同传练习稿采访杨澜

Host:YangLanischairwomanofSunMediaGroup(阳光媒体集团),whichhasotherbusinessesinmedia,onlineandmore.Iamverypleasedtohaveherhereatthistableforthefirsttime.Welcome.YangLan:Thanksyou,Charlie.Thankyouforhavingme.Host:Tellmehowthisstartedforyou.YangLan:Itallstartedexactly20yearsago,whenIwasgraduatingfromcollege.Atthattime,thenationaltelevisionhaditsfirstopenaudition,forcollegegraduatesforitsprimetimevarietyshow(综艺节目),calledZhengDaVarietyShow.ThatwasashowtointroducesightseeingaroundtheworldtotheChineseaudience,whoatthattime,99%ofourpopulation,didn'tevenhaveapassport.Soitwasabrandnewexposuretotheoutsideworld,whenChinawasopeningup.Host:Haveyouthoughtaboutthatkindofcareerbeforethat?YangLan:No,notatall.MymajorincollegewasEnglishliteratureandlanguageinBeijingForeignStudiesUniversity.WhenIwasofferedthisopportunity,outofcuriosity,Iwent,aswellasanother1,000girls.Afterroundsofauditions,Ibelieve,it'safter7roundsofauditions;Ibecamethelastonewhosurvivedit.Soitgavemeareallygoodstartintobroadcastingtelevision.AndthefirstshowIhostedwasaprime-timenation-wideshow,whichhadanaudienceof200millioneveryweek.Ididitforfouryears.Thatreallygavemeaprettygoodstartinthecareer.Host:It'sstunningtohearthosenumbers.FromanAmericantelevisionperspective.IoncedidaninterviewwiththeMinisterofCulturefromChinahere.ItwasinWashington,wheretheyhadheldaChinesefestivalattheKennedyCenter.Sotheyaskedme:Couldtheyre-broadcastitinChina?Isaidofcourseattheinterview.Theysaidyouprobablywouldreach300millionpeople,whichwasmorepeoplethanIhaveeverseenoranythingIhavedoneinmyentirelife.YangLan:Butwehave1.3billion.Host:Sothenyoubeganto…YangLan:AndthenIquitmyjobtocometotheStatesforapost-graduatestudyatColumbiaUniversityofNewYork,whereIstudiedInternationalAffairs.Upongraduation,IwentbacktoHongKongtojoinPhoenixTV(凤凰卫视),themandarinchannelofStarTVNetwork(卫星电视网络).Istartedtoproducemyownshow,YanLan1-on-1(杨澜面对面),whichwasthefirsteverin-depth1-on-1interviewshowonChinesetelevision.Ihavebeendoingthat,for,plusthedaysatPhoenixTV,12years.Sooverthistime,Ihaveinterviewedmorethan600moversandshakers(举足轻重的人物)aroundtheworld.Andmanyofthemhavebeenyourgueststoo.Host:Wheredidthisentrepreneurialspiritthatyouhavecomefrom?Thefactthatyouhavenotjusthadacareer,butyoualsohaveengagedincreatingbusinessesandenterprisesalongwithyourhusband.YangLan:Well,thatwas10yearsago,theyearof2000.Weco-foundedSunTV(阳光媒体),whichwasthefirstsatellitedocumentarychannelforthegreaterChinaarea(大中华地区).Becauseatthattime,Iwassoobsessedwithdocumentary.Ithinktheyhavelastingvalues,givein-depthlookintocultureandhistoryandpeople.Butthenthatbusinesshadaflop.Infouryears'time,becausethebusinessmodelwasnotsustainable.ThefactwaswewerepositionedinHongKong,butthenwehadlimitedlandingrightintothemainland,whichdidn'tgiveitenoughadvertisingrevenuebasis.Host:IthinkRupertMurdoch鲁伯特·默多克atoncewasinvestedinthePhoenixTelevision,washenot?YangLan:Yes,Ithinkheisstillpartoftheshareholders.Sowesoldthechannel.Westartedtobuildmulti-mediaintegrationintodifferentaspectsofthemedia.Television,website,andthenbigevents,soonsoforth.Host:Isthereawebsitenowthatreflectsthebroadestunderstandingofwhoyouare,whatyouareaboutandmightevencarryablogfromyou.YangLan:Ihaveabloginseveralleadingportals(门户网站)inChina,andalsotweeter.OursocialcommunityforHerVillage(TianN)forexampleisaround3to4millionfollowers.Andourwebsiteismostlyinmandarin,It'scalledT(天女网社区),whichistheChinesespellingforHerVillage.That'stargetedaturbanwomen.Host:Whereis,youthink,thisremarkablecareerheaded?YangLan:Idon'tknow.IthinktherearesomanyexcitingopportunitiesinChina.Themediaisalsoopeningup.Sothereareallsortsofthingsthatyouwanttodo.Andifyoudon'thaveexistingplatformstohelptodothat,youtrytocreatesomethingforyourself.Ithinkthat'swheretheentrepreneurshipcomesfrom.Andforme,it'sabout…Ithinkwehavecomeintoanageinwhichnotasingularplatformcancompletethewholecommunicationjob.Soit'smoreintegrated.Media,communication,intoyourtargetedaudience.Forme,servingtheurbanwomenaudienceisoneofmygoals.Host:Wastherejustanaturalinstinctforbusinessthatwasthere,dormant(隐藏的)inChina,waitingforittoopen,waitingfortheiropportunitytocreatethings?YangLan:Ibelieveso.Ithasbeensuppressedfordecades.Andsuddenlywhenthingsopenup,everyonewantstotryhisluck.Sothereisalotofentrepreneurialspiritsintheair,especiallyamongyoungpeople,whowanttotrytheirluck.Andaboveall,trytorealizetheirdreams,theiraspirations.SoIthinkyourimaginationisyourlimit.Host:JackMa(马云)washeretheotherday.SomeoneIamsureyoumustknow.HehascreatedanAmazon-likeumpire.It'sextraordinary.YangLan:Yeah,it'stheageforyoungerpeopletocreatetheirownempires.Forme,it'snotaboutbuildingmyownumpire.It'saboutsomethingthatIreallyenjoydoingandsometimesIthinkIamgoodatit.Host:Youobviouslyaregoodatit.Sotryingsomethingnew,notjustaskingthequestionwhydoyouwanttodoit,butthequestionwhynotismymentality.Talktousabouttheculturalchangesandthechangesinfashion,incinema,andthesenseoflifestyleintheurbanareas.YangLan:ThefollowingtwodecadewillpossiblywitnessarenaissanceofallkindsinChina.Fromartstocinema,todocumentaries,tofashion,towhatever.Butalsowefounditisarestorationofvaluesintothesociety,wherepeoplegotthisillusionfromcertainideologybefore.Butthentherewasmaterialism.Therewasadatingshow,Inwhichwhentheboyaskedthegirldoyouwanttositonthebackseatofmybicycleandwebothhavefun,thegirlsaidIwouldrathercryonthebackseatofaBMW,whicharousedhugecontroversyinthesociety,suggestingmaterialismisoverrulingthevaluesystemoftheyoungergeneration.Butthenthereisabigoutcryinthesocietysayingthatwhat'swrongwithus?Ismaterialism,materialsuccess,theonlygoalforourgeneration?Istheresomethingmorevaluable,morelastingthatweareseeking?SoIthinkforthenexttwodecades,it'snotjusttherenaissanceofarts,offashion,ofcreativitybutalsoit'saboutthereinventionofourvaluesystem.Andbuildingupacivilsocietyisapartofthat.Lastweekmyfoundation,SunCulturefoundation阳光文化基金会,co-organizedaneventwiththeBill&MelindaGatesFoundation比尔梅连达盖茨基金会.Host:IsitwhenBillandWarrenlookingfor...Chinesebillionaires.YangLan:It'snotaboutgivingpledge.It'saboutequalexchangeofideasofphilanthropy.IalsoinvitedtheMinisterofCivilAffairs(民政部长)tobeapartner,fromwhichhealsowroteablog,sayingthathegotsomuchfeedbackfromfuturephilanthropists,sayingthatfirstofallweneedlegislationforphilanthropy.AlsoweneedcapacitybuildingforourNPOandNGOs.Host:Willthenewgenerationofleadership,say,y