2025文娱景区蛇年新春密室逃脱游园（灵蛇迎禧主题）春节元宵活动策划方案

CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025NEWYEAR灵蛇迎禧—德寿宫·宋韵密室游园策划方案—品宋韵寻年味带你一朝入宋

「」IntoThePainting」「角色扮演Role-Playing天降灵蛇神秘预言！德寿宫内，福泽之门等待勇者开启……第一章活动构思CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025南宋御街南宋皇家宫苑清河坊五柳巷含“宋”量100%在杭州宋文化历史建筑群中……是宋文化的集中展示空间!步行15分钟可达CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025场地分析精致型场地，适合小型演绎、体量较小的体验活动，密室氛围感强。客群分析本地亲子家庭、年轻客群、外地游客、国风文化/汉服爱好者。活动目标打造鲜明的主题主线体现德寿宫的南宋文化特色独特的活动视角引发高传播推广汉服文化之美如何呈现？代入感丨体验感丨互动性丨传播性独一份德寿宫·新春密室游园CHINESENEWYEAR2025CHINESENEWYEAR2025德寿宫CHINESENEWYEAR2025CHINESENEWYEAR2025天降灵蛇神秘预言！德寿宫内福泽之门等待勇者开启……灵蛇迎禧密室游园活动主题CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025第二章活动内容公元1162年，南宋盛世，文化繁荣。

新春将至，德寿宫传闻着一个神秘语言：在蛇年新春之际，天降神蛇于德寿宫内的福泽之门。然而，这份福泽需要有缘人通过智慧和勇气来开启。于是，皇帝下令在德寿宫内举办一场盛大的游园会，邀请天下贤士与百姓展示他们的智慧和勇气，开启福泽之门，共庆蛇年……CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025故事背景玩CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025踏上密室游园之旅！从四大关卡走起怎么娱·非遗体验技娱·南宋乐坊艺娱·汉服展演观娱·竞技互动竞乐器DIY即兴互动漆扇DIY灵蛇拓印汉服科普汉服迅游投壶射箭有缘人，有请~开启福泽之门，得灵蛇赐福CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025活动规则：集满指定数量的印章,可以获得灵蛇赐福。（定制设计）Step3阅读通关说明，完成指定游园的角色打卡内容。Step1完成一项角色内容，在制定出获得挑战印章。Step2领取闯关文牒开启密室闯关集章打卡内容：非遗关游客乐坊关汉服关竞技关CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025升级银票玩法：密室闯关挑战成功可得20两银票。游客在馆内商家/摊位任务消费10元以上，可得10两银票，消费10元以上20元以下得20两银票，以此类推。Tips：银票统一面值为10两，方便兑换。不可兑换人民币，不具有人民币属性。100两银票兑换汉服试穿30两银票兑换非遗漆扇体验80两银票兑换新春梅花妆10两银票兑换游戏一次，挑战成功得10两银票。10两银票兑换春联/福字CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket神秘NPC互动在闯关的过程中，有神秘NPC引路人路过，如果有地方不清楚，可赐指点锦囊，助顺利通关！CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025密室之门，正在开启……CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025第一关CHINESENEWYEAR2025CHINESENEWYEAR2025灵蛇年画拓印吹唐人技·技艺关通关内容漆扇DIY香包DIY任意完成一项体验（或消费）可得通关章。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025各种俏皮的、年味的灵蛇在宣纸上复刻国风之美，跃然纸上，亲手制作一份拓片传达你的祝福。完成后可得通关蛇鳞一枚。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket灵蛇年画拓印融合了东方文化的韵味和精湛的工艺技巧，制作简单，效果随机，让人人不住一试再试。颜值高，氛围足，深受年轻客群和亲子家庭喜爱的活动体验。完成后可得通关蛇鳞一枚。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket非遗漆扇DIYCHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket宋式优雅—香囊将香气药物外用于人体，以达到预防疾病、治疗疾患的效果，这是中医智慧的独特展现。香囊以其丰富的内涵和独特的功能，穿越千年的时空，诉说着古人的智慧与情怀。完成后可得通关蛇鳞一枚。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket非遗年俗-吹唐人设置吹唐人年俗摊位，游客不仅能购买到定制的生肖造型糖人，还能亲身体验吹糖艺术的乐趣。完成后可得通关蛇鳞一枚。CHINESENEWYEAR2025CHINESENEWYEAR2025第二关CHINESENEWYEAR2025CHINESENEWYEAR2025南宋乐坊观演艺·乐艺关通关内容乐坊互动乐艺体验任意完成一项体验（或消费）可得通关章。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025乐南宋乐坊观演关注南宋乐坊演出时间表，定好闹钟，免费观演。完成后可得通关蛇鳞一枚。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025常规演奏结合互动环节，游客出新年吉祥词，乐队即兴演奏。（提前准备极端乐曲备用）用悠扬的旋律，诉说新年喜悦。完成后可得通关蛇鳞一枚。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket乐坊互动亲子共同制作简单乐器DIY，设置游客作品展示区。还可举办古乐器互动课堂，演奏体验活动，推广宋乐文化。完成后可得通关蛇鳞一枚。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket亲子乐器DIY或科普CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025第三关CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025投壶、蹴鞠竞·竞技关通关内容捶丸……任意完成一项体验（或消费）可得通关章。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket民俗游戏·投壶投壶是中国古代士大夫宴饮时做的一种投掷游戏，也是一种礼仪，在宋朝尤为盛行，在地面摆好壶桶，拿上一只箭体验古人的乐趣吧~完成后可得通关蛇鳞一枚。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025宋趣娱乐，在这里一次性体验蹴鞠、捶丸、等宋朝热门娱乐项目，让参与者可以感受到宋朝人丰富的文娱生活。TheEveningWindMarket竞技玩乐场CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025第四关CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025汉服快闪/巡游观·汉服展演通关内容与巡游演绎互动打卡任意完成一项体验（或消费）可得通关章。CHINESENEWYEAR2025CHINESENEWYEAR2025汉服科普参观CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket汉服快闪新年汉服快闪，是传统文化与现代活力的激情碰撞，身着华美汉服的舞者们在现代都市中穿梭，用古典的舞步迎接新年的到来。可制造泡泡，增加梦幻感。可制造烟雾效果，增加神秘感。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket汉服互动巡游南宋主题汉服巡游，穿梭与摊位、展位等，在特定点位摆出造型，或游客可与之拍照合影。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket品牌汉服展销展销思路：设置汉服展示区、试穿区、造型区。推出限量版“宋韵汉服”，顾客购买汉服即可新年折扣优惠。针对购买的顾客设置专属拍照区。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket汉服科普设置宋朝花冠、帽子等，介绍相关背景知识，客户可以进行拍照打卡。设置工作人员进行知识问答，答对可得蛇鳞章。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025

