商业广场夏日狂欢节活动策划方案

夏我们的天——XX地产项目缤纷夏日狂欢节时间：2024年8月地点：xx广场缤纷夏日狂欢盛典活动亮点Atmospheretodecorate.2前期宣传Atmospheretodecorate.3活动内容activityprogramming14活动概况overviewoftheactivity.CONTENTS目录MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024PART01活动概述MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024活动时间:夏季/暑期档活动地点:项目商场/营销中心广场参与对象:市民活动内容:清爽泳池、各种ins风的游泳圈、比基尼秀、激情DJ、泳池蹦迪、水枪大战、野生ktv、潮饮美食。吃喝玩乐一条龙，夏日的快乐因子已经为你集齐！欢乐嗨不停活动调性:新潮、张扬、清凉、消暑、热力、乐活、亲子趣味、夏日计划活动概述:MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024PART02活动亮点MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024夏日色彩多巴胺泳池趴热辣的比基尼美女来袭全程陪你highfun夏日。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024活动亮点:夏日市集多巴胺雪糕市集｜解锁潮流新玩法吃喝玩乐购，这么可爱的市集不来逛一逛吗活动亮点:MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024多巴胺派对Livehouse网红乐队，超燃的音乐现场让你体验不一样的多巴胺派对‼️直接嗨到原地爆炸活动亮点:MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024PART03活动内容MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024在活动主入口处设置主题门头，从入口就感受到色彩的美好，来宾穿过这座多彩门找寻多巴胺的梦。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024活动内容:活动现场设置夏日多巴胺计划背景板，仿佛身处海岛，营造造浪氛围感，用新玩法打败炎炎夏日MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:比基尼美女迎宾现场设置活动主体门头，比基尼美女于入口处进行迎宾。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:沐浴清凉泡泡泳池开启一场酣畅淋漓的水枪大战,和小伙伴泳装舞蹈,还可以在超大的泡沫泳池寻宝MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:多巴胺疯狂水上闯关拥有一个全民互动齐玩水的震撼大场面，在夏日感受夏日玩水带来的快乐和激情狂热；MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:现场提供各式各样的水枪，可以选择自己喜欢的款式，用枪瞄准一群陌生人，想打谁就打谁！想怎样玩就怎样玩！来一场疯狂水枪大战这个夏天的烦恼通!通!扔!掉！水枪大战MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:粉色沙滩椅MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:夏日限定多巴胺派对以高明度的玫红色为主色调，如粉色沙滩、粉色泳池、粉色电话亭等，让人感到活力十足，夏日多巴胺派对，妥妥出片MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:多巴胺陆冲滑板派对MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:海岛音乐节观众区将“贴近自然+享受音乐”两大大元素融合定制充气座椅。给人沉浸式的观看体验。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:能量装备领取规则关注项目二维码现场拍照打卡发布朋友圈积攒30个，凭截图到装备处领取装备。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:多巴胺市集活动｜解锁潮流新玩法MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:燥热的夏天，是时候给情绪找个出口啦，压力烦恼统统丢掉，快来一一体验！MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:多巴胺市集活动案例分享创意活动点燃城市热情！美陈设计独具匠心，市集活动丰富多彩。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:夏天谁能拒绝冰冰甜甜的雪糕啊，还是芭比粉主题的粉嫩粉嫩MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:手作提拉米苏、文创手工艺品、宠物衣橱…五花八门，看到好多年轻人和小朋友在这里玩的很开心。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:开场舞>>网络舞蹈、现场再现风靡网络的舞蹈，C哩C哩、海草舞、鹅舞、嘟啦舞......MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:DJ打碟开场，一秒燃炸全场。动感的节奏，将现场气氛点燃。当DJ台按钮的灯光亮起，炙热的音浪，让整个派对的气氛达到最高点！MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:都说夏日和音乐、还有朋友不可辜负，现场配上爵士乐队，为多巴胺音乐节增添色彩。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:多巴胺走秀，唤醒你的快乐DNAMYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:主持人开场主持人开场，致欢迎词，简单介绍本次活动内容和意义。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛围打造:PART04前期宣传MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024活动前期发布活动亮点海报，以活动主题和亮点展示，设置创意张扬的宣传海报，制造噱头，提前在朋友圈进行宣传预热。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024前期宣传:全民多巴胺

炫彩一夏@项目，引发多巴胺穿搭的风潮，参与多巴胺穿搭活动互动，赢万元现金红包MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024前期宣传:PART05执行相关MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024安排专用停车区域，专人协调车辆进出安排礼仪引领客户进入签到，并享用茶歇从会场入口处开始至内场，沿途摆放指示牌，并在重要场点安排礼仪进行指引工作保障措施/接待MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024执行相关:执行人员培训活动执行手册内容、熟悉各岗位负责人理解客户概况、活动主旨、活动流程安排及内容熟悉场地，培训后接受考核，并实景彩排明确责任与岗位重要性摄影及摄像人员熟悉活动现场分布、了解拍摄流程及要求根据摆台方式确认固定位置及走场位置MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|My