瑞士移动支付用户分析报告：Mastercard Click to Pay (Masterpass)-外文版培训课件2024.7微信支付宝

CONSUMERS&BRANDSMobile

payment:

MastercardClick

to

Pay

(Masterpass)

usersin

SwitzerlandConsumer

Insights

reportJune2024Consumer

Insights

GlobalsurveyIntroductionReport

overviewGlobalsurveymethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofMastercard

ClicktoPay(Masterpass)

usersinSwitzerland:

who

they

are;

what

theylike;

whattheythink;

andhow

to

reach

them.

Itprovides

insightsontheirdemographics,

lifestyle,

opinions,andmarketingtouchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegion:

56countriesAdditionally,thereport

allows

thereader

tobenchmark

Mastercard

ClicktoPay(Masterpass)

usersinSwitzerland

(’’brand

users’’)

againstSwiss

mobilepayment

users

ingeneral

(’’category

users’’),

andtheoverall

Swissconsumer,

labelled

as

’’allNumberof

respondents:•

12,000+

forcountries

with

theextended

survey(including

Switzerland)•

2,000+

forthebasicsurveySample:

Internet

users,

aged18–64,quotasset

ongender

and

agerespondents’’

inthecharts.Thereport

isupdatedquarterly

andisbased

on

dataFieldwork:from

theConsumer

InsightsGlobal

survey,

an•

Continuousfrom

JanuarytoDecember•

Countries

thatreceive

theextended

survey

areupdatedfourtimesayearinternational

survey

thatcovers

more

than15,000brandsacross

56

countries.2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

June

2024Sources:CHAPTER

01Management

summary•

Brand

usage•

Key

insightsMastercard

Click

to

Pay

(Masterpass)

is

the

sixth

most

used

mobile

paymentservice

in

Switzerland

with

TWINT

in

first

placeManagement

summary:

brandusageand

competitionTop10

most

used

mobile

paymentservicesinSwitzerlandTWINTApplePay66%43%PayPal31%Google

Pay24%Migros

App12%10%10%8%Mastercard

Clickto

Pay(Masterpass)PostFinanceAppSamsungPayGarmin

Pay8%8%Swiss

Wallet4Notes:"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

mobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:

n=538

mobile

payment

usersConsumer

Insights

Global

as

of

June

2024Sources:Mastercard

Click

to

Pay

(Masterpass)

users

in

SwitzerlandManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsMastercard

Clickto

Pay(Masterpass)

ismore

popularamong

Millennialsthanother

mobile

payment

services.Success

and

career

advancement

arerelatively

important

to

Mastercard

ClicktoPay(Masterpass)

users.Itstands

out

that43%

ofMastercardClicktoPay(Masterpass)

users

arehappy

topayextra

fees

ifthe

service

isgood.Snapchatis

more

popularamongMastercard

Clickto

Pay(Masterpass)users

than

theaverage

mobile

paymentuser.Mastercard

Clickto

Pay(Masterpass)

ismore

popularamong

malemobilepayment

users

than

female

mobilepayment

users.Science

andtechnology

are

relativelyprevalent

interests

of

Mastercard

ClicktoPay(Masterpass)

users.34%

ofMastercard

ClicktoPay(Masterpass)

users

areinnovators

orearly

adoptersof

new

products.Mastercard

Clickto

Pay(Masterpass)users

remember

seeing

adsonvideostreaming

services

more

often

thanother

mobile

payment

users.Tech

or

computers

arerelativelypopularhobbiesamong

MastercardClicktoPay(Masterpass)

users.Mastercard

Clickto

Pay(Masterpass)hasalarger

share

ofusers

with

ahighincome

thanothermobile

paymentservices.Arelatively

highshare

ofMastercardClicktoPay(Masterpass)

users

thinkthatunemployment

isanissuethatneeds

to

beaddressed.Mastercard

Clickto

Pay(Masterpass)users

aremore

likely

to

liveinlargecitiesthanmobile

payment

users

ingeneral.5Sources:Consumer

Insights

Global

as

of

June

2024CHAPTER

02Demographic

profile•

Generations•

Gender•

Education•

Income•

Household

classification•

Typeofcommunity•

LGBTQ+Mastercard

Click

to

Pay

(Masterpass)

is

more

popular

amongMillennials

thanother

mobile

payment

servicesDemographic

profile:

generationsAgeof

consumersinSwitzerlandBrand

users14%55%29%2%Category

usersAllrespondents25%41%28%6%20%37%33%10%Generation

ZMillennialsGeneration

XBaby

Boomers7Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

or

other

points

ofsale

with

your

mobile

device

(e.g.,

smartphone)?";

Multi

Pick;

