乔布斯的创业生涯介绍.ppt

1、The Life of Steve Jobs,阿米屋（）-特产零食，进口零食！免运费，货到付款！,Young Steven Jobs,Born on February 24th, 1955 in San Francisco, California Put up for adoption a week after birth Adoption was finalized under the condition that Steven would attend college,Education,Skipped 5th grade Took his first electronics class

2、in high school After school, attended lectures at the Hewlett-Packard company where he met Steve Wonzniak during work,Education (Cont.),Graduated high school in 1972 Enrolled in Reed College in Oregon Dropped out after one semester Slept on his friends dorm room floor and dropped in on classes of in

3、terest,The Beginning of A Career,Returned to California in 1974 and was hired as a technician for Atari Attended meetings at Wozniaks “Homebrew Computer Club” Steve convinced Wozniak to work with him in building computers,Apple,Born on April 1st, 1976 Apple I designed and prototype built First singl

4、e board computer with built-in video interface,Apple (Cont.),Apple II designed in the following year Operating System loaded automatically Smaller Components & built-in circuitry In 1976, Jobs looked to hire a public relations agency to help advertise,Smooth Sailing,Most investors turned Apple down

5、Retired Intel executive Mike Markkula decided to invest Markkula became chairman of Apple in May 1977,Smooth Sailing (Cont.),Became publicly traded company in 1980 Launched LISA in 1983 First commercial computer to use GUI Unpopular due to its few software programs and high price,Smooth Sailing (Con

6、t.),Macintosh created to compete with PC Marketed for friendliness, not just a mindless machine Very popular sold approximately 70,000 Macs in the first 100 days,The Downfall,Sales began to plunge Wozniak quit Apple in 1985 Board members of Apple met on May 28th, 1985 and each voted on the removal o

7、f Steve from the company,Still Looking Up,After taking time off, Jobs wanted to get back to Apple and his love for computers Decided to start his own company Founded NeXT Computer in 1989,Still Looking Up (Cont.),NeXT turned a profit for the first time in 1992 NeXT software needed to be made more re

8、liable and compatible for consumers Company slowly starts going downhill,Still Looking Up (Cont.),Jobs was criticized for wasting money that belonged to the company in 1993 Closed a NeXT factory in that February Laid off half of the employees and stopped making computers,Still Looking Up (Cont.),Job

9、s had to make drastic decisions Microsoft purchased NeXT software Microsoft came up with $150 million to stake in Apple Saved a dying company.,Still Looking Up (Cont.),Jobs management style had drastically changed Relaxed and was open to suggestions Employees commented that Jobs made experimenting w

10、ith electronics fun,Still Looking Up (Cont.),Jobs began looking into alternatives to Object Linking and Embedding Created OpenDoc Jobs was very serious about this,Still Looking Up (Cont.),NeXT STEP software was being turned into Mac OS X Under Jobs guidance the company increased sales Introduced the

11、 iMac and other new products,Still Looking Up (Cont.),Jobs held the title of ICEO Very influential impact on the Apple company By the year 2000, he created even greater advances in new technology,The New Beginning,In early 2000, Pixar leads animated film industry Later that month, Jobs announced his

12、 return to the CEO position Insisted on keeping his $1 annual salary,The New Beginning (Cont.),Although his salary was low, the company granted him ten million shares of Apple stock worth hundreds of millions,The New Beginning (Cont.),First project as CEO was the G4 Cube Was too expensive and didnt

13、satisfy a certain market Lasted only twelve months in Apples line-up,The New Beginning (Cont.),The next step for Steve was his newest operating system, Mac OS X The future of Apple,The New Beginning (Cont.),Apple wanted software to sync up digital devices Was turned down by most companies Jobs took

14、matters into his own hands and created iLife suite.,The New Beginning (Cont.),In 2001, Jobs opened Apple retail stores so customers could: Try out computers Test software Meet with salespeople This was a large risk but he knew that people would want to buy them,Portable Audio Revolution,Less than a

15、year after iTunes was released, Apple released the iPod Originally only for Mac users In July 2002, the new iPod was available for Windows users as well Sales skyrocketed and 75% of MP3 players are iPods,Portable Audio Revolution (Cont.),In eight weeks, five million songs were sold on iTunes Took ov

16、er 80% of the legal music downloading market,More Successful Changes,June 6th, 2005, Jobs announced switch from PowerPC chips to Intel chips. This would conserve energy on PowerBook and iBook,More Successful Changes (Cont.),October 2005, 5th generation of iPod was introduced Could play music videos and TV shows Jobs announced the opening of the iTunes video store,Pixar,Pixar was Jobs second company Swept the box office with its animated films On Janua