智慧树知到《经管学术英语（山东管理学院）》章节测试答案

智慧树知到《经管学术英语（山东管理学院）》章节测试答案第一章测试1.Whatismarketing？（）A、marketingisdiscoveringandgivingconsumerswhattheywantandneed.B、Marketingisnotonlysellingandadvertising.C、Marketingbroadlyincludesservices、events、experiences、placesandsoonD、Marketofferingsarenotlimitedtophysicalproducts.正确答案：ABCD2.Marketingisdiscoveringandgivingconsumerswhattheywantandneed，anddoingthisataprofit.（）A、正确B、错误正确答案：A3.Whatdoestheprocessofmarketingresearchinclude？（）A、problemdefinitionB、searchingforandcollectinginformationC、analyzingdataD、thefindingsandtheimplications正确答案：ABCD4.Companiesshoulddomarketingresearchbeforedesigningflexiblemarketingstrategies.（）A、正确B、错误正确答案：A5.Whatisdistributionresearch？（）A、studiesofpremiums，coupons，anddealsB、Researchofimportandexportregulationsandpractices.C、examiningbrandpreferencesandbrandattitudeD、Purchasebehaviorstudy正确答案：B6.Brandawarenessresearchareoftenconductedbycompaniestoassesstheirpositionsinthemarket.（）A、正确B、错误正确答案：A7.Primarydataarepreviouslycollecteddataforanotherpurpose.（）A、正确B、错误正确答案：B8.Primarydataiscollectedspecificallyfortheresearchproblemunderstudy.（）A、正确B、错误正确答案：A9.Whatareincludedasthedifferenttypesofqualitativeresearchmethods？（）A、focusgroupsdiscussionB、in-depthinterviewC、datacollectionforonlinequestionnairesD、casestudyresearch正确答案：ABD10.SWOTanalysisisaprocesswherethemanagementteamidentifiestheinternalandexternalfactorsthatwillaffectthecompany'sfutureperformance.（）A、正确B、错误正确答案：A第二章测试1.Wherethereistheinternationalbusiness，thereisinterculturalcommunication.（）A、正确B、错误正确答案：A2.Whatexpressionsconcerningcultureoniontheoryiscorrect？（）A、Thesecondskinisheroes.Thesepeoplecanberealorimagery.B、Valuesaretheinnermost"；skinoftheonion"；andtheyincludeprinciples，goals，orstandardsect.C、TheOuterlayersofthecultureonionconsistsofsymbolssuchasthewaypeoplearedressed，thelanguagetheyspeak.D、Thethirdskinisrituals.Festivals，religiouspracticesbelongtothiscategory.正确答案：ABCD3.There’sneithersuperiornorinferiorcharacteristicsofculture.（）A、正确B、错误正确答案：A4.Whatisnotthecharacteristicsoflargepowerdistancecultures？（）A、Subordinatesareoftenveryrespectfultotheirleaders.B、Employeesexpecttheirbossestomakedecisionsforthem.C、Thesuperiorsmakethedecisionandareentitledtomoreprivileges.D、Employeeshavetherightsandfeelsfreetocomplain.正确答案：D5.Collectivistsemphasizebuildingrelationshipswithothersandtaskaccomplishmentbecomesanindirectorsecondarygoal.（）A、正确B、错误正确答案：A6.Whatarethefeaturesinhighmasculinitycultures？（）A、MalesdominateasignificantportionofthesocietyB、Femalesdominateasignificantportionofthesociety.C、Demonstratingyoursuccessisnotwelcomed.D、Demonstratingyoursuccessareseenaspositivecharacteristics.正确答案：AD7.Glocalization，whichmeansglobalizationandlocalization，isveryimportantininternationalmarketing.（）A、正确B、错误正确答案：A8.Businesscultureofhighuncertaintyavoidancesocietyhasthefollowingfeatures（）A、Employeeswouldprefertokeeptheirpensionfundsinasafeandlowinterestaccount.B、Employeestendtoprefertotryanythingnew.C、Employeesarenotlikelytotryanythingnew.D、Employeesarewillingtohavetheirpensionfundsinvestedinthestockmarket正确答案：AC9.Countrieswithshort-termorientationprefertoinvestinlifelongpersonalnetworks.（）A、正确B、错误正确答案：B10.Whataretheprinciplesthatweshouldkeepinmindnacademicwriting？（）A、modestyB、clarityC、formalityD、efficiency正确答案：ABCD第三章测试1.