四河小学学期工作回顾与下阶段工作__ppt课件

ColorZip Japan Copyright2005 Japan, Inc. All rights reserved. Overview lHistory lColorCode Service and Technology lImportance of Code Technologies lColorCodeTM TV and Other Examples 2 Copyright2005 Japan, Inc. All rights reserved. ColorZip Profile & History Companies:ColorZip Media, Inc. (Korea) ColorZip Japan, Inc. CEO:Sang Yong (“Stern”) Lee (MBA, CPA in U.S.A. & Korea) Establishment:April 1, 2000 Capital: $ 2.2 Million ( as of March 24, 2005) # of Employees: 15 Core Business:Code Solutions Intellectual 12 Patent in Korea Property: 1 Patent and 5 Patents Pending in Japan 1 Patent in Taiwan 1 Paten in Russia 3 Patents Pending in USA 2 PCT Applications Technology:Encoding/Decoding modules for PC Camera Encoding/Decoding modules for mobile phone Encoding/Decoding modules for PDA Platform for mobile connection Platform for fixed line internet connection Product:Education System, Model Management System, AS Management System, Exhibition Guide System. Application:Exhibition System, Advertisement, Business Card Travel Guide, Operating Manual, Ticket Reservation Corporate Brochure, Toy, Education, etc. Competitors:1D barcodes 2D barcodes RFID Subsidiaries: ColorZip Technology, Inc. in Korea, strategic partners KBS Drama, Maeil Business Newspaper, FRIDAY Magazine, SKT, Samsung Elect., LG Elect., etc . 1998Oct. Began research on next generation computing technology at Media System Lab, Computer Science Dept, Yonsei Univ. 2000Feb. Developed worlds first solution integrating on/offline through ColorCode Apr. Established ColorZip Media, Inc. Jul. Received $2 million in investment from Korea venture Fund (KVF) and Platinum. Aug. Agreed on MOU about IMT-2000 wireless solution with KT. Dec. Agreed on MOU about IMT-2000 wireless solution with LG Telecom 2001Mar. Received the KT-Mark Award from Korea Ministry of Science & Technology. Mar. Agreed on strategic alliance with Maeil Business Newspaper Jun. Agreed on MOU about co-marketing in Japan with Toyota Tsusho Corporation. Sep. Agreed on strategic alliance about IMT-2000 wireless solution with KTI-COM Nov. Agreed on NDA and MOU with CASIO. 2002Feb. Received KRW 500M in investment from Toyota Motor Corp. May. Applied ColorCode to test service for IMT-2000 with KTI-COM. Jul.Made e-Bazaar Partnership Agreement with HP Singapore Asia-Pacific HQ. Aug. PhiIla Korea 2002 World Stamp Ex., Multi Media Stamp with Korea Post Office Oct.Agreed for ColorCode module for camera Phone with LG Elect.& SKT. Dec. Performed filed trial in Harajuku of Tokyo with KDDI, CASIO & Toyota Motors. 2003Feb. Made CoolTown Partnership Agreement with HP Singapore Asia-Pacific HQ Apr.ColorCode was selected as Yonsei Univ.s Official Business Card Jun. SKT NATE Code Service Open. Jun. Opened (http:/www.happypost.co.kr/) -multi media stamp issuing system Sep. Open mobile shopping magazine, ”IDEE” & NATE Code mobile shopping mall Oct.U-Campus Service (Yonsei University) Launch, the first in the world. Dec. Launched ColorCode U-Guide system for National Science Park 2004Jan. Awarded Grand Prix Prize in The WorldClass Patent Competition in Korea. Apr.Established ColorZip Tech., Inc. as a JV with KBS Program Production. Jul.Opened mobile stock & news service with Maeil Business Newspaper & SKT Aug. Open HP digital photo service Sept. Participated in U-Gangnam Project. Oct. Established ColorZip Japan, Inc. Investors include Fuji TV, TBS, etc. Dec. Developed ColorCode mobile ticketing solution and ColorCode scanner. 2005Jan. Participated in U-Sewon Project Consortium. Feb. Agreed on MOU for ColorZip France & ColorZip Italy. Mar. Agreed on MOU for ColorZip Singapore HistoryProfile 3 Copyright2005 Japan, Inc. All rights reserved. ColorZip Japan Importance of Japan Mobile Market Leader Culture of Early Adoption Seeded Codes well known and used thanks to DoCoMo. Running Codes being adopted and used. Semi-Global Technology “Teigaku” Bandwidth Transfer technology and experience to other parts of the world. 2003 Dec. Initial discussions in Korea 2004 Apr.MOU signed Oct. ColorZip Japan established. Nov. Java and BREW proof-of-concept versions ready. Dec. TV-use proof-of-concept demonstrated. 