consumer journey execution report p18629 bj oumeihui2015消费者旅程执行报告欧美汇

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thepresentationSubtitleofapresentationMr.JohnQ.Public,location,14/03/20122015CHINAConsumerJourneyExecutionReportAgendaImplementPOSlistImplementPOSlist–BymonthlyConsumerjourney(asisvs.tobe)Mannequinplacement(asisvs.tobe)Storepictures(everycategorieszonepictures)Summary&commentsImplementPOSlist–PhaseITotal23POS,3storesupgradetoHC,21storesas1stwavepilotfromMay.2015regionPhasePOSIDStorenameStorelevelTrainingcustomerTrainingOVMStoreperformanceanalysisactionplansetupcrossfunctionallynorthphase1P03769河北东之杰石家庄云水方舟街面店VVIPcompletecompletecompletecompletenorthphase1P05567天津宝盛道吉天津市和平区和平路AD店VVIPcompletecompletecompletecompletenorthphase1P02536北京宝盛道吉北京世纪金源店VVIPcompletecompletecompletecompletenorthphase1P00322北京宝盛道吉北京崇文门新世界AD店VVIPcompletecompletecompletecompletenorthphase1P02537北京宝盛道吉北京中友百货AD店VVIPcompletecompletecompletecompletenorthphase1P02539北京宝盛道吉北京宝盛道吉公主坟翠微AD店VVIPcompletecompletecompletecompletenorthphase1P02540北京宝盛道吉京中关村当代AD店VVIPcompletecompletecompletecompletenorthphase1P01457北京法雅北京西单商场街面店VVIPcompletecompletecompletecompletenorthphase1P16737北京法雅北京淘汇新天阿迪达斯店VVIPcompletecompletecompletecompletenorthphase1P03465上海锐力健身装备北京蓝岛大厦ADIDAS店KEYcompletecompletecompletecompletenorthphase1P07272滔搏投资百丽鞋业-华北分公司北京西单大悦城Adidas店VVIPcompletecompletecompletecompletenorthphase1P01575大连宝秦沙区锦辉AD店VVIPcompletecompletecompletecompletenorthphase1P02926西安宝秦沈阳分公司沈阳运动汇AD店VVIPcompletecompletecompletecompletenorthphase1P02942西安宝秦沈阳分公司沈阳中兴店VVIPcompletecompletecompletecompletenorthphase1P02943西安宝秦沈阳分公司沈阳运动元素店VVIPcompletecompletecompletecompletenorthphase1P01151河北东之杰保定保百购物广场店VIPcompletecompletecompletecompletenorthphase1P12948滔搏投资天津大悦城阿迪达斯店VIPcompletecompletecompletecompletenorthphase1P08444北京宝盛道吉北京永旺百货店VIPcompletecompletecompletecompletenorthphase1P10030北京朝阳北路大悦城店VVIPcompletecompletecompletecompletenorthphase1P02542北京宝盛道吉北京翠微牡丹园店VVIPcompletecompletecompletecompletenorthphase1P01764滔搏投资百丽鞋业-华北分公司石家庄北国商城店KEYcompletecompletecompletecompletenorthphase1P05456哈尔滨宝秦哈尔滨哈一店VVIPcompletecompletecompletecompletenorthphase1P16461北京法雅北京市王府井大街新燕莎金街购物广场Core店VIPcompletecompletecompletecompleteUpgradetoHomeCourtregionPhasePOSIDStorenameStorelevelTrainingcustomerTrainingOVMStoreperformanceanalysisactionplansetupcrossfunctionallynorthphase2P05037滔搏投资沈阳兴华南滔博运动城adidas店VIPcompletecompletependingcompletenorthphase2P01764滔搏投资石家庄市中山东路北国商城Core店KEYcompletecompletependingcompletenorthphase2P02542北京宝盛道吉北京市花园路翠微百货Core店VVIPcompletecompletependingcompletenorthphase2P01456北京法雅内蒙古呼和浩特维多利商厦阿迪达斯专柜店VVIPcompletecompletependingcompletenorthphase2P12359大连宝秦盘锦市兴隆台街新玛特Core店KEYcompletecompletependingcompletenorthphase2P14398滔搏投资吉林省长春市南关区重庆路AD迷你综合区店VIPcompletecompletependingcompletenorthphase2P12161河北东之杰河北东之杰保定先天下广场阿迪达斯店VIPcompletecompletependingcompletenorthphase2P01566北京法雅山西太原茂业百货阿迪达斯店VVIPcompletecompletependingcompletenorthphase2P05065河北东之杰石家庄怀特店VIPcompletecompletependingcompletenorthphase2P13340北京法雅山西太原美都汇购物广场阿迪达斯店VIPcompletecompletependingcompletenorthphase2P00903上海宝原秦皇岛市道德街太阳城Core店KEYcompletecompletependingcompletenorthphase2P02346大连宝秦大连宝秦开发区安盛购物广场阿迪达斯店VIPcompletecompletependingcompletenorthphase2P17668北京法雅北京市宏福西路英特宜家购物中心Core店VIPcompletecompletependingcompletenorthphase2P04355西安宝秦沈阳分公司沈阳运动源店VIPcompletecompletependingcompletenorthphase2P13790天津宝盛道吉天津宝盛道吉银河AD店KEYcompletecompletependingcompletenorthphase2P02958西安宝秦抚顺市西四路鹏达运动城Core店VIPcompletecompletependingcompletenorthphase2P06172西安宝秦沈阳市中街路运动汇Basketball店VIPcompletecompletependingcompletenorthphase2P17659大连宝秦大连市山东路亿合城Core店BASICcompletecompletependingcompletenorthphase2P18608西安宝秦沈阳市长江街鹏达运动城篮球店VIPcompletecompletependingcompletenorthphase2P18629中关村欧美汇篮球店VIPcompletecompletependingcompletenorthphase2P02949西安宝秦鞍山市二道街百盛Core店VVIPcompletecompletependingcompletenorthphase2P07334滔搏投资长春市开运街欧亚卖场Core店VVIPcompletecompletependingcompletenorthphase2P10030滔搏投资北京市朝阳北路朝阳大悦城Core店VVIPcompletecompletependingcompletenorthphase2P08342哈尔滨宝秦哈尔滨市滨中央大街赛丽斯运动卖场Core店KEYcompletecompletependingcompleteImplementPOSlist–PhaseIITotal24POS,3storesupgradetoHC,21storesas2ndwavepilotfromAug.2015UpgradetoHomeCourtOnsaleImplementPOSlist–Sep.2015POSIDStorenameaddressTimeMonthP01764滔搏投资石家庄市中山东路北国商城Core店石家庄中山东路188号北国商城5楼

