跨境电商英语-英文版全书电子教案全套教学教程

ConceptandCharacteristicsofCross-borderE-commerce跨境电商实用英语Chapter1Unit1OverviewofCross-borderE-commerce跨境电商系列教材AcquirebasicknowledgeaboutthedefinitionandcharacteristicsofCross-borderE-commerce1KnowthedifferencebetweentraditionalforeigntradeandCross-borderE-commerce2UnderstandtheprocessofimportandexportofCross-borderE-commerce3Learnwordsandexpressionsconcerningtalkingaboutaboveissues4UnitGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.A.In2013,thecombinedcross-bordermobileshoppingmarketsoftheUSA,theUK,Germany,Australia,ChinaandBrazilwasalreadyworth$36.4billion,accountingformorethanathirdofallcross-borderonlineshoppinginthesemarkets.PART1Warming-upB.Ifyoumakecustomersunhappyinthephysicalworld,theymighteachtellsixfriends.IfyoumakecustomersunhappyontheInternet,theycaneachtell6,000.PARTTWOPassageReadingPART2PassageReadingCross-borderE-commercereferstotheinternationalbusinessactivitythattransactionsubjectsindifferentcountrieselectronizethetraditionaltradeintermsofexhibition,negotiationandtransactionthroughthemeansofe-commerce,anddeliverproductsthroughcross-borderlogisticsorinternationalwarehousingservicestocompletethetransaction.Intermsofbusinessmodel,Cross-borderE-commercecanbedividedintocross-borderretailer-commerce(B2CandC2C)andcross-borderB2Be-commerce.Cross-borderB2Be-commercenotonlyincludesonlinetransactionsthroughcross-bordertradingplatform,butalsoincludestheoff-linetransactionresultingfromon-lineactivities.Intermsofcustomsarea,Cross-borderE-commercecanbedividedintoexportCross-borderE-commerceandimportCross-borderE-commerce.ConceptandCharacteristicsofCross-borderE-commerceCross-borderretailE-commerceCross-borderretailB2C(Business-to-Consumer)referstotheinternationalbusinessactivityofcompaniesindifferentcustomsareas,directlysellingproductsorservicestoconsumersthroughe-commerceplatform.Theprocessincludesreachingthetransactions,completingpaymentandsettlement,anddeliveringproductsthroughcross-borderlogistics,andcompletingthetransaction.Cross-borderC2C(Consumer-to-Consumer)referstotheinternationalbusinessactivityofindividualsellersindifferentcustomsareas,sellingproductsorservicestoindividualbuyersthroughthird-partye-commerceplatform.Individualsellerspublishproductinformation,priceandothercontents,andindividualbuyerscanscreentheinformation.1PART2PassageReadingCross-borderB2BE-commerce

Cross-borderB2B(Business-to-Business)E-commercereferstotheinternationalbusinessactivitiesbetweencompaniesindifferentcustomsareas.Theprocessincludesreachingthetransaction,completingthepaymentandsettlementthroughe-commerceplatform,anddeliveringproductsthroughcross-borderlogistics,andcompletingthetransaction.PART2PassageReading2Cross-borderimportandexportbusinessprocess

FromtheprocessofimportandexportofCross-borderE-commerce,producersormanufacturers

displaytheproductsinformationontheplatformofCross-borderE-commercebusiness.Aftertheproductsareorderedandthepaymentiscompleted,Cross-borderE-commerceenterpriseswilldelivertheproductstologisticsforshipment,aftertwo(exportandimportcountries)customsclearance&commodityinspection,theproductsarefinallydeliveredtoconsumersorcompanies.SomeCross-borderE-commercecompaniesdirectlycooperatewiththethird-partyintegratedserviceplatform,andletthethird-partyintegratedserviceplatformdealwithlogistics,customsclearance&commodity

inspectionandsoon,soastocompletetheentireCross-borderE-commerceprocess.Cross-borderE-commerceimportisbasicallythesamewithexportexceptforthedirectionsofprocess.PART2PassageReading3Cross-borderimportandexportbusinessprocess

