服务营销研究热点与前沿英文

1、服务营销研究的热点与前沿加菲猫版本版本专供人大经济论坛1服务营销领域的期刊Journal of Service MarketingInternational Marketing ReviewEuropean Journal of MarketingInternational Journal of Service industry ManagementThe Service Industries JournalJournal of International MarketingJournal of Marketing Journal of Service ResearchMarketing In

2、telligence PlanningJournal of International Business StudiesManaging Service QualityJournal of Operations ManagementJournal of International Business StudiesAdvance in services marketing and managementInternational Journal of Production EconomicsInternational Journal of Educational Management Journa

3、l of Marketing ResearchJournal of Consumer ResearchMarketing ScienceJournal of Financial Services Marketing2服务营销研究的主要领域Health careHospitalityTravel and tourismFinancial servicesSports3服务营销的主要国际会议The AMA Frontiers in services conferenceThe Quality in services conferenceThe Eric Langeard International

4、 research Seminar in services management4国际研究中心Arizona State UniversityUniversity of MarylandUniversity of KarlstadtHanken-Swedish School of Economics in Finland5服务营销的领军人物1Leonard L. BerryDistinguished Professor of Marketing and M. B. Zale chair in retailing and marketing leadership, Texas A&M Unive

5、rsity. Email: Homepage: doctor degree:Arizona State UniversityResearch:service qualityBooks: Discovering the soul of service,and on Great ServiceFounder:Center for retailing studies6服务营销的领军人物2Mary Jo BitnerAT&T professor of services marketing and management, Arizona state universityEmail:maryjo.Doct

6、or degree: University of WashingtonResearch:the critical incident technique in services research, servicescapesBook:services marketingcurrent research is concerned with how customers evaluate service encounters and the strategic roles of technology and contact employees in determining customer satis

7、faction with services. 7服务营销的领军人物3David E.BowenProfessor of management, Thunderbird, graduate school of international management.Doctor degree:Michigan state universityResearch: empowermentBook:Winning in service game8服务营销的领军人物4Stephen W. BrownEdward M. Carson Chair in services marketing, Arizona St

8、ate universityEmail:stephen.Doctor degree: Arizona State university Research:service recoveryEditor: advance in services marketing and managementFounder:center for services leadership. Arizona state university, Tempe,Arizona9服务营销的领军人物5Christian GronroosProfessor of services and relationship marketin

9、g, Swedish School of Economics, FinlandDoctor degree: Swedish school of economics, FinlandResearch:Service and ralationship strategy and comptitionBook:service mangeagment and marketing :a customer relationship management approachFounder: Center for relationship marketing and services marketing mana

10、gement, Swedish school of economics ,Helsinki,Finland10服务营销的领军人物6Evert GummessonProfessor of Services management, Stockholm universityE-mail: Homepage: Doctor degree: Stockholm universityResearch:relationship marketingCo-founder:services research center, Karlstad, SwedenBook:Total relationship marke

11、tingNew book:Many-to-Many Marketing: The Next Step after Relationship Marketing, CRM and One-to-One 11服务营销的领军人物7Christopher LovelockLovelock Associates and adjunct faculty, Yale universityHomepage: Doctor degree:stanford universityResearch:classification of servicesBook:services marketing12服务营销的领军人物

12、8A ParasuramanJames Mclamore Chair in Marketing, University of MiamiEmail: Doctorial degree:Indiana universityResearch:service qualityBook:Marketing services:competing through quality13服务营销的领军人物9Benjamin SchneiderProfessor of Psychology,University of MarylandE-Mail: Doctorial degree:University of Ma

13、rylandResearch: organizaional climateBook:winning the service gameAlso teach in Peking Uni14服务营销的领军人物10Valarie A. ZeithamlSarah Graham Kenan Distinguished Scholar and Professor of Marketing, university of North CarolinaE-mail: Web site: Doctorial degree:university of marylandResearch:service quality

14、Book:driving customer equity15服务营销的研究热点微观层面认识顾客倾听顾客需求服务设计传递执行服务管理服务承诺弥合服务差距宏观层面服务与经济服务竞争与战略16服务营销的研究热点认识顾客服务中的消费者行为与服务购买决策过程顾客对服务的期望服务的顾客感知与顾客满意倾听顾客需求营销调研建立顾客关系和关系营销服务补救17服务营销的研究热点传递和执行服务服务传递中的员工角色与内部营销顾客在服务传递中的角色与顾客参与服务接触与服务经验通过中间商和电子渠道传递服务管理服务需求和服务能力、排队管理和收益管理服务竞争与战略服务的国际化与全球化服务行业服务竞争服务品牌18服务营销的研究

15、热点服务的国际化与全球化动力和阻力进入模式跨文化与全球服务战略问题19服务营销的研究热点动力和阻力服务企业国际营销的外部驱动力Lovelock 和Yip(1996)服务企业国际营销的内部驱动力Carman and Langeard(1980)Axinn(1988)，Eroglu(1992)Dichtl et al.,1984;Burton and Schlegelmilch,1987; Keng and Jiuan，1989Mclnyre and Huszagh,1988服务企业国际营销的阻碍因素Madsen，1987；Winsted and Patterson,1998；Gary Knigh

16、t，1999；Saeed Samiee，199920服务营销的研究热点进入模式制造业中得出来的结论适用于服务业Dunning,1989、Boddewyn，1989、Rugman,1981、Sauvant，1993“服务”特性对服务企业的国际市场进入模式选择的影响Erramilli,1977;Johanson (1979), Vahlne(1977)21服务营销的研究热点跨文化与全球服务文化与服务预期之间的关系Pucik and Katz（1986）、Donthu and Yoo（1998）、Tsikriktsis(2002)文化与服务感知之间的关系Winsted(1997)、Mattila（1999）文化与服务质量之间的关系Luk（1997）、Furrer, Liu, and Sudharshan（2000）文化与服务感知价值之间的关系Liu, Furrer,