创新大学英语综合教程U8电子教案

UnitEightInnovationSuggestedTeachingStepsLead-inTextADetailedStudyStructureStudyAfter-readingAdditionalMaterialsLead-inDirections:Pleasewatchavideoclipandcomeupwithsomeanswerstothequestions.l.Whatinformationcanweknowaboutinnovationaccordingtothevideo?2.Whataredifferenttypesofinnovationaccordingtothevideo?Referenceanswers:l.Innovationisoftenlinkedtotechnology,butinnovationisnotonlyabouttechnology.2.Thereareproductinnovation,processinnovation,managerialinnovation,disruptiveinnovation,businessmodelinnovation...TextA:China’sInnovationTrendisBoomingOvermanyyears,Chinahasgainedacclaimastheworld’smanufacturingpowerhouse.Buttoday,innovationisflourishingintheworld’smostpopulousnation,whichisrapidlybecomingatrendsetterwiththepotentialtodisruptbusinessmodelsglobally.OnarecentresearchtriptoChina,wewerestruckbythehugeenthusiasmforlocallydevelopedsmartphonesandtheentrepreneurialspiritsweepingthecountry.Indeed,thenumberofpatentsfiledbyChineseresidentshassurgedinrecentyears,bothlocallyandabroad,toexceedtheworld’slargestdevelopedeconomies.Somecompanieshavereceivedinternationalrecognition.Forexample,onetechnologygroupbasedinShenzhenwontheprestigious20l5CESInnovationsAwardforitslatestsmartphone,whichallowsuserstotouchandinteractwithitsholographicscreen.Meanwhile,onebio-technologycompanyrecentlyreceivedChineseFDAapprovalformedicine,anoveltreatmentforlymphoma.Itwasthefirstdomesticallydiscoveredanddevelopedinnovativedrugtoreceiveregulatoryapproval.SmartphonesshowcaseasharperedgeCorporateinnovationreflectstheenergyofthepeople.Forexample,wemetMr.Wang,ajuniorhumanresourcesadministrator,inhismodestroominWuhan,thecapitalcityofHubeiProvinceinCentralChina.Duringourconversation,Mr.Wangwastransfixedbyhisnewdomesticsmartphoneboughtfor¥700(US$113)—andwasintentontellingushowmuchbetteritwasthaniPhones.Wewereimpressedbyitsfeaturesandfunctionality.OtherswespoketoalsowantedtosharetheexcitementtheyfeltinowningapieceofChinese-madecutting-edgetechnology.Thistypeofbottom-uppassioncanbeespeciallypowerfulinavastcountrylikeChina,wherelocalcompanies,seekingtocommercializeaproduct,benefitfromdomesticdemandandcanbuildupChinesedistributiontotestthewatersbeforegoingglobal.Investorsareoftenslowtorecognizeacountrymakingtheleapfrommanufacturingtoinventing.InJapan,forexample,TVmanufacturingpeakedduringthel980s,whenmanyintheweststillsaw“MadeinJapan”asasignoflowquality.Itwasn’tuntilthel990s—whenitsTV-makersrelocatedproductiontoeasternEuropeandMexico—thatthecountrybecamerecognizedasaglobalinnovatorinthefield.Similarly,webelievethatit’sonlyamatteroftimebeforea“MadeinChina”labelwillcometorepresentnoveltyandevenchic.NewtrendsinretailconnectivityTrendsettingisalreadyunderwayintheretailspace.Urban,youngChineseconsumerstoldusthattheyhaveapenchantfor“showrooming”.Inotherwords,theytryonclothinginstoresandthenbuytheitemonlineforabetterprice,includinginexpensivenext-daydelivery.Thisisfacilitatedbyonline-shoppingappsandonlinepaymentservices.What’smore,someclothingcompaniesactuallyendorsesuchbehaviorasithelpstotrackcustomerpreferencesandimprovestoreandinventorymanagement.WhyisthishappeninginChina?It’sbecauseoftheseamlessconnectivitybetweencommunicationstechnology,paymentsystemsandorderfulfillmentandlogistics.TheAlipaysystemissosmoothlyintegratedthatthetransactioncanbecompletedinacoupleofclicks—completelybypassingthemajorcreditcardcompanies.Anddeliveryisoftendoneinlessthanadayatverylowcost.Chinaiswellaheadoftherestoftheworldinthisarea.IthasovertakentheUSintermsofe-commercetrade.Anditisreshapingtheretailmodelinfavorofbusinessesthatareskilledatmanagingbrands,merchandisingandinventories,whilethosethatdon’t—likedepartmentstores—riskobsolescence.Onceothercountriescatchupontheintegratedtechnologicalfrontwewouldexpectthe“fastretailingtrend”tospreadtotheyounggenerationaroundtheworld.China’sevolutionasahotbedofinnovationiscreatingapoolofworld-classmanagementtalent,expertiseandexperienceintechnologyande-commerceindustriesthatwillhelpitbecomeagloballeaderinthesefields.Ultimately,thismightbethemostprofoundchangeofall:Insteadofjustchartingitsowncourse,Chinamaysoonbesettingtrendsthatthewestwillbecompelledtofollow.Itmaybetimeforinvestorssearchingforthenextbigthingtostartlookingeast.DetailedStudy(Para.1)Buttoday,innovationisflourishingintheworldsmostpopulousnation,whichisrapidlybecomingatrendsetterwiththepotentialtodisruptbusinessmodelsglobally:Nowthatinnovationisbloomingintheworldsmostpopulouscountry,Chinaisfastbecomingatrendsetterwiththepotentialtoupendglobalbusinessmodels.【译文】而今，创新正在这个世界人口第一大国遍地开花，中国正迅速成为潮流创造者，或将有潜力颠覆全球商业模式。“Which”引导非限制性定语从句flourishingadj.havingorshowingvigorousvegetaloranimallife繁荣，蓬勃发展e.g.Thesocialsciencesareflourishing.Fewbusinessesareflourishinginthepresenteconomicclimate.flourishingage盛世populousadj.denselypopulated人口稠密的e.g.Ofthe100mostpopulouscities,22aresmokefree.Iwouldoftensitnearawindowandwatchthesightsofthispopulouslittlesettlement.disruptv.throwintodisorder中断，扰乱；彻底改变(某物)的结构e.g.Itcoulddisruptthefoodchainsthere.Anactivedigestivesystemcandisruptsleep.2.(Para.2)OnarecentresearchtriptoChina,wewerestruckbythehugeenthusiasmforlocallydevelopedsmartphonesandtheentrepreneurialspiritsweepingthecountry:OnarecentvisittoChina,wewereimpressedbytheenthusiasmforsmartphonesdevelopedbylocalcompaniesandtheentrepreneurialspiritsweepingthecountry.【译文】最近到中国调研时，中国人对本土企业自主研发的智能手机的巨大热情以及席卷全国的创业家精神给我们留下了深刻印象。bestruckby:tobeveryimpressedbyorpleasedwith(sth.orsb.)为……所感到，被……所触动e.g.Wewereimmediatelystruckbythiscity’sholiness.Shewasstruckbyhissimple,spellbindingeloquence.enthusiasmn.afeelingofexcitement热情，热心e.g.Wewereallimpressedbyherenthusiasm.enthusiasmfor热爱……e.g.Thetalkhadfiredherwithenthusiasmfortheproject.(Para.3)Forexample,onetechnologygroupbasedinShenzhenwontheprestigious20l5CESInnovationsAwardforitslatestsmartphone,whichallowsuserstotouchandinteractwithitsholographicscreen:Forexample,thelatestsmartphonedevelopedbyonetechnologygroupbasedinShenzhenwonthe2015CESInnovationAward.Thephoneletsuserstouchandinteractwithaholographicscreen.【译文】例如，深圳市某科技集团研发的最新款智能手机获得了2015年消费者电子展（CES）创新奖。该款手机可以让用户触摸并与全息屏幕互动。prestigiousadj.havinganillustriousreputation:respected有威望的，有声望的e.g.Herfirstnovelwonaprestigiousliteraryprize.Manychefsconsidertheculinarycompetitionthemostprestigiousintheeractwith互动；相互作用e.g.Thishormoneinteractscloselywithotherhormonesinthebody.Theylearnhowtointeractwiththeirpeers.Smartphonesshowcaseasharperedge:Smartphonesofferfurtheradvantages.