2005 Feb.ColorZip Japan office opened. Apr.Java and BREW beta versions released. Jun.Planned television launch. History 4 ColorCodeTM Service and Technology Copyright2005 Japan, Inc. All rights reserved. ColorCode Service Overview l ColorCode Service - recognition of codes printed on books, magazines, and CDs via mobile phone camera, PC camera, scanners. Recognized codes use server-based index to bind codes to content. l It accesses database and finds contents addresses. The contents are connected to users mobile device by using the addresses. l Through ColorCode Service Solution, various contents such as web, profile, document, video clip and music can be provided. 3 2 ColorCodeTMContents Platform (Server) Transferring the recognized ColorCodeTM to server The digital contents linked to the recognized ColorCodeTM are transferred to camera phone. 4 The digital contents are displayed. Device with camera sensor such as camera phone, PDA, PC camera, etc. Display or Implement something linked to ColorCode. Text or image information can be displayed. Multimedia information can be played. Download function can be initiated. 1 Recognizing ColorCodeTM with camera sensor. 6 Copyright2005 Japan, Inc. All rights reserved. Cell StructureColorCode data column parities row parities positioning cell Error Detection Triple parity checking row parities, column parities, positioning cell Position Detection Position detection only one positioning cell by inverse parity 4 colors (Red, Green, Blue, Black) 55 structure (Standard) : 17.1 billion 58 structure (Extended) : 72,057 trillion Able to extend structure of code Minimum size : 3mm3mm Maximum size : unlimited 3 shades (Black, White, Grey) 55 structure (Standard) : 8.6 billion 58 structure (Extended) :22.87 trillion Able to extend structure of code Minimum size : 3mm3mm Maximum size : unlimited 55 ColorCode 58 ColorCode 55 GreyCode 58 GreyCode GreyCode # of color # of Code Size ColorCode Structure 7 Copyright2005 Japan, Inc. All rights reserved. Comparative Advantage of ColorCode Over 100 2D Black & White Barcodes SKTSKSK SK SK SK SK SK SK SK SK SK SK SK Flexible to color variance, eg) from dark blue to light blue. ColorCode with 8 colors is under development eg) yellow, purple, gray, sky blue. Combination of colors is more flexible, ex) red, yellow, & green are used. Color Variance Color & Style Variance Style Variance Only One 3DColorCode Black, Gray, & White Style Variance Cell Style Alphabet Alphabet & Cell Style High Resolution Low Recognition Range Most suitable for high-quality print environments. Low Resolution Wide Recognition Range ( 150) Highly suitable for light-emitting environments. 8 Copyright2005 Japan, Inc. All rights reserved. Logical Position of ColorCode: Evolved Code Hybrid Code 1D Code2D Code 3D Code Basic Structure 1D code consist of number, length and thickness 2D code consists of position of cells (2D) ColorCode consists of Color(1D) and position of cells (2D) Feature Dedicated reader For logistics Off-line code Dedicated reader For logistics Off-line code General reader B2C, B2B, B2G On/Off-line code Comparison 1D code can not be connected to internet because 1D code is a local code 1D code need high pixels for recognition in case of use of camera for reader 1D code need macro zoom lens 2D code can not be connected to internet because some of 2D code is a local code 2D code need high pixels for recognition in case of use of camera for reader 2D code need macro zoom lens ColorCode can be expressed by various materials with colors such as print, color die, etc. ColorCode can be connected globally because it has been originally developed as a global code Logical Position of ColorCode: Evolved Code Next Code = ColorCode ColorCodeprovides distinctive ID on Code. lHuman-identifiable. Time stamp, etc. lImage can be inserted into ColorCode. lCompany logo can be inserted into ColorCode. lColorCode can connect digital information through attaching code on exterior, therefore variety of design/form can be provided to fit into various environment. Next Code 4D, 5D Codes 9 Copyright2005 Japan, Inc. All rights reserved. Character ColorCode and Applications : Personalized Code Character ColorCode SampleWhat is Character ColorCode? Character ColorCodeColorCode Instead of traditional ColorCodewith 25 square Cells, it uses character/symbol to create