Cross-borderE-commercecoverslogistics,informationflow,capitalflow,anddocumentflow.WiththecontinuousdevelopmentofCross-borderE-commerce,cross-borderelectricbusinesscore

enterprisesattractandhatchoutanumberofcomplementary

enterprises,includingsoftwarecompanies,operationagencies,onlinepaymentcompanies,logisticscompaniesandothersupportingcompanies.TheyarebeginningtogatherfocusingonCross-borderE-commerce.Theservicesincludeonlineshopdecoration,translationofdescription,shopoperations,marketing,logistics,changing&refunding,financialservices,qualityinspection,insurance

andsoon.Thewholeindustryecologicalsystemismoreandmorecomplete,andthedivisionoflaborisincreasinglyclear.PART2PassageReading4Cross-borderimportandexportbusinessprocess

Comparedwithtraditionalinternationaltrademodel,Cross-borderE-commerceislesssubjecttogeographical

restrictions,lessaffectedbynationaltradeprotectionmeasures,anditinvolvesfewerintermediaries.Thusthepricesarelower,andprofitmarginsarehigher.PART2PassageReading5NewWordsretail[ˈri:teɪl]n.1NewWordthesellingofgoodstoconsumers;usuallyinsmallquantitiesandnotforresale零售

e.g.Ⅰ)Hedoeswholesalebusiness,whilehisbrotherisengagedinretailbusiness.

他经营批发生意,他弟弟则经营零售生意。

Ⅱ)Recordprofitsintheretailmarketindicateaboomintheeconomy.零售场上有史以来的最高利润显示出经济的突飞猛进。返回settlement[ˈsetlmənt]n.01NewWord2terminationofabusinessoperationbyusingitsassetstodischargeitsliabilities结算e.g.Ⅰ)Thetradecontractstipulatesforthesettlementofbalancesin RMB.

贸易合同规定余额以人民币结算。Ⅱ)Theiraccountshaverunonayearortwowithoutasettlement.

他们的帐已有一两年没有结算了。返回Manufacturer[ˌmænjuˈfæktʃərə(r)]n.NewWord3someonewhomanufacturessomething制造商

e.g.Ⅰ)Myhusbandisnowapursemanufacturer.

我先生现在是手提包制造商。Ⅱ)Amanufacturercanamplifythedemandofaproductbyadvertisingwidely.

厂商能用大做广告的方法来扩大人们对产品的需求。返回shipment[ˈʃɪpmənt]nNewWord4goodscarriedbyalargevehicle;theactofsendingoffsomething装运，出货

e.g.Ⅰ)Thevasewasfragmentedinshipment.

花瓶在运送途中被打碎了。Ⅱ)Thegoodsaredoneupinbundlesforshipment.

货物已打包以备装船。返回clearance

[ˈklɪərəns]adj.5NewWordpermissiontoproceed通关，放行

e.g.Ⅰ)Theshipsailedassoonasitgotclearance.那艘船一办好离港手续立刻启航了。Ⅱ)Theyhavetowaitforclearancefromairtrafficcontrol.

他们需要等空中交通管制人员的放行。返回commodity

[kəˈmɒdəti]n.01NewWord6articlesofcommerce商品

e.g.Ⅰ)Thereisanabundanceofcommoditysuppliesonthemarkets.商品供应充足。Ⅱ)Theauthoritiestookmeasurestorollcommoditypriceback.当局采取措施使物价全面回降。返回

inspection[ɪnˈspekʃn]n.NewWord7aformalorofficialexamination视察，检查

e.g.Ⅰ)Igavetheradioathoroughinspectionbeforebuyingit.我把收音机彻底检查了一遍才买了下来。Ⅱ)Onrandominspectionthemeatwasfoundtobebad.经抽查,发现肉变质了。返回core[kɔ:(r)]n.NewWord8thechoicestormostessentialormostvitalpartofsomeideaorexperience核心

e.g.Ⅰ)Thecoreofourappealisfreedomofspeech.我们的要求的核心是言论自由。Ⅱ)Thecoreoftheinformationsafetyisthepasswordtechnology.信息安全的核心是密码技术。返回complementary