【译文】智能手机展现更大优势。showcase(1)n.asettinginwhichsomethingcanbedisplayedtobesteffect展示(本领、优点等)的场合e.g.Thefestivalwasashowcaseforyoungmusicians.Puttingtogetherthisgorgeousshowcaseturnedouttoberemarkablyeasy.v.toshowthebestqualitiesorpartsofsomething展示；展现e.g.Ifyouenjoypottery,showcaseyourcreationsinyourapartment.Showcaseyourtruepersonality.5.(Para.4)OtherswespoketoalsowantedtosharetheexcitementtheyfeltinowningapieceofChinese-madecutting-edgetechnology:OtherChinesewhospoketouswerealsohappytosharetheexcitementofowningapieceofcutting-edgetechnologymadeinChina.【译文】其他与我们交流的中国人也乐于分享自己拥有一件中国制造的尖端技术产品时的兴奋心情。cutting-edgeadj.cutting-edgetechniquesorequipmentarethemostadvancedthatthereareinaparticularfield.尖端的e.g.Manybelieveanentirelynewapproachtoindoorfarmingisrequired,employingcutting-edgetechnologies.Weweren’tthereforthecutting-edgecuisine,butsomethingmucholderandmorefundamental.6.(Para.4)Thistypeofbottom-uppassioncanbeespeciallypowerfulinavastcountrylikeChina,wherelocalcompanies,seekingtocommercializeaproduct,benefitfromdomesticdemandandcanbuildupChinesedistributiontotestthewatersbeforegoingglobal:InacountryaslargeasChina,theimpactofthisbottom-uppassiononlocalcompaniesisparticularlypowerful.Chinesecompanieslookingtocommercializetheirproductsbenefitfromstrongdomesticdemandandcansetupdistributionchannelsathometotestthewatersbeforegoingglobal.【译文】在中国这样一个大国，这种自下而上的激情对本土企业的影响是特别强大的。寻求产品商业化的中国企业受益于旺盛的国内需求，而且可以在国内建立分销渠道，在走向世界之前进行试水。“Where”引导非限制性定语从句，做补充说明；“seeking”非谓语动词形式，表主动和进行；从句中的句子主干为“localcompaniesbenefitfrom...andcanbuildup...”commercializevt.toorganizesth.tomakeaprofit使商业化；使经营化；使成营利手段e.g.Manyoftheranchersthemselvesseeallthistourismasacheekyattempttocommercializearealandvanishingculture.Eveninahighlycommercializedsociety,lawofvaluestillholdsgood.distributionn.thecommercialactivityoftransportingandsellinggoodsfromaproducertoaconsumer分发；分销，配送e.g.WesignedadistributionagreementwithacompanyinSpain.(Para.5)Investorsareoftenslowtorecognizeacountrymakingtheleapfrommanufacturingtoinventing:Investorsareoftenslowtoseewhenacountrymovesfrommanufacturingtocreation.【译文】一个国家从制造阶段向创造阶段跨越时，投资者往往不能及时看出。8.(Para.6)Urban,youngChineseconsumerstoldusthattheyhaveapenchantfor“showrooming”:InurbanChina,youngconsumerstellustheypreferapatternofconsumptionknownasshowrooming.【译文】在中国城市中，年轻的消费者告诉我们，他们偏爱一种名为“展厅现象”的消费模式。penchantn.astrongandcontinuedinclination爱好；嗜好e.g.Shehasapenchantforchampagne.Ontheotherhand,shealsohasapenchantforbrightpinknails.9.(Para.6)What’smore,someclothingcompaniesactuallyendorsesuchbehaviorasithelpstotrackcustomerpreferencesandimprovestoreandinventorymanagement:What’smore,someclothingcompaniesareactuallysupportingit,asithelpstrackcustomerpreferencesandimprovestoreandinventorymanagement.【译文】更重要的是，一些服装企业实际上也在支持这种行为，因为它有助于追踪客户偏好，并改善仓储和库存管理。“as”引导原因状语从句e.g.Asheisatailor,heknowswhattodowiththismaterial.what’smore更重要的是；例外e.g.What’smore,Ihaveplentyofexperience.endorsev.tosaypubliclythatyousupportaperson,statementorcourseofaction(公开)赞同，支持，认可e.g.Iwholeheartedlyendorsehisremarks.Ifullyendorseyouropinionsonthissubject.inventoryn.allthegoodsinashop(商店的)存货，库存e.g.Theinventorywillbedisposedofoverthenexttwelveweeks.They’relikelytoholdbigfiresalestoliquidatetheirinventory.10.