Lecture 7 Etiquette for celebrations and exhibitions商务礼仪ppt课件

1、Lecture 7 Etiquette for celebrations and exhibitions,Introduction,International contact and communication is widespread, all kinds of exhibitions and conventions and trade fairs are hosted in our country nowadays ,such as the Olympic Games, the Asian Games，World Conference on Women ， World Expo etc.

2、 A mastery of the etiquette of exhibitions and conventions is of importance.,Briefing Profiles of Canton Fair,The Canton Fair (广交会) is a trade fair held in the spring and autumn seasons each year since the spring of 1957 in Guangzhou, China. Its full name since 2007 is the Chinese Import and Export

3、Commodities Fair (中国进出口商品交易会) renamed from Chinese Export Commodities Fair “CECF” (中国出口商品交易会) . It is the largest trade fair in China . Among Chinas largest trade fairs, it has the largest assortment of products, the highest attendance, and the largest number of business deals made at the fair. Like

4、 many trade fairs it has several traditions and functions as a comprehensive event of international importance.,Merchants approached,1. Merchants abroad may be approached through some of the following channels: communication in writing attendance at the export commodities fairs contact at exhibition

5、s held at home and abroad mutual visits by trade delegations and groups calling on customers overseas investigations,To successfully hold a customer conference, follow these tips,Keep it brief. Make it interesting Make it convenient. Create excitement. Dont skimp节省 on invitations. Get the ratio righ

6、t. Decide whether to go solo or get outside help. Let senior executives participate.,How to arrange and run a Conference,Preparation: Where and when Who Costs Publicity Taking bookings Hotel arrangements Prior to start of meeting,Invitations,Send invitations at least 78 weeks in advance (8 weeks wou

7、ld be more appropriate for a large affair; 56 weeks would suffice for a smaller event) before the event if possible. Invitation should answer the following questions who, what, why, when and where. If you use the logo, it should appear on the invitation appropriately. Creative services can create cu

8、stom materials tailored to your event and your audience, including the writing, design and printing of invitations.,Contents of an invitation,Who: name of the event organizations What: the purpose of the party When: dates (or periods) Where: venues Directions to the venue Map to the hotel if relevan

9、t Parking information Whether conditions and appropriate dress Food: It is not required, but appreciated.,Convention Site Inspection,learn the importance of convention site inspection and know its basic procedures, understand how to check different equipments and services Difficulties Accompany the

10、guests to the airport, train station or port when they are ready; Or go directly to the airport, train station or port to see them off;,Seeing-off Manners,Before they get aboard, shake hands with and say goodbye to them; Wave hands to the guests when the plane, train or ship begins to move; Stay the

11、re until the plane, train or ship disappears from your sight.,Prepare for the Reception,Once you are notified of the date of their arrival, begin to prepare for accommodations. Contact them before they set out. Upon their arrival, take them to the hotel. Schedule for the next day can be arranged on

12、the way to the hotel or when arriving at the hotel.,Canada,Handshakes Use a firm handshake with good eye contact when meeting and leaving. Both French and English areas use and expect a firm handshake. Men will wait for a woman to extend her hand for a handshake. French Canadians will shake hands mo

13、re frequently, even with a subsequent encounter the same day. Others may just nod or smile at a subsequent encounter on the same day.,Use a persons title if he or she has one. Otherwise, use Mr., Mrs., Miss and the surname. English is spoken in most of Canada. French is spoken in Quebec, and some ar

14、ea of Nova Scotia and New Brunswick French Canadians may use their first name when talking to you on the telephone, but will generally use their full name when meeting you in person.,Addressing,Conversations,Be open and friendly in your conversation. If you are naturally reserved in your behavior, y

15、ou will appear confident and credible. If your natural tendency is large sweeping arm gestures, restrain yourself when meeting and talking with Canadiansother than with French Canadians. French Canadians stand closer and are more demonstrative when talking.,United Kingdom,Handshakes A simple handsha

