商务英语阅读（第3册）（第二版）课件 Unit 10 Business Etiquette

商务英语阅读3Unit10BusinessEtiquetteLearningObjectivesUnderstandtheimportanceofbusinessetiquettes.Learnthedo’sanddon’tsinbusinesssettings.Understandthereisagapinsocialetiquettesbetweentheoldergenerationandtheyoungergeneration.CONTENTS01.TextA02.

TextB03.ChineseValuesImportanceofBusinessEtiquetteTextAWarmingup1.Whyisetiquetteofvitalimportanceinbusinesscommunication?2.Pleasecitesomeexamplesofgoodmannersandbadmannersonformalbusinessoccasionsfromyourownknowledgeorexperience.3.PleasecommentonthefollowingquotationfromVirginiaCaryHudson—“Etiquetteiswhatyouaredoingandsayingwhenpeoplearelookingandlistening.Whatyouarethinkingisyourbusiness.”WordsandExpressionsdecorumn.Decorumisbehaviorthatpeopleconsidertobecorrect,polite,andrespectable.礼仪；礼貌（TEM8）Iwastreatedwithdecorumandrespectthroughouttheinvestigation.WordsandExpressionsalignv.toorganizeorchangesomethingsothatithastherightrelationshiptosomethingelse.使一致（CET6;TEM8）Thispolicyiscloselyalignedwiththegoalsoftheorganization.WordsandExpressionsindulgev.Ifyouindulgeinsomethingorifyouindulgeyourself,youallowyourselftohaveordosomethingthatyouknowyouwillenjoy.使沉溺;沉溺（CET6;TEM4）Onlyrarelywillsheindulgeinaglassofwine.WordsandExpressionsshunv.Ifyoushunsomeoneorsomething,youdeliberatelyavoidthemorkeepawayfromthem.有意回避（CET6;TEM8）Fromthattimeforwardeverybodyshunnedhim.WordsandExpressionscongenialadj.Acongenialperson,place,orenvironmentispleasant.令人愉快的（TEM8）Heisbackinmorecongenialcompany.WordsandExpressionsrapportn.friendlyagreementandunderstandingbetweenpeople融洽，和睦关系（TEM8）Hehadandexcellentrapportwithhispatients.WordsandExpressionsconstructiveadj.Aconstructivediscussion,comment,orapproachisusefulandhelpfulratherthannegativeandunhelpful.建设性的（TEM4）Aftertheirmeeting,bothmendescribedthetalksasfrank,friendlyandconstructive.WordsandExpressionsdemeanorn.Yourdemeanoristhewayyoubehave,whichgivespeopleanimpressionofyourcharacterandfeelings.行为;态度（TEM8）Ireallylikehercalmandcheerfuldemeanor.WordsandExpressionscuen.anactionoreventthatisasignalforsomethingelsetohappen提示，暗示（CET4;TEM4）Oursuccesswasthecueforothercompaniestopressaheadwithnewinvestment.WordsandExpressionstopbrass

Inthearmyorinotherorganizations,thetopbrassarethepeopleinthehighestpositions.要员ThetopbrassarecominginfromWashingtontoseehowwedothingshere.WordsandExpressionsfacilitatev.Tofacilitateanactionorprocess,especiallyonethatyouwouldliketohappen,meanstomakeiteasierormorelikelytohappen.促进（CET4;TEM4）Thenewairportwillfacilitatethedevelopmentoftourism.WordsandExpressionsinclinationn.Aninclinationisafeelingthatmakesyouwanttoactinaparticularway.意向（TEM4）Hehadneitherthetimenortheinclinationtothinkofotherthings.WordsandExpressionsindispensableadj.Someoneorsomethingthatisindispensableissoimportantorusefulthatitisimpossibletomanagewithoutthe.