《企业文化要素》ppt课件

1、p.1企业文化要素： 中心价值-才干-行为Corporate Culture Element: Core Value-Competency-Behavior中心价值中心价值Core Value行行 为为BehaviBehavioror能能 力力 CompetencyCompetency中心价值观中心价值观Core Valuep.2目标目标O bj ecti ve O bj ecti ve 企业宗旨Vi si on核心价值观核心价值观C ore Val ueC ore Val ue硬指标考核硬指标考核Tangible Performance 绩效考核绩效考核 Perform ance Perfo

2、rm ance A pprai sal A pprai sal能力指标能力指标C om petencyC om petency行为行为B ehavi orB ehavi or目的目的 G oalG oal软指标考核软指标考核IntangiblePerformance指指 标标 Target Target 企业文化企业文化C orporat eC orporat eC ul t ureC ul t ure公司目的公司目的SGM Visionp.3企业文化加速企业开展企业文化加速企业开展p.4什么是价值观？What is a value?u道者，令民与上赞同也，故可以与之生，可以与之死，而不畏难。

3、u- uValue leads to those who share the value, are willing to live or die without fear or hesitation.u-u被以为是值得做或想要的原那么、规范或质量。uu A principle, standard, or quality considered worthwhile or desirable.u-From The American Heritage Dictionary of the English Language,Third Edition.中心价值观中心价值观Core Valuep.5 员工

4、会有流动，但维系整个组织企业的价值观必需永员工会有流动，但维系整个组织企业的价值观必需永久。这些价值观决不能改动。价值观源于品德伦理并高于品德久。这些价值观决不能改动。价值观源于品德伦理并高于品德伦理。价值观带来好的运营业绩。价值观是生活准那么，价值伦理。价值观带来好的运营业绩。价值观是生活准那么，价值观使员工在任务中，在物质利益以外受害匪浅。观使员工在任务中，在物质利益以外受害匪浅。People will come and go, but the values that bind this organization- this institution - must be permanent.

5、 They can never change. These kinds of values are more than ethical principles; they are good business. And they are rules of living that make ones career rewarding beyond material gain. -John G. Smale 什么是价值观？What Is A value?中心价值观中心价值观Core Valuep.6中心价值观中心价值观Core Valuep.7以客户为中心以客户为中心 Customer Focus以满

6、足客户需求的程度作为衡量任务效果的规范 We will measure our performance by determining whether it has met customers satisfaction- 明确内外客户需求 Clarify the internal and external customers expectation- 坚持客户长期热忱 Keep customers long term enthusiasm 中心价值观中心价值观Core Valuep.8Customer Chain销售制造客户客户链 价值链客户链和价值链客户链和价值链中心价值观中心价值观Core

7、Valuep.9Level of Expectation期望程度期望程度Level of Reality实践程度实践程度Enthusiasm热忱热忱Satisfaction称心称心Disappointment绝望绝望J K L 中心价值观中心价值观Core Valuep.10cartoon of a satisfied customer p57cartoon of an enthusiastic customer p58Customer Satisfaction客户称心客户称心Customer Enthusiasm客户的热忱客户的热忱中心价值观中心价值观Core Valuep.11uCusto

8、mer Enthusiasm sells cars!u客户的热忱促动了汽车的销售！客户的热忱促动了汽车的销售！Customer Enthusiasm客户的热忱客户的热忱BrandLoyalty对品牌的忠实对品牌的忠实High高高High 高高Low低低中心价值观中心价值观Core Valuep.12Customer Enthusiasm客户的热忱客户的热忱Good Buying Experience愉快的购买阅历愉快的购买阅历Good Ownership Experience愉快的拥有体验愉快的拥有体验+=Sales/ Marketing销售销售/ 营销营销Manufacturing制造制造中

9、心价值观中心价值观Core Valuep.13平安和环保平安和环保 Safety & Environment Proactive充分关注人的平安和安康以及环境平安We will pay full attention to people s safety and health as well as the safety of environment- 平安的产品 Product safety - 平安的设备 Facility safety- 平安认识 Safety Awareness中心价值观中心价值观Core Valuep.14 团队协作团队协作 Teamwork发明良好气氛，积极发扬

10、员工与协作同伴特点、优点We will promote an environment in which the unique qualities of each employee and partner can be employed to win.中心价值观中心价值观Core Value- 团队的力量来自于有着不同专长的队员 Diversity of team members builds strength.- 团队协作互利双赢不仅限于部门之间 Team Concept goes beyond building win-win relationships at departmental le

11、vel.- 胜利的团队需求的是对队员的引导和培训而非纯粹的管理和控制 Winning requires leading and coaching over managing and controlling.p.15成为值得信任的公司和员工 We will be a trustworthy organization and employee- 守法守信，忠实可靠 Abide by the law and keep the commitment, to be loyal and reliable - 相互尊重，敢于纠错 Respect each other and maintain maturity 诚信耿直Integrity中心价值观中心价值观Core Valuep.16 更好、更快、更有效，更多运用新思想 We will do things better, faster, more effective and implement more new ideas不断改良与创新不断改良与创新 Continuous Improvement & Innovation中心价值观中心价值观Core V