赢取竞争的100N工具箱

1、【赢取竞竞争的1100+N工具具箱】 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#.E3.80.80 l .E3.80.80 o 赢取竞争的100+N工具箱 战略与组织工具 第一篇：战略与与组织工工具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96

2、%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#SWOT.E5.88.86.E6.9E.90.EF.BC.9A.E6.88.98.E7.95.A5.E8.A7.84.E5.88.92.E7.9A.84.E7.BB.8F.E5.85.B8.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 l SWOT.E5.88.86.E6.9E.90.EF.BC.9A.

3、E6.88.98.E7.95.A5.E8.A7.84.E5.88.92.E7.9A.84.E7.BB.8F.E5.85.B8.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 战略与组织工具 SWOTT分析：战略规规划的经经典分析析工具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%

4、BB%87%E5%B7%A5%E5%85%B7#PEST.E5.88.86.E6.9E.90.EF.BC.9A.E7.BB.84.E7.BB.87.E5.A4.96.E9.83.A8.E5.AE.8F.E8.A7.82.E7.8E.AF.E5.A2.83.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 l PEST.E5.88.86.E6.9E.90.EF.BC.9A.E7.BB.84.E7.BB.87.E5.A4.96.E9.83.A8.E5.AE.8F.E8.A7.82.E7.8E.AF.E5.A2.83.E5.88.86.E6.9E.90.E5.B7.A5.E5.

5、85.B7 o 赢取竞争的100+N工具箱 战略与组织工具 PESTT分析：组织外外部宏观观环境分分析工具具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#BCG.E7.9F.A9.E9.98.B5.E6.B3.95.EF.BC.9A.E5.88.B6.E5.AE.9A.E5.85.AC.

6、E5.8F.B8.E5.B1.82.E6.88.98.E7.95.A5.E6.9C.80.E6.B5.81.E8.A1.8C.E7.9A.84.E5.B7.A5.E5.85.B7 l BCG.E7.9F.A9.E9.98.B5.E6.B3.95.EF.BC.9A.E5.88.B6.E5.AE.9A.E5.85.AC.E5.8F.B8.E5.B1.82.E6.88.98.E7.95.A5.E6.9C.80.E6.B5.81.E8.A1.8C.E7.9A.84.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 战略与组织工具 BCG矩矩阵法：制定公公司层战战略最流流行的工工具 H

7、YPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#GE.E7.9F.A9.E9.98.B5.EF.BC.9A.E4.BC.81.E4.B8.9A.E6.B1.BA.E5.AE.9A.E5.8F.91.E5.B1.95.E6.88.98.E7.95.A5.E7.9A.84.E5.88.86.E6.

8、9E.90.E5.B7.A5.E5.85.B7 l GE.E7.9F.A9.E9.98.B5.EF.BC.9A.E4.BC.81.E4.B8.9A.E6.B1.BA.E5.AE.9A.E5.8F.91.E5.B1.95.E6.88.98.E7.95.A5.E7.9A.84.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 战略与组织工具 GE矩阵阵：企业业決定发发展战略略的分析析工具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E

9、5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#.E5.AE.9A.E5.90.91.E6.94.BF.E7.AD.96.E7.9F.A9.E9.98.B5.EF.BC.9A.E6.88.98.E7.95.A5.E4.B8.9A.E5.8A.A1.E7.BB.84.E5.90.88.E8.AE.A1.E5.88.92.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 l .E5.AE.9A.E5.90.91.E6.94.BF

10、.E7.AD.96.E7.9F.A9.E9.98.B5.EF.BC.9A.E6.88.98.E7.95.A5.E4.B8.9A.E5.8A.A1.E7.BB.84.E5.90.88.E8.AE.A1.E5.88.92.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 战略与组织工具 定向政策策矩阵：战略业业务组合合计划分分析工具具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E

11、3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#IE.E7.9F.A9.E9.98.B5.EF.BC.9A.E6.A0.87.E8.AF.86.E4.BC.81.E4.B8.9A.E5.88.86.E5.B8.83.E5.9C.B0.E4.BD.8D.E7.9A.84.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 l IE.E7.9F.A9.E9.98.B5.EF.BC.9A.E6.A0.87.E8.AF.86.E4.BC.81.E4.B8.9A.E5.88.86.E5.B