16、ke is the standard greeting (for both men and women) for business occasions and for visiting a home. Conversations Privacy is very important to the English. Therefore asking personal questions or intensely staring at another person should be avoided.,Non-verbal Communication,Eye contact Eye contact

17、is seldom kept during British conversations. Space Personal space is important in England, and one should maintain a wide physical space when conversing.Furthermore, it is considered inappropriate to touch others in public. To signal that something is to be kept confidential or secret, tap your nose

18、.,Presenting your business card follows introductions. A persons name is very important. Present a business card to each person you are meeting. Offer your card with the printing positioned so the recipient can read it. Your right hand holds the card, with your left hand supporting your right wrist.

19、 Your card will be received with both hands. Time is taken to carefully read the card. Never carry your business cards, or place another persons business card in a back pocket.,Business Cards,Tips,Before an event, use your address book or your people database to refresh your memory about the people

20、you are likely to meet. If you forget someones name, you can sometimes cover by introducing a person you do know first. Do you know my Joe Smith, one of our account reps? which will usually get the unknown person to introduce him or herself. If this doesnt work, an admission that youve had a mental

21、block is preferable to obvious flailing around.,Business Meeting Etiquette,Courteous meeting Political meeting Businesslike meeting Business meetings are one arena in which poor etiquette can have negative effects. Comfort, trust, attentiveness and clear communication are results of good etiquette.,

22、Business Meeting,Informal Meeting Informal meetings are generally more relaxed affairs and may not necessarily take place in the office or meeting room. Formal Meeting Formal meeting such as management meetings, board meetings usually have a set format.,Informal Meeting,Meeting calling Business etiq

23、uette demands that the person calling the meeting should be the most senior or the one with the most direct or urgent interest in the topic at hand. The chair should decide the time, place and agenda. These details should be confirmed with everyone to make sure all are in agreement and no inconvenie

24、nce is caused.,Tips,Communicate beforehand: The objective The expected duration ( Be sure to observe the ending time scrupulously, unless everyone agrees to continue.) Items expected to be discussed,Chairs responsibilities Make the purpose and time span of the meeting clear, and what is expected of

25、them, i.e. preparation of documents. Ensure the meeting is kept as short and effective as possible. Appoint someone to record the proceedings; documenting major decisions or action points.,How to Hold a Meeting,Meeting Manners,If the results of the meeting have an effect on others who were not prese

26、nt, it is considered proper business etiquette to inform them. Punctuality is a must. Keeping people waiting is considered the height of poor etiquette as it abuses their time.,Formal Meeting,Preparations Handouts for the meeting should be delivered at least three days prior to the meeting. Be prepa

27、red for the meeting. Dress well and arrive in good time. Always remember to switch off mobile phone.,Meeting Opening,If there is an established seating pattern, accept it. If you are unsure, ask. Acknowledge any introductions or opening remarks with a brief recognition of the chair and other partici

28、pants. When discussions are under way it is good business etiquette to allow more senior figures to contribute first.,Never interrupt anyoneeven if you disagree strongly. Note what has been said and return to it later with the chairs permission. When speaking, be brief and ensure what you say is rel

29、evant. Always address the chair unless it is clear that others are not doing so. It is a serious breach of business etiquette to divulge information to others about a meeting. Keep it confidential.,Meeting Discussion,Meeting Etiquettes in Different Cultures,Russia New Zealand Japan,Russia,As a forei

30、gner, you are expected to be on time to all business appointments. However, your Russian counterpart may be late. Do not expect an apology from a late Russian, and do not demonstrate any kind of attitude if your business appointments begin one or two hours late. This may also be a test of your patie

31、nce. Social events are more relaxed. It is acceptable for foreigners to be 15 to 30 minutes late. Russians are known as great sitters during negotiations, this demonstrates their tremendous patience.,New Zealand,Always be on time or early for all appointments. Punctuality is part of the culture. Mai