[ˌkɒmplɪˈmentri]adj.9NewWordactingasorprovidingacomplement(somethingthatcompletesthewhole)互补的

e.g.Ⅰ)Ourtwocountriesaremutuallycomplementaryineconomy.我们两国的经济是互补的。Ⅱ)ASino-foreignjointventureisamutuallycomplementaryandbeneficialpartnership.中外合资是一种互补互惠的合作关系。返回

insurance

[ɪnˈʃʊərəns]n.01NewWord10protectionagainstfutureloss保险，保障

e.g.Ⅰ)He'sapplyingfortwootherjobsasaninsuranceagainstnotpassingtheinterviewforthisone.他还申请了另外两份工作，以防这份工作面试不合格。Ⅱ)UnfavorableeconomicconditionswereblockingarecoveryoftheAmericaninsurancemarket.不利的经济形势阻碍着美国保险市场的复苏。返回ecological[ˌi:kəˈlɒdʒɪkl]adj.NewWord11characterizedbytheinterdependenceoflivingorganismsinanenvironment生态的

e.g.Ⅰ)Theregionhasbeendeclaredanecologicaldisasterzone.这个地区已经宣布为生态灾难区。Ⅱ)AllthesemeasureshaveplayedactiverolesinimprovingChina'secologicalenvironment.这些措施对于改善中国的生态环境起到了积极作用。返回Geographical[ˌdʒi:ə'ɡræfɪkl]adj.NewWord12oforrelatingtothescienceofgeography地理的，地理学的

e.g.Ⅰ)Thegeographicalscopeofproductmarketshaswidenedsincethewar.战后产品市场的地理范围扩大了。Ⅱ)Thecurrentsurveywillhaveawidergeographicalspread.当前的调查将在更广泛的地域范围內进行。返回intermediary

[ˌɪntəˈmi:diəri]n.13NewWordanegotiatorwhoactsasalinkbetweenparties中介，仲裁者

e.g.Ⅰ)Heisanintermediaryonarealestatedeal.他是做房地产交易的中介人。Ⅱ)Thecompanynegotiatedwiththeirsuppliersthroughanintermediary.这家公司透过中间人与他们的供应商协调。返回margin[ˈmɑ:dʒɪn]n.01NewWord14(finance)thenetsalesminusthecostofgoodsandservicessold

利润，[商]原价和卖价之差

e.g.Ⅰ)Thegrouphadanetprofitmarginof30%lastyear.去年，这个集团的纯利润率为30%。Ⅱ)Idon'thaveanymarginwiththisprice.以这个价格，我们没有任何利润。返回Phrases&Expressionsdivideinto分成，分为01P&E

e.g.Ⅰ)Allthingsinvariablydivideintotwo.事物都是一分为二的。Ⅱ)

Wedivideintopairsandeachpairtakesaregion.我们分成两人一组，每一组负责一个区域。Phrases&Expressions01P&E02intermsof就...而言；在...方面

e.g.Ⅰ)Intermsofquantity,productiongrewfasterthaneverbefore.从数量上看，产量增长的速度比以往任何时期都要快。Ⅱ)

Itcannotbemeasuredintermsofmoney.这是不能用金钱衡量的。Phrases&ExpressionsP&E03referto涉及；指的是

e.g.Ⅰ)Pleaserefertoproduct’sdescription.请参看产品详情页。Ⅱ)

Thatremarkdoesnotrefertoher.那句话不是针对她说的。Phrases&ExpressionsP&E04

e.g.Ⅰ)Nooneknowshowthenewplanwillhatchout.谁也不知道这新方案将怎样制订出来。Ⅱ)

Thechickshatchoutafterfifteendays.小鸡过十五天就孵出来了。hatchout策划；孵化Phrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1WhatdoesC2Cmean?2WhatarethetwobusinessmodelsofCross-borderE-commerce?3

Whatwillthethird-partyintegratedserviceplatformdoinordertocooperatewithCross-borderE-commercecompanies?Task21.ThaiAirwayssaidtheplanehadbeengiven__________toland.2.Don't__________thematteragain.3.Overthepastthreeyears,thesystemhasprovidedsmoothandefficient__________forinter-bankpayments.4.Haveyoueverworkedina___________storebefore?5.Itleavesusalmostno___________ofprofit.6.That____________outstrippedallhiscompetitorsinsaleslastyear.7.Thestudents___________severalsmallgroupstotalkaboutthesubject.8.Manybrokerswerechargedwithcheatingcustomersin__________trades.Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.

