2024专业外语教案

《专业外语》教案

2024-2025学年度第2学期适用

适用专业文化产业管理

适用年级2024级本科

主讲老师_______王萍__________

文学院

2011年3月14日

Subjectname:SpecializedEnglish

Major:MasterofCultureAdministration

Class:2024upgraduate

Unit1

Preface

1.Introducemyself

2.Subjectscheme

3.Abouttheclassdiscipline

DomesticResearchesonCultureIndustry

1.Introducesomenationalwebsitesonthismajor

A.Comprehensivewebsites（综合性网站）：

://www（中国文化产业网）

://culindustries（中国文化创意产业网）

://（文化产业网）

①中国文化产业网（"/）是中国权威文化产业门户和全国文化产业项目服务工程唯•发布

平台。开设产业要闻、产业政策、书画艺术、委、传媒出版、影视音像、创意设计、消遣演艺、动漫嬉戏等栏目，

是国内为数不多的关于文化产业的专业实际操作网站。

②中国文化创意产业网（：〃culindustries）是关于中国文化产业探讨的网站，主要包括学术、

新闻、管理三大板块内容，每一版块又有若干小栏目，内容丰富详实。

③文化产业网（：〃）是北京工商联文化产业商会主办的综合性大型门户网站。本商

会的宗旨是与旅游联合，挖掘北京民间工艺金矿、打造首都文化产业名牌。

❖:〃ici.cue.edu/（中国文化产业学术网）

B.Specializedwebsites（专业探讨网站）：

://cciidi.sjtu.cdu（国家文化产业创新与发展探讨基地）

://ciipku.con（北京高校文化产业探讨所）

:///indcsx.aspx（清华高校文化产业探讨中心）

://sxccir（山西省文化产业探讨中心）

://traveloyunnan/ciiyun（云南高校文化产业探讨所）

①国家文化产业创新与发展探讨基地（://cciidi.sjtu.edu）o国家文化产业创新与发展探讨基地是

中华人民共和国文化部和上海交通高校共同建设的国家级探讨基地。就我国文化产业政策、文化产业理论、文化

产业发展战略、国家文化产业创新体系、国家文化平安等建设中国文化产业体系所涉及的广泛领域，开展多层次、

跨学科探讨。

②北京高校文化产业探讨所（：〃Ciipku.con）。北京高校文化产业探讨员整合北京高校文化产业

相关探讨资源，深化文化产业理论和政策的探讨，培育高级经营管理人才，促进产、学、研一体化，推动我国文

化产业发展。

山东高校历史文化学院2024年成立文化产业管理系，是“文化产业管理”专业首批担当者，。2024年该院

的“传统文化”博上点也起先以“文化资源与文化产业探讨”为方向，正式招生博士探讨生。2024年9月，中

国首批60名“文化产业管理”专业本科生进入山东高校学习。至2024年9月，山东高校历史文化学院的博士后

流淌咕起先招收“文化产业探讨”方向的博士后。至此，该院文化产业管理专业已形成了从本科、硕士到博士、

博士后的一套完整教化体系。

③清华高校文化产业探讨中心［：//rcci.org/indesx.aspx）。清华高校文化产业探讨中心是跨院

系援救机构，以传播学、工商管理、公共管理、设计艺术学等学科为依托，以清华控股有限公司和其他大型揣及

文化产业集团为企业支撑，实行人员流淌的运行机制，探讨人员由校内外专职和兼职人员构成。

④山西省文化产业探讨中心（：〃sxccir）o山西省文化产业探讨中心是为建设文化强省，依

托陕西财经高校而成立的特地从事文化产业探讨的机构，为山西建设文化强省供应智力支持。

⑤云南高校文化产业探讨所（：〃traveloyunnan/ciiyun）。云南高校文化产业探讨所是一所

产、学、研一体化的新型探讨机构，主要进行民族文化及其产业化的理论探讨、文化产业开发的运用探讨、文化

产业的相关政策、法规探讨等。

云南高校文化产业管理系是在文化产业探讨所基础上成立的系所合一的教学、科研单位。云南高校文化产业

探讨所成立于2024年10月，是一个产、学、研一体化的新型探讨机构。该系致力于培育驾驭文化产业经营与管

理方面的基本学问、基本技能和基本理论，能从事文化艺术管理、文化产业创意、民族文化产业开发等领域的理

论探讨和实际操作的复合型人才。

2.Introducesomenationaluniversitiesandcolleges

ShandongUniversity

山东文化产业网2006年2月21日正式开通，现已成为国内颇具影响和权威性的文化产业专业网站。该网站

充分发挥高校的智力、人力与科研优势,大力整和全省文化产业力气，开拓了全省各市文化产业建设的一级窗口，

并主动做好信息沟通的宣扬工作，对山东省文化产业发展起到了很好的指导与推动作用。

山东文化产业基地为促进文化产业发展，加快文化强省建设步伐，山东省相继设立文化产业四大基地.

