奥美《海尔波轮洗衣机品牌行销规划建议》页

1、&Ogilvy & Mather0&Ogilvy & Mather1&Ogilvy & Mather2&Ogilvy & Mather3&Ogilvy & Mather4&Ogilvy & Mather5&Ogilvy & Mather6西北西北6%西南西南8%华南华南6%东北东北14%华北华北20%华东华东30%中南中南16%&Ogilvy & Mather705001000150020002500300035004000海尔海尔小天鹅小天鹅荣事达三洋荣事达三洋爱妻

2、号爱妻号金羚金羚LGLG西门子西门子威力威力上海日立上海日立水仙水仙&Ogilvy & Mather8品牌海尔XQB50-1XQBM28-AXPB40-AS小天鹅XQ30-8XQB35-818XQB40-868荣事达三洋XQB38-92XQB40-95XQB40-97金羚XQB40-16BXQB35-17XQB35-16BLGXQB42-18MIXQB42-18F1XQB42-18M西门子WM8088EXTRA500WD9100水仙XPB50-505SXPB42-970SXPB42-870上海日立XQB45-P1800XQB45-S1800XQB45-6800威力XQB45-5

3、XPB45-451SXPB45-451产品型号&Ogilvy & Mather9品牌型号容量主要功能平均价格海尔XQB50-15公斤￥2,000XQBM28-A2.8公斤￥1,000XPB40-AS4公斤￥800小天鹅XQ30-83公斤初级智能、铝合金厢体￥ 1 ,000XQB35-8183.5公斤￥ 1 ,500XQB40-868FC 4公斤三瀑布大循环立体水流￥ 2 ,000荣事达三洋 XQB38-923.8公斤￥1,400XQB45-954.5公斤￥2,000XQB40-974公斤￥1,600上海日立XQB45-P1800 4.5公斤 浸泡洗涤、立体魔术水流、定时器￥2,

4、000XQB45-S1800 4.5公斤 浸泡洗涤、立体魔术水流、定时器￥2,300XQB45-68004.5公斤￥2,500&Ogilvy & Mather10海尔33%小天鹅31%荣事达三洋8%爱妻号5%小鸭6%其他17%&Ogilvy & Mather11海尔41%小天鹅25%荣事达三洋13%爱妻号10%小鸭7%其他4%&Ogilvy & Mather12海尔18%小天鹅21%荣事达三洋9%爱妻号7%小鸭3%其他21%金羚21%&Ogilvy & Mather13海尔42%小天鹅26%荣事达三洋14%爱妻号3%小鸭3%其他1

5、2%&Ogilvy & Mather14海尔51%小天鹅17%荣事达三洋11%爱妻号5%小鸭3%其他13%&Ogilvy & Mather15海尔51%小天鹅20%荣事达三洋13%爱妻号4%小鸭4%其他8%&Ogilvy & Mather16&Ogilvy & Mather17西北西北6%西南西南8%华南华南6%东北东北14%华北华北20%华东华东30%中南中南16%&Ogilvy & Mather18&Ogilvy & Mather19&Ogilvy & Mather20&

6、Ogilvy & Mather21&Ogilvy & Mather22&Ogilvy & Mather23&Ogilvy & Mather24&Ogilvy & Mather25&Ogilvy & Mather26&Ogilvy & Mather27&Ogilvy & Mather28&Ogilvy & Mather29&Ogilvy & Mather30&Ogilvy & Mather31&Ogilvy & Mather32&Ogilvy & Mather33&Ogilvy & Mather34&Ogilvy & Mather35&Ogilvy & Mather36&