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1、目录Chapter 1 建立贸易关系1. 请求建立贸易关系 Request for Establishing Business Relations2. 回复请求建立业务关系 Reply to the Request for Establishing Business Relations3. 索取产品资料Request for Product Literature4. 回复索取产品资料Reply to the Request for Product Literature5. 邀请会面 Invitation to the Business Appointment6. 接受会面邀请Accepting
2、 the Invitation to the Business Appointment7. 谢绝会面邀请Declining the Invitation to the Business Appointment8. 要求更改会面时间及地点 Request for Changing the Time & Place of the MeetingChapter 2 推销9. 向特定客户推销 Sales Letter to Specific Customers10. 向不特定客户推销 Sales Circular to Non-Specific Customers11. 寄信给老客户Sales
3、 Letter to Old Customers12. 寄信给新客户Sales Letter to New Customers13. 推销新产品 Sales Letter for Promotion of New Products14. 推销劳务 Sales Letter for Promotion of Labor ServicesChapter 3 询盘和订货15. 一般询盘General Inquiry16. 回复一般询盘 Reply to the General Inquiry17. 具体询盘Specific Inquiry18. 报虚盘Making a Non-Firm Offer1
4、9. 报实盘Making a Firm Offer20. 买方还盘Making a Counter Offer21. 卖方返还盘 Making a Counter-Counter Offer22. 下订单 Placing an Order23. 接受订单Accepting an Order24. 拒绝订单Declining an Order25. 下续订单Placing a Repeat Order26. 推荐替代品 Offering a Substitute Product27. 接受替代品 Accepting a Substitute Product28. 拒绝替代品 Declining
5、a Substitute Product29. 涨价通知 Notice for Price Increase30. 回复涨价通知 Reply to the Price Increase NoticeChapter4 付款31. 询问付款方式Asking about Payment Terms32. 接受付款方式 Accepting Payment Terms33. 要求修改信用证 Request for Amendment to L/C34. 信用证修改Amendment to L/C35. 付款通知 Payment Notice36. 收到付款通知 Receipt of Payment No
6、tice37. 催促付款(初次) Urging Payment (First Notice)38. 催促付款(最后通告) Urging Payment (Last Notice)39. 索取发票Asking for Invoice40. 寄送发票Sending InvoiceChapter 5 包装和交货41. 包装要求Packaging Requirements42. 回复包装要求Reply to Packaging Requirements43. 装运时间Time of Shipment44. 回复装运通知 Reply to Time of Shipment45. 催促装运Urging S
7、hipment46. 回复催促装运Reply to Urging Shipment47. 出货通知Shipment Advice48. 货物抵达通知Goods Arrival NoticeChapter 6 投诉和致歉49. 投诉货物未寄达Complaint about Goods Arrival Failure50. 对货物未寄达致歉 Apology for Goods Arrival Failure51. 出货延迟 Late Delivery52. 对出货延迟致歉 Apology for Late Delivery53. 投诉货物质量Complaint about Poor Quality
8、 of Goods54. 对货物质量不佳致歉 Apology for Poor Quality of Goods55. 投诉货物数量Complaint about Wrong Quantity of Goods56. 为数量错误致歉 Apology for Wrong Quantity of Goods57. 投诉发货出错Complaint about Receiving Wrong Goods58. 为发货有误致歉 Apology for Sending Wrong Goods59. 抱怨包装不良Complaint about Poor Packaging60. 为包装不良致歉 Apolog
9、y for Poor Packaging61. 付款出错 Payment Error62. 为付款出错致歉 Apology for Payment Error63. 对服务的不满Service Dissatisfaction64. 对服务不满致歉 Apology for Customer Service DissatisfactionChapter 7 商务交往65. 请求筹备出差Request for Preparing for a Business Trip66. 回复请求筹备出差Reply to the Request for preparing for a Business Trip6
10、7. 确认预定行程Confirming Itinerary Reservation68. 出差后的感谢 Thanks for a Business Trip69. 活动通知Activity Notice70. 集会通知Gathering Notice71. 邀请担任演讲者 Inviting Speaker72. 回复演讲邀请Reply to the Invitation for Speaker73. 展销会通知 Trade Fair Notice74. 回复邀请 Reply to the Trade Fair Invitation75. 请求帮忙做问卷调查Request for Filling
11、 Out Questionnaire76. 请求转载许可Request for Reproduction PermissionChapter 8 公司人事77. 人事查询Personnel Enquiry78. 找寻人才Looking for Qualified Personnel79. 晋升公告Promotion Announcement80. 调动通知Transfer Notice81. 褒奖员工Complimenting EmployeesChapter 9 公司内部82. 会议通知Meeting Notice83. 例行报告Routine Report84. 问题报告Problem R