一是山东省文化产业探讨基地。该基地于2024年11月成立，挂靠山东高校历史文化学院，是一个由省社科

院规划小组批准成立的从事文化产业理论探讨、人才培育、战略询问和文化产业运作的机构，致力为山东文化产

业发展供应学术、智力和人才支持。

二是山东省文化创意产业研发基地，该基地于2006年9月13日成立，挂靠山东工艺美院，在山东省委宣扬

部、山东省文化体制改革与发展领导小组领导卜，特地从事文化创意产业的教化、探讨和开发，致力为山东文化

产业发展供应文化创意资源支持。

三是山东文化产业理论创新基地。该基地于2024年11月成立，挂靠山东社会科学院，由山东省委宣扬部、

山东省文化体制改革与发展领导小组领导下，依托山东社科院专业理论探讨优势，充分发挥跨学科就特点，致力

为山东文化产业发展供应决策询问和理论创新支持。

四是山东文化产业人才培育探讨基地，该基地于2007年6月2日成立，挂靠山东师范高校文学院，在山东

在山东省委宣扬部、山东省文化体制改革与发展领导小组领导下，充分发挥山十大人才培育优势，致力为山东文

化产业发展供应人才及对外沟通支持。

4.IntroducethelayoutofEnglishpublishedbook

❖HowdoyoureadtheEnglishpublishedbooks?

1theauthorortranslator

2thepublishedtime

3thepublisher

4thecopyright

5contents

6thesummaryinthecoverorback

Example1:TheCultureIndustry,Theodor-W-Adorno,Routlcdge(London),1991

Example2:CultureIndustry,HeinzSteinert,translatedbySally-AnnSpencer,PolityPress,2024

Unit2

1.Introducethebook---CultureIndustry(byHeinzSteinert)

Thepreface

■Thebackground

■Theimportanceofthesocialsciences

■Cross-culturaldialogue

■Thecooperators

2.Aboutthecoverofthebook--77zeCultureIndustry(by

TheodorW-Adorno)

Questions1:

WhatdoyouthinkaboutT-W-Adorno?

Questions2:

Whatcanyoulearnfromthisbook?

Questions3:

Howdoyourevolutethisbook?

Unit3SupplementaryExpressionsandReadingMaterial(1)

A.SomeSupplementaryexpressions

看世界(电视栏目)==AroundtheWorldAVindowontotheWorld/AcrosstheWorld拳头产品==knockoul

product/hard-punchproduct/coreproduct

/productwithacompetitiveedge/market-penetratingproduct

假冒为劣产品二二fakeandinferiorgoods/counterfcitandshoddygoods

打假==[ocrackdownoncounterfeitgoods

公章二二officialseal

黄金地段==prime/central/ideallocation

外向型企业==exporl-orienledmanufacturing

以外贸企业为龙头二=withforeigntradefirmsasthe1ocomotive/flagship

保税区==bondedzone/free-tradezone

进出□商品结构二二themake-up/compositionofimportsandexports

小商品博览会二二generalmerchandiseshow/expo

机场班4^==airportshuttlebus/airportshuttle

空调公共汽车==air-conditionalbus

旅游热点==apopulardestinationoftourists/apopulartouristattraction/aMeccaoftourists

超值享受==。川0丫11股111withextrabenefits

人文奥运二二Cultural-EnrichedOlympics

科技奥运==Tcchnology-Empowcrcd/PropcllcdOlympics

免淘米==pre-washedrice

三通=Utilityservices,telecommunicationsandpaveroadareavailable

不得弄虚作假！==Nocounterfeitandcheating!

我们改革开放的步伐要迈得更大一些！==Takeabroaderapproachtoeconomicreformandopening

up!

热情欢迎国内外嘉宾参与贸易洽谈会！==Warmwelcometoallhonoredguestsbothathomeand

abroadtoattendtheTradeTalks!