Base:

n=56MastercardClick

to

Pay(Masterpass)

users,n=538

mobile

payment

users,n=10,268

all

respondentsSources:Consumer

Insights

Global

as

of

June

2024Mastercard

Click

to

Pay

(Masterpass)

is

more

popular

amongmale

mobilepayment

users

than

female

mobile

payment

usersDemographic

profile:

genderGenderofconsumersinSwitzerlandBrand

users73%27%Category

usersAllrespondents51%50%49%50%MaleFemale8Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:n=56MastercardClick

to

Pay(Masterpass)

users,n=538

mobile

payment

users,n=10,268

all

respondentsSources:Consumer

Insights

Global

as

of

June

2024A

relatively

high

share

of

Mastercard

Click

to

Pay

(Masterpass)

users

have

acollege

degreeDemographic

profile:

educationConsumer’s

level

of

educationinSwitzerland54%39%32%27%23%21%19%16%13%10%9%8%7%5%4%4%3%2%2%1%0%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents9Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:n=56

Mastercard

Click

toPay(Masterpass)

users,n=538

mobile

payment

users,n=10,268

all

respondentsConsumer

Insights

Global

as

of

June

2024Sources:Mastercard

Click

to

Pay

(Masterpass)

has

a

larger

share

of

users

with

a

highincome

than

other

mobile

payment

servicesDemographic

profile:

incomeShare

ofconsumersinSwitzerland

inthehigh,

middle,andlowthirdsof

monthlyhouseholdgrossincomeBrand

users58%33%10%Category

usersAllrespondents40%35%25%33%33%33%HighMiddleLow10

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

topay

in

stores,

restaurants

orother

points

ofsale

with

your

mobile

device

(e.g.,

smartphone)?";

Multi

Pick;

Base:

n=56

MastercardClick

to

Pay(Masterpass)

users,n=538

mobile

payment

users,

n=10,268

all

respondentsConsumer

Insights

Global

as

of

June

2024Compared

to

other

mobile

payment

users,

Mastercard

Click

to

Pay

(Masterpass)users

are

relatively

likely

to

live

in

a

nuclear

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinSwitzerland

live50%34%29%27%25%21%20%18%13%12%11%9%6%5%4%4%

4%Other2%2%

2%

2%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo

or

morerelated

adults

household

typesBrand

usersCategory

usersAllrespondents11

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:

n=56

MastercardClick

to

Pay(Masterpass)

users,n=538

mobile

payment

users,n=10,268

all

respondentsConsumer

Insights

Global

as

of

June

2024Mastercard

Click

to

Pay

(Masterpass)

users

are

more

likely

to

live

in

large

citiesthan

mobile

payment

users

in

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinSwitzerland55%32%31%29%27%26%23%22%19%18%17%0%Rural

communitySmall

townMedium-sized

townLarge

cityBrand

usersCategory

usersAllrespondents12

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:

n=56

MastercardClick

to

Pay(Masterpass)

users,n=538

mobile

payment

users,n=10,268

all

respondentsConsumer

Insights

Global

as

of

June

20244%

of

Mastercard

Click

to

Pay

(Masterpass)

users

consider

themselves

part

ofthe

LGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinSwitzerlandBrand

users4%93%4%4%Category

usersAllrespondents8%88%7%85%8%YesNoWould

rathernot

say13

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

services

have

youused

in

the

past12

months

to

pay

in

stores,

restaurantsorotherpoints

ofsalewith

yourmobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:n=56

Mastercard

Click

toPay(Masterpass)

users,n=538

mobile

payment

users,n=10,268

all

respondentsConsumer

Insights

Global

as

of

June

2024CHAPTER

03Consumer

lifestyle•

Lifevalues•

Main

interests•

Hobbies

&leisure

activities•

Sportsactivities•

SportsfollowedSuccess

and

career

advancement

are

relatively

important

to

Mastercard

Click

toPay

(Masterpass)

usersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinSwitzerland51%41%43%47%45%43%41%40%39%39%38%38%34%32%30%28%27%

27%25%25%24%24%22%21%16%15%11%11%11%11%Safety

andsecurityAnhonest

and

Tobesuccessfulrespectable

lifeAhappyrelationshipAdvancingmy

careerHavingagood

timeMaking

myown

decisionsLearningnew

thingsSocial

justiceTraditionsBrand

usersCategory

usersAllrespondents15

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

pointsofsalewith

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:n=56

Mastercard

Click

toPay(Masterpass)

users,n=538

mobile

payment

users,n=10,268

all

respondentsConsumer

Insights

Global

as

of

June

2024Science

and

technology

are

relatively

prevalent

interests

of

Mastercard

Click

toPay

(Masterpass)

usersConsumer

lifestyle:

main

interestsTop10

interestsofMastercard

ClicktoPay

(Masterpass)

usersinSwitzerland57%54%54%53%48%51%47%51%50%45%47%43%46%46%45%43%41%39%37%37%32%36%35%34%32%32%30%30%30%23%Science