clearance

referto

settlement

retail

margin

manufacturer

divideinto

commodityTask31.请尽快通知装货日期。(shipment)______________________________________________________________2.从数量上看，产量增长的速度比以往任何时期都要快。(intermsof)______________________________________________________________3.公司的会计账目必须随时可以公开以备检查。(inspection)_____________________________________________________________4.再额外多付一些钱的话，你或许就能买到附加险。(insurance)___________________________________________________________5.大型水坝对西伯利亚脆弱的生态平衡造成了破坏。(ecological)____________________________________________________________6.该集团打算主营6种业务。(core)____________________________________________________________TranslatethefollowingsentencesintoEnglish,usingtheexpressionsinbrackets.Pleaseadvisethedateofshipmentassoonaspossible.

Intermsofquantity,productiongrewfasterthaneverbefore..

Acompany'saccountingrecordsmustbeopenforinspectionatalltimes..You'llprobablybeabletobuysupplementalinsuranceatanextracost..LargedamshaveharmedSiberia'sdelicateecologicalbalance..Thegroupplanstoconcentrateonsixcorebusinesses..PARTTHEREMini-ProjectSupposeyouarethemarketingmanagerofaclothcompany.SinceyourcompanyisplanningtoexportclothesintotheoverseasmarketbytakingtheadvantageoftheCross-borderE-commerceplatform.Whatshouldyoupreparebeforetheexport?PART3Mini-ProjectTHANKYOU跨境电商系列教材Unit1OverviewofCross-borderE-commerceA跨境电商实用英语Chapter1Unit2IntroductiontoCross-borderE-commercePlatforms跨境电商系列教材AcquirebasicknowledgeaboutA1KnowtheplatformrulesonA2UnderstandtheimportanceoftransactionpoliciesandassuranceserviceonA3LearnwordsandexpressionsconcerningtalkingaboutA4UnitGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.Mr.WilsonescalatedhisrefunddisputerequestlastweekandAaskedhimtoprovideevidence.Hehaswrittenanduploadedevidencethreetimesnow,buthehasnotheardanythingfromA.Whatcanhedoaboutit?PART1Warming-upB.Iorderedadressfrom“Tangadawoman.Store”clothingstore.WhenIrealizedmyitemdidn’tarrivewithinthepromisedshippingtime,Istartedadisputetogetmymoneyback.However,thesellerrefusedtogivemearefundandtoldmetowaitlonger.PARTTWOPassageReadingPART2PassageReadingLaunchedin1999,Aistheleadingplatformforglobalwholesaletrade.AspartoftheAlibabaGroup,itisdesignedtomakeiteasytodobusinessanywhere.Bygivingsuppliersthetoolsnecessarytoreachaglobalaudiencefortheirproductsandbyhelpingbuyersfindproductsandsuppliersquicklyandefficiently.Itprovidesthefundamentaltechnologyinfrastructureandmarketingreachtosupportmerchants,brandsandotherbusinessesthatprovideproducts,servicesanddigitalcontenttoleveragethepoweroftheInternettoengagewiththeirusersandcustomers.Theirbusinessesarecomprisedofcorecommerce,cloudcomputing,digitalmediaandentertainment,innovationinitiativesandothers.Throughinvesteeaffiliates,italsosetsitsfootinthelogisticsandlocalservicessectors.AAbringsyouhundredsofmillionsofproductsinover40differentmajorcategories,includingconsumerelectronics,machineryandapparel.Buyersfortheseproductsarelocatedin200pluscountriesandregions,andexchangehundredsofthousandsofmessageswithsuppliersontheplatformeachday.Asaplatform,itcontinuestodevelopservicestohelpbusinessesdomoreanddiscovernewopportunities.Whetherit’ssourcingfromyourmobilephoneorcontactingsuppliersintheirlocallanguages,turningtoAforallyourglobalbusinessneeds.ApartnersmajorlogisticsproviderscoveringLCL&FCLseashipmentsacrosstheglobe.Cargoesareshippedfrom8mainports(Shanghai,Shenzhen,Qingdao,etc.)inChinatomorethan300populardestinationports.Aaimstoprovidemultiplesafepaymentoptionswithlowtransactionfeesforallpartiesengagedininternationaltrade.PART2PassageReadingPART2PassageReadingPaymentMethodT/TCreditCarde-CheckingTransactionFeeFeesvarybyregionandbank2.8%ofthetotaltransactionamountAfixedrateofUS$15pertransactionTransferTime3-7workingdays2-3workingdays4-5workingdaysAcceptedCurrenciesUSD/HKD/GBP/EUR/SGD/AUD/CAD/JPY/RMBUSDUSDAofferstradeassuranceservices.HavingTradeAssurancecoveragemeansthatthebuyerswillenjoyfastdisputehandlingbyAintheeventofshippingorquality-relateddisputes.QualityDisputeRefundGettingTradeAssurancecoveragemeansthatthesellerswillcomplywiththecontractorAwillrefundthebuyerforthecoveredamount.Examplesofwhat’scovered:•Buyerpurchased1,000coffeemugsandonlyreceived990•Buyerpurchased100self-balancingscootersbut30piecesdonotworkproperly•SelleragreedtoofferCEcertificatefortheorder,butfailedtoprovideitPART2PassageReadingShippingDelayRefundTheorderwillbeshippedbythesellersontime,accordingtothedetailsofthecontract.Incaseofshippingdelay,thebuyerswillbeeligibleforarefund.Examplesofwhat’scovered:•Thesellerfailstoshipthegoodsontime(accordingtothecontractdetails)•Thesellershipsthegoods,butthedeliveryislaterthanthetimespecifiedinthecontract•Thesellershipsthegoods,butthegoodsareseizedbycustomsduetosellererror