12、8.83.E5.9C.B0.E4.BD.8D.E7.9A.84.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 战略与组织工具 IE矩阵阵：标识识企业分分布地位位的分析析工具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#.E7.AB

13、.9E.E4.BA.89.E6.80.81.E5.8A.BF.E7.9F.A9.E9.98.B5.EF.BC.9A.E4.BC.81.E4.B8.9A.E6.88.98.E7.95.A5.E5.88.B6.E5.AE.9A.E6.8F.90.E4.BE.9B.E7.AB.9E.E4.BA.89.E4.BC.98.E5.8A.BF.E7.9A.84.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 l .E7.AB.9E.E4.BA.89.E6.80.81.E5.8A.BF.E7.9F.A9.E9.98.B5.EF.BC.9A.E4.BC.81.E4.B8.9A.E6.88

14、.98.E7.95.A5.E5.88.B6.E5.AE.9A.E6.8F.90.E4.BE.9B.E7.AB.9E.E4.BA.89.E4.BC.98.E5.8A.BF.E7.9A.84.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 战略与组织工具 竞争态势势矩阵：企业战战略制定定提供竞竞争优势势的分析析工具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%

15、E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#.E9.BA.A6.E8.82.AF.E9.94.A1.E4.B8.89.E5.B1.82.E9.9D.A2.E5.88.86.E6.9E.90.EF.BC.9A.E4.BC.81.E4.B8.9A.E8.AE.BE.E8.AE.A1.E6.88.98.E7.95.A5.E8.A7.84.E5.88.92.E3.80.81.E5.BC.80.E6.8B.93.E5.A2.9E.E9.95.BF.E7.9A.84.E6.9C.89.E6.95.88.E5.B7.A5.E5

16、.85.B7 l .E9.BA.A6.E8.82.AF.E9.94.A1.E4.B8.89.E5.B1.82.E9.9D.A2.E5.88.86.E6.9E.90.EF.BC.9A.E4.BC.81.E4.B8.9A.E8.AE.BE.E8.AE.A1.E6.88.98.E7.95.A5.E8.A7.84.E5.88.92.E3.80.81.E5.BC.80.E6.8B.93.E5.A2.9E.E9.95.BF.E7.9A.84.E6.9C.89.E6.95.88.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 战略与组织工具 麦肯锡三三层面分分析：企企业设计计战略规规划、

17、开开拓增长长的有效效工具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#.E6.B3.A2.E7.89.B9.E4.BA.94.E5.8A.9B.E5.88.86.E6.9E.90.EF.BC.9A.E8.A1.8C.E4.B8.9A.E7.AB.9E.E4.BA.89.E6.88.98.

18、E7.95.A5.E6.9C.80.E6.B5.81.E8.A1.8C.E7.9A.84.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 l .E6.B3.A2.E7.89.B9.E4.BA.94.E5.8A.9B.E5.88.86.E6.9E.90.EF.BC.9A.E8.A1.8C.E4.B8.9A.E7.AB.9E.E4.BA.89.E6.88.98.E7.95.A5.E6.9C.80.E6.B5.81.E8.A1.8C.E7.9A.84.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 战略与组织工具 波特五

19、力力分析：行业竞竞争战略略最流行行的分析析工具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#.E6.88.98.E7.95.A5.E9.9B.86.E5.9B.A2.E5.88.86.E6.9E.90.E6.B3.95.EF.BC.9A.E8.A1.8C.E4.B8.9A.E5.86.8

20、5.E4.BC.81.E4.B8.9A.E7.AB.9E.E4.BA.89.E6.A0.BC.E5.B1.80.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 l .E6.88.98.E7.95.A5.E9.9B.86.E5.9B.A2.E5.88.86.E6.9E.90.E6.B3.95.EF.BC.9A.E8.A1.8C.E4.B8.9A.E5.86.85.E4.BC.81.E4.B8.9A.E7.AB.9E.E4.BA.89.E6.A0.BC.E5.B1.80.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱

21、战略与组织工具 战略集团团分析法法：行业业内企业业竞争格格局分析析工具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#.E6.88.98.E7.95.A5.E9.92.9F.E6.A8.A1.E5.9E.8B.EF.BC.9A.E4.BC.81.E4.B8.9A.E7.AB.9E.E4.B