12、eport85. 提案 Proposal86. 回复提案Reply to Proposal87. 说服对方Convincing the Other Side88. 给予指示Giving Instructions89. 新产品说明 New Product DescriptionChapter 10 社交信函90. 邀请与约见函 Invitation and Appointment Letter91. 回复邀请 Reply to Invitation92. 祝贺函Letter of Congratulation93. 慰问函Letter of Sympathy94. 感谢函Letter of Th
13、anks95. 道歉函Letter of Apology96. 通知函Letter of Advice97. 鼓励函Letter of Encouragement98. 探病函Letter of Consoling the Sick99. 吊唁函Letter of Condolence100. 节日问候 Seasons GreetingChapter 1 建立贸易关系1 . 请求建立贸易关系Request for Establishing Business RelationsWe have learned from(信息来源)that you are(公司T质)in (国名或地域名).Wear
14、e glad that you are interested in (产品名称). So, we are willing to establish business relations with you. Attached please find® (附件内容).We are (公司性质).We export (出口产品名称)to (出口产品目的地).If ©(对 方条件),we 里(期待事宜).We look forward to receiving your inquiry at an early date.2 .回复请求建立贸易关系Reply to the Reque
15、st for Establishing Business RelationsThanks for your email to enter into business relationswith us in (经营范围).Wehave read your CD (邮件附件内容).As you know, we are(重述本公司身份).We have a large(需求量大的产品名称)market here, so we are seeking new partners. If possible, we' d like to be (我方角色)in (国名或地域名).Should (对
16、方提供的优惠),we ' ll(订单种类). We look forward to your favorable reply.3 .索取资料 Request for Product LiteratureWe learn from£(信息来源)that you are_(供货商身份).We (关注产品途径)andbecame much interested in your(产品名称).We are ®_(我方公司身份).As we are interested in doing business with you, we would like you to send
17、us (邮寄方式)the detailed information aboutCD (欲购产品名称)to / 邮寄地址).The demand for(产品类型)in our market is really great.Your immediate attention is highly appreciated.4 .回复索取产品资料Reply to the Request for Product LiteratureWeare so glad that you are interested in (产品名称).Attached are (附件内容). As you requested in
18、 your email, we sent you our (索取资料)by (邮寄方式),which will tell you everything about our® (产品名称).Although established in ®(公司成立时间), we are developing very fast. Wepay great attention toCD (特另ij关注之处 ).We have introduced advanced production equipmentfrom (国名或地域名).We now export our products to(出
19、口产品目的地).(产品畅销国国名或地名 )is our largest market. (H (某一特定产品系列)is a bestseller. We look forward to your trial order.5 . 邀请会面 Invitation to the Business AppointmentI' d like to invite you for a meeting withCD (我公司会面人职务和姓名 )if you feelconvenient.As a_(会议名称)will be held in(会议地点)from 叟(会议起始日)to (会议结束日),we
20、 think you (对方可能采取的行动 ).If you come, we would like to invite you for a meeting with (我公司会面人)at ®_(会面地点),on a(双方会面日)to discuss ©(双方会面商讨事宜).11 (我公司会面人)wishes to have an opportunity for ameeting with you.We look forward to receiving a positive reply from you.6 . 接受邀请会面 Accepting the Invitatio
21、n to the Business AppointmentI ' m glad that you will arrange a meeting betweenCD (对方会面人职务和姓名 )and meon the day before the opening of(会议名称)to (会面事宜).As a matter of fact, we had had the intention to meet (对方会面人职务 )during ® (会 议名称)before we got your email. Wecherish the opportunity ® (我方
22、珍惜之事),and are pleased to have a chance to(有机会之事 ).We look forward to seeing you in Dongguan.7 . 谢绝会面邀请 Declining the Invitation to the Business AppointmentThank you for your email of(对方由B件发送日 ),inviting me to have a meeting with(对方会面人职位)on(对方建议白会面日)before the opening of(会议名称)at(会面地点).I' m sorry