必需的，不可或缺的（CET4;TEM4）Thisbookisindispensabletoanyoneinterestedinspaceexploration.WordsandExpressionsentailv.toinvolvesomethingasanecessarypartorresult使必要；需要（CET6;TEM8）Anewcomputersystementailsalotofre-training.WordsandExpressionsmeticulouslyadv.inawaythatpayscarefulattentiontoeverydetail细致地；一丝不苟地Theattackwasmeticulouslyplannedandexecuted.WordsandExpressionsconstruev.Ifsomethingisconstruedinaparticularway,itsnatureormeaningisinterpretedinthatway.诠释（CET6）Whatmayseemhelpfulbehaviortoyoucanbeconstruedasinterferencebyothers.WordsandExpressionsemoticonn.Anemoticonisasymbolusedine-mailtoshowhowsomeoneisfeeling.:-)isanemoticonshowinghappiness.表情符号(用于电子邮件中表示感情)Anemoticonisatextualportrayalofawriter’smoodorfacialexpression.WordsandExpressionsrestraintn.Restraintsarerulesorconditionsthatlimitorrestrictsomeoneorsomething.限制（CET4;TEM4）Thepresidentiscallingforspendingrestraintsinsomeareas.WordsandExpressionssloppyadj.Ifyoudescribesomeone’sworkoractivitiesassloppy,youmeantheyhavebeendoneinacarelessandlazyway.慵懒的;马虎的Hehaslittlepatienceforsloppyworkfromcolleagues.WordsandExpressionsunkemptadj.Ifyoudescribesomethingorsomeoneasunkempt,youmeanthattheyaredirty,andnottakencareoforkeptneat.不整洁的（TEM8）Hishairwasunkemptandfilthy.WordsandExpressionsslovenlyadj.Slovenlypeoplearecareless,messy,orinefficient.马马虎虎的;不修边幅的;无效率的Youwouldn’texpectanyonesoneatinherpersonalappearancetobeslovenlyinherhousekeeping.WordsandExpressionsperceptionn.Yourperceptionofsomethingisthewaythatyouthinkaboutitortheimpressionyouhaveofit.理解;看法（CET4;TEM8）Heisinterestedinhowourperceptionsofdeathaffectthewaywelive.WordsandExpressionsviolationn.anactionthatbreaksalaw,agreement,principleetc.〔对法律、协议、原则等的〕违背，违反Anyviolationoftheagreementwastermstocommencefireagain.WordsandExpressionssolidarityn.Ifagroupofpeopleshowsolidarity,theyshowsupportforeachotherorforanothergroup,especiallyinpoliticalorinternationalaffairs.团结一致;相互支持（CET6;TEM4）Supporterswanttomarchtomorrowtoshowsolidaritywiththeirleaders.StructuralAnalysisPara.MainTopicsPara.1Topracticebusinessetiquettetosucceedisextremelyimportant.Para.2Failuretoindulgeinandpracticegoodbusinessetiquettewillputstumblingblocksinthepathtosuccess.Para.3Significanceofbusinessetiquettewithinthebusinesscommunity.Para.4Businessetiquetteincludesthespokenwordandalsotheoveralldemeanorandnon-verbalcues.Para.5-9Thespecificembodimentofbusinessetiquettesinbusinesscommunicationoccasions.NotesonTextAVirginiaCaryHudson(May28,1894–April8,1954)wasaNewYorkTimesbestsellingauthorfromKentucky.VirginiasucceededinpublishingtheessayswiththeMacmillanCompanyasOYeJigsandJuleps!ThebookreachedtheNewYorkTimesBestsellerListfor66weeksandsoldoveramillioncopies.