全球化妆品电子商务行业市场前景及投资研究报告-外文版培训课件2024.7巴黎欧莱雅

INDUSTRIES

&

MARKETSCosmetics

eCommerce:

marketdata

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Cosmetics

market

ispartof

the

Beauty&PersonalCaremarket.10sectors190+geographicalentities1,000+markets400+reportsGotoBeauty

PersonalCaremark

etGoto

Beauty

&PersonalFind

out

more

on:Beauty&

Personal

CareCare

market3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2425MarketDefinitionKeyTakeawaysMarketScopesMarket

NumbersRevenue111417202122AverageRevenue

per

UserUsersOnline&OfflineSplitMobile/DesktopSplitPenetration

rate4CHAPTER

1OverviewThe

Cosmetics

eCommerce

market

is

a

fast

growing

marketOverview:

SummarySummaryThegrowth

oftheCosmetics

eCommerce

market

is

driven

byseveral

key

factors.Onemajor

driver

istheincreasing

consumer

preference

forthe

convenience

andaccessibility

of

onlineshopping.WitheCommerce

platformsoffering

avastselection

ofproducts,detailed

descriptions,

customer

reviews,

and

easy

returnpolicies,

consumers

find

iteasier

toshop

forcosmetics

onlinethaninphysicalstores.

Additionally,the

influenceof

social

media

and

beauty

influencers

playsasignificantrole

indrivingsales.

Onlinetutorials,reviews,

and

beauty

trendspromoted

byinfluencers

create

awareness

andencourage

consumers

to

try

newproducts,boosting

onlinesales.

TheCOVID-19

pandemic

hasfurtheracceleratedthisshift,aslockdowns

and

social

distancing

measures

ledtoasurgeinonlineshopping.individualpreferences

andskintypes,enhancingtheshoppingexperience.Anothersignificanttrend

isthefocuson

sustainability

andclean

beauty.Consumers

arebecoming

more

conscious

of

theingredients

intheircosmeticsandtheenvironmental

impactoftheirpurchases.

Thishasledtoarise

indemandforeco-friendly,

cruelty-free,

and

ethically

sourced

products.

Additionally,theintegration

of

augmented

reality

(AR)technology

allows

customers

to

virtually

trycosmetics,

reducing

theuncertaintyof

purchasingproducts

onlineandincreasingconsumer

confidence.

These

trends,combined

with

ongoing

digitaltransformation

andinnovativemarketing

strategies,

are

propelling

thegrowth

oftheCosmetics

eCommerce

market.Key

trendswithintheCosmetics

eCommerce

market

areshapingitsdevelopmentanddrivingfurthergrowth.

Onenotabletrendis

the

increasing

demand

forpersonalized

beauty

products.ECommerce

platformsareleveraging

artificialintelligence

and

machine

learning

to

offer

tailored

recommendations

basedon6Sources:Market

Insights

2024Cosmetics

is

an

important

part

of

the

Beauty

&

Personal

Care

eCommercemarketOverview:

Market

DefinitionMarket

definitionTheCosmetics

eCommerce

market

refers

tothe

online

retailingand

purchasingof

cosmetic

products,includingskincare,

makeup,haircare,

andpersonal

careitems,

throughvarious

digital

platforms

and

websites.

Itencompasses

the

salesanddistributionofawide

range

ofcosmetic

products,targetingindividualconsumers

forpersonal

use.

TheeCommerce

Cosmetics

market

allows

customerstoconveniently

browse

andpurchasecosmetic

products

from

the

comfort

oftheirown

homes,

providing

themwith

access

to

awide

selection

of

brands,productreviews,

and

competitive

prices.Additionalinformation:eCommerce

Cosmetics

comprises

revenues,

users,

average

revenue

peruser,andpenetrationrates.

Revenues

are

derived

from

annual

filings,nationalstatisticaloffices,

Google-

and

Alibabatrends,and

industryknowledge.

SalesChannelsshow

online

and

offlinerevenue

shares,

aswell

as,desktop

andmobilesales

distribution.Revenues

includeVAT.

Themarket

only

displaysB2C

revenuesandusersfortheabove-mentioned

markets,

henceC2C,

B2B,

andreCommercearenot

included.Additionaldefinitionscanbefound

on

each

respective

marketpage.Key

players

inthe

market

arecompanies

suchasSephora,

UltaBeauty,andL'Oréal.7Sources:Market

Insights

2024Cosmetics

accounted

for20.69%

of

the

Beauty

&

Personal

Care

eCommercemarket

revenue

in

2024Overview:

Key

TakeawaysKeyTakeaways•Revenue

intheCosmetics

Market

isprojected

toreach

US$47.02bn

in2024.•Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

8.57%,

resulting

inaprojected

market

volume

ofUS$70.94bn

by2029.•IntheCosmetics

Market,

thenumberof

users

isexpected

toamount

to

240.2m

users

by2029.•User

penetration

will

be2.8%

in2024

andisexpected

to

hit3.3%

by2029.•Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$271.40.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:•Cosmetics,

from

brandssuchasSephora,

are

popularonline

purchases•Offlinerevenues,

suchassalesinphysical

beautystores9Sources:Market

Insights

2024CHAPTER

2Market

NumbersCosmetics

eCommerce

revenues

are

estimated

to

increase

at

a

CAGR(1)

of17.4%

from2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$70.947.887.7568.4565.457.217.197.577.5059.756.596.55+11.2%(1)53.6947.035.935.8812.2111.7611.2241.0441.525.0640.5110.224.244.254.36

5.188.0233.783.649.154.653.70

6.904.556.824.607.0918.5317.9127.3617.1515.6523.952.962.972.6014.0519.805.508.862.092.1112.402.58

