2023全球户外运动市场报告-2024.08-78正式版

2023GLOBALOUTDOOR&SPORTS

MARKETREPORT1.1-61.11.21.32.7-342.1Top52.2Top5&3.4.DTC4.14.2&20234.35.6.UseePayFinTech200UDTCShoplazza“”SaaSOVERVIEWOFTHEGLOBAL

OUTDOOR&SPORTECOMMERCEMARKETOverviewoftheGlobalOutdoor&SportEcommerceMarket露营用品骑行用品徒步旅行用品钓鱼用品滑雪用品水上运动用品狩猎用品极限运动用品自然探险用品2023840.29.48%2023-202720271207ARPU2022ARPU70.21

11%105.8112.9120.794.2984.0271.9675.15*59.8635.3641.7746.34statista2023285.0981.6273.1578.7379.1170.2168.6069.3070.4070.2170.45资料来源：statista最近更新：2023年2月20202027ARPU2022ARPU78.8运动鞋渔具和设备其他户外运动运动和泳装

夏季运动冬季运动125100755025020202021202220232024202520262027statista2023220202027ARPU82.4682.6072.4911.5211.9922.5722.0755.3256.769.8318.8851.7968.789.1817.4550.4569.418.9817.2052.1670.498.8617.1054.1169.738.5516.4652.5369.528.3115.9651.6189.5189.4378.8074.6275.2876.4474.7573.7832.0732.1827.7625.6925.3925.3324.8224.44035.0934.4629.8428.1928.3228.6527.6827.07statista202321.320172027statista,20235020172027statista,202325%20%15%10%5%5.7%6.9%8.5%10.1%12.0%14.0%15.9%17.5%19.2%20.4%21.6%0%20172018201920202021202220232024202520262027TOP5OUTDOOR&SPORTS

ECOMMERCEMARKETS2.1Top5002.1Top5Statista2023335.121438.22926.92023Top52023-2027Top550403020100202320242025202620272.693.053.463.703.9824.9328.3031.9234.5837.4129.8433.4237.4839.7542.282.903.143.413.573.753.824.124.454.604.7864.1972.0480.7286.2192.202.2&20222.8292130-4455-645.2%18-249.7%45-5418.2%25-3435.5%35-4431.3%statista,2022244.1%55.9%statista202255.9%

44.1%statista,2022362022statista,202204202275.9%statista,20232.2.275%

52%

50%

27%

27%(COCA)2021()46%()22%GPS

20%2.2.3/2.2.4pp/B/PU/V2.2&19601961-19951996-2021202020226694155-6415%18-2411.1%35-44statista,202245-5418.9%25-3424.2%NPDGroup183435-4430.8%235.6%statista

202264.4%64.4%statista,202235.6%361049.6%202219.7%30.7%statista,202204202250.6%statista,20232.2.22017-2027*statista,2023&40302010020172018201920202021202220232024202520262027&2022&86.14.1%8.2%/52%30.6%30%22%55%Visa60%MasterCard25%AmericanExpress7%

DiscoverDinersC2.2.420227Statista18-6412472022statista,202325%22%22%21%21%20%17%15%14%16%2022statista,20232022(63%)

(56%75%50%25%0%65%50%56%42%27%32%2.2&2022208155-6414.3%18-2412.9%35-5445-5425.8%statista,202235-4425.8%25-3421.1%35-5435-4445-5425.8%25-3421.1%.2statista,202259.1%40.9%0%25%50%75%100%59.1%40.9%3GDP443.8%37.6%18.6%2022statista,20224202255.3%2.2.22017-2027*statista,2023&4,0003,0002,0001,000020172018201920202021202220232024202520262027&202289.38

&//0%10%20%30%2.2.4123452.220221810155-6411.8%18-2411.5%35-4445-5425.4%25-3423.5%35-4427.9%45-

5425.4%25-34

23.5%statista,202235-4427.9%238.4%61.6%statista2022statista,202261.6%38.4%3statista2022

80%2020GFK40%250028%25004000

21%4000600011%6000

60%2022statista,202204202260.7%statista,20232.2.2&201720192021202320252027012345/201720182019202020212022202320242025202620270.770.750.830.981.141.151.261.331.401.441.480.080.080.080.110.110.120.130.130.140.150.150.410.400.440.540.580.590.660.710.760.790.83&0.460.460.510.580.600.660.780.891.001.041.100.340.330.360.470.450.450.490.520.540.540.550.250.240.260.350.370.370.400.430.450.460.47&202211.5&/51%/32%7%6%2%1%1%1%0%20%40%60%2.9627%

24%51%Visa84%MasterCard

14%AmericanExpress1%2.2.4Mckinsey20222/3Mckinsey2022OutdoorConsumerReportMckinsey,20225%18.8%44.6%27.7%2.2GDP20“”2022277224.4155-6426.7%18-245.3%25-3412%45-5455-6435-44

26.7%45-5429.3%statista,2022237.3%statista

202262.7%62.7%statista,202237.3%320%20%80%2022statista,202204202250.5%statista,20232.2.2&20172019202120232025202701234/201720182019202020212022202320242025202620270.460.430.410.440.490.510.590.690.820.860.920.110.120.130.160.220.220.230.260.290.310.330.310.310.320.380.530.520.580.660.740.800.85&0.260.280.300.400.630.630.690.770.860.941.010.180.190.210.250.360.350.370.420.460.500.530.110.120.130.150.220.220.230.260.280.300.33statista,20232.2.3202260%2025/63%/12%9%6%3%1%1%1%0%25%50%75%AmericanExpressKonbiniKonbini“”

5Konbini7-11LawsonMinistopSeicoMartKonbiniPay-easyPay-easyATMPay-easyATMPay-easy2.2.420212021EuromonitorInternationalKantarMedia

20211-3TheNorthFace13.9

ColumbiaMarmotCASEANALYSISOFOUTDOOR

SPORTSBRANDSBlackDiamondChouinardEquipment1965YvonChouinardPeterMetcalfChouinardEquipment1989BlackDiamondTop50144.81%14.28%12.49%5.78%4.1%&30.76%21.96%17.94%15.68%9.83%5.22%Source:SEMRUSH,202320.42%5.24%70.01%3.17%1.16%Source:SEMRUSH,2023BlackDiamondBlackDiamondBlackDiamondBlackDiamondBlackDiamondBlackDiamond250,000BlackDiamondREIClimbingAssociationAccessFund

BlackDiamondBlackDiamondBlackDiamondBlackDiamondBlackDiamondBlackDiamondInstagram

FacebookTwitterRapha2004TrackSmithRaphaelWorldTourSimonMottramTop538.08%14.74%8.925.27%3.69%&28.84%23.99%13.63%18.41%9.84%5.28%SOURCE:SEMRUSH,202361.02%7.89%27.75%2.69%0.56%SOURCE:SEMRUSH,2023RaphaRaphaRaphaRaphaRaphaRaphaRaphaRaphaCyclingClubRaphaRapha2019

10OUTDOOR&SPORTS

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Shoplazza2019Facebook

Facebook2018FacebookGoogle

Exway34.DTCDTC202233.33%32.41%28.7%27.78%25.54%16.67%16.20%15.74%1.85%0%10%20%30%40%1:123BIN2:2%JuniperResearch2018202336%130062%sift,2021USEEPAY

DTCUseePayFinTech200UseePayUseePaysaasUseePay200+UseePayUseePayUSEEPAY

DTCUseePayDTC>>4.21202323“”41PatagoniaPatagoniaYetiYetiOspreyOsprey20231.Wingfoilin