personalized ColorCode that expresses own identity. A B C D E F G H I G 12345 67890 $ CHARACTER CHARACTER ColorCode GENERATOR SaveChange Clear MY ColorCode lCode generated from the Character Code Generator, each cell could be designed by simply clicking on design template images (English, Numbers, Symbols) on right side. lGenerator automatically selects Character Code with its color, then personal Code can be issued. lOnly the Cell shape can be modified, Code Color can not be changed. Personal Code: Self produced personal Character ColorCode lIntegrates off-line and on-line service such as personal business card and Mobile mini-homepage. lBusiness model for self marketing and community Company Code: Code for PR by utilizing companys CI, BI lThe code for Company, Public Organization and promotion of specific product. lBusiness model related to PR product such as Company business card and Coupon. Mobile Contents Code: Code linked with mobile contents lThe code for Entertainment mobile contents (Movie, Music, Game etc.) Advertisement Code: Image Code that can express specific contents lThe code for PR or specific contents advertisement lVarious images can be included in the advertisement 10 Copyright2005 Japan, Inc. All rights reserved. Variety in Living Color 11 Importance of Code Technologies Copyright2005 Japan, Inc. All rights reserved. Connecting to Information Entertainment Data Services Early Adopters Average Users Source: “Mobile Usage Fact Book” OHM (2001.3) Multiple Choice (N=2,442) 10.8 30.0 51.2 33.3 36.7 26.1 14.8 9.6 5.1 7.4 13.0 11.6 6.1 1.8 56.0 39.6 39.2 29.325.9 18.8 12.7 10.5 8.7 8.4 8.07.2 6.7 1.2 0 10 20 30 40 50 60 Melody Coupon Wallpaper Fortune Teller Meeting Bus Timetable Shopping Town Information Weather Information News Local News Stock Male Female Game Report 13 Copyright2005 Japan, Inc. All rights reserved. ColorCode : Simple Ubiquitous Interface / Age-Old Technology First Wave : Main frame 1980s Second Wave : PC 1990s Third Wave : Ubiquitous Computing 21st Century “Population growth” of computers outpacing people. 14 Copyright2005 Japan, Inc. All rights reserved. The Ultimate Personal Computer Most people in this room probably own at least two computers Keitai Lobe phone numbers wifes birthday, name, etc. one goes with them everywhereand is indispensable 15 Copyright2005 Japan, Inc. All rights reserved. Simple Yet Revolutionary l Relies on existing and quickly emerging technologies: Print Age-old, reliable, well- understood, inexpensive, easy to deploy. Like RFID, but very different Always-On Ubiquitous Wireless Network l Rapidly adding links into the network. Impossible Made Possible Applicable to Any Vertical 16 ColorCode TV and Other Examples Copyright2005 Japan, Inc. All rights reserved. Bouse Mouse + Camera (Multimedia Education Solution) Recognizing ColorCode on book with Bouse. Multimedia information linked to the ColorCode is played on monitor. Bouse = Barcode Scanner + Mouse PC Camera for ColorCode scanner is embedded. ColorZip and affiliates developed Bouse. ColroZip Media and associate company developed BOUSE. 18 Copyright2005 Japan, Inc. All rights reserved. ColorCodeGuide Solution National Science Museum lService Overview Museum guide solution using ColorCode solution and PDA loaded with wireless LAN. Visitors can be provided with multimedia information of exhibits by recognizing ColorCode with camera of PDA. By increasing PDAs, museum can increase the number of guide service for visitors. Museum can adapt ColorCode guide system with minimum investment. PDA Guide155 Visitors can obtain the detailed information of exhibits through ColorCode attached to the exhibits without a guider. Jurassic 19 Copyright2005 Japan, Inc. All rights reserved. Yonsei University U-Campus Service lService Overview U-Campus Solution is the first proto-type to apply the Ubiquitous Computing concept to campus and it will be positioned as the test base for the applications of Ubiquitous Computing which will be developed through participation of several research institutes in Yonsei University. U-Campus solution is the new IT paradigm to enable the campus users to use the information service under the environment without PC through PDA and camera phone by recognizing ColorCode in