22、A.89.E6.88.98.E7.95.A5.E9.80.89.E6.8B.A9.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 l .E6.88.98.E7.95.A5.E9.92.9F.E6.A8.A1.E5.9E.8B.EF.BC.9A.E4.BC.81.E4.B8.9A.E7.AB.9E.E4.BA.89.E6.88.98.E7.95.A5.E9.80.89.E6.8B.A9.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 战略与组织工具 战略钟模模型：企企业竞争争战略选选择分析析工具 HYPERLINK

23、/wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#.E6.A0.B8.E5.BF.83.E7.AB.9E.E4.BA.89.E5.8A.9B.E5.88.86.E6.9E.90.EF.BC.9A.E5.88.86.E6.9E.90.E4.BC.81.E4.B8.9A.E6.9C.89.E6.95.88.E7.AB

24、.9E.E4.BA.89.E5.92.8C.E6.88.90.E9.95.BF.E7.9A.84.E9.87.8D.E8.A6.81.E5.B7.A5.E5.85.B7 l .E6.A0.B8.E5.BF.83.E7.AB.9E.E4.BA.89.E5.8A.9B.E5.88.86.E6.9E.90.EF.BC.9A.E5.88.86.E6.9E.90.E4.BC.81.E4.B8.9A.E6.9C.89.E6.95.88.E7.AB.9E.E4.BA.89.E5.92.8C.E6.88.90.E9.95.BF.E7.9A.84.E9.87.8D.E8.A6.81.E5.B7.A5.E5.85

25、.B7 o 赢取竞争的100+N工具箱 战略与组织工具 核心竞争争力分析析：分析析企业有有效竞争争和成长长的重要要工具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#.E6.B3.A2.E7.89.B9.E4.BB.B7.E5.80.BC.E9.93.BE.E5.88.86.E6.9E.9

26、0.E6.A8.A1.E5.9E.8B.EF.BC.9A.E5.AF.BB.E6.B1.82.E7.A1.AE.E5.AE.9A.E4.BC.81.E4.B8.9A.E7.AB.9E.E4.BA.89.E4.BC.98.E5.8A.BF.E7.9A.84.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 l .E6.B3.A2.E7.89.B9.E4.BB.B7.E5.80.BC.E9.93.BE.E5.88.86.E6.9E.90.E6.A8.A1.E5.9E.8B.EF.BC.9A.E5.AF.BB.E6.B1.82.E7.A1.AE.E5.AE.9A.E4.BC.8

27、1.E4.B8.9A.E7.AB.9E.E4.BA.89.E4.BC.98.E5.8A.BF.E7.9A.84.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 战略与组织工具 波特价值值链分析析模型：寻求确确定企业业竞争优优势的分分析工具具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%

28、E7%BB%87%E5%B7%A5%E5%85%B7#.E5.88.A9.E7.9B.8A.E7.9B.B8.E5.85.B3.E8.80.85.E5.88.86.E6.9E.90.EF.BC.9A.E6.88.98.E7.95.A5.E5.88.B6.E5.AE.9A.E5.92.8C.E6.88.98.E7.95.A5.E8.AF.84.E4.BB.B7.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 l .E5.88.A9.E7.9B.8A.E7.9B.B8.E5.85.B3.E8.80.85.E5.88.86.E6.9E.90.EF.BC.9A.E6.88.98

29、.E7.95.A5.E5.88.B6.E5.AE.9A.E5.92.8C.E6.88.98.E7.95.A5.E8.AF.84.E4.BB.B7.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 战略与组织工具 利益相关关者分析析：战略略制定和和战略评评价分析析工具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%

30、8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#PIMS.E5.88.86.E6.9E.90.E6.B3.95.EF.BC.9A.E6.9C.89.E6.95.88.E7.9A.84.E6.88.98.E7.95.A5.E8.AF.84.E4.BB.B7.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 l PIMS.E5.88.86.E6.9E.90.E6.B3.95.EF.BC.9A.E6.9C.89.E6.95.88.E7.9A.84.E6.88.98.E7.95.A5.E8.AF.84.E4.BB.B7.E5.88.86.E6.9E.

31、90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 战略与组织工具 PIMSS分析法法：有效效的战略略评价分分析工具具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#SPACE.E7.9F.A9.E9.98.B5.EF.BC.9A.E4.BC.81.E4.B8.9A.