充满勇气与智慧的有缘人福泽之门即将开启请收下灵蛇的祝福……CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025通关奖励：银票十两、祈愿福卡一张，快去祈愿墙召唤灵蛇赐福，或兑换新春体验吧！CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025更多银票兑换玩法……CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025新年游园庙会设写对联、写福字摊位，游客转发现场照片+指定转发语在朋友圈、抖音、小红书得10两银票，可免费活得对联/福字一份。TheEveningWindMarket写对联&送福迎新春CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025将灵蛇赐福卡，游客在福卡背面写下今年愿望，集中挂在祈福墙/树上，打卡发圈。TheEveningWindMarket祈福墙祈愿CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket汉服换装南宋主题的汉服换装，设置小型科普区、妆容体验区和拍照区。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025又称落梅妆，乃古妇女之妆饰；指女子在额上贴一梅花形的花子妆饰。后进化新年特别版“梅花妆”，脸妆有“斜红、面靥”等，涂唇有“万金红、大红春、内家圆”等，所谓“初七人日又立春，梅花点额颜色新”。TheEveningWindMarket新春梅花妆CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025第三章范围布置CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket游园门头且喜人间好时节，门头以文人雅士的“雅”为基础，浅浅亚麻色灯笼，新年红色点缀，增加满满的新春新年喜庆的氛围，沉浸式体验宋式古风游园。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025华灯长廊，顶部挂满诗词幔布，两边目之所及皆是灯笼，宋风长廊体验沉浸式南宋千年，韵生万物。让“风雅处处是平常”的宋朝生活从千年前走来。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarketDP打卡点在中式美学中邂逅浪漫，感受中华文化的独有魅力，邂逅一场不一样游园会，现代元素融入宋韵的打卡点超级有趣！CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025DP打卡点CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket乐坊舞台南宋乐坊舞台，结合汉服演绎点燃新春盛典，再现千年盛世舞乐景象。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025市集摊位TheEveningWindMarket交错的花灯布满市集，配上古风布艺摊位招牌，入画宋朝，一条演绎大宋汴京城的繁荣以及新春的宋韵雅集主题市集。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025新年祈福墙结合宋高宗的福卡派送，游客在背面写下新年美好愿望，集中挂在祈福墙，形成打卡点。活动期间，转发活动链接即可免费领取祈福福卡。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025宋制汉服展览秀，科普宋代华服美学，现场更有汉服换装体验，随手一拍都是惊艳汉服大片！汉服展示区CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025第四章活动宣传CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket线上预热：活动话题发布定制#宋代大文豪如何过新年##春节·宋人有多会玩#等活动预热话题，为活动实现预热引流。发布带话题

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春节灵蛇密室#

的内容到社交平台。赠拓印体验一次，通过话题发酵传播预热活动。引导语：一句富有诗意的口号，如“来德寿宫玩密室，体味宋代雅趣生活”。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket媒体宣传：短视频推广转发活动信息得十两银票，转发次数暂定不限次。活动现场的预演片段，展示南宋乐坊、汉服互动等精彩元素。发布平台：抖音、小红书、微信视频号,对活动现场持续宣传维持热度。

CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket媒体宣传：推文微博、微信推文：定期发布活动倒计时、背景故事和参与方式，利用话题标签（如#这里有场新年密室游园#、“全民互动，共创蛇年最强记忆！”）提高活动的曝光度。互动问答：在社交平台上启动“宋词接龙”或“历史人物猜谜”等互动活动，增进用户参与感。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket汉服品牌联名品牌汉服联名与“华裳九州”汉服品牌商家合作，推出“宋韵系列”限量版汉服。围绕德寿宫新春主题游园推出系列活动。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket汉服品牌联名品牌摊位及联合折扣在活动现场设立品牌合作摊位，参与汉服展销、古风饰品、茶具等产品的展示销售。所有与活动联动的品牌在活动日提供联合折扣。达人推广联动邀请影视行业的汉服文化传播者或KOL参与活动，并为他们提供汉服体验与特定茶饮，为他们在社交媒体上分享活动感受提供素材，进一步扩展品牌和活动的影响。CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025第五章元宵活动CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025TheEveningWindMarket元宵活动：猜灯谜CHINESENEWYEAR2025CHINESENEWYEAR2025CHINESENEWYEAR2025CHI