电子商务英语7

1、 Key point: useful terms and definitions of e-commerce Difficult points: writing skill s of a letters of acceptance Requirement By the end of this lesson, you should be able to have a good command of e-commerce terms given in the lesson writing skill s of letters of acceptance useful sentences for l

2、etters of acceptance By the end of this lesson, you should be able to know the art of advertisement prescribe the attacks of the viruses The Art of Advertising Your Business Abstract: According to top advertising consultant John Law, businesses can plan to get maximum benefit from their advertising

3、by following some simple rules of thumb. The article sets out Laws Principles in nine easy steps. Key words: art of advertisement; Laws Principles; nine easy stepsNew Wordsadvertisementn.广告advertisev.做广告fiercea残酷的the Wild Westn; 西大荒,指美国开拓时期的西部rules of thumbn.按实际经验估计的方法turnovern.营业额；证券交易额；流通merchandi

4、sen.; v.商品；推销in relation to按照look atv.考虑Insertionn.插入catch linen.（广告中）醒目的语句Sentence Explanations In other words, the advertising budget should be matched and spent in a retail business in proportion to the business being achieved, and at the time it is being generated. 换句话说，零售商的广告预算费用应该与正在实现的营业额成比例，

5、应该在正在产生营业额的时候支付出去。in proportion to 与成比例。Skill Training Business Letter Writing (V)Letters of AcceptanceChina National Import & Export CorpShanghai Branch Shanghai, China30 November 2003Abdulla Samih Co.,659 Saleem RoadKarachiPakistanDear Sir,Re: Forever Brand Bicycles We have to hand your letter of

6、25 November 2003, the contents of which have been noted. We have taken your proposal into serious consideration and decided to entertain the business at the best price in order to cement our good relations. This of course is an exceptional treatment. We are quoting the best price as following : Fore

7、ver Brand Bicycles: 20 Mens Style at US$ 25 per set 20 Womens Style at US$ 26.5 per set 26 Mens Style at US$ 26.5 per set 26 Womens Style at US$ 27 per set Our S/C NO. MTB 238-01 is end closed. The duplicate is to be returned, duly signed. Yours faithfully, (signed) Useful Sentences 1.The price is a

8、lready very reasonable, but, in order to encourage business between us, we are prepared to allow you a discount of 2%. 2.Although your price is below our level, we accept this order as an exception, with a view to initiating business with you. 3.We will accept the price reduction on Radios as an int

9、roductory line. 4.In compliance with your request, we exceptionally accept delivery against D/P at sight, but this should not be regarded as a precedent. 5.Taking into consideration of our friendly business relations, we would exceptionally comply with your request by reducing our price to US 5 per

10、piece CIF San Francisco. However, this should not be taken as a precedent in future. Reading Materials (A)Culture Important in Advertising Abstract: The increase in global trade means that international companies cannot afford to make costly advertising mistakes if they want to be competitive. Under

11、standing the language and culture of target markets in foreign countries is one of the keys to successful international marketing. Key words: advertising; language and culture of target markets; keys in international marketingReading Materials (B) Microsoft after Virus Writers Abstract: Microsoft will pay $ 250,000 each for information that helps find and convict 2 (hose responsible for the Blaster worm and, the SoBig virus, released earlier this year. The pr