&technologyMovies,TVshows&musicSportsTravelFinance&economyHealth

&fitnessCareer

&educationFood

&diningArts&literatureHome

&gardenBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

mobile

device

(e.g.,smartphone)?";

MultiPick;Base:n=56

Mastercard

Click

toPay(Masterpass)

users,n=538

mobile

payment

users,n=10,268

all

respondentsConsumer

Insights

Global

as

of

June

2024Tech

or

computers

are

relatively

popular

hobbies

amongMastercard

Click

toPay

(Masterpass)

usersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofMastercard

Clickto

Pay

(Masterpass)

usersinSwitzerland58%52%49%47%46%41%45%45%45%43%43%42%42%36%42%41%41%41%39%38%38%36%34%32%29%28%26%23%22%19%ShoppingTech

/computersDoing

sportsandfitnessCars/vehiclesOutdooractivitiesTravelingReadingSocializingCooking/bakingVideo

gamingBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

serviceshave

you

used

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsalewith

yourmobile

device

(e.g.,

smartphone)?";Multi

Pick;Base:n=56

MastercardClick

toPay(Masterpass)

users,n=538

mobile

payment

users,n=10,268

all

respondentsConsumer

Insights

Global

as

of

June

2024Mastercard

Click

to

Pay

(Masterpass)

users

are

more

likely

to

play

basketballthan

other

mobile

payment

usersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofMastercard

ClicktoPay

(Masterpass)

usersinSwitzerland29%27%27%25%25%25%25%22%20%20%19%15%18%18%18%16%14%14%14%14%13%13%10%9%10%9%7%7%6%5%BasketballSoccerCyclingRunning/joggingSwimming/DivingDancingTennisBadmintonHikingFitness,aerobics,

cardioBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

mobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:n=29

Mastercard

Click

toPay(Masterpass)

users,n=303

mobile

payment

users,n=5,542

all

respondentsConsumer

Insights

Global

as

of

June

2024Mastercard

Click

to

Pay

(Masterpass)

users

are

more

likely

to

follow

basketballthan

other

mobile

payment

usersConsumer

lifestyle:

sports

followedTop10

sports

followed

byMastercard

Clickto

Pay

(Masterpass)

usersinSwitzerland39%32%29%25%23%23%21%21%20%18%14%

11%11%14%12%11%9%9%9%8%8%7%7%7%7%7%5%5%5%3%SoccerBasketballCyclingTennisAmericanfootballAthletics(track&

field)BoxingMotorsportsIceHockeyMixedMartial

ArtsBrand

usersCategory

usersAllrespondents19

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device(e.g.,

smartphone)?";

Multi

Pick;Base:n=30

MastercardClick

toPay

(Masterpass)

users,n=198

mobile

payment

users,n=3,547all

respondentsConsumer

Insights

Global

as

of

June

2024CHAPTER

04Consumer

attitudes•

Attitudestowards

personal

finances•

Innovation

adoption•

Challenges

facing

thecountry•

Politics20Itstands

out

that

43%

of

Mastercard

Click

to

Pay

(Masterpass)

users

are

happyto

pay

extra

fees

if

the

service

is

goodConsumer

attitudes:financeAgreementwithstatements

towards

financeinSwitzerland43%43%39%34%32%31%28%25%25%24%23%20%19%16%16%Icould

imaginedealingwith

my

financialtransactionsexclusively

account

administration

abouthandling

my

ownIftheservice

is

good,

Onlinefinancialservices

New

financialtopics,Icould

savealot

ofmoney

ifItook

advicefrom

afinancial

expertI’mhappy

topayfor

havemademe

confidentsuchascrypto

andNFTs,fascinatemeviamy

smartphoneandtransactionsfinancesBrand

usersCategory

usersAllrespondents21

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

MultiPick;Base:n=56

Mastercard

Click

toPay(Masterpass)

users,n=538

mobile

payment

users,n=1,711

all

respondentsConsumer

Insights

Global

as

of

June

202434%

of

MastercardClick

to

Pay

(Masterpass)

users

are

innovators

or

earlyadopters

of

new

productsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinSwitzerland46%42%38%30%27%25%22%17%15%13%12%7%4%2%1%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards22