欢迎国内外嘉宾光临本市1==Youarewelcometovisitthiscity,guestsofhonorfromhomeandabroad!

B.SupplementaryReadingMaterial

1.CultureMinister一China'sCultureIndustryAchievedGreatSuccessinthePast60

Years

ChineseMinisterofCultureCaiWusaysChina'scultureindustryhasexperiencedrobustdevelopment

overthelast60years,contributinggreatlytothedevelopmentofthenationaleconomy.Healsopledged

toprovideafavorablepolicyenvironmentfbrprivatecapitalinvestmentintheculturalsector.

Zhangchenghasmore.

Reporter:

AtapressconferenceonMonday,ChineseMinisterofCultureCaiWusaidthatsinceChina'sreformand

openingupin1978,China'scultureindustryhasdevelopedatafasterpaceandachievedgreatsuccess.

HesaysthatthepresenttimeisoneofthebestagesinhistoryforChina'scultureindustry.

"SinceChina'sreformandopeningup,Chinahasgraduallyshapeditsculturemarket,including

entertainment,performingarts,movies,theinternetandfinearts.Meanwhile,anopen,orderedmarket

systemhasbeenformed."

CaiWusaidthatinthepast,mostculturalorganizationswerestate-runandfundedbythegovernment,

meaningtheyoftendidnotconsiderwhether(heirperformancesweregoodenoughtoattractaudiences.

Butthisphenomenonhasslowlychangedoverthelast3()yearsasthegovernmenthasbeenrestructuring

slate-ownedculturalenteiprisestomakethemmoremarket-orientedandeconomicallyefficient

CaiWusaidChina'scultureindustry,inrecentyears,experiencedrapidgrowthatarateofover15

percentyear-on-year.Insomeregions,ithasevenbecomeapillarofeconomicgrowth.

HesaidChinawillencourageallkindsofprivateinvestorsioentertheculturalsector.

"Inthemarketeconomy,bothprivateandstate-runculturalenterprises,suchasfilmandTVprogram

studios,entertainmentagenciesandrecordcompanies,wouldenjoythesametreatment,asawayof

makingthedomesticculturemarketprosperous.Exceptforafewbusinesses,theculturalsectorwillbe

opentoforeigninvestorsaswell.M

Headdsthatarestructuringofthe268state-ownedpublishinghousesisalreadytakingplaceandis

expectedtobecompletedbytheendofnextyear.

Meanwhile,theministersaidinordertorealizesustainabledevelopmentofthecultureindustry,the

governmentispreparingtoestablishfinancialandtalents-trainingsystemsfortheculturemarket.

"WeareconsideringestablishingaculturalfoundationtoattractmoreenterprisestoinvestintoChina's

culturemarket.Moreover,wewillworkoutaseriesoftalentstrainingprogramsandextendtheolive

branchtoprofessionalswithoverseaseducationbackgrounds.11

InJuly,theStateCouncilpassedaplanforrevitalizingtheculturalindustry.CaiWupointsoutthatthis

planindicatesthatthecountryhasputthecultureindustryontoastrategiclevelandwillensureits

developmentwithfavorablepolicies.

2.Policychangestopromotecultureindustry

Thegovernmentisplanningtodevelopthecultureindustrythroughreforms,butmajorsystemic

problemsremain,industryexpertssaidSunday.

TheplanforboostingtheChinesecultureindustryreleasedbytheStateCouncilSaturdayincludes

majorprojectsforculturaldevelopment,whichaimatexpandingdomesticdemand,creatingnewjobsand

promotingeconomicdevelopment,saidaspokesmanfbrtheStateCouncilansweringreporter'squestions

Sunday.

Theplanincludestheaccelerateddevelopmentofkeyculturalsectorssuchascreativeindustries,

filmmakingandentertainment,publishing,advertising,culturalexhibitions,anddigitalanimatedcartoon

sectors.

Cross-regionandcross-industrymergersorrestructuringareencouragedtospeedupindustrial

integration,dEconomicStudiesatTsinghuaUniversity,toldtheGlobalTimes.

TheStateisbecominglessinvolvedinseveralculture-relatedgroups,amovethatmanygreetasa

stepinther

Favorablepolicieswillbegrantedforexportofculturalproductsandservicestoexpandtheforeign

culturemarket,accordingtotheplan.