（）requiresthatthecompanycouldbethelowestcostproducer，yetnotofferthelowest-pricedproductsorservices.（）A、VerticalintegrationB、GlobalproductstrategyC、CostleadershipD、Productdifferentiation正确答案：C2.Thestart-uphasmadeitselfaleadingsupplierofinformationtechnology（）.A、infrastructureB、transportC、consequencesD、dominance正确答案：A3.Unlikepersuasivewriting，anargumentativeessayismoreconcernedwith（）thanwithbehaviors.A、evidenceB、topicC、logicalthinkingD、beliefs正确答案：D4.Intheintroductionofargumentation，whatcontentcanyoucover？（）A、UsethereasonstoformtheoutlineB、AskaprovocativequestionorchallengingapopularbeliefC、IdentifytheissueclearlyD、Createinterestonthepartofthereader正确答案：BCD5.Whatthingsshouldyoubeavoidedinwritingaconclusion？（）。A、DescribingspecificdataorevidenceB、AskingaquestionthatleavesthereaderuncertainC、Re-emphasizingtheimportanceoftheissueD、Justrephrasingthemainidea正确答案：ABD6.Whatshouldbecoveredinanargumentparagraph？（）A、TopicsentenceB、EvidenceandreasoningC、DataandexamplesD、Closingsentence正确答案：ABD7.Culturalandinstitutionalinfluencesinformandconstrainthestrategicdevelopmentoforganisations.（）A、正确B、错误正确答案：A8.Productdifferentiationreferstotheeffortoforganizationstoofferauniquevaluepropositiontoconsumers.（）A、正确B、错误正确答案：A9.CostLeadershipisastrategythatorganizationsimplementbyprovidingtheirproductsandservicesashighasconsumersarewillingtopay.（）A、正确B、错误正确答案：B10.Integrity，collaboration，proactivityandcreativityarethevaluesofTencent.（）A、正确B、错误正确答案：A第四章测试1.Remember，nothinghurtsconcentration（）readingtooslowly.A、insteadofB、ratherthanC、aswellasD、morethan正确答案：D2.Neverbefore（）sorapidlydevelopingasitistoday.（）A、hasbeenourcountryB、ourcountrybeenhasC、hasourcountrybeenD、ourcountryhasbeen正确答案：C3.Thehousewasquietinthenight，（）theoccasionalcoughingfrommythroat.A、suchasB、asforC、insteadofD、exceptfor正确答案：D4.He’llget（）hisdisappointmentandbecheerfulagainbytomorrowmorning.A、overB、awayC、outofD、through正确答案：A5.You'dbetterleavethings（）ifyoudon’tknowhowtodealwiththem.A、offB、overC、aloneD、out正确答案：C6.Youngpeoplearekeener（）highpayandpromotionbutlessconcernedwithsecurityandjobsatisfactionthanolderpeople.A、onB、atC、toD、for正确答案：A7.Ifapolicydoesnot（）withasociety'svalues，thelikelihoodofsuccessdiminishes.A、coincideB、combineC、confirmD、cohere正确答案：A8.Hedidnot（）easily，butwaswillingtoacceptanyconstructiveadviceforaworthycauseA、compromiseB、approachC、wrestleD、communicate正确答案：D9.Ifmorethanoneitemisordered，theywillbe（）inseparatepackages.A、DispatchedB、deprivedC、dischargedD、derived正确答案：A10.Thesebooksareworthnextto（）tothemiftheydonotwanttoread.A、AnythingB、somethingC、nothingD、everything正确答案：C第五章测试1.ComponentsofabusinessmodelmayNOTinclude（）.A、growthmodelB、marketsegmentC、CustomereatinghabitsD、customervalueproposition正确答案：C2.Whichonesaretypesofinnovation？（）A、ProcessimprovementB、ServiceinnovationC、ProductdevelopmentD、BusinessModelInnovation正确答案：ABCD3.Afirm’scustomervaluepropositiondependson（）.A、itsproducts/servicesandtheirattributesB、itsreputation/imageC、profitsandmonetizingstrategiesD、relationshipswithcustomers正确答案：ABD4.Innovationisnotoneofthemostimportantdrivingfactorsforthelong-termsuccessofcompanies.（）A、正确B、错误正确答案：B5.Thefirstthreepartsoftheinnovationprocessmakeupthefuzzyfrontendoftheinnovationprocess.（）A、正确B、错误正确答案：A6.Abusinessmodelisaframeworkorrecipeformakingmoney—forcreatingandcapturingvalue.（）A、正确B、错误正确答案：A7.Marketsegmentisthestructurethroughwhichafirmmonetizesthevaluepropositionthatitofferscustomers.