PART2PassageReadingNewWordsinfrastructure

[ˈɪnfrəstrʌktʃə(r)]n.1NewWordthebasicstructureorfeaturesofasystemororganization基础设施

e.g.Ⅰ)Howcanyouensurethatyouarebuildinganeffectiveinfrastructureforyourorganization?如何能确保你正在构建一个对你的组织有效的基础？Ⅱ)Civillightingsystemisoneoftheimportantpartsofcityinfrastructure.

城市路灯照明系统是一个城市的重要基础设施之一。返回merchant

[ˈmɜ:tʃənt]n.01NewWord2abusinesspersonengagedinretailtrade商人，店主e.g.Ⅰ)AmerchantfromVeniceintroducedcoffeetoEuropein1615.1615年一位来自威尼斯的商人将咖啡引进了欧洲。Ⅱ)Hebargainedwiththemerchantforanhourbeforeheboughtthecarpet.他与那商人讨价还价了一个小时才买下那块地毯。返回comprise

[kəmˈpraɪz]v.NewWord3becomposedof;includeorcontain构成；包含e.g.Ⅰ)Fixedassetscomprisebuildings,equipmentandmachinery,motorvehiclesandother.固定资产包括房屋及建筑物、机器设备、运输工具以及其他。Ⅱ)Exportingandimportingcomprisethemostfundamentalinternationalbusinessactivityinmostcountries.进出口贸易构成了世界上大多数国家最基本的国际商务活动。返回affiliate

[əˈfɪlieɪt]n.NewWord4asubordinateorsubsidiaryassociate附属企业；分支机构e.g.Ⅰ)OurNewYorkcompanyhasanaffiliateinLosAngeles.我们的纽约公司在洛杉矶有一个下属企业。Ⅱ)Wehaveaforeignaffiliatethathandlesalloverseassales.我们在国外有一家子公司，负责所有的海外销售。返回apparel

[əˈpærəl]n.5NewWordclothingingeneral衣服e.g.Ⅰ)Thestoresellswomen'sandchildren'sapparel.这家商店出售女装和童装。Ⅱ)Bailidacompanyisachainstoreretailerofpopular-pricedfashionapparel.百利达公司是一家经营平价时尚服饰的连锁零售企业。返回cargo

[ˈkɑ:gəʊ]n.01NewWord6goodscarriedbyalargevehicle货物，装载物e.g.Ⅰ)ThecargowasduetobeoffloadedinSingaporethreedayslater.这批货物定于3天后在新加坡卸载。Ⅱ)Theshiphasacargoofabout200ton.这条船大约有200吨的货物。返回mug

[mʌg]n.NewWord7withhandleandusuallycylindrical

马克杯e.g.Ⅰ)Hespoonedinstantcoffeeintotwoofthemugs.他用勺子把速溶咖啡舀入两个杯子中。Ⅱ)Ihaveamugofmilkandsomebreadformybreakfast.早餐我喝一大杯牛奶吃一点面包。返回scooter