4.413.82

7.1310.8810.7211.026.248.7122.68202723.71202824.5720295.22

3.207.1820.74202618.68202516.37202414.37202114.17202214.45202312.0820209.89201720182019FaceEyesLipsNailsNaturalCosmetics11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

20.9

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+8.4%(1)31.24+8.3%(1)23.2220.89+9.3%(1)14.4415.599.27+10.8%(1)+9.3%(1)1.0520291.000.630.642024202920242024

2029Americas2024202920242029EuropeAfricaAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

12.8

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+7.6%(1)+7.7%(1)18.4318.0612.7812.48+9.8%(1)+8.0%(1)+6.6%(1)4.422.771.971.791.341.302024202920242029202420292024202920242029ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Cosmetics

eCommerce

average

revenue

per

users

are

estimated

to

increasefrom2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inthousand

US$0.240.240.250.200.150.100.050.000.230.230.230.220.220.220.220.130.210.210.200.200.140.090.130.080.130.090.130.090.130.090.120.070.120.080.120.080.120.080.120.080.120.080.110.070.090.060.070.050.060.050.060.060.060.060.060.060.050.050.050.050.050.050.050.050.050.050.050.050.050.050.042017201820192020202120222023202420252026202720282029FaceEyesLipsNaturalCosmeticsNails14Sources:Market

Insights

2024Australia

&

Oceania

has

the

biggest

market

in

Cosmetics

eCommerce

averagerevenue

per

userin

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inthousand

US$0.70.610.600.520.590.480.370.260.590.510.60.550.530.520.500.450.500.400.490.410.470.380.470.390.480.5

0.460.460.270.450.390.40.30.20.10.00.450.450.450.390.430.220.360.410.210.300.390.200.280.280.370.190.230.220.110.210.110.210.100.260.110.260.090.260.090.260.090.120.100.100.100.090.092017201820192020202120222023202420252026202720282029AfricaAsiaAmericasEuropeAustralia&Oceania15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$0.8

thousand,

Japan

is

the

biggest

marketamong

selected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inthousand

US$1.21.00.80.60.40.20.01.121.010.571.100.991.060.970.990.920.900.860.860.660.830.480.780.510.770.760.470.730.690.510.440.420.300.810.640.750.680.500.570.530.560.510.540.480.490.600.500.450.460.440.540.450.440.510.510.500.540.200.430.430.200.410.220.210.210.210.280.280.270.230.190.272017201820192020China202120222023Germany202420252026202720282029United

KingdomUnitedStatesJapan16Sources:Market

Insights

2024Cosmetics

eCommerce

users

are

estimated

to

decrease

from

2017

to

2029Market

Size:

GlobalUsersforecast

inbillion0.15

0.150.14

0.140.140.140.140.130.150.100.050.000.130.130.130.120.120.120.110.120.110.110.100.090.080.110.110.100.120.110.100.090.110.100.090.090.090.080.080.100.070.070.090.060.060.080.090.080.070.090.070.070.050.050.050.060.050.070.060.040.060.050.050.040.040.040.040.030.042017201820192020202120222023Eyes2024Nails2025Face2026202720282029NaturalCosmeticsLips17Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Cosmetics

eCommerce

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inbillion0.150.150.130.120.110.100.140.100.050.000.090.080.060.070.030.050.030.040.020.010.040.020.020.050.050.030.050.030.050.030.030.020.000.040.040.040.020.020.010.020.010.020.010.000.020.010.000.020.010.000.020.010.000.000.000.000.000.000.000.000.000.010.000.010.000.010.000.000.002017201820192020202120222023202420252026202720282029Australia&OceaniaAfricaEuropeAmericasAsia18Sources:Market

Insights

2024With

0.3

billion

users

billion,

China

is

the

biggest

market

amongselectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inbillion0.090.090.080.080.080.070.060.050.040.030.020.010.000.070.070.0220260.060.020.060.020.050.010.040.010.040.010.020.010.000.030.010.030.010.000.020.000.020.000.020.000.000.000.000.000.000.000.000.000.000.020.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.000.0020290.0020172018201920202021202220232024202520272028GermanyJapanUnitedKingdomUnitedStatesChina19Sources:Market

Insights

2024Inthe

Cosmetics

eCommerce

market,

online

revenue

share

reached

31.0%

in2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%62.00%63.00%64.00%64.00%63.00%67.00%66.00%69.00%69.00%72.00%79.00%81.00%85.00%36.00%202136.00%202637.00%202738.00%202837.00%202933.00%202034.00%202531.00%202231.00%202428.00%202321.00%201919.00%201815.00%2017OfflineRevenue

ShareOnlineRevenue

Share20Sources:Market

Insights

2024Inthe

Cosmetics

eCommerce

market,

mobile

revenue

share

reached

66.0%

in2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%24.00%26.00%29.00%31.00%34.00%36.00%40.00%43.00%47.00%49.00%53.00%57.00%76.00%202874.00%202771.00%202669.00%202566.00%202464.00%202360.00%202257.00%202153.00%202051.00%201947.00%201843.00%2017Desktop

Revenue

ShareMobile

Revenue

Share21Sources:Market

Insights

2024Penetration

rate

for

Cosmetics

is

especial

high

in

Norway

but

also

in

MexicoPenetration

Rate:

Worldwide

ComparisonCosmetics

penetration

rate

percountry

in

2024

in%1.2.3.4.5.NorwayMexicoSwedenDenmarkChina6.986.265.335.225.14lowhigh

nodata22Sources:Market

Insights

2024CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/24AuthorsSebastian

LindlahrSofia

ZavialovaMatt

MillerColm

DugganTeam

Lead

M