China'scultureindustryinrecentyearshasgrownatratesofover15percentyear-on-year.Insome

regions,ithasevenbecomeapillarofeconomicgrowth,CaiWu,ChineseMinisterofCulture,saidala

pressconferenceSeptember14whentheplanwasapproved.

Themajorobstacletotheadvancementoftheculturalindustryisthesystem,whichismostlymade

upofgovernmentagenciesandinstitutions,CuiBaoguo,directoroftheCenterofMediaManagementan

ightdirection.

Oneoftheseorganizations,theChinaOrientalSong&DanceEnsemble,anationalsonganddance

troupe,iscurrentlybeingtransformedfromacentralgovernmentaffiliatedorganizationunderthe

MinistryofCulture(MOC)toaState-ownedcompany,andexpectstogetitsbusinesslicensebyendof

theyear,ZhangXianhui,deputyheadoftheensemble,toldtheGlobalTimes.

Underthecurrentsystem,theensemblecannotengageinmanyactivitiessuchassigning

independentcontractsforcommercialperformancesandgetfinancingfromsourcesotherthanState

funding,Zhangexplained.

Inmanycases,theensembleneedstosubmitanapplicationtothesupervisoryministriesfor

approval.

Toranoverseasperformance,(heensembleneedstogetapprovalfromtheMOC.Weneedto

submitanapplicationtotheMOCtogetfundingandforaninvestmentof8million($1.17million),we

alsohavetogetapprovalfromtheMinistryofFinance,"Zhangnoted.

Afterthereform,theensembleasacompanywillbeabletosigncontractsanditwillbemucheasier

togetapproval,Zhangsaid.

Therearestillsomeregulationsthatneedtobeironedout,Zhangadded,"afterall,therehasnever

beenasimilarcasebefore,anditwilltakesometimeforthetransitiontobecompleted."

Around100culturalorganizationsnationwidewillbecomecompaniesbyendoftheyear.

3.CultureIndustry

CultureindustryisatermcoinedbycriticaltheoristsTheodorAdorno(1903-1969)andMax

Horkheimer(1895-1973),whoarguedinthefinalchapteroftheirDialecticofEnlightenment,'The

CultureIndustry:EnlightenmentasMassDeception*,thatpopularcultureisakintoafactoryproducing

standardizedculturalgoods-throughfilm,radioandmagazines-tomanipulatethemassesintopassivity;

theeasypleasuresavailablethroughconsumptionofpopularculturemakepeopledocileandcontent,no

matterhowdifficulttheireconomiccircumstances.

AdornoandHorkheimersawthismass-producedcultureasadangertothemoredifficulthigharts.

Cultureindustriesmaycultivatefalseneeds;thatis,needscreatedandsatisfiedbycapitalism.Trueneeds,

incontrast,arefreedom,creativity,orgenuinehappiness.Thiswasreferencetoanearlierdemarcationin

needsbyHerbertMarcuse(seeErosandCivilization(1955)).

Contents

•1TheFrankfurtSchool

•2Thetheory

•3Elements

•4Observations

•5References

•6Exlemallinks

FrankfurtSchool

Majorworks

ReasonandRevolution

DialecticofEnlightenment

MinimaMoralia

ErosandCivilization

One-DimensionalMan

NegativeDialectics

TheTheoryofCommunicativeAction

Notabletheorists

MaxHorkheimer•TheodorAdorno

HerbertMarcuse•WalterBenjamin

FranzNeumann•FriedrichPollock

ErichFromm•LeoLowenthal

HelmutReichelt•JurgJenHabermas

Importantconcepts

Criticaltheory•Dialectic•Praxis

Psychoanalysis•Antipositivism

Popularculture•Cultureindustry

Advancedcapitalism•Privatism

AdornoandHorkheimerwerekeymembersoftheFrankfurtSchool.Theyweremuchinfluencedbythe

dialecticalmaterialismandhistoricalmaterialismofKarlMarx,aswelltherevisitationofthedialectical

idealismofHegel,inbothofwhicheventsarestudiednotinisolationbutaspartoftheprocessofchange.

AsagrouplaterjoinedbyJurgenHabermas,theywereresponsiblefortheformulationofCriticalTheory.

InworkssuchasDialecticofEnlightenmentandNegativeDialectics,AdornoandHorkheimertheorised

thatthephenomenonofmassculturehasapoliticalimplication,namelythatallthemanyformsof

popularcultureareasinglecultureindustrywhosepurposeistoensurethecontinuedobedienceofthe

massestomarketinterests.

Thetheory

AlthoughWesterncultureusedtobedividedintonationalmarketsandthenintohighbrow,middlebrow

andlowbrow,themodemviewofmasscultureisthatthereisasinglemarketplaceinwhichthebestor

mostpopularworkssucceed.Thisrecognizesthattheconsolidationofmediacompanieshascentralized

powerinthehandsofthefewremainingmultinationalcorporationsnowcontrollingproductionand

distribution.

Thetheoryproposesthatculturenotonlymirrorssociety,butalsotakesanimportantroleinshaping

societythroughtheprocessesofstandardizationandcommodification,creatingobjectsratherthan

subjects.Thecultureindustryclaimstoservetheconsumers'needsforentertainment,andisdelivering

whattheconsumerwants.MThestandardizedforms,itisclaimed,wereoriginallyderivedfromtheneeds

oftheconsumers:thatiswhytheyareacceptedwithsolittleresistance.Inreality,acycleofmanipulation

andretroactiveneedisunifyingthesystemevermoretightly",111Bystandardizingtheseneeds,the

industryismanipulatingtheconsumerstodesirewhatitproduces.Theoutcomeisthatmassproduction

feedsamassmarketthatminimizestheidentityandtastesoftheindividualconsumerswhoareas

interchangeableastheproductstheyconsume.

Therationaleofthetheoryistopromotetheemancipationoftheconsumerfromthetyrannyofthe

producersbyinducingtheconsumertoquestionbeliefsandideologies.Adornoclaimedthat

enlightenmentwouldbringpluralismanddemystification.Unfortunately,societyissaidtohavesuffered

anotherfall,corruptedbycapitalistindustrywithexploitativemotives.

Elements

Anythingmadebyapersonisamaterialisationoftheirlabourandanexpressionoftheirintentions.There

willalsobeausevalue:thebenefittotheconsumerwillbederivedfromitsutility.Theexchangevalue

willreflectitsutilityandtheconditionsofthemarket:thepricespaidbythetelevisionbroadcasterorat

theboxoffice.Yet,themodernsoapoperaswiththeirinterchangeableplotsandformulaicnarrative

conventionsreflectstandardisedproductiontechniquesandthefallingvalueofamassproducedcultural

product.Onlyrarelyisafilmreleasedthatmakesamorepositiveimpressiononthegeneraldiscourseand

achievesahigherexchangevalue,e.g.Patton(1970)staiTingGeorgeC.Scottastheeponymous

Americangeneral,wasreleasedatatimeofconsiderableanti-warsentiment.Theopeningshotisof

PattoninfrontofanAmericanflagmakinganimpassionedspeech.Thiswasaformofdialecticinwhich

theaudiencecouldidentifywiththepatriotismeithersincerely(thethesis)orironically(theantithesis)

andsosetthetoneoftheinterpretationfortheremainderofthefilm.However,thefilmismanipulating

specifichistoricalevents,notonlyasentertainment,butalsoasaformofpropagandabydemonstratinga

linkbetweensuccessinstrategicresourcemanagementsituationsandspecifiedleadershipqualities.

Giventhatthesubtextwasinstrumentalandnot"valuefree",ethicalandphilosophicalconsiderations

arise.

Normally,onlyhighartcriticisestheworldoutsideitsboundaries,butaccesstothisformof

communicationislimitedtotheeliteclasseswheretherisksofintroducingsocialinstabilityarcslight.A

filmlikePattonispopularartwhichintendscontroversyinaworldofsocialorderandunitywhich,

accordingtoAdorno,isregressingintoaculturalblandness.ToHegel,orderisgoodapriori,i.e.itdoes

nothavetoanswertothoselivingunderit.But,iforderisdisturbed?InNegativeDialectics,Adorno

believedthistendedtowardsprogressbystimulatingthepossibilityofclassconflict.Marx'stheoryof

HistoricalMaterialismwasteleological,i.c.societyfollowsthroughadialecticofunfoldingstagesfrom

ancientmodesofproductiontofeudalismtocapitalismtoafuturecommunism.ButAdornofeltthatthe

cultureindustrywouldneverpennitasufficientcoreofchallengingmaterialtoemergeontothemarket

thatmightdisturbthestatusquoandstimulatethefinalcommuniststatetoemerge.

