工程机械与维修杂志英文文案

1、工程机械与维修杂志英文文案P1工程机械与维修CONSTRUCTION MACHINERY & MAINTENANCE21世纪伴您共进P2简介工程机械行业的窗口 技术经验交流的园地企业与用户间的桥梁 使用和维修者的挚友工程机械与维修工程机械与维修杂志创刊于1994年。是在市场经济条件下诞生并发展起来 的。是中国工程机械行业最权威的杂志，集指导性、信息性、技术性、实用性于 一体。读者对象：管理人员、技术人员、销售及服务人员，用户单位的设备管理人员、 驾驶员和维修人员，有关大专院校师生等。工程机械与维修杂志多年来一直以指导性强、信息量大、实用性强、图文并 茂及印刷精美等特点在行业内外赢得广泛好评和欢

2、迎。2001年成功创办了工程机械商务资讯，更是深得业界人士的喜爱。P3概况内容：杂志主要内容包括综合类、信息类、使用维修类及工程机械商务资讯四大 版块。深受广大读者欢迎的栏目有本刊特稿、专题综述、企业访谈、摄影报道、 信息立交桥、产品大世界和使用维修等。 P64-5栏目介绍本刊特稿special：全面解析政府部门宏观经济政策对行业发展的影响，及时报 道业内人士普遍关心的行业热点问题，透彻分析市场发展中出现的问 题并预测前景。是业内人士了解行业现状，把握行业发展动向的重要 园地。专题综述review:针对工程机械各类产品展开论述，大到整个行业的发展历程， 小到某一技术的发展动向。企业访谈busi

3、ness： 了解企业内幕，关注企业发展。是企业树立良好社会公共形象的最前沿。摄影报道photo news：通过图片和文字详细介绍特色及重点工程的进展。一展工 程机械的风采，增进业内人士对工程的了解。信息立交桥news：报道国内外工程机械行业最新动态，介绍各地工程建设情况。 透过这个栏目，可对行业动态在“点”上有一个更清晰的把握。产品大世界production：介绍国内外新、特、优产品。是业内人士难得的“发烧” 园地。 P6-7工程机械商务资讯创办于2001年1月，是一本专注于工程机械行业的商务资讯类媒体。旨在为业内企业、经销（代理）商及用户提供一个交流的平台，以促进企业与用户、企业与中环、中环

4、与用户之间的沟通和了解。读者对象是工程机械使用单位，生产企业的市场营销部门，经销（代理）商及所有关注工程机械市场流通情况的商务领域人士。主要栏目本期关注：追踪业内市场动态，推介全新的商业理念。商务茶座：与业内商务人士就现今行业内的商业模式、商务实务操作和市场发展 等问题进行探讨。充电课堂：介绍商务操作理论及技巧以及新的商业操作模式。选购指南：邀请相关专家对某一类产品进行定性、定量的分析，为用户选购工程 机械出谋划策。高瞻远瞩：发布国家相关的政策方针及行业主管部门的行业指导。业界风云：及时报道业内企业及经销（代理）商的市场动态。点点滴滴：基层业务员沟通感情、交流经验的园地。域外采风：介绍国外工程

5、机械的使用、经营及生产情况，为企业开拓国际市场及 借鉴经验提供思路。产品博览：定期分类发布各企业的产品信息，包括产品的主要性能参数及报价， 为用户选购提供参考依据。P8读者行业分布情况表1读者所在行业分布情况政府、协会中介组织用户（交通、建筑、矿山等）图书馆、大专院校、科研机构等dealers、维修企业等主机、配件制造商表2读者个人情况领导职员中层管理人员个体、私营业主经营、技术人员教师、学生其他表3每本杂志阅读人数情况P9一句话点评工程机械与维修P10杂志发行发行量比例省份全国覆盖分布图覆盖范围：工程机械与维修杂志在全国各省份的覆盖率达100%发行渠道：第一渠道：邮发（含对外发行）第二渠道：