32、ntain a reserved, formal demeanor, especially when first meeting someone. Take your lead to become more relaxed by following the behavior of your New Zealand hosts. Normal business hours are Monday Friday 8:30am-5:00pm and Saturday 9:00am-12:30pm.,Japan,Business cards exchange In Japan, business car

33、ds are called meishi. Japanese give and receive meishi with both hands. It should be printed in your home language on one side and Japanese on the other. Present the card with the Japanese language side up. Take special care in handling cards that are given to you. Do not write on the card. Do not p

34、ut the card in you pocket or wallet. Upon receipt of the card, it is important to examine the card carefully as a show of respect.,The customary greeting is the bow. However, some Japanese may greet you with a handshake, albeit a weak one. Do not misinterpret a weak handshake as an indication of cha

35、racter. If you are greeted with a bow, return with a bow as low as the one you received. How low you bow determines the status of the relationship between you and the other individual. When you bow keep your eyes low and your palms flat next to your thighs. The business card should be given after th

36、e bow. This is very important to remember.,Bows and Handshakes,Discussion,In introductions use the persons last name plus the word san which means Mr. or Ms. The Japanese prefer to use last names. Do not request that they call you by your first name only. Understand that the Japanese prefer not to u

37、se the word no. If you ask a question they may simply respond with a yes but clearly mean no. Understanding this is critical in the negotiation process. In Asia the number 4 is bad luck, because in Japanese it sounds like the word shuh-shuh, which sounds like the word for death.,Dinner Party Etiquet

38、te,On invitation Being time conscious On arrival Seating Ready to eat Communication Toast Taking off coat At table,At Table,1. Maintain a natural sitting posture and keep proper distance between your body and the table. 2. Try to keep the table clean while eating. 3. Place your napkin on your lap; d

39、o not use napkin to clean your face or take food from your mouth. 4. When cutting meat, hold the knife in your right hand and the fork in your left hand, avoid making noise.,5. Cut the meat one piece at a time and eat it with the fork. 6. Put the knife and fork in the plate when you finish a course.

40、 7. Do not use a spoon to eat; it is for soup only. 8. Be sure to sample all the food served to you. Finish the food in your plate. 9. Do not talk when you have food in the mouth. 10. Avoid talking to your neighbor when he or she has food in the mouth.,Food and Drink Taboos,Muslims: do not drink alc

41、ohol, not eat pork products, avoid shellfish. Hindus: avoid beef and pork, strict vegetarians Buddhists: strict vegetarians Knowing the fundamental element of local business protocol shows you are a serious and committed potential partner.,Etiquette in Different Countries,Brazil Argentina Indonesia

42、Japan,Midday the normal time for the main meal. A light meal is common at night, unless entertaining formally. In Brazil, restaurant entertainment prevails versus at home. If entertained in the home, it is polite to send flowers to the hostess the next day, with a thank-you note. Purple flowers are

43、extensively used at funerals, so be cautious when giving someone purple flowers. Violets are OK to give. Tipping is typically 10% in Brazil.,Brazil,Argentina,Business dinners are popular and are usually held in restaurants. Tender beef and red wine are virtual national symbols. American beef and red

44、 wine compare poorly to theirs. Long meals and conversation is the norm. Crossing the knife and fork signal I am finished. When dining, keep your hands on the table, not in your lap.,Indonesia,Leaving food on your plate signifies you are impolite, so eat all the food you are served. Only use your ri

45、ght hand for eating, when touching someone, or handling money/papers. Talking is impolite while eating dinner. Conversation is reserved for before or after the meal.,Japan,The word for toasting is kampai, pronounced kahm-pie. When toasting, the glass is never left unfilled. Drinking is an important

46、part of Japanese culture. It is a way to relieve business stress. Never pour a drink yourself; always allow someone else to do it for you. Most business entertaining is done in restaurants or bars after business hours. Often in karaoke or hostess bars. Businesswomen should not attend hostess bars.“