32、E5.A4.96.E9.83.A8.E7.8E.AF.E5.A2.83.E5.8F.8A.E6.88.98.E7.95.A5.E7.BB.84.E5.90.88.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 l SPACE.E7.9F.A9.E9.98.B5.EF.BC.9A.E4.BC.81.E4.B8.9A.E5.A4.96.E9.83.A8.E7.8E.AF.E5.A2.83.E5.8F.8A.E6.88.98.E7.95.A5.E7.BB.84.E5.90.88.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工

33、具箱 战略与组织工具 SPACCE矩阵阵：企业业外部环环境及战战略组合合分析工工具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#QSPM.E7.9F.A9.E9.98.B5.EF.BC.9A.E6.88.98.E7.95.A5.E5.86.B3.E7.AD.96.E9.98.B6.E6.

34、AE.B5.E9.87.8D.E8.A6.81.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 l QSPM.E7.9F.A9.E9.98.B5.EF.BC.9A.E6.88.98.E7.95.A5.E5.86.B3.E7.AD.96.E9.98.B6.E6.AE.B5.E9.87.8D.E8.A6.81.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 战略与组织工具 QSPMM矩阵：战略决决策阶段段重要分分析工具具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB

35、%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#.E4.B8.89.E5.9B.9B.E8.A7.84.E5.88.99.E7.9F.A9.E9.98.B5.EF.BC.9A.E6.88.90.E7.86.9F.E5.B8.82.E5.9C.BA.E4.B8.AD.E4.BC.81.E4.B8.9A.E7.AB.9E.E4.BA.89.E5.9C.B0.E4.BD.8D.E5.88.86

36、.E6.9E.90.E5.B7.A5.E5.85.B7 l .E4.B8.89.E5.9B.9B.E8.A7.84.E5.88.99.E7.9F.A9.E9.98.B5.EF.BC.9A.E6.88.90.E7.86.9F.E5.B8.82.E5.9C.BA.E4.B8.AD.E4.BC.81.E4.B8.9A.E7.AB.9E.E4.BA.89.E5.9C.B0.E4.BD.8D.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 战略与组织工具 三四规则则矩阵：成熟市市场中企企业竞争争地位分分析工具具 HYPERLINK /wiki/%E

37、3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#7S.E6.A8.A1.E5.9E.8B.EF.BC.9A.E7.BB.84.E7.BB.87.E7.BB.A9.E6.95.88.E4.B8.8E.E6.88.98.E7.95.A5.E9.80.82.E5.BA.94.E7.9A.84.E5.88.86.E6.9E.90.E5

38、.B7.A5.E5.85.B7 l 7S.E6.A8.A1.E5.9E.8B.EF.BC.9A.E7.BB.84.E7.BB.87.E7.BB.A9.E6.95.88.E4.B8.8E.E6.88.98.E7.95.A5.E9.80.82.E5.BA.94.E7.9A.84.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 战略与组织工具 7S模型型：组织织绩效与与战略适适应的分分析工具具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2B

39、N%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E6%88%98%E7%95%A5%E4%B8%8E%E7%BB%84%E7%BB%87%E5%B7%A5%E5%85%B7#3C.E6.88.98.E7.95.A5.E4.B8.89.E8.A7.92.E6.A8.A1.E5.9E.8B.EF.BC.9A.E7.BB.8F.E5.85.B8.E7.9A.84.E8.90.A5.E9.94.80.E6.88.98.E7.95.A5.E7.AE.A1.E7.90.86.E5.B7.A5.E5.85.B7 l 3C.E6.88.98.E7.95.A5.E4.B8.89.E

40、8.A7.92.E6.A8.A1.E5.9E.8B.EF.BC.9A.E7.BB.8F.E5.85.B8.E7.9A.84.E8.90.A5.E9.94.80.E6.88.98.E7.95.A5.E7.AE.A1.E7.90.86.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 战略与组织工具 3C战略略三角模模型：经经典的营营销战略略管理工工具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%

41、E8%90%A5%E9%94%80%E6%9C%8D%E5%8A%A1%E5%B7%A5%E5%85%B7#.E3.80.80 l .E3.80.80 o 赢取竞争的100+N工具箱 营销服务工具 第二篇：营销服服务工具具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E8%90%A5%E9%94%80%E6%9C%8D%E5%8A%A1%E5%B7%A5%E5%85%B7#STP.E5.88.86.E6.9E.

42、90.EF.BC.9A.E7.8E.B0.E4.BB.A3.E8.90.A5.E9.94.80.E6.88.98.E7.95.A5.E7.9A.84.E6.A0.B8.E5.BF.83.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 l STP.E5.88.86.E6.9E.90.EF.BC.9A.E7.8E.B0.E4.BB.A3.E8.90.A5.E9.94.80.E6.88.98.E7.95.A5.E7.9A.84.E6.A0.B8.E5.BF.83.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 营销服务工

43、具 STP分分析：现现代营销销战略的的核心分分析工具具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E8%90%A5%E9%94%80%E6%9C%8D%E5%8A%A1%E5%B7%A5%E5%85%B7#4Ps.E8.90.A5.E9.94.80.E7.BB.84.E5.90.88.E6.A8.A1.E5.9E.8B.EF.BC.9A.E5.88.B6.E5.AE.9A.E5.B8.82.E5.9C.BA.

44、E6.88.98.E7.95.A5.E6.9C.80.E7.BB.8F.E5.85.B8.E7.9A.84.E8.90.A5.E9.94.80.E7.90.86.E8.AE.BA.E5.B7.A5.E5.85.B7 l 4Ps.E8.90.A5.E9.94.80.E7.BB.84.E5.90.88.E6.A8.A1.E5.9E.8B.EF.BC.9A.E5.88.B6.E5.AE.9A.E5.B8.82.E5.9C.BA.E6.88.98.E7.95.A5.E6.9C.80.E7.BB.8F.E5.85.B8.E7.9A.84.E8.90.A5.E9.94.80.E7.90.86.E8.AE.

45、BA.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 营销服务工具 4Ps营营销组合合模型：制定市市场战略略最经典典的营销销理论工工具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E8%90%A5%E9%94%80%E6%9C%8D%E5%8A%A1%E5%B7%A5%E5%85%B7#.E4.BA.A7.E5.93.81.E7.94.9F.E5.91.BD.E5.91.A8.E6.9C.9

46、F.E6.A8.A1.E5.9E.8B.EF.BC.9A.E6.8F.8F.E8.BF.B0.E4.BA.A7.E5.93.81.E5.92.8C.E5.B8.82.E5.9C.BA.E8.BF.90.E4.BD.9C.E6.96.B9.E6.B3.95.E7.9A.84.E6.9C.89.E5.8A.9B.E5.B7.A5.E5.85.B7 l .E4.BA.A7.E5.93.81.E7.94.9F.E5.91.BD.E5.91.A8.E6.9C.9F.E6.A8.A1.E5.9E.8B.EF.BC.9A.E6.8F.8F.E8.BF.B0.E4.BA.A7.E5.93.81.E5.92.8

47、C.E5.B8.82.E5.9C.BA.E8.BF.90.E4.BD.9C.E6.96.B9.E6.B3.95.E7.9A.84.E6.9C.89.E5.8A.9B.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 营销服务工具 产品生命命周期模模型：描描述产品品和市场场运作方方法的有有力工具具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E8%90%A5%E9%94%80%E6%9C%8D%

48、E5%8A%A1%E5%B7%A5%E5%85%B7#.E5.AE.89.E7.B4.A2.E5.A4.AB.E7.9F.A9.E9.98.B5.EF.BC.9A.E5.BA.94.E7.94.A8.E6.9C.80.E5.B9.BF.E6.B3.9B.E7.9A.84.E8.90.A5.E9.94.80.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7.E4.B9.8B.E4.B8.80 l .E5.AE.89.E7.B4.A2.E5.A4.AB.E7.9F.A9.E9.98.B5.EF.BC.9A.E5.BA.94.E7.94.A8.E6.9C.80.E5.B9.BF

49、.E6.B3.9B.E7.9A.84.E8.90.A5.E9.94.80.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7.E4.B9.8B.E4.B8.80 o 赢取竞争的100+N工具箱 营销服务工具 安索夫矩矩阵：应应用最广广泛的营营销分析析工具之之一 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E8%90%A5%E9%94%80%E6%9C%8D%E5%8A%A1%E5%B7%A5

