DB43-T 2365.2-2022农村卷烟营销网络　第2部分：零售客户培训指南

ICS65.160

CCSX98

43

湖南省地方标准

DB43/T2365.2—2022

农村卷烟营销网络

第2部分：零售客户培训指南

Ruralcigarettemarketingnetwork-

Part2:Trainingguideforretailcustomers

2022-05-31发布2022-08-31实施

湖南省市场监督管理局发布

DB43/T2365.2—2022

目次

前言························································································································Ⅲ

1范围·····················································································································1

2规范性引用文件······································································································1

3术语和定义············································································································1

4培训对象···············································································································1

5培训师资···············································································································1

6培训方式···············································································································1

7培训内容···············································································································1

8培训要求···············································································································2

附录A（资料性）培训满意度评价表·············································································4

I

DB43/T2365.2—2022

前言

本文件按照GB/T1.1—2020《标准化工作导则第1部分：标准化文件的结构和起草规则》的规

定起草。

请注意本文件的某些内容可能涉及专利。本文件的发布机构不承担识别专利的责任。

DB43/T2365《农村卷烟营销网络》分为3个部分：

——第1部分：服务乡村振兴指南；

——第2部分：零售客户培训指南；

——第3部分：营销服务规范。

本文件为DB43/T2365的第2部分。

本文件由湖南省烟草专卖局提出并归口。

本文件起草单位：湖南省烟草专卖局、衡阳市烟草专卖局、湖南省标准化协会。

本文件主要起草人：刘智、颜萍萍、赵妍、杨楸姗、匡媛媛、赵艳瑞、彭小平、唐国伟、肖腾、

李秀宏。

III

DB43/T2365.2—2022

农村卷烟营销网络第2部分：零售客户培训指南

1范围

本部分提供了农村卷烟零售客户培训的的建议，并给出了相关信息。

本部分适用于指导烟草商业企业开展农村卷烟零售客户培训。

2规范性引用文件

下列文件中的内容通过文中的规范性引用而构成本文件必不可少的条款。其中，注日期的引用文件，

仅该日期对应的版本适用于本文件；不注日期的引用文件，其最新版本（包括所有的修改单）适用于本

文件。

DB43/T2365.1农村卷烟营销网络第1部分：服务乡村振兴指南

3术语和定义

DB43/T2365.1界定的术语和定义适用于本文件。

4培训对象

农村卷烟零售客户。

5培训师资

培训师主要由烟草商业企业兼职培训师、零售客户兼职培训师、外聘培训师组成。

6培训方式

6.1培训方式

线下与线上培训相结合。线下可采取集中培训、现场培训等方式；线上培训可利用视频会议、直播

平台等方式。

6.2培训地点

根据便利条件，可选择合适的农村卷烟零售终端、村组委活动室或基层站所等，也可租用公共场所。

7培训内容

培训内容包括但不限于表1中的内容。

1

DB43/T2365.2—2022

表1培训内容

课程类别课程内容课程选择

烟草行业相关法律法规√

社会主义核心价值观、乡村振兴政策√

卷烟诚信经营守则√

卷烟品牌文化知识√

卷烟销售防盗防骗√

基础知识卷烟库存管理√

客户档位与卷烟投放原则√

真假烟识别知识√

零售终端信息系统操作√

商品仓储管理内容○

加盟终端的建设与管理○

卷烟品牌推荐技巧√

零售客户开口营销技能√

农村店铺陈列管理√

经营技能农村卷烟消费者的挖掘、培养与维护√

农村店铺数智化管理应用○

农村店铺引流技巧○

雪茄知识概述○

数字化工具的基本运用○

经营百科预防电信诈骗内容○

金融支持服务○

新零售转型趋势√

消费者服务与发展○

职业素养

卷烟零售内训师培养○

直播实操○

地方文化知识与婚庆民俗○

人文地理

本地特色农产品○

√：必选课程○：选配课程

8培训要求

8.1需求分析

8.1.1培训前宜开展专题需求调研，制定需求调研方案，明确调研对象、内容、方法，并设计调研

问卷。

2

DB43/T2365.2—2022

8.1.2可采取电话、入户、网络等多种方式开展需求调研，调研样本量满足调研要求，宜覆盖所有农

村卷烟零售终端类型。

8.1.3调研完成后编制培训需求报告，主要内容包括调研分析、调研结论、差距分析、培训需求等。

8.2培训计划

根据培训需求报告、年度工作要点、年度考核办法等，制订年度培训计划，培训计划宜包括指导思

想、总体目标、对象范围、时间安排、师资力量、培训方法、培训管理、培训评估、应急预案、费用预

算等。

8.3培训资料

8.3.1宜根据培训对象需求、培训目标，准备培训讲义、培训教材、培训手册、讲师手册等培训资料，

开发视频、幻灯片等形式的课件。

8.3.2宜对资料进行合法性、合规性审查。

8.4培训方案

培训实施前，宜制定单次培训方案，包括培训目的、对象、时间、地点、课程、老师、方式、教具、

资料、管理等。

8.5培训实施

根据培训实施方案的计划安排，组织实施培训工作。

8.6培训效果评价

宜在培训结束后对培训需求满足程度进行评价，组织填写满意度评价表，参见附录A，并统计零售

客户对培训课程、培训教师、培训效果、培训组织等满意情况及改善意见。

8.7培训总结

撰写培训总结报告，包括培训需求满足程度与培训评估结果，提出下一步培训工作需求建议与改进

计划。

8.8资料归档

将培训方案、课件、评估、签到、费用明细、培训照片等资料归档。

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DB43/T2365.2—2022

附录A

（资料性）

培训满意度评价表

培训满意度评价表见表A.1。

表A.1培训满意度评价表

培训项目名称：培训举办部门：

培训时间：培训地点：

非常感谢您的参与！希望能得到您的宝贵意见以改善培训效果和培训组织工作，请您根据客观情况填好下表，谢

谢您的合作与支持！

培训设计满意度（请选择一个档次并在该区间打分）

非常满意满意基本满意不满意

调查内容

（91-100分）（80-90分）（60-79分）（59分以下）

目标设定总体满意度

课程设置总体满意度

师资配备总体满意度

培训实施满意度（请选择一个档次并在该区间打分）

非常满意满意基本满意不满意

调查内容

（91-100分）（80-90分）（60-79分）（59分以下）

教学内容

教学方法

教学水平

课堂组织与控制

培训效果满意度（请选择一个档次并在该区间打分）

非常满意满意基本满意不满意

调查内容

（91-100分）（80-90分）（60-79分）（59分以下）

对实际工作的帮助

对能力素养的提高

培训管理满意度（请选择一个档次并在该区间打分）

非常满意满意基本满意不满意

调查内容

（91-100分）（80-90分）（60-79分）（59分以下）

教风

学风

您对本次培训还有哪些改善建议和意见？

4

DB43/T2365.2—2022

目次

前言························································································································Ⅲ

1范围·····················································································································1

2规范性引用文件······································································································1

3术语和定义············································································································1

4培训对象···············································································································1

5培训师资···············································································································1

6培训方式···············································································································1

7培训内容···············································································································1

8培训要求···············································································································2

附录A（资料性）培训满意度评价表·············································································4

I

DB43/T2365.2—2022

前言

本文件按照GB/T1.1—2020《标准化工作导则第1