[ˈsku:tə(r)]n.NewWord8amotorboatresemblingamotorscooter小型摩托车e.g.Ⅰ)Thescootergoesmuchslowerthanthecaratthespeedof30kmanhour.小型摩托车的速度比汽车慢的多,大约每小时30公里。Ⅱ)Wespeciallymanufactureandexportelectricscootergoods.我们是专业出口和生产电瓶车的企业。返回eligible

[ˈelɪdʒəbl]adj.9NewWordqualifiedfororallowedorworthyofbeingchosen

有资格的；合适的e.g.Ⅰ)Hewasnoteligiblefortheexaminationbecausehewasoverage.他不能参加考试资格，因他已超龄。Ⅱ)Millionsofhouseholdersareeligibletoclaimthenewcounciltaxbenefit.数百万房主都有资格申请新的市政税优惠。返回seize

[si:z]v.01NewWord10takeholdof;grab抓住；夺取e.g.Ⅰ)Wemustseizeallopportunitiestoacceleratedevelopment.我们必须抓住一切机遇加快发展。Ⅱ)Alotofcompaniesseizetheseopportunitiesandgainedafewsuccesses.很多公司抓住这些机会并取得了一些成功。返回ProperNamesProperNames1LCL:LESSTHANCONTAINERLOAD拼箱货(散货loosecargo)2FCL:FULLCONTAINERLOAD(整箱货)。3CEcertificate:CE是从法语“CommunateEuroppene”缩写而成，指欧洲共同体。CEcertificateCEcertificate指CE认证，是构成欧洲指令核心的“主要要求”，在欧共体1985年5月7日的（85/C136/01）号《技术协调与标准的新方法的决议》中对需要作为制定和实施指令目的“主要要求”有特定的含义，即只限于产品不危及人类、动物和货品的安全方面的基本安全要求，而不是一般的质量要求。因此CE标志是指安全合格标志而非质量合格标志。ProperNamesPhrases&Expressionsmakeiteasy

使某事变得容易01P&EPhrases&Expressionse.g.Ⅰ)Amazonmakesiteasyforyoutobuynewitems.亚马逊让你很容易地买到新产品。Ⅱ)Ithasmanyfunctionsthatmakeiteasyfortranslatorstodotheirjobefficiently.它有很多功能可以让翻译工作变得更加容易和高效。01P&E02engagewith与...接洽；与...衔接e.g.Ⅰ)Shefoundithardtoengagewithofficelife.她发现很难适应办公室生活。Ⅱ)Theteamsneededtoengagewithlocalcommunities.这个团队需要和当地社团进行接洽。Phrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1WhatisthemissionofA?2HowmanypaymentmethodsareprovidedonA?3Canbuyersgetarefundifthesellerfailstoshipthegoodsontime?Task21.Theimportanceofpublic______________hasbeenacknowledgedbythewholeworld.2.Thelandisinthepossessionofthe_____________.3.Twelvedepartments____________thisuniversity.4.Thisshopsellssports____________.5.Heloadedhisvesselwithanother____________andsetsail.6.Currently,electricscooterandoff-roadbikescanbeusedonthestreets.7.Hardwork______________formetoforgetmysorrows.8.He'sonly17andthereforenot______________tovote.Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.infrastructure

merchantcompriseapparelcargomakesiteasyeligibleTask31.这些员工用推特联系客户。(engagewith)_____________________________________________________________2.我喜欢用博客传播个人理念。(leverage)_____________________________________________________________3.我们给代售商总销售额的30%作为佣金。(affiliate)_____________________________________________________________4.要抓住机会,否则你会后悔的。(seize)_____________________________________________________________5.那个商人想扩大他的经营。(merchant)_____________________________________________________________6.这些投资使新疆的基础设施有了很大改善。(infrastructure)_____________________________________________________________TranslatethefollowingsentencesintoEnglish,usingtheexpressionsinbrackets.TheseemployeesareusingTwittertoengagewithclientsonbehalfofthecompany.Iliketoleveragebloggingtechnologytospreadpersonalideas.Wegivetheaffiliate30%ofthetotalsaleasacommission.Seizethechance,otherwiseyouwillregretit.Themerchantwantstoexpandhisbusiness.TheseinvestmentshavegreatlyimprovedXinjiang'sinfrastructurefacilities.PARTTHEREMini-ProjectJennyopenedadisputefortheitemsheboughtfromAbecauseshefoundtheitemsheboughtwasnotthesameasdescribedbytheseller.WorkingroupsanddiscussunderwhatcircumstanceJennycangetrefundedaccordingtothe“TradeAssurance”termsonA.PART3Mini-ProjectTHANKYOU跨境电商系列教材Unit2IntroductiontoCross-borderE-commercePlatformsAliExpress跨境电商实用英语Chapter2Unit2IntroductiontoCross-borderE-commercePlatforms跨境电商系列教材Acquire