50、%E5%85%B7#.E6.9C.8D.E5.8A.A1.E8.B4.A8.E9.87.8F.E5.B7.AE.E8.B7.9D.E6.A8.A1.E5.9E.8B.EF.BC.9A.E6.9C.8D.E5.8A.A1.E8.B4.A8.E9.87.8F.E7.AE.80.E5.8D.95.E6.9C.89.E6.95.88.E7.9A.84.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 l .E6.9C.8D.E5.8A.A1.E8.B4.A8.E9.87.8F.E5.B7.AE.E8.B7.9D.E6.A8.A1.E5.9E.8B.EF.BC.9A.E6.9C.8

51、D.E5.8A.A1.E8.B4.A8.E9.87.8F.E7.AE.80.E5.8D.95.E6.9C.89.E6.95.88.E7.9A.84.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 营销服务工具 服务质量量差距模模型：服服务质量量简单有有效的分分析工具具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E8%90%A5%E9%94%80%E6%9

52、C%8D%E5%8A%A1%E5%B7%A5%E5%85%B7#.E6.8E.A8.E9.94.80.E6.96.B9.E6.A0.BC.E7.90.86.E8.AE.BA.EF.BC.9A.E7.9B.B4.E8.A7.82.E6.9C.89.E6.95.88.E7.9A.84.E9.94.80.E5.94.AE.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 l .E6.8E.A8.E9.94.80.E6.96.B9.E6.A0.BC.E7.90.86.E8.AE.BA.EF.BC.9A.E7.9B.B4.E8.A7.82.E6.9C.89.E6.95.88.E7.

53、9A.84.E9.94.80.E5.94.AE.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7 o 赢取竞争的100+N工具箱 营销服务工具 推销方格格理论：直观有有效的销销售分析析工具 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E8%90%A5%E9%94%80%E6%9C%8D%E5%8A%A1%E5%B7%A5%E5%85%B7#.E5.93.88.E5.A4.AB.E6.A8.

54、A1.E5.9E.8B.EF.BC.9A.E6.9C.80.E6.9C.89.E6.95.88.E7.9A.84.E8.AE.A1.E7.AE.97.E5.95.86.E5.9C.88.E7.9A.84.E5.88.86.E6.9E.90.E5.B7.A5.E5.85.B7.E4.B9.8B.E4.B8.80 l .E5.93.88.E5.A4.AB.E6.A8.A1.E5.9E.8B.EF.BC.9A.E6.9C.80.E6.9C.89.E6.95.88.E7.9A.84.E8.AE.A1.E7.AE.97.E5.95.86.E5.9C.88.E7.9A.84.E5.88.86.E6.9E.

55、90.E5.B7.A5.E5.85.B7.E4.B9.8B.E4.B8.80 o 赢取竞争的100+N工具箱 营销服务工具 哈夫模型型：最有有效的计计算商圈圈的分析析工具之之一 HYPERLINK /wiki/%E3%80%8A%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E8%90%A5%E9%94%80%E6%9C%8D%E5%8A%A1%E5%B7%A5%E5%85%B7#.E6.9C.8D.E5.8A.A1.E9.87.91.E4.B8.89.E8.A7

56、.92.EF.BC.9A.E6.9C.8D.E5.8A.A1.E7.BB.84.E7.BB.87.E7.AE.A1.E7.90.86.E7.9A.84.E5.9F.BA.E7.9F.B3 l .E6.9C.8D.E5.8A.A1.E9.87.91.E4.B8.89.E8.A7.92.EF.BC.9A.E6.9C.8D.E5.8A.A1.E7.BB.84.E7.BB.87.E7.AE.A1.E7.90.86.E7.9A.84.E5.9F.BA.E7.9F.B3 o 赢取竞争的100+N工具箱 营销服务工具 服务金三三角：服服务组织织管理的的基石 HYPERLINK /wiki/%E3%80%8A

57、%E8%B5%A2%E5%8F%96%E7%AB%9E%E4%BA%89%E7%9A%84100%2BN%E5%B7%A5%E5%85%B7%E7%AE%B1%E3%80%8B_%E8%90%A5%E9%94%80%E6%9C%8D%E5%8A%A1%E5%B7%A5%E5%85%B7#CS.E6.88.98.E7.95.A5.EF.BC.9A.E4.BC.81.E4.B8.9A.E6.8F.90.E9.AB.98.E5.B8.82.E5.9C.BA.E5.8D.A0.E6.9C.89.E7.8E.87.E7.9A.84.E6.9C.89.E5.8A.9B.E5.B7.A5.E5.85.B7

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