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

serviceshave

youused

in

the

past12

months

to

pay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:n=56

MastercardClick

toPay(Masterpass)

users,n=538

mobile

payment

users,n=10,268

all

respondentsConsumer

Insights

Global

as

of

June

2024A

relatively

high

share

of

Mastercard

Click

to

Pay

(Masterpass)

users

think

thatunemployment

is

an

issue

that

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

Switzerland

accordingtoMastercard

Clickto

Pay

(Masterpass)

users52%49%45%43%36%36%

35%36%35%35%33%32%32%30%27%31%25%22%27%22%26%25%25%23%21%21%20%

20%14%14%Rising

prices/inflation/cost

of

livingHealth

andsocial

securityClimatechange

Environment

Unemployment

ImmigrationPovertyEconomicsituationEducationFood

andwater

securityBrand

usersCategory

usersAllrespondents23

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurantsorother

points

ofsale

with

yourmobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:

n=56

MastercardClick

to

Pay(Masterpass)

users,n=538

mobile

payment

users,n=10,268

all

respondentsConsumer

Insights

Global

as

of

June

2024Compared

to

other

mobile

payment

users,

MastercardClick

to

Pay

(Masterpass)users

tend

to

have

more

right

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinSwitzerlandBrand

users21%22%32%33%39%7%Category

usersAllrespondents33%12%18%33%31%18%LeftCenterRightPrefer

notto

answer24

Notes:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

inthe

past

12

months

topay

in

stores,

restaurants

orother

points

ofsale

with

yourmobile

device

(e.g.,smartphone)?";

MultiPick;Base:

n=56

MastercardClick

to

Pay(Masterpass)

users,n=538

mobile

payment

users,n=10,268Sources:

aS

tllartei

sstpaoCnodnesnutms

er

Insights

Global

as

of

June

2024CHAPTER

05Marketing

touchpoints•

Social

media

usage•

Media

usagebychannel•

Digitaladvertising

touchpoints•

Non-digital

advertising

touchpointsSnapchat

is

more

popular

among

Mastercard

Click

to

Pay

(Masterpass)

usersthan

the

average

mobile

payment

userMarketing

touchpoints:social

media

usageSocial

mediausageinSwitzerland

bybrand83%75%74%63%72%64%67%59%59%58%58%50%44%28%42%33%33%32%31%20%31%19%27%25%23%16%13%8%7%5%YouTube

InstagramTikTokFacebook

SnapchatLinkedInX(Twitter)

PinterestAllrespondentsRedditBeReal.Brand

usersCategory

users26

Notes:Sources:’’Whatsocial

media

platforms

do

youuse

regularly?This

does

notinclude

instant

messengerssuch

as

WhatsApp.’’;

Multi

Pick;

"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yourmobile

device

(e.g.,

smartphone)?";

Multi

Pick;Base:n=12

MastercardClick

toPay

(Masterpass)

users,n=88

mobile

payment

users,n=1540

all

respondentsConsumer

Insights

Global

as

of

June

2024Mastercard

Click

to

Pay

(Masterpass)

users

tend

to

read

daily

newspapers

moreoften

than

mobile

payment

users

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinSwitzerland

havebeen

usinginthepast4weeks88%84%76%74%78%65%68%66%64%49%61%59%59%

60%57%55%49%50%

48%46%44%35%45%42%43%42%31%42%41%25%41%34%23%DigitalvideocontentTVDigitalmusiccontentDailynewspapersOnlinenewswebsitesMovies

/cinemaRadioMagazinesPodcastsOnlinemagazinesWeeklynewspapersBrand

usersCategory

usersAllrespondents27

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

yourmobile

device

(e.g.,smartphone)?";

Multi

Pick;Base:n=56

Mastercard

Click

toPay(Masterpass)

users,n=538

mobile

payment

users,n=10,268

all

respondentsConsumer

Insights

Global

as

of

June

2024Mastercard

Click

to

Pay

(Masterpass)

users

remember

seeing

ads

on

videostreaming

services

more

often

than

other

mobile

payment

usersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereMastercard

ClicktoPay

(Masterpass)

usersinSwitzerland

havecome

across

digital

advertisinginthepast

4weeks59%55%52%48%

45%43%47%46%46%45%45%43%41%40%38%38%36%33%33%32%27%23%28%26%27%23%22%20%19%18%Video

portalsWebsitesandappsof

brandsSearch

engines

Social

media

Video

streamingservicesEditorialwebsitesandappsMusicportalsOnlinestoresVideo

gamesNewslettersBrand

usersCategory

usersAllrespondents28

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsale

with

yourmobiledevice

(e.g.,

smartphone)?";

Multi

Pick;Base:

n=56

MastercardClick

to

Pay(Masterpass)

users,n=538

mobile

payment

users,n=10,268

all

respondentsConsumer

Insights

Global

as

of

June

2024Mastercard

Click

to

Pay

(Masterpass)

users

remember

ads

they

saw

on

TV

moreoften

than

other

mobile

payment

usersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinSwitzerland

havecome

across

non-digital

advertisinginthepast4weeks64%54%50%41%46%46%37%45%45%45%43%39%37%36%23%36%34%34%33%30%30%29%28%18%OnTVDirectly

inthestoreBy

mailshot

/advertisingmailInprinteddailynewspapersOnadvertisingspacesInprintedmagazinesandjournalsAtthemovies/cinemaOntheradioon

the

goBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese