SWOT分析英文版及案例

SWOTAnalysis2021/6/271

ThefacilitywasoldThestafflackofmotivationThebuildingwasreallysmall…

…TherewasalotofpaperWorkandbureaucracy31542StartingpositioncaseHealthCenter2021/6/272

ThesecharacteristicsresultedinthishealthcentrefacinguptoalotofproblemswiththeaccommodationofthepatientsStartingpositioncase2021/6/273

theestablishmentofanewadvancedhospitalinthecitymadethesituationevenworsecaseStartingposition2021/6/274

SothehealthCentermaycan’tachieveit’smissionNow,theydecidedtoperforma

SWOTanalysisinordertoperformthebestdecision-makingforalltheproblemsthattheyfaced!caseOfcoursetheyneedyourhelp!?2021/6/275RulesUsingSWOTanalysisgrid(next2slides)TwogroupsUsingpaper10minutesforanalysis10minutesfordecisionmaking2021/6/276SWOTAnalysisMatrix

INTERNALFACTORSEXTERNALFACTORSSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATS…………………………………………HARMFULToachievingtheobjectivesHELPFULToachievingtheobjectives2021/6/277SWOTAnalysisMatrix(recommended)Opportunities………Threats………SOWOSTWTOptions………Options………Options………Options………Weaknesses………Strengths………2021/6/278stepsStep1:PurposeofconductingSWOTanalysisStep2:ThegatheringofinformationonStrengthsandWeaknessesfocusedontheinternalfactorsofskills,resourcesandassets,orlackofthem.ThegatheringinformationonOpportunitiesandThreatsshouldfocusontheexternalfactors

2021/6/279stepsStep3:ThemanagerofthehealthcentreencouragedallthemembersofstafftofreelyexpresstheiropinionsaboutwhattheyfelttobeappropriateStep4:SWOTmatrixStep5:AftercompletingtheSWOTmatrixtheSWOTparticipantshadawiderviewofthesituationatthecentresotheywereabletoproposethealternativesthathelpedconsiderablyintheoperationofthehealthcentre2021/6/2710Nowisyourshowtime!2021/6/2711ReviewofSWOTanalysis2021/6/2712ReviewWhatisSWOTanalysis?SWTOStrengthsWeaknessesOpportunitiesThreats2021/6/2713WhatisSWOTanalysisASWOTanalysisisaplanningtoolusedtounderstandtheStrengths,Weaknesses,Opportunities,andThreatsinvolvedinaprojectorinabusiness.Itinvolvesspecifyingtheobjectiveofthebusinessorprojectandidentifyingtheinternalandexternalfactorsthataresupportiveorunfavorabletoachievingthatobjective.2021/6/2714SWOTAnalysisSWOTStrengthsPositivetangibleandintangibleattributes,internaltoanorganization.Theyarewithintheorganization’scontrol2021/6/2715SWOTAnalysisSWOTWeaknessesFactorsthatarewithinanorganization’scontrolthatdetractfromitsabilitytoattainthedesiredgoal.Whichareasmighttheorganizationimprove?

2021/6/2716SWOTAnalysisSWOTOpportunitiesExternalattractivefactorsthatrepresentthereasonforanorganizationtoexistanddevelop.Whatopportunitiesexistintheenvironment,whichwillpropeltheorganization?

2021/6/2717SWOTAnalysisSWOTThreatsExternalfactors,beyondanorganization’scontrol,whichcouldplacetheorganizationmissionoroperationatrisk.Theorganizationmaybenefitbyhavingcontingencyplanstoaddressthemiftheyshouldoccur.Classifythembytheir“seriousness”and“probabilityofoccurrence”

2021/6/2718SWOTAnalysisMatrixOpportunities………Threats………SOWOSTWT(Offensive)makethemostofthese(Defensive)watchcompetitionclosely(Adjust)restorestrengths(Survive)turnaroundWeaknesses………Strengths………2021/6/2719

ProductevaluationCompetitorevaluationDecisionMaking(withforcefieldanalysis)

StrategicPlanning

SituationalAnalysisSWOTanalysisProblemsolving

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WhentouseSWOTanalysis?

2021/6/2720

step5EvaluatelistedideasagainstobjectivesStep4ListS,W,O,TintheSWOTMatrixStep3CreateaworkshopenvironmentStep2Allocateresearchandinformation-gatheringtasksStep1EstablishtheobjectivesHowtodoSWOTanalysis-5steps2021/6/2721SimplerulesforasuccessfulSWOTanalysisBerealisticaboutthestrengthsandweaknessesofyourorganizationTheAnalysisshoulddistinguishbetweenwhereyourorganizationistoday,andwhereitcouldbeinthefutureBespecific.AvoidgreyareasAlwaysanalyseinrelationtoyourcompetition2021/6/2722SimplerulesforasuccessfulSWOTanalysisKeepyourSWOTshortandsimpleAvoidunnecessarycomplexityandoveranalysisThereislittlepointinlistinganOpportunity(O)ifthesameopportunityisavailabletocompetitorsItispointlesstosayyouhaveStrengths(S)ifyourcompetitorshavethesame2021/6/2723

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