Observations

Criticsofthetheorysaythattheproductsofmassculturewouldnotbepopularifpeopledidnotenjoy

them,andthatcultureisself-detennininginitsadministration.ThiswoulddenyAdornocontemporary

politicalsignificance,arguingthatpoliticsinaprosperoussocietyismoreconcernedwithactionthan

withthought.Wiggershaus(1994)notesthattheyounggenerationofcriticaltheoristslargelyignore

Adorno'sworkwhich,inpart,stemsfromAdorno'sinabilitytodrawpracticalconclusionsfromhis

theories.AdornoisalsoaccusedofalackofconsistencyinhisclaimstobeimplementingMarxism.

WhereasheacceptedtheclassicalMarxistanalysisofsocietyshowinghowoneclassexercises

dominationoveranother,hedeviatedfromMarxinhisfailuretousedialecticasamethodtopropose

waysiochange.Marx'stheorydependedonthewillingnessof[heworkingclasstooverthrowtheruling

class,butAdornoandHorkheimerpostulatedthatthecultureindustryhasunderminedtherevolutionary

movement.Adorno'sideathatthemassofthepeopleareonlyobjectsofthecultureindustryislinkedto

hisfeelingthatthetimewhentheworkingclasscouldbethetoolofoverthrowingcapitalismisover.

Othercriticsnotethat"Highculture"tooisnotexemptfromaroleinthejustificationofcapitalism.The

establishmentandreinforcementofelitismisseenbythesecriticsasakeyelementintheroleofsuch

genresasoperaandballet.

However,despitetheseproblems,theconcepthasinfluencedintellectualdiscourseonpopularculture,

popularculturestudies,andCulturalInstitutionsStudies.

References

1.THorkheimer,M.andAdorno,T.W.:TheCultureIndustry:EnlightenmentasMassDeception,p.

121.ContinuumInternationalPublishingGroup,1976.

•Adorno,T.W.NegativeDialectics.NewYork:TheSeaburyPress.(1973)

•Adorno,T.W.ASampleofAdorno'sideasonthecultureindustryandpopularmusic

•Adorno,T.,&Horkhcimcr,M.DialecticofEnlightenment.StanfordUniversityPress(2024)

•Cook,D.TheCultureIndustryRevisited.Rowman&Littlefield.(1996)

•Hesmondhalgh,D.TheCulturalIndustries.Sage.(2024)

•Marcuse,H.F.rcsandCiviliriUicn.Reacon.(1955)

•Steinert,H.CultureIndustry.Cambridge:Polity(2024)

•Wiggershaus,R.TheFrankfurtSchool:itsHistory,Theories,andPoliticalSignificance.MIT

Press.(1994)

•Witkin,R.W.AdornoonPopularCulture.Routledge.(2024)

•Scott,AllenJ.TheCulturalEconomyofCities.Sage.(2024)

Unit4SupplementaryExpressionsandReadingMaterial(2)

1.CPPCCmembersdebateoncultureindustry

Theindustrializationofcultureisalwaysaninterestingtopicinacountrywithabundantcultural

resources.Reporter,XuZhaoqun,wwatchedthedebateamongCPPCCMembersfromtheartsectoron

culturedevelopment.

Whilehighlypraisingsomeprivateculturalenterprises,renownedfilmdirectorFengXiaogangcriticized

thestateownedarttroupesfortheirpoormanagementskillsandconstantdemandforfinancialsupport

fromthegovernment.

FengXiaogang,CPPCCmember,said,*'Asmallcompany,withoutowningsuperstars,bigmoneyand

policysupport,hasdevelopedsofastinacoupleofyears.Isn'titanexampleforotherstofollow?"

FengwasimmediatelyrefutedbyNiPing,afamousfilmactresswhoinsistedthatFengtookthesideof

theprivatesector.

NithenhadsupportfromvocalistYuJunjian.

YuJunjian,CPPCCmember,said,"Vulgarityisdominatingourstage.Thisisnotwhatweshouldcarry

forward.SomesocalledartistsoccupytheSpringFestivalgalawiththeirvulgaractsandmakeita

commercialfortheirownbusiness."

ThestatementalludedtothepopularcomedianZhaoBenshan,whoownsalargeculturalbusiness.Zhao*s

comedyatthisyear'sgaladrewheavycriticismfortoomuchproductplacement.

SomeCPPCCMembersexpressedtheirworriesaboutthelackofsupportformuseumsandgalleries.