6、本刊发行部零售及集体订阅第三渠道：赠送编委、通讯员、广告客户等等定价：每期订价10.00元，全年订价120.00元 P11广告价目表2002 Advertising Rates版另UType规格（毫米）Page size（mm）价格（元人民币/期）Price（）增刊*封面（彩色）Front Cover190X2101800015000封面拉页（彩色）Gatefold of Front Cover285X42025000封二（彩色）Inside Front Cover285X210100009000封三（彩色）Inside Back Cover285X21080007000封底（彩色）Back

7、Cover285X2101200010000内封一（彩色）Opposite the Inside285X21090008000目次页对面（彩色）Colour Insert Opposite Contents Sheet285X2108000插页（彩色）General Insert285X21060005000对开插页（彩色）285X42012000工程机械商务资讯专辑260 X 185 X 1650000正文（单色、整版）B/W Internal Page285X2101800注：本价格不含广告代理费，如按有关规定需代理的广告，代理费另计。*2002年增刊拟于2002年10月出版。内容以系统性

8、的工程机械使用维修技 术为主，为读者提供一册工具性技术专辑。欢迎提前预订广告版位。 P12广告细则（中英对照）刊登广告必须遵守中华人民共和国广告法刊登广告单位必须出具营业执照凡标明产品获奖、优质、专利、注册商标及许可证，必须提供相应的证明、 证件（复印件）广告内容应简洁明白、真实准确、合理合法文字须书写工整、清楚，图片符合制图印刷要求广告设计可由委托单位负责，本社也可承担广告设计，对文稿有删改权 如因本刊工作失误而发生差错，本刊负责更正广告费应在双方签定合同后、在刊出前20天内一次付清对连续刊登广告的厂商实行优惠，优惠办法：连续刊登6次优惠5% 连续刊登12次优惠10%P13专业化的期刊运作本

9、社同时编辑、出版的期刊还有：The English Program of the Journal Construction Machinery & MaintenancepiCONSTRUCTION MACHINERY & MAINTENANCEThe 21st century is accompanying you in your progress.P2A Brief IntroductionA Window of Construction Machinery Industry， A Garden of Exchange of Technology and ExperienceA Bridg

10、e between the Enterprise and the User, A Bosom Friend of the User and the Maintenance Worker Construction Machinery & MaintenanceThe journal ConstructionMachineryandMaintenancewas started in 1994.It was born and has grown up in the environment of market economy. As the most authoritative journal in

11、the industry of construction machinery of China, it boasts of many excellent qualities such as instructiveness, informativeness, technicality and practicability.Target Readership： Managerial personnel, technical staff, sales and service crew，user-organizations facility management personnel, drivers

12、and maintenance workers，teachers and students of relevant institutions of higher learning, and so on.With its excellent characteristics such as strong instructiveness, rich information contents, strong practicability, fine printing of both pictures and words, the journal Construction Machinery & Mai

13、ntenance has always been highly regarded and welcomed within or outside the industry for many years.Its sister magazine Commercial Information of Construction Machinery started successfully in 2001 is loved by people of the trade all the more.P3GeneralsContents： The journal is primarily composed of

14、four parts, namely, that of comprehensive service, that of news, that of use and maintenance and that of commercial information. The columns specially favored by the wide readership include the following: Scoops of this Journal, Subject Survey, Enterprise Interview, Photo News, Information Overpass,

15、 Great World of Products and Use and Service, etc.P64 - 5Introduction of ColumnsSpecial Scoops： It offers comprehensive analysis of the impact of the macroeconomic policy of the government on the development of the industry, gives timely reports on the hot issues commonly concerned in the industry,

16、provides incisive analyses of problems arising in the market and gives prediction on the prospect. This column is an important garden for people within the industry to know the status quo of the industry and keep track of its future trend of development.Subject Survey： It discusses all kinds of prod

17、ucts of construction machinery, from the history of the whole industry to the developing trend of a minor technique.Enterprise Interview： It probes into the low-down of the enterprise and shows concern for enterprise development. It functions as the leading edge for the enterprise to set up its fine

18、 image in the public.Photo news：It introduces the features of the enterprise and the progress of its major projects in detail by means of both pictures and words. It shows the face of construction machinery and helps people of this industry understand this world.News Overpass：It reports the latest s

19、ituation of the industry of construction machinery both home and abroad, and introduces the condition of engineering construction of various places.Through this column, you may have a clear knowledge of the dynamic condition of the industry in terms of the point (locality).Great World of Products： I