47、Let the host order the meal and pay. Business may be discussed at dinner during these events.,Japanese rarely entertain in the home. If you are invited to the home of your Japanese host, consider it a great honor and display a tremendous amount of appreciation. It is perfectly acceptable to slurp yo

48、ur noodles. Doing so will exhibit your enjoyment of your food. To do otherwise, indicates that your meal was not a pleasant one. The number 14 is bad luck, because in Japanese it sounds like the word for death. Tipping is not expected.,Etiquette of Signing Agreement,Signing ceremony occasions Prepar

49、ation of signing ceremony Procedure of signing ceremony Business gifts,Signing Ceremony Occasions,1. Two or more nations reach an agreement; 2. During his visit, the leader of a nation and the head of the host country agree upon certain topics and they decide to issue joint communiqu or joint statem

50、ent; 3. Local business, economic entities, manufacturers, cultural exchange organizations, import and export companies and the like reach an agreement.,Preparation of Signing Ceremony,1. Determine the signer. 2. Documentation preparation. 3. The arrangement of the signing hall.,Procedure of Signing

51、Ceremony,1. Participants from both parties enter the signing hall at the same time. 2. The signers take their seat and others stand behind their signer. 3. The signers sign their own copy first. The signers assistant of each side stands by his/her signer, turning the pages of the document for him an

52、d pointing at the space for him to sign.,4. The assistants of both sides pass on the signed copy to the signer of the other party for signature. 5. After signing it, the signers exchange the signed copy and shake hands. 6. Champagne is served to celebrate the signing of the agreement.,Business Gifts

53、,Is a gift expected? Gift choices,A Gift is Expected,EuropeCzech Republic, Poland, Russia, Ukraine Latin AmericanBolivia, Columbia, Costa Rica Pacific RimChina, Hong Kong, Indonesia, Japan, Korea, Taiwan, Malaysia, Philippines, and Thailand,A gift is Expected on a Subsequent Visit,Countries in which

54、 a gift is not expected on the first visit, but would be expected on a subsequent visit: EuropePortugal, Spain Latin AmericanBrazil, Chile, Guatemala, Nicaragua, Panama, Peru, Venezuela Pacific RimMalaysia, Singapore ScandinaviaFinland, Norway,A Gift is not Expected,Countries in which a gift is not

55、expected, or gifts are less frequent exchanged: Africa Australia Europe - England, France, Hungary, Italy Latin AmericaUruguay ScandinaviaDenmark Middle EastPakistan, Saudi Arabia United States,General Gift Categories,Locally Produced Product Electronic Gadgets and Office Accessories Liquor Chocolat

56、e Flowers,Locally Produced Product,If youre doing business in a country known for producing a particular product, dont offer that item as a gift, especially if it were manufactured elsewhere. leather and wine in Argentina; leather in Brazil and Uruguay; beer and wine in Germany; wine in France and I

57、taly; vodka in Russia and Poland; scissors in Finland; silver in Mexico,Electronic Gadgets and Office Accessories,Business gifts that are useful for a businessperson, whether an executive or a staff member, are electronic items such as laser pointers, PDAs, calculators, and address books. Desk and o

58、ffice accessories that make good gifts include fine quality pens, or pen and pencil sets, business card holders, good leather briefcases or leather organizers for use in the office or in a briefcase.,Chocolate,Universally, this is a good choice. There are many fine quality chocolates that make exqui

59、site gifts for a business meeting, for taking with you to someones home as a hostess gift, or for a thank you to a staff person whos helped you on a project. Because it can be boxed in various sizes, it also works if you need a gift for a large group.,Flowers,In Europe, the old European tradition of always giving an odd number of flowers is still followed today (all except 13 which is considered unlucky). In some cultures a particular color or type of flower is associated with romance or funerals, and would not be chosen to give a hostess. Red roses are frequen