Somepointedattheexhibitionofpreciousartworks,andsomeblamedindustrializedpopularculturefor

damagingtraditionalartforms.

ZhangHuijun,CPPCCmember,said,"JohnWoo'sfilmThreeKingdomschangeshistory.Itisabsolutely

rubbish."

Nomatterhowfuriousthedebatewas,Membersadvocatedforreformintheculturesector.

YinLi,CPPCCMember,said,"Industrializationisbringingmoremoneytotheculturalsector.Various

enterprisesinthecultureindustryisgoodforimprovingtheircapabilitytowithstandrisks."

Adivergenceofopinionsonculturaldevelopmentisobviouswhentheeconomyprevailsinsociety.

Thereforeharshdebateamongtheartistsisnotunusual.Eventhoughahalfdaydebateisnotenoughto

reachanyagreement,arelaxingatmospherewheretheartistscanspeaktheirmindsfreelyonthe

country'ssupremepoliticalstageisextremelyimportantforthedevelopmentofaharmonioussociety.

Video1:2024BeijingInternationalTourismFestival

OvertheweekendthemainexhibitionvenuearoundtheOlympicparkdisplayedBeijing'srichtourism

resourcesfoundacrossits18districtsandcounties,whileatthesametimevisitorsappreciatedsplendid

exoticperformancesfrominternationalartists.

The11thBeijingInternationalTourismFestivalopeningceremonykickedoffattheOlympicgreenon

October23,drawingtogetherperformancegroupsandartistsfrom71countriesand18districtsand

countiesinandaroundBeijing.

25floatsrepresentingdifferentaspectsoftravelandlifeinBeijingactedasmobilenamecardsfor

internationalfriends,accordingtoBeijing'sDeputyMayorDingXiangyang,addingtheyrepresentanew

focusfortourisminthisancientculturalandhistoricalcity.

Animpressivedrumperformancemarkedthepreludeofthisyear'stourismfestival,with60Chinese

traditionaldrummerskickingofftheceremony,whilesendingtheirbirthdaywishestothemotherland.

Femaledrumplayersandwatersplashdrummersalsobroughtthedrumperformancestoaclimax.

Followingthedrumperformancewasancyc-catchingparadeoffloatsfeaturingBeijing'sfamousscenic

spots.TheForbiddenCity,BeihaiPark,theSummerPalace,theBird'sNest,ShichahaiandHappyValley

wereallrepresentedastheygracefullymovedalongtheboulevard.Eachfloatwasledbyanelegant

modeldressedinspecialattirewithelementsofthescenicspotsrepresented.

ParkSu-Ho,anassemblymemberfromtheEconomy&InvestmentCommitteeoftheRepublicofKorea

istheleaderoftheirdelegation.Tlieyshowcasedafantastictaekwondoperformanceduringtheopening

ceremonyalongwiththeirtraditionalfolkdance.

"Thisisthefirsttimewe'vebeeninChina.Beijingisverytidyandbeautiful,wcfeelproudtotakepartin

thistourismfestivalandwehopetheChinesepeoplelikedourperformance."

“We'vebeeninvitedafewmonthsago.Andweareveryproudtobehere.It'sahugecountryin

comparisonofBelgium."saysGenevieveBirabrefromBelgiumdelegation.

“Veryimpressiveforustobehere.Wearenewtolearndifferentcultureanddifferentwayofeating."

The45peopleBelgiumgrouphavevisitedtheGreatWall,theTempleofHeaven,theForbiddenCity,etc.

inthepastfewdaysandleftgoodimpressionofChina'scapitalcity.

"1likeallthesightseeinginBeijing,becausetheyarenicelypreserved."Genevieveadds.

ThethreedayfestivalconcludedatHappyValleyonSunday.Overtheweekendthemainexhibition

venuearoundtheOlympicparkdisplayedBeijing'srichtourismresourcesfoundacrossits18districts

andcounties,whileatthesametimevisitorsappreciatedsplendidexoticperformancesfrominternational

artists.

Video2：Newwaystorememberthedeceased

Aprilthe5thisQingming—theTombSweepingDayinChina.Itisatimetopayrespecttoancestorsand

rememberthedeceased.Butasthetraditionofburningpapermoneycausespollution,peoplearefinding

newwaystoremembertheirancestors.

InFengxishanCemeteryinXi'an,mournerscangetaflowerfreeofcharge.Visitorscanevenexchange

theirmoneypaperforflowers.

Ceme