20、t introduces the new, special and excellent products both home and abroad. It is a rarely found Fever garden of fellow workers of the industry. P6 - 7Commercial Information of Construction MachineryEstablished in January 2001, it is a medium specially for commercial information of the industry of co

21、nstruction machinery.It aims to provide a platform of exchange for the enterprises within the industry, the dealers (or their agents) and the users, in order to promote the communication and understanding between the enterprise and user, between the enterprise and the medium and between the medium a

22、nd the user.Its target readers are the end users of construction machinery, the marketing department of the production enterprise, the dealer (or his agent) and all those in the commercial circle who are concerned about the market circulation of construction machinery.Major ColumnsHot Issues of this

23、 Number： It follows the market trend in the industry and introduces brand-new commercial notions.Commercial Tea Party： It invites fellow commercial workers to discuss various problems ranging from the current commercial mode to the practical commercial operation and the market development and so on.

24、Classroom： It introduces theories and skills of commercial operation, and new commercial operation modes.Guide to Purchase： It invites specialists concerned to offer qualitative and quantitative analyses for some kind of products, and give counsel to users for their choice of construction machinery.

25、Foresight for the Future： It releases relevant policies and principles of the state, and the instructions of the competent authorities for theindustry.Situation of the Industry： It gives timely reports on the market trend of the enterprises within the industry and their dealers (or agents).Dribs and

26、 Drabs： It is a garden for the grass-root workers to communicate and exchange experience.Winds from Abroad： It introduces the use, management and production of construction machinery in foreign countries so as to provide ideas for enterprises to exploit the international market and borrow experience

27、 from outside.Exhibition of Products： It releases product information of various enterprises, including their main performance parameters and quoted prices, so as to provide reference for users in their purchases.P8Survey of the Vocation Distribution of the ReadersTable 1 Distribution of Readers Voc

28、ationsGovernmental organizations, associations and intermediariesUsers (in transportation, construction, mines, etc.)Libraries, colleges, and scientific research institutions, etc.Dealers, maintenance enterprises, etc.Manufacturers of the mainframe and the appurtenanceTable 2 Condition of Individual

29、 ReadersCadresClerksMiddle management personnelIndividual and self-employed proprietorsCommercial and technical staffTeachers, studentsOthersTable 3 Readership of Each Copy of the JournalP9Comment on Construction Machinery and Maintenance in one sentence P10Publication of the JournalRatio of the Cir

30、culationProvincesDistribution Map of the Whole CountryCoverage： The coverage of Construction Machinery & Maintenahae reached 100% of all the provinces of the country.Channels of distribution：The first channel: The post (including external distribution)The second channel： Retail by the circulation de

31、partment of the journal and collective subscriptionThe third channel: Given to the editorial board, reporters and advertising clients, etc. as giftsPricing： RMB 10.00 Yuan for each number, and RMB 120.00 Yuan for the whole year P11Advertisement price list2002 Advertising RatesTypePage size (mm)Price

32、 (/one issue)supplement*Front Cover (colored)190X2101800015000Gatefold of Front Cover (colored)285X42025000Inside Front Cover (colored)285X210100009000Inside Back Cover (colored)285X21080007000Back Cover (colored)285X2101200010000Opposite the Inside (colored)285X21090008000Insert Opposite Contents S

33、heet (colored)285X2108000General Insert (colored)285X21060005000Folio Insert (colored)285X42012000SpecialIssue ofCommercial Information ofConstructionMachinery260 X 185 X 1650000B/W Internal Page (monochromatic, in full page)285X2101800Note： The prices here do not include the advertising agent fee,

34、and the agent fee should be counted separately if the advertising agent is necessary.*The special supplement of 2002 is planned to be published in October 2002. Its contents are mainly about the maintenance techniques of systematic construction machinery, providing a special issue of instrumental te

35、chnology for readers. Please subscribe for a place in the advertising pages in advance.P12Detailed Regulations for Advertisement in both Chinese and EnglishThose who insert an advertisement must observe The AdvertisementRegulation Act of the P.R.C.The unit inserting an advertisement must produce its business licenseFor any product marked with a prize, high quality, a patent, a registere