basic

knowledge

about

AliExpress1KnowtheplatformrulesonAliExpress2KnowhowtoregisteranAliExpressaccount3LearnwordsandexpressionsconcerningtalkingaboutAliexpress4UnitGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.Ipurchasealmosteverythingfrompartyaccessoriestomobilephonesonline.Shippingtimescanvary,forinstance,I'vehaditemsarrivein5days,butotherstook3weeks.PART1Warming-upB.IplacedanorderandchoseittobeshippedbyChinaposttoLebanon,butthesellershippeditbyAliExpressStandardshippingandhesaiditwasfasterthanChinapost.PARTTWOPassageReadingPART2PassageReadingServingastheonlyglobalonlinetradingplatformofAlibaba,AliExpressmarksitsofficialdebutinApril2010,alsoknownasthe“InternationalVersionofTaobao”bythemajorityofsellers.AliExpressisaplatformforoverseasbuyers,withpaymentrealizedthroughAlipayinternationalaccounts,andtheproductsareshippedbyinternationalexpress.Afterseveralyears,thetransaction

volumeoftheplatformdevelopsatanaverageannualgrowthrateof400%currently.ThetoptradingcountriesareRussia,theUnitedStates,Brazil,Spain,Britain,France,Canada,Australia,Israel,andUkraineetc.ByMarchoftheyear2013,thebuyersofAliExpresshavecoveredmorethan220countriesandregions.Itcoversclothing,3C,home,jewelryandother26categoriesofproducts.Thedailyvisitofoverseasbuyersexceeds50million.InMay2017,AlibabaannouncedthatAliExpresshascoveredallB&Rcountriesandregions,whoseusersfromB&Rcountriesandregionsaccountforover45%ofallglobalusers.Also,Russia,Ukraine,Israel,BelarusandPolandareamongthetopfivecountriesinpurchasingpower.AliExpressAdvantageofAliExpressTheadvantageofAliExpressliesinthereasonableplatformentrancefeecomparedwithothercompetitors.EquippedalreadywithversatileproductsinTaobao,sellersareabletosellthemveryconvenientlyanddirectlytotheworldthroughsalesbyproxybyTaobao.AliExpressalsoprovidesservicesasone-stoptranslationofproducts,productsreleasing,payment,logisticsandotherservices.Withtherisingpopularityof"AlibabaInternationalStation",coupledwiththepromotionofrelatedsitesfromothercontinents,Googleonlinepromotionandotherchannels,AliExpresswinsasteadystreamofhigh-qualityflow.1PART2PassageReadingMarketableproductsFirstofall,theselectedproductsshouldbesuitableforairexpressdelivery.Theseproductsshouldbasicallymeetthefollowingrequirements:relativelysmallsizeandsuitabilitytobedeliveredbyexpresstoreducethecostofinternationallogistics;highaddedvalueisrequiredtobesuitabletobepackedforsale,andifthevalueofproductislessthanshippingthenitisnotthecase;uniqueness:productsneedtobeuniqueinordertocontinuouslystimulatebuyerstopurchaseandhavehighonlinetransactionsvolume;reasonableprice:ifonlinepricesarehigherthanlocalmarketprices,theymayfailtoattractbuyerstoorderonline.Accordingtotheaboveconditions,marketableproductsforAliExpressmainlyincludeclothing,beauty&health,jewelry&watches,lights,consumerelectronics,computer&office,phones&accessories,home,automobiles&motorcycles,ornaments,handicrafts,sportsandoutdoorsandsoon.PART2PassageReading2CommunicationSelle