationofBusinessModelsinE-CommerceTheMajorComponentsofaBusinessModelTheLimitations,Impacts,andtheFutureofE-CommerceTheLimitationsandBarriersofECEthicalIssuesOvercomingtheBarriersWhyStudyE-Commerce?TheFutureofECManagerialIssuesWhyisB2Be-commercesoessentialandsuccessful?WhichECbusinessmodelshouldIchoose?Howcanweexploitsocialcommerce?WhatarethetopchallengesofECtoday?SummaryDefinitionofECanddescriptionofitsvariouscategories.ThecontentandframeworkofEC.ThemajortypesofECtransactions.ThedriversofEC.BenefitsofECtoorganizations,consum