(Para.8)It’sbecauseoftheseamlessconnectivitybetweencommunicationstechnology,paymentsystemsandorderfulfillmentandlogistics:ThisismainlybecauseofChineseseamlessconnectivitybetweencommunicationstechnology,paymentsystems,orderdeliveryandlogisticssystems.【译文】主要是因为中国在通讯技术、支付系统、订单交付以及物流系统之间实现了无缝衔接。seamlessadj.withnospacesorpausesbetweenonepartandthenext(两部分之间)无空隙的，不停顿的e.g.Theintegrationisalmostseamless.Itwasaseamlessprocessionofwonderfulelectronicmusic.11.(Para.10)Ultimately,thismightbethemostprofoundchangeofall:Insteadofjustchartingitsowncourse,Chinamaysoonbesettingtrendsthatthewestwillbecompelledtofollow:Intheend,perhapsthemostprofoundchangeofall:Inadditiontochartingitsowncourse,Chinamaysoonbethetrendsetter,andthewestwillhavetofollowitslead.【译文】最终，所有变化中最深刻的或许是：除了绘制自己的路线，中国可能很快会成为趋势的开创者，而西方国家将不得不跟随中国的脚步。profoundadj.verygreat;feltorexperiencedverystrongly巨大的；深切的；深远的e.g.Myfathersdeathhadaprofoundeffectonusall.Herspeechmadeaprofoundimpactoneveryone.insteadof:intheplaceofsb./sth.代替；作为…的替换e.g.Wejusthadsoupinsteadofafullmeal.NowIcanwalktoworkinsteadofgoingbypelv.toforcesb.todosth.;tomakesth.necessary强迫；迫使；使必须e.g.Thelawcancompelfatherstomakeregularpaymentsfortheirchildren.Nothingcancompelmetodosuchathing.StructureStudySummaryoftheTextDirections:Thetextcanbedividedintofourparts.Fillintheblankswithappropriatewordsfromthetexttocompletethemainideaofeach.PartOneParas.1—3Innovationis1)flourishinginChina.whichisrapidlybecominga2)trendsetterwiththepotentialto3)disruptbusinessmodelsglobally.PartTwoParas.4—6Smartphones4)showcaseasharperedgeanditsonlyamatteroftimebeforea“MadeinChina”labelwillcometo5)representnoveltyandevenchic.PartThreeParas.7—9Trendsettingisalreadyunderwayinthe6)retailspace,thuswewouldexpectthe“fastretailingtrend”to7)spreadtotheyounggenerationaroundtheworld.PartFourPara.10China’sevolutionasa(n)8)hotbedofinnovationiscreatingapoolofworld-classmanagementtalent.expertiseandexperiencein9)technologyand10)e-commerceindustries,andChinamaysoonbesettingtrendsthatthewestwillbecompelledtofollow.Directions:Choosethebestanswerforeachquestion.1)Accordingtothetext,whichofthefollowingistrue?A)Overmanyyears.Chinahasgainedacclaimastheworld’sinnovationpowerhouse.B)Fewcompanieshavereceivedinternationalrecognition.C)Chinesepeoplehavelittleenthusiasmforlocallydevelopedsmartphonesandtheentrepreneurialspirit.D)Innovationisrapidlybecomingatrendsetterwiththepotentialtodisruptbusinessmodelsglobally.2)Whyis“showrooming”happeninginChina?A)Becauseoftheseamlessconnectivitybetweencommunicationstechnology,paymentsystemsandorderfulfillmentandlogistics.B)Becauseit’scheaper.C)Becauseit’ssuggestedbythegovernment.D)Becauseit’spopularoverseas.3)Whyisitonlyamatteroftimebeforea“MadeinChina”labelwillcometorepresentnoveltyandevenchic?A)Becauseinvestorsareoftenunabletorecognizeacountrymakingtheleapfrommanufacturingtoinventing.B)Becauseinvestorsareoftenslowtorecognizeacountrymakingtheleapfrominventingtomanufacturing.C)Becauseinvestorsareoftenslowtorecognizeacountrymakingtheleapfrommanufacturingtoinventing.D)Becauseinvestorsareoftenfasttorecognizeacountrymakingtheleapfrommanufacturingtoinventing.4)WhichofthefollowingcanbeshownbytheconversationswithMr.Wang?A)Mr.Wangisnotsatisfiedwithhisphone.B)Corporateinnovationreflectstheenergyofthepeople.C)Chinesecompanieshavereceivedinternationalrecognition.D)Chinaiswellaheadoftherestoftheworldinthisarea.5)WhichofthefollowingwillNOThelpChinabecomeagloballeader?A)World-classmanagementtalentintechnologyande-commerceindustries.B)Expertiseintechnologyande-commerceindustries.C)Talentedpeopleintechnologyande-commerceindustries.D)Experienceintechnologyande-commerceindustries.After-readingKeytoExercises—Vocabulary1.1)exceeding2)potential3)acclaimed4)disapproval5)haverecognized6)profound7)surging8)disrupt9)smoothly10)logistics2.Summeristheperfecttimetocatchuponthenewbooksyoumeanttoread.2)Ifheiscompelledtodowhatheisunwillingtodo,hecannotbehappy.3)Soifyou’vehadapenchantformusicsincechildhood,it’sprobablydeeplyrootedinyoupsyche.4)Hewasintentonthejobhewasdoing.5)Shewasstruckbyhissimple,spellbindingeloquence.KeytoExercises—Structure1.1)whoseworksareofwideandgreatpopularity2)whenshehappenedtodiscoverthelandmarktechnology3)wherewelivedforsixyears4)someofwhichwerewrittenbyCharlesDickens5)whyheplayedtruant2.1)Mr.Wang,Marytoldmeyesterday,wassentencedtoatwo-yearprisontermformoneylaundering.2)PearlBuck,asiswell-known,wasawardedtheNobelPrizeinliteratureinl938forhernovelsandbiographies.3)Hewas,strangeasitmayseem,anexcellentsportsman.4)Hewas,tomeatleast,afiguretobepitied.5)Theoldman,itissaid,wasanartist,butpeopleknewhardlyanythingaboutthissideofhislife.KeytoExercises—Cloze1)B2)H3)D4)K5)A6)I7)G8)N9)J10)MKeytoExercises—Translation中国科技部将坚持科技自力更生，加强对科技的战略支持。中国将加快国家实验室建设和重大科技项目实施，打造一批具有国际竞争力的区域创新产品。中国科技部正在加快建设三个综合性国家技术创新中心。这些中心将以技术创新和成果转化为重点，突破制约我国工业发展的重大科技问题。After-readingActivity1:TalkingaboutPicturesDirections:Innovativethinkingisoneoftheimportantqualitiesofhumanbeings.Differentpeoplehavedifferentcreativethinking.Someareinspirationalthinkers,somearedivergentthinkersandsoon.Whatwordscometomindwhenyouthinkofinnovation?Whatisinnovationinyourmind?After-readingActivity2:PairWorkDirections:Everyonehasmoreorlesstheabilitytoinnovate,butitisnoteasytoturn"innovation"into"reality".Whataretheobstaclestoourinnovationprocess?Discusswithyourpartnerandpresentyourideasinclass.Trytoanalyzebothsubjectiveandobjectivereasons.After-readingActivity3:DiscussionDirections:Theobjectofinnovationcanbeproduct,method,structure,processandsoon.Trytogiveexamplesofinnovationsinourlife,andthendiscusshowwecanturn“ideas”into“reality”.AdditionalMaterialsActivityOneDirections:Innovationandcreativityaretwowordsthatareheardandusedinsociety.Theyareinter-relatedterms,yettheyhavedifferences.Pleasediscusshowinnovationandcreativityaredifferent.Tips:Creativityismoreacharacteristicofindividuals,whileinnovationimplementationtendstobeaccomplishedbygroups,organizationorsocieties.Innovationistheendresultofacreativegroupprocessthatprogressesthroughseveralstages.ActivityTwoDirections:Innovationisconductivetohumanprogress,butinfacttrueinnovationisrare.Whytrueinnovationisrare