campus. Yonsei University will implement six of U- Campus applications by utilizing ColorCode. U-Profile ServiceU-Messaging ServiceU-Tour Guide Service U-Profile Service U-Library Service U-Guide Service U-Navi Service U-Messaging Service U-Event Service Professor Staff Student Directory Location map LBS Office door Board Board Post Board Tour Service U-Campus Book list Library info. 20 Copyright2005 Japan, Inc. All rights reserved. SK Telecom NATE Code Service lService Overview Providing download service of mobile contents such as movie preview, wallpaper, movie OST, etc. Download service is done by recognizing ColorCode by mobile phone with ColorCAM 1 Movie Preview Providing movie preview 2 Wall- paper Providing wallpaper service of movie poster 3 Bell Sound Providing bell sound download service of movie OST 4 Movie OST Providing coloring service of movie OST lMovie Preview lWallpaper lBell Sound lMovie OST Download of mobile contentsRecognize NATE Code Movie PreviewWallpaperBell Sound Movie OST 21 Copyright2005 Japan, Inc. All rights reserved. Mobile Stock Service with Maeil Business Newspaper & SKTelecom lService overview Mobile stock service through recognition of ColorCode By recognizing ColorCode of Samsung Electronics, users can directly access the real time price quote of Samsung Electronics, which is the fastest access. 12:02 (017670) Current price: 257,500 % of chage: 5% Price of change: 27,500 Trading volume: 515,988 Recognize NATE code or 55 + code of issue + SEND 55+code of issue 22 Copyright2005 Japan, Inc. All rights reserved. ColorZip Media has contract for “Multimedia Sticker” with HP Korea. Members of Cyworld will l request “Character ColorCode Sticker” with the personal photos and l request “Character ColorCode” to link to contents that they want. My Character ColorCode Multimedia Sticker Multimedia Sticker 23 Copyright2005 Japan, Inc. All rights reserved. My Character ColorCode Multimedia Stamp lColorZip Media has an exclusive Contract for“Multimedia Stamp” with Korean Post Office. lB2B product for corporate advertising. lB2C product for individual entertainment : “Character ColorCode” to link to the personalized contents. PHJ ColorCode can contain special image. Multimedia Stamp 24 Copyright2005 Japan, Inc. All rights reserved. Personal Code (M-Stamkey) Business Mobile phone + Phone page + Stamp + Sticker When customers change or purchase their mobile phones 1.Provide personal code and stamp to customers (with or without charge) 2.Induce users to registered in personal phone page service ( Flat monthly charge). It is the key point to create the environment that customers who are issued personal codes can promote their contents to the number of potential clients. For You My story Album Video My bell Visitors book My address book Friend registration My Code Sticker Carriers Service Plan Player Benefit lSubscribers (Personal information provider) Share actively mobile information Recognize the value of personal information (Personal profit-making model) lCarriers Provide server and manage system Effect mobile P2P business Model Ensure community service lMaster CP company General manager of the service and website provider/manager. Create new profit-making model through code 25 Copyright2005 Japan, Inc. All rights reserved. ColorCode Multimedia Magazine Mobile Shopping Mall idee - SK Telecom NATE Code lService Overview Users can access shopping information anytime and anywhere, and users can purchase shopping items simultaneously. Users can connect to “idee mobile shopping mall” by recognizing ColorCode by camera phone. lService Overview Users can access mobile advertisement and event through ColorCode on idee Mobile Brochure: providing product information and image of brands. Mobile Shopping: purchasing products New Product Inf.: providing trend information of each brand. Event Info: providing event info such as discount event, free event, etc. idee Mobile Shopping Mall with NATE Code NATE Code for AD lMobile AD (Brand AD) lSeason Catalog lEvent Info. lSeason catalog lNew product info, lPurchasing & payment Recognize NATE Code Recognize NATE Code 26 Copyright2005 Japan, Inc. All rights reserved. Model Management System Dreamcasting l Model management information can be digitalized