德国旅游行业市场前景及投资研究报告-外文版培训课件汉堡慕尼黑

INDUSTRIES

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MARKETSTourismindustryinGermanyCHAPTER

01OverviewDevelopmentofannualrevenuesinthetravelindustryinGermanyfrom2005to2022(inbillioneuros)RevenueinthetravelindustryinGermany2005-20221815.816141210815.315.214.41413.51311.811.711.711.610.110.19.949.59.464.73.64202005200620072008200920102011201220132014201520162017201820192020202120223Description:In2022,thetravelindustrygenerated9.94billioneurosworthofrevenue.Thiswasmorethandoubletheamountgeneratedtheyearbefore.Figurespeakedin2009,whenthetourismindustryrecordedarevenueof15.8billioneuros.

ReadmoreNote(s):Germany;2005to2022;*Revenuesarebasedontheindustryclassificationmadebydepartment79oftheFederalStatisticalOffice.

Figuresbefore2008refertotheclassificationWZ63.3"Travelagentsandtouroperators"from2003.[...]

ReadmoreSource(s):StatistischesBundesamtRevenueinthehospitalityindustryinGermanyfrom2013to2022(inbillioneuros)Germanhospitalityindustryrevenues2013-2022120100100.294.790.98783.178.780604020074.270.866.563.920132014201520162017201820192020202120224Description:In2022,theindustryrecordedaround100.2billioneurosinrevenue.Thiswasanoticeableincreasecomparedtotheyearbefore,aswellascomparedtopre-pandemicyears.

ReadmoreNote(s):Germany;2012to2022;*Netrevenuepresented.Thehospitalityindustryincludesaccommodationandrestaurantestablishmentsaswellascaterersandotherfoodservices.

ReadmoreSource(s):DEHOGA;StatistischesBundesamtRevenueinthehospitalityindustryinGermanyfrom2019to2021,bytypeofbusiness(inbillioneuros)HospitalityindustryrevenuebytypeofbusinessinGermany2019-2021Revenueinbillioneuros202130202040201901020506070809010039.137.2FoodcateringAccommodationindustry51.320.719.833.47.36.9CateringandotherfoodservicesHospitalityindustryintotal9.967.163.994.75Description:ThetotalrevenueoftheGermanhospitalityindustryamountedtoaround67.1billioneurosin2021.Whenbrokendownbytypeofbusiness,foodcateringwasthemostprofitable,followedbytheaccommodationindustry.

ReadmoreNote(s):Germany;2019to2021Source(s):DEHOGA;StatistischesBundesamtNumberoftouristarrivalsintravelaccommodationinGermanyfrom1992to2023(inmillions)TouristarrivalsinGermantravelaccommodationin1992-20232502001501005006Description:Therewerearound183.3milliontouristarrivalsinGermantravelaccommodationin2023.Thiswasanincreasecomparedtothepreviousyear.Thedataincludesbothdomesticandinternationalguests.

ReadmoreNote(s):Germany;1992to2023Source(s):StatistischesBundesamtNumberofovernightstaysattravelaccommodationinGermanyfrom1992to2023(inmillions)TouristovernightstaysinGermany1992-202360050040030020010007Description:In2023,around487.2milliontouristovernightstayswererecordedintravelaccommodationinGermany.ThisstatisticshowsthenumberofovernightstaysattravelaccommodationinGermanyfrom1992to2023.

ReadmoreNote(s):Germany;1992to2023Source(s):StatistischesBundesamtCHAPTER

02Touroperators,travelagenciesandindustryemployeesTotalrevenueoftouroperatorsinGermanyfrom2004to2023(inbillioneuros)TotalrevenueofGermantouroperators2004-202340353037.33635.433.730.228.527.326.325.324.42523.321.421.320.820.319.419.618.6201510512.511.402004

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20239Description:ThisstatisticshowsthetotalrevenuegeneratedbytouroperatorsinGermanyfrom2004to2023.In2023,touroperatorsrecordedarevenueofaround37.3billioneuros.Thiswasanincreasecomparedtotheyearbefore.

ReadmoreNote(s):Germany;2004to2023Source(s):GfKTotalrevenueoftravelagenciesinGermanyfrom2005to2023(inbillioneuros)TotalrevenueofGermantravelagencies2002-20233026.926.425.825.224.62520.720.720.4201510516.410.28.302005201020142016201720182019202020212022202310Description:ThisdatashowsthetotalrevenuegeneratedbyGermantravelagenciesinGermanyfrom2002to2023.In2023,travelagenciesinGermanyrecordedatotalrevenueofaround20.7billioneuros.

ReadmoreNote(s):Germany;2005to2023Source(s):DRVOnlinetravelagenciesinGermanyin2023,rankedbybestserviceOnlinetravelagencieswiththebestserviceinGermany2023Serviceexperiencescore0%10%20%30%40%50%60%70%lastminute.deurlaub.check24.deopodo.de65.3%65%64.8%64.3%weg.deonline-reisesuche.dereise.de63.4%63.3%61.2%11Description:In2023,lastminute.dewasrankedthebestamongGermanonlinetravelagenciesintermsofservicebyaround65percentofrespondentstoasurvey.Otherwellratedwebsitesincludedurlaub.check24.deandopodo.de.Germany’sonlinetravelmarketisheretostay.ReadmoreNote(s):Germany;2023Source(s):DieWelt;Goethe-UniversitätFrankfurt;ServiceValueAverageannualgrossearningsoffull-timetravelagencyandothertravelbookingserviceemployeesinGermanyfrom2010to2022(ineuros)GrossannualearningsoftravelagencyemployeesinGermanyfrom2010to202260,00050,00040,00030,00020,00010,000047,38147,68846,81444,53344,21342,25641,78941,48140,84940,19339,54037,95538,232201020112012201320142015201620172018201920202021202212Description:Thisstatisticshowstheaveragegrossannualearningsoffull-timetravelagencyandothertravelbookingserviceemployeesinGermanyfrom2010to2022.In2022,annualgrossearningsamountedto46,814euros,anincreasecomparedtothepreviousyear.ReadmoreNote(s):Germany;2010to2022Source(s):StatistischesBundesamtNumberofemployeesattouristaccommodationinGermanyfrom2021to2023,bytypeofestablishmentEmployeesataccommodationestablishmentsinGermany2021-2023Numberofemployees202320222021050,000100,000150,000200,000250,000300,000350,000Hotels,inns,bedandbreakfastsHolidayflatsandsimilaraccommodationCampsitesOtheraccommodationAccommodation13Description:ThisstatisticshowsthenumberofemployeesattouristaccommodationinGermanyfrom2021to2023,bytypeofestablishment.In2023,atotalof301,358employeesworkedintouristaccommodationinGermany.

ReadmoreNote(s):Germany;2021to2023(June30ofeachyear)Source(s):BundesagenturfürArbeitNumberofemployeessubjecttosocialsecuritypaymentsinthehospitalityindustryinGermanyfrom2004to2023NumberofemployeesinthehospitalityindustryinGermany2004-20231,200,0001,000,000800,000600,000400,000200,00002004

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202314Description:TheGermanhospitalityindustryrecordedoveronemillionemployeessubjