标语_宣传广告语的翻译课件（PPT40页).ppt

1,AssignmentReview,CrocobabysVitaminEBath,formulatedwithessenceofnaturalAHAandVitaminEprovideextranutrition,moisturizationandprotectionforbabystenderskin.pHvalue5.5.Promotestheformulationofaprotectivefilmontheskintoinhibitbacteriagrowth.Helpstokeepskinyoungandtenderforadults.*Pourasmallamountintoyourpalm,latheroverthebodyandrinseoff.,2,YourJob,含维生素E的鳄鱼牌沐浴露含维生素E的鳄鱼牌沐浴露是由天然滋养素AHA和维生素E所提炼的营养而精心调配，pH.值保持在5.5，能够有效地保护孩子的幼嫩皮肤，同时，也能抑制细菌的滋生。成年人用了能够令肌肤更年轻，更润泽。取适量本品涂抹全身，轻柔按摩后，用清水冲净即可。,3,ForYourReference,鳄鱼宝宝维E果酸沐浴露，特有维他命E及天然果酸(AHA)，维他命E为肌肤细胞提供足够的水份及营养，加倍保湿，加倍滋养，让宝宝肌肤柔软润滑。微酸性配方，与人体皮肤的微酸性pH值非常相似，特别温和纯净，浴后在皮肤表层形成滋润保护膜，预防体痒，增强肌肤抵抗力。成人使用，能令肌肤如宝宝般嫩滑柔软。倒适量于掌心，轻揉于身上至泡沫出现，然后用水冲洗。,4,Canyou?,小心碰头!油漆未干!小心地滑!游客止步闲人免进,5,Inthisway,小心碰头!Mindyourhead!Payattentiontoyourhead!Lowceiling!,6,7,油漆未干!Wetpaint!小心地滑!Caution!Wetfloor!“游客止步”Employees/StaffOnly“闲人免进”NoAdmission/StaffOnly!,8,Doyouagree?,小心地滑!Caution!Slippery!,9,Doyouagree?,闲人免进Admittancedeniedtoidlers小心碰头!Watchyourhead!Meetcarefully!Bump碰,撞theheadcarefully!“游客止步”Tourists，PleaseStop,10,Functionsofslogans,slogans,warning,commercial,policy-related,promotional,guiding,11,Typesofslogans,Howmanytypesofsloganscanweread?mercialslogans,e.g.今年更多新货，价格更加优惠2.policy-relatedslogans,e.g.实行计划生育政策，提高人口素质3.promotionalslogans,e.g.创一流服务，迎四海嘉宾做名城市民，讲社会公德4.guidingslogan,e.g.有困难，找派出所,12,TranslationofSlogans,AnExample创建国家级文明城市，建设富裕和谐新侨乡LetsBuildaNational-levelCivilizedCityandCreateaNewWealthyandHarmoniousCommunityWhatdoyouthinkofthistranslation?,13,标语翻译的通病分析,一.硬译/字对字的翻译例1：创一流服务，迎四海嘉宾原译：Welcomingourhonoredguestsfromallovertheworldwithfirst-classservice.改译：Firstclassservicetoallguests.,14,例子2：北岭旅游度假区是你的投资宝地原译：BeilingTourist技术手工;工艺workmanship手艺;工艺;做工;技巧；手艺,20,标语翻译的通病分析,三乱译/不符合英语言表的习惯例：XX市人民争创优秀旅游城市原译：ThepeoplesofXXwanttobeanexcellentcity.改译：BuildXXXintoaTopTouristCityofChina.,21,标语翻译的语句特点,一.引人注意，令人难忘例：来我市两天，游两个名城：国家级历史文化名城，国家级风景名胜区译文：Twodaysinourcity,Avisitto“twocities”,i.e.acityfamousforhistoriccultureandscenicattractionatStateLevel.,22,我们的理念：绿色、环保、健康、温馨崇尚自然、崇尚环保、追求卓越、追求完美Ourideal:Green,Environment-friendly,healthy,warmandfragrantAdvocating提倡;主张natureandenvironment-protection,Pursuingexcellenceandperfection,23,标语翻译的语句特点,二.语句铿锵，音韵感人例1：酒后勿驾驶译文：1.Ifyoudrink,youcantdrive.2.Dontdriveafteryouhavedrunk.Whichoneisbetter?,24,例2：龙舟传友谊，XX市奔世界原译：Dragonboatdeliveringfriendship/XXCityfacingtheoutsideworld.改译：Friendshipthroughdragonboats/XXCitytowardstheworld.,25,标语翻译的语句特点,三.语言精练，扼要简明例1：提高生活素质，迈向美好未来译文：BetterLiving,BrighterFuture.例2：今年更多新货，价格更加优惠译文：Moreforlessthisyear.例3：旺铺出租译文：Shopstolet.,26,标语翻译的语句特点,四.语句独特，简洁有力例1：惠康超级市场，价格始终最平译文：Welcome,pricesstilllowest.,27,标语翻译的语句特点,例2：安全环境齐手创，各行各业安乐康原译：Workforasafer,healthierworkplace.改译：Workforasaferplaceforwork.,28,标语翻译的语句特点,例3：立足中华，面向世界，走向未来译文：BaseonChina,orienttotheworldandaimatthefuture.例4：全面开创社会主义现代化建设的新局面原译：Createanewsituationofthesocialistmodernizationconstructioninallroundway.（冗长）改译：Createanewsituation,modernizeinallfields.（简洁）,29,标语英译的可接受性,例1：发展才是硬道理原译：Developmentistheonlyway.改译1：Developmentisthetoppriority.改译2：Developmentleadstopprosperity.,30,标语英译的可接受性,例2：法律规定：前面座位必须让给长者或伤残人士译文：Itslaw.Frontseatsmustbevacated空出;搬出forseniorandpersonswithdisabilities.例3：让妇孺计划帮助你译文：LetWICworkforyou.WIC:womenandinfantcare,31,标语英译的可接受性,例4：做名城市民，讲社会公德原译：Becitizenswithsocialmoralityinourfamouscity.改译：Becitizensofcivicvirtues公民道德inourfamouscity.civic:1.城市的2.市民的;公民的3.市民资格的;公民资格的;virtue:1.善,德2.美德;德行3.贞操4.优点;长处例5：有困难，找派出所原译：PleasefindthePoliceStationifyouhaveproblems.改译：Haveproblems?PleasecontactthePoliceStation.,32,TranslationPractice,下列译文有无不妥？如有，应怎样改进？1.有朋友自远方来，不亦乐乎？Isitnotagreatjoytohavefriendscomefromremoteplaces/regions?Isitagreatpleasuretohavefriendsfromafar?从远方;遥远地Howhappywearetohavefriendfromafar!whatajoyitistohavefriendscomingfromafar!,33,2.热烈欢迎来自五大洲的朋友！原译：Wewarmlywelcomeourfriendsfromfivegreatcontinents!改译：Warmlywelcomeourfriendsfromfivecontinents!,34,下列译文有无不妥？如有，应怎样改进？,3.欢迎你参加07上海黄浦旅游节A.Youarewelcometoparticipatein07ShanghaiHuangpuTourismFestivalB.Welcometoparticipatein07ShanghaiHuangpuTourismFestival4.向文明游客致敬！A.Salutecivilizedtravelers!salute:向.行礼,向.致敬;(以正式礼仪)祝贺2.向.致意;迎接3.赞扬B.Salutethecivilizedtravelers!,35,下列译文有无不妥？如有，应怎样改进？,Whichoneisbetter?5.扩大国际交流合作，加快广州国际大都市建设步伐！A.InternationalexchangeandcooperationfacilitatedevelopmentofGuangzhouintointernationalmetropolis大都市;首都;首府!B.EnhanceinternationalcommunicationandcooperationtoacceleratethepaceofaninternationalmetropolisinGuangzhou.Enhance:提高;增加;增强;提高;提升,36,下列译文有无不妥？如有，应怎样改进？各国人民的友好接触促进文化和经济交流。A.Friendlycontactsbetweendifferentpeoplesfacilitatetheculturalandeconomicinterchange.Facilitate:促进;帮助interchange:交换；互换；使互相易位B.Fmunication:传达;交流;交往;通信;传染2.讯息;情报3.通讯exchange:交换;调换;兑换,37,下列译文有无不妥？如有，应怎样改进？,Whichoneisbetter?6.本阅览室参考书不得私自携出（图书馆内告示）A.Allthereferencebooksarenottobetakenoutofthereadingroomwithoutpermission.B.Allthereferencebooksarenotallowedtotakeoutofthereadingroomwithoutpermission.,38,下列译文有无不妥？如有，应怎样改进？,Whichoneisbetter?7.创建国家级文明城市，建设富裕和谐新侨乡A.LetsBuildaNation-levelCivilizedCityandCreateaNewWealthyandHarmoniousCommunity社区,共同社会;共同体B.Build/Establishanational-levelcivilizedcity,createaprosperousandharmonioushometownofoverseaChinese.,39,下列译文有无不妥？如有，应怎样改进？,Thehomeofyourdreamsawaitsyoubehindthisdoor.Whetheryourtastebeacountrymanor庄园主宅第;领地;庄园estate地产;财产;庄园orapenthouse位于建筑物之顶的棚舍;高楼上(尤指顶层)的豪华公寓;斜屋檐;遮檐;inth