23、to say that we are unable to go to(会议名称),when we(拒绝会面原因).That ' s why I can ' t go and meet(对方会面人职位).Wehope that you will understand our situation. Wewish to meet sometime in the near future to(会面目的).8 .要求更改会面时间及地点Request for Changing the Time & Place of the MeetingThank you for your ema
24、il of(对方由B件发送日 ),inviting me to have a meeting with(对方会面人职位)on(对方建议白会面日)before the opening of(会议名称)at(会面地点).We d like to have the meeting on®(我方提出的会面时间)at (我方提出的会面地1点).It will be much more convenient to us if you agree to the date and place we have suggested.Your favorable reply would be highly
25、 appreciated.Chapter 2 推销9 .向特定客户推销 Sales Letter to Specific CustomersI would like to tell you that we have got the CD (产品名称)you inquired about (对 方询盘时间).Attached are (附件名称),which will give you all details for placing an order.(产品名称)we' ve got are(产品优势).They are really(欲推销产品引以为傲之处).They are at l
26、east as good as, if not better than, (与同类产品样好 ),but prices are®_ (价格情况).We expect your feedback before the end of this month.10 .向不特定客户推销Sales Circular to Non-Specific CustomersWe are willing to seek partners for(出 口产品类型).We are (我公司注册地点),specializing all kinds of(产品种类).They arebestsellers both
27、 at home and abroad. We ' ve now made some researches on(新研制产品名称 ),which we are able to provide regularly.If you are interested, please contact me at(电话联系方式 ).For more relatedinformation, you can (获知信息途径 ). Maybe we will make arrangements for a meeting to discuss details concerningCD (商讨事宜 ).11
28、.寄信给老客户 Sales Letter to Old CustomersIt ' s been 鱼(有业务往来持续时间 )since we executed your last order. Recently, we got in large quantities of垃(新产品名称).Attached please find(附件名称).I ' d like to inform you that, we are (优惠措施)on certain items, including ® (对 方感兴趣产品名称 ).Would you have a look at th
29、e attached catalogue?If you wish toorder large quantities, ® (联系方式)me. Wewill try to work out terms and conditions to our mutual benefit.We look forward to our continued mutually-profitable business relationship. We expect (期待事宜).12 .寄信给新客户 Sales Letter to New CustomersWeare glad to learn, from
30、 (信息来源),that you are interested in (产品名称).We 囱经营情况).Attached please find(附件名称).(欲知详细信息),please®(查询方式).We look forward to your trial order and assure you of our prompt attention.ve introduced our13 .推销新产品 Sales Letter for Promotion of New ProductsWe re pleased to inform you that, with years of r
31、esearch, wenew products 叟(产品名称)to market. Much to our delight, they enjoy great popularity. As we guess you might be interested, we ' ve sent you(由B寄方式 ) (由B寄样品种类及数量)for your trial use. A trialuse will convince you of their extraordinaryfunctioning. For more information, please(查看信息途径 ).Attached
32、 please find(附件名称).We hope you ' ll take this opportunity to®(为双方禾 1 益起见 ).If you consider placing an order, we' ll grant youCD (优惠幅度).14 . 推销劳务 Sales Letter for Promotion of Labor ServicesWe re pleased to learn, from(信息来源),that you are in need of (某种职业工作人员).We advertised your job vacan
33、cies and attracted(申请人数)applicants,from whom we have chosen (人数)for your consideration. Attached are(附件名称).The candidates we have chosen are ® (身份).They all haveCD(工作经历持续时间 )experience, in a®_(工作单位).We have interviewed them with satisfactory resultsand offered them©_(提供事宜)as required.
34、They are looking forward to your phone interviews. Contact us if (所需帮助事宜). We hope to have more cooperation in the future.Chapter3询盘和订货15 . 一般询盘 General InquiryWe are very much interested in importing CD (产品名称)from you since you are (对 方身份).We would be grateful if you could let us have detailed info
35、rmation about (产品名称)and send us samples of your complete product range as well.Wehave been(我方身份)for (公司历史年限)and have(销售渠道).Weare in great need of 回产品名称)in our production. Our credit standing has been AAArated since 期起始年).If business terms are satisfactory, we' ll place regular orders with you.16
36、 .回复一般询盘 Reply to the General InquiryWe are glad to learn that you are interested in our(产品名称).Attached pleasefind (附件信息). As you requested, we have sent you samples of our complete range (邮寄方式).Weare one of the (公司性质),specializing in ® (经营范围).All our products are manufactured ® (产品优势).We
37、CD (公司优势).We will allow a (折扣幅度)discount for your orders. For (欲知信息),please© (获知信息途径).We look forward to your trial order.17 .具体询盘 Specific InquiryWe are CD_(公司性质).We have obtained your name and address from(信息来源)andwe are very interested in如(产品名称 ).We d like to have an(产品数量)quotation of the sa
38、id products,(价格术语).We ' d like you to tell us about(其他欲知事项).If (下订单前提条件),we will place an order with you.We would await your reply.18 .报虚盘 Making a Non-Firm OfferWethank you for your inquiry (对方询盘日),asking for (欲购产品数量)quotation of (欲购产品名称)madein 8(产品原产地).Weare pleased to offer as follows: ®
39、 (报 盘详细内容).The above offer is subject to our final confirmation. If you think our offer meets your requirements, please let us know at an early date. We would be glad to offer any additional information you need.19 .报实盘 Making a Firm OfferThank you for your inquiry ofCD_(对方询盘日),asking for anCD (欲购产品
40、数量 )quotation of our(欲购产品名称).We are pleased to offer as follows:(报盘详细内容).The above offer is firm until ® (报价 有效期 限).If you think our offer is satisfactory, please let us know before ® (订单有效期限).You can be assured of our best service.20 .买方还盘 Making a Counter Offe rWe thank you for your emai
41、l of(D (对方由B件发送日期),offering us (我方欲购产品名称及数量)made in(产品原产地)at(卖方报价).Weregret to inform you that we can' t accept your offer as (还盘原因 ).For ® ( 续保持合作的原因 ),we counter offer as follows, subject to your reply reaching us CD(有效期限):®_(我方还盘价).We are satisfied with other terms in your offer.We
42、look forward to your favorable reply.21 .卖方返还盘 Making a Counter-Counter OfferReferring to your counter offer of (对方还盘邮件发送日期 ),asking for a cut down of the price from (我方报盘价)to (对方还盘价),we regret to tell you that it is difficult for us to accept your counter offer.The price we set in our offer is care
43、fully calculated. As a matter of fact, we have had considerable business with many customers at出(价格描述 ).Our (我方产品种类)sell well in their markets. As you know, our products are far superior in quality to ®_(同类产品名称)provided by any other suppliers in the world. For long lasting trade relations betwe
44、en us, however, we decide to allow youCD (让禾U种类 )if yourorder ®_(订单彳M直).If you think our proposal acceptable, please place an order on or before May 31st.22 .下订单 Placing an OrderThank you for your timely reply of叟(对方邮件发送日期 )to our inquiry about the(2)_(欲购产品名称). Weare very satisfied with the tra
45、de terms you offer. The prices are acceptable. Therefore, we now email you our purchase order (订单编号)in the attached file.We will open (信用证种类 )in your favor as soon as possible through® (开户行),for the total value of® (总价值)as stated in this order. Please inform us of theshipping date at least
46、(提前通知装船天数 )in advance after you receive our L/C.We look forward to your confirmation of the acceptance of our order.23 .接受订单 Accepting an OrderWe confirm our acceptance to your order(订单编号 )you emailed us(对方由B件发送时间)for 鼠(订购产品名称 ).We welcome you as one of our customers.We are pleased to send you in th