弗吉尼亚·卡里·哈德森是《纽约时报》的畅销作家，她成功地与麦克米伦公司合作出版了她写的一些文章，书名为《OYeJigsandJuleps！》，这本书连续66周高居《纽约时报》畅销书排行，销量超过100万册。DiscussionAccordingtoyourownknowledgeandexperience,whataretheotherfactorsthatseemofvitalimportanceinbusinesscommunicationapartfrombusinessetiquettes?ExercisesI.ReadingComprehension:1-5CBDDDII.VocabularyA.1-5ABCBB6-10CDADAB.1.congenialto2.isindispensableto3.aspurtof4.alignedwith5.indulgein6.bepunctualfor7.keep…aside8.violationof9.besuperiorto10.beconstruedasIII.Cloze:1-5 DGJCK6-10MFHBNExercisesIV.PutthefollowingsentencesintoChinese.1.商务礼仪很容易被发现，不论是当它出现还是缺失的时候。2.商务礼仪像是连接人们之间的粘合剂，能够让其在充满压力的工作和市场环境中感到快乐。3.倘若不能沉溺或践行好的商务礼仪，将会不可避免地在通往成功的道路上放置绊脚石。4.它有助于我们从同事中获得线索，以产生此种与他人需求和期望相匹配的行为。5.当我们通过虚拟通讯渠道与他人交流时，商务礼仪还包括保持专业水准和恰当的行为。ExercisesV.DiscussionHerearesomepointstostimulatediscussion.1.Socialmedia,emailandon-linechatsetc..2.Forinstance,startingeatinganddrinkingbeforeotherormakingloudslurpingandchewingnoisesarecommonlyconsideredbadmannersinbusinesslunchesordinners.WhyBusinessEtiquetteMattersTextBWordsandExpressionsnavigatev.tofindtherightwaytodealwithadifficultorcomplicatedsituation找到正确方法（对付困难复杂的情况）（TEM4）Wenexthadtonavigateacomplexnetworkofcommittees.WordsandExpressionsposhadj.(BrE,sometimesdisapproving)typicaloforusedbypeoplewhobelongtoahighsocialclass上流社会的；上等人的Theypayfortheirchildrentogotoaposhschool.WordsandExpressionsviolatev.(formal)togoagainstorrefusetoobeyalaw,anagreement,etc.违反，违犯，违背（法律、协议等）（CET4;TEM4）Theywenttoprisonbecausetheyviolatedthelaw.WordsandExpressionsbuddingadj.beginningtodeveloporbecomesuccessful开始发展的；崭露头角的Theforumisnowopentoallbuddingentrepreneurs.WordsandExpressionsplethoran.[sing.](formal)anamountthatisgreaterthanisneededorcanbeused过多；过量；过剩Aplethoraofnewoperatorswillbeallowedtoenterthemarket.WordsandExpressionsparamountadj.moreimportantthananythingelse至为重要的；首要的（CET6;TEM8）Thismatterisofparamountimportance.WordsandExpressionsperceivev.tounderstandorthinkofsomebody/somethinginaparticularway将……理解为；将……视为；认为（CET4;TEM4）Thisdiscoverywasperceivedasamajorbreakthrough.WordsandExpressionsconcentratev.togiveallyourattentiontosomethingandnotthinkaboutanythingelse集中（注意力）；聚精会神（CET4;TEM4）Ican’tconcentratewithallthatnoisegoingon.WordsandExpressionsacquaintv.(formal)tomakesomebody/yourselffamiliarwithorawareofsomething使熟悉；使了解（CET4;TEM4）Employeesshouldbefullyacquaintedwithemergencyprocedures.WordsandExpressionscardinaladj.[onlybeforenoun](formal)mostimportant;havingotherthingsbasedonit最重要的；基本的（CET6;TEM4）Asasalesman,yourcardinalruleistodoeverythingyoucantosatisfyacustomer.WordsandExpressionsgnawv.tokeepbitingsomethingorchewingithard,sothatitgraduallydisappears咬；啃；啮（TEM4）Ratshadgnawedthroughthecable.WordsandExpressionschivalrousadj.(ofmen)polite,kindandbehavingwithhonour,especiallytowardswomen（尤指对女人）彬彬有礼的，殷勤的，体贴的Inpublichewasalwayschivalrousandwouldhelpheronwithhercoat.WordsandExpressionsdemeaningadj.puttingsomebodyinapositionthatdoesnotgivethemtherespectthattheyshouldhavedecorum降低身份的；失去尊严的Hefounditdemeaningtoworkforhisformeremployee.WordsandExpressionsubiquitousadj.seemingtobeeverywhereorinseveralplacesatthesametime;verycommon似乎无所不在的；十分普遍的（TEM8）Sheisoneofthewealthiest,mostubiquitousmediapersonalitiesaround.WordsandExpressionsdauntingadj.frighteninginawaythatmakesyoufeellessconfident望而生畏；令人生畏；使人气馁的；令人怯步的Startinganewjobcanbeadauntingprospect.WordsandExpressionsliterallyadv.inaliteralway按字面；字面上（CET4;TEM8）Theword“volk”translatesliterallyas“folk”.WordsandExpressionshindrancen.apersonorthingthatmakesitmoredifficultfortodosomethingorforsomethingtohappen造成妨碍的人（或事物）（TEM4）Thehighpriceisamajorhindrancetopotentialbuyers.WordsandExpressionsforgev.toputalotofeffortintomakingsomethingsuccessfulorstrongsothatitwilllast艰苦干成；努力加强（CET4;TEM4）HespokehighlyofChina’scontributiontotheworldeconomicrecovery,callingonthetwosidestoforgeacooperativerelation.WordsandExpressionscubiclen.Acubicleisanareainanofficethatisseparatedfromtherestoftheroombythinwalls.(办公室内的)格子间I’mnotthekindofpersontositinacubiclebehindadesk.我不是那种能在格子间办公桌后坐得住的人。WordsandExpressionssnubn.anactionoracommentthatisdeliberatelyrudeinordertoshowsomebodythatyoudonotlikeorrespectthem冷落；怠慢的言辞（或行为）（TEM8）HerrefusaltoattendthedinnerisbeingseenasadeliberatesnubtothePresident.StructuralAnalysisPara.MainTopicsPara.1-5Backgroundinformationofbusinessetiquettes.Para.6-12Importanceofmentor-menteerelationshipforyoungprofessionals.Para.13-18Importanceoffirstimpressionforyoungprofessionals.Para.19-25Importanceofdiningmanners.Para.26-28Importanceofphoneetiquette.Para.29Conclusionofimportanceofbusinessetiquettes.NotesonTextB1.MiKaylaMilburnisafreelancecontributorwhowritesrelatable,accurateandresolutecontent.米凯拉·米尔本是一位自由撰稿人，她撰写了相关、准确和果断的内容。NotesonTextB2.Digitalnativeisatermusedtodescribeapersonwhohasgrownupinthedigitalage,ratherthanhavingacquiredfamiliaritywithdigitalsystemsasanadult,asadigitalimmigrant.ThetermwascoinedbyMarkPrenskyin2001.Itdescribesthegenerationofpeoplewhogrewupintheeraofubiquitoustechnology,includingcomputersandtheinternet.数字原住民用于描述在数字时代长大的人，而不是成年后熟悉数字系统的人。这个词是马克·普伦斯基在2001年创造的，它描述了在无处不在的技术时代长大的一代人，包括计算机和互联网。DiscussionAccordingtoyourownknowledgeandexperience,doyouthinktherearedifferencesbetweenappropriatebusinessetiquettesfromtheperspectiveofdigitalnativesandnon-digitalnatives?ExercisesI.Discussion:

Itisgenerallyacknowledgedthatthedigitalnatives/millennialscan’tlivewithoutsmartphones.Howshouldtheyusetheirsmartphonesinbusinesssettings?Theyshouldkeepphoneusetoaminimumor,preferably,notusingitatall.Sincethereisagapingenerationalsocialetiquette,atleastwhenitco