9.17SepP02542北京宝盛道吉北京市花园路翠微百货Core店海淀区花园路2号翠微百货3楼

P05037滔搏投资沈阳兴华南滔博运动城adidas店铁西区兴华南街2号滔搏运动城2楼

P12359大连宝秦盘锦市兴隆台街新玛特Core店盘锦兴隆台区石油大街兴隆台街号新玛特1楼

9.14SepP01456北京法雅内蒙古呼和浩特维多利商厦阿迪达斯专柜店回民区中山西路3号维多利商厦4楼

9.14SepP18629中关村欧美汇篮球店海淀区中关村西区东三街1号欧美汇-1楼

9.11SepP06172西安宝秦沈阳市中街路运动汇Basketball店沈河区中街路190号金利来商厦2楼

9.10SepP18608西安宝秦沈阳市长江街鹏达运动城篮球店皇姑区长江街65胜道运动城3楼

9.10SepP04355西安宝秦沈阳分公司沈阳运动源店沈河区中街路211号运动源商场3楼

9.14SepP02958西安宝秦抚顺市西四路鹏达运动城Core店新抚区西四路4号鹏达运动城1楼

9.17SepP02949西安宝秦鞍山市二道街百盛Core店鞍山市铁东区二道街88号百盛5楼

9.18SepP13790天津宝盛道吉天津宝盛道吉银河AD店天津市河西区乐园道9号银河国际购物中心4楼

9.12SepP07334滔搏投资长春市开运街欧亚卖场Core店吉林省长春市朝阳区开运街5178号欧亚卖场1楼

9.14SepP14398滔搏投资吉林省长春市南关区重庆路AD迷你综合区店南关区重庆路187号阿迪达斯迷你综合店1楼

9.11SepP10030滔搏投资北京市朝阳北路朝阳大悦城Core店朝阳区朝阳北路101号大悦城4楼

9.7SepP00903上海宝原秦皇岛市道德街太阳城Core店道德街Na号太阳城1楼

9.10SepP05065河北东之杰石家庄怀特店裕华区育才街265号怀特国际商城2楼

9.11SepP12161河北东之杰河北东之杰保定先天下广场阿迪达斯店高开区朝阳北大街799北国先天下4楼

9.14SepP08342哈尔滨宝秦哈尔滨市滨中央大街赛丽斯运动卖场Core店道里区中央大街85号赛丽斯商城1楼

9.8SepP17659大连宝秦大连市山东路亿合城Core店甘井子山东路235号亿合城4楼

9.8SepP02346大连宝秦大连宝秦开发区安盛购物广场阿迪达斯店大连市开发区金马路189号安盛购物广场4楼

9.7SepP13340北京法雅山西太原美都汇购物广场阿迪达斯店山西省太原市小店区康宁街1号美都汇购物广场3楼

9.17SepP01566北京法雅山西太原茂业百货阿迪达斯店迎泽区柳巷南路39号茂业百货6楼

SepP17668北京法雅北京市宏福西路英特宜家购物中心Core店大兴区欣宁街15号荟聚购物中心1楼

9.7SepUpgradetoHomeCourtOnsale2storesupgradetoHC,1storeonsaleConsumerjourney(asisvs.tobe)ASISTOBESalesRatiobyCategoryConsumerjourneyadjustmentlayoutMNQplacement&workflowCreatingsportauthoritybyclearSISplacementTargetcorecategories:BB-JerseyTWTWmanCashierBBFTWROSEOriCashierROSEBBFTWOriTrgAsisTobeMannequinplacement(asisvs.tobe)CashieBBROSEOriFTWCashieBBOriFTWFacadeFrontViewKeycampaignsisEntranceareaP18629BJOuMeiHuiBBbeforeafterAPPwallareaP18629BJOuMeiHuiBBbeforeafter