47、e attached file the Sales Confirmation(销售确认书编号 )for your e-signature. Please cosign it and return it to us for our file.And please open your L/C® (开证时间 ).Shipment will be made upon our receipt ofyour L/C.Your cooperation is highly appreciated. We assure you of® (我方承诺 )and lookforward to re
48、ceiving CD (期盼对方继续订购 )from you.24 .拒绝订单 Declining an OrderWe acknowledge receipt of your order(订单编号)you emailed us(对方由B件发送时间)for(订购产品名称),but regret to tell you that we are unable to take yourorder as (无法供货原因).(无法供货的原因).Weare indeed sorry for being unable to take your order. We sincerelyhope that you
49、will understand our situation and keep business relations with us in the future.25 .下续订单 Placing a Repeat OrderWe are pleased to inform you that the(产品名称)we ordered from you last timeis very suitable for our market. Last shipment of(产品名称)sells well here.As we believe there is still a great demand fo
50、r(产品名称 )in our market, we areplacing with you a repeat order(续订单编号 )in the attached file for the samekinds and the same quantity of the said products at the same price and on the same trade terms as we did last time, provided (续订单特另1J要求).Wehope you will ® (希 望对方所做之事).We expect you to confirm ou
51、r repeat order as soon as possible.26 .推荐替代品 Offering a Substitute ProductWeare pleased to learn from your email CD (对方发送邮件日期 )that you intend to place with us an order for(欲订产品名称 ),but we regret to tell you that this model isalready out of production.We d like to recommend to you our new model (替代产
52、品型号 ),which is even more welcomed by (受谁欢迎).This new model is much better than the previous one, but the price is(替代品价格低廉程度 )lower with ® (替代品"卖点”).Attached pleasefind our latest catalogue and export price list so that you can know more about our new model or you can visit our web site : (
53、公司网站)to get more information you need.We expect you to place a trial order with us.27 .接受替代品 Accepting a Substitute ProductThank you very much for your recommendation. As this model is new to our market, we' d like to place a trial order with you forCD (替代品名称及数量),if you allowus(优惠种类及优惠额).Attache
54、d please find our Purchase Order(采购订单编号). We will open an® 开立何种信用证 )in your favor for the total value as stated inthis order as soon as we get your confirmation. It is for keeping our long term trade relationship that we decide to place this trial order. We hope you will® (希望对方所彳之事 )concer
55、ning this transaction.We look forward to your positive reply.28 .拒绝替代品 Declining a Substitute ProductWe have received your email recommending us the(替代品名称及数量 )for lack of2y 原欲购产品名称 )we requested, but we are very sorry to say that we can' t accept 画 替代品名称).(拒绝替代品的原因).(我方提出的解决办法).If you fail todel
56、iver(原欲购产品名称及数量 )on time, you have to pay us liquidated damages,that is, a/赔偿额度)of the total value of the delayed goods, for ®_(延误期限).We hope you will give us a favorable reply as soon as possible.29 .涨价通知 Notice for Price IncreaseWe formally inform you that the price of(涨价产品名称 )has increased b
57、y(价格上涨幅度)mainly owing to (涨价原因).(对涨价原因做具体解释 ).We can ' t but increase our export price by® (价格上涨幅度).In fact, many companies have increased their price to that extent. However, for ® (提供原价的原因),we offer you the original price for your(最近的一次订单时间或订单编号)order. From /涨价起始时间),the price will go
58、 up by®(价格上涨幅度).We hope you will©_(希望对方所做之事).30 .回复涨价通知 Reply to the Price Increase NoticeThank you for informing us the (D (涨价幅度)increase in the price of(涨价产品名称)due to(涨价原因).To tell you the truth, we have predicted the increase in the price of(涨价产品名称),but we didn ' t expect the rise to be so high
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