（）A、正确B、错误正确答案：B8.Thehigherthewillingnessofcustomerstopay，thebetterafirm’schancesofobtaininghighpricesforthebenefitsofferedtocustomers.（）A、正确B、错误正确答案：A9.Skimmingandscanningaretwoverydifferentstrategiesforspeedreading.（）A、正确B、错误正确答案：A10.Anabstractisashortsummaryofalongerwork（suchasathesis，dissertationorresearchpaper）.（）A、正确B、错误正确答案：A第六章测试1.Whatarethefunctionsofhumanresourcemanagement？（）A、HumanresourcesplanningB、TraininganddevelopmentC、PerformanceevaluationD、Compensationandbenefits正确答案：ABCD2.Compensationandbenefitsaregoodmeansforanorganizationtorecruitandretainqualityemployees.Well-designedcompensationandbenefitscanhelpmotivateemployeestoexceleachdayatwork.（）A、正确B、错误正确答案：A3.theorganization'sperformanceobjectivesaredeterminedbythecompany'sstrategy，developmentplanningandcorporateobjectives.（）A、正确B、错误正确答案：A4.Internationalhumanresourcemanagementisbasedonhumanresourcemanagementwiththeadditionofcross-culturalandinternationalfactors.（）A、正确B、错误正确答案：A5.Paraphrasingisaboutsubstitutingwordsforotherwordsandchangingthewordorderoftheoriginalsentence.（）A、正确B、错误正确答案：B6.Grammaticallyspeaking，whenwewanttomentionwhatsomebodyelsehassaid，wecanchoosedirectspeechorindirectspeech.（）A、正确B、错误正确答案：A7.Indirectspeech，alsoreferredtoasreportedspeech.（）A、正确B、错误正确答案：A8.Youcouldmakeyourparaphrasesrelevant，accurateandintegratedbyusingFRANCIS.（）A、正确B、错误正确答案：A9.Paraphrasesshouldbeusedtofurthertheargumentsthatarebeingdevelopedintheessay.（）A、正确B、错误正确答案：A10.Ausefulparaphrasingtechniqueisthefollowingone，whichconsistsof：（）A、Writedowninnoteform，andinyourownwords，whatthetextsays.B、Readtheoriginalpieceoftextrepeatedly，untilyoureallyunderstanditsmeaning.C、Puttheoriginaltextaway.D、Decidehowtheideasfromtheoriginaltextfitintoyouressay正确答案：ABCD第七章测试1.Thepost-’80sshoppersliked（）.A、cost-effectiveproductsB、thebrandC、fashionproductsD、anintegratedplatform正确答案：A2.NewRetailisa（）thatbridgese-commerce，physicalretail，andlogisticsinordertoimprovetheefficiencyofsellingandbuying，aswellasimprovingcustomers’shoppingexperience.（）A、paymenttransactionsB、in-storeexperienceC、physicalstoreD、transformativebusinessmodel正确答案：D3.Unlikeotherautomakers，Tesladoesn’t（）revenuesimplybymakingcars.（）A、generateB、transformC、declineD、convert正确答案：A4.WhatarethecharacteristicsofOrientalSelection’slivestreamers？（）A、StoriesaboutAgriculturalProductB、BilingualTeachingC、OwnExperiencesD、OnlineShopping正确答案：ABC5.WhatdoesSuning’sbusinessscopecover？（）A、RetailB、RealestateC、CateringservicesD、Financialservices正确答案：ABD6.Whatarethetipsofusingvisualaids？（）A、MakevisualsclearandshowsimplemessagesB、IncludesmanyfonttypesinPowerPointC、UsecoloreffectivelyD、Explainvisualaids正确答案：ACD7.Newretailisatransformativebusinessmodelthatenablesseamlessengagementbetweentheonlineandofflineworlds.（）A、正确B、错误正确答案：A8.Whenyouaregivenaquestiontoanswerinyourpresentation，youdon’tneedtonarrowdownthetopic.（）A、正确B、错误正确答案：B9.Extendedexamplemakesthepointfarmorevividly.（）A、正确B、错误正确答案：A10.TheinfrastructureprojectisakeypartofChina’sBeltandRoadinitiative.（）A、正确B、错误正确答案：A第八章测试1.Negotiationisdefinedas“anagreementbetweentwoormoreparties，withallpartieshavingtherighttoveto”.（）A、正确B、错误正确答案：A2.Businessnegotiationreferstothebehaviorandprocessofnegotiationbetweendifferentinterestgroupsonmutualrightsandobligationsinbusinesscommunicationforthepurposeofeconomicinterests.（）A、正确B、错