《商务英语写作》课件students'ppt for L10

1、Persuasive LetterLecture 10321DefinitionTo persuade means to influence other peoples mind or actions by skillful use of spoken or written language.Kinds of Persuasive LetterIt is one of the four types writing ,the others beings expository , narrative , and descriptive writing .Formats of Persuasive

2、LetterAttention: First of all you need to get the attention of your reader .Interest: Next, you need to explain the advantages and benefits of your idea and product.Desire: Then ,you may arouse your readers desire and convince the reader of your idea or product.Action: You need to encourage your rea

3、ders in order to get the product.Ways to PersuadeWe can use our credibility , expertise ,reputation and past achievements in order to make someone come round to our way of thinking. A second way is to appeal to the emotions, such as fear ,anger, and pride, this can be quite effective if used in the

4、right situation.The third way is to use logical arguments based on facts . This is very common in business writing . Typical arguments will use statistics , examples ,past experience , comparisons and so on to persuadeHomework-TranslationWe have pleasure in sending you a copy of our catalogue ,which

5、 includes details and prices of our complete range of telephones.我方很荣幸将目录副本寄于贵方，其中包括我们的完整电话范围的详情和价格。We would particularly like to draw your attention to our new set of greeting cards, which you will find on page 85 of the catalogue.我方特别提请贵方注意我们的新一套贺卡，您将会在目录的第85页找到。 Reserve your car now and let us take the worry out of your travel arrangements. 此刻预订您的车让我们为您的出行安排分忧。你可以免费使用两周我们新开发的手机.You can use our newly developed mobile phones free of charge for two weeks.该产品受到国内外消费者的赞誉和青睐。The product is subject to reputation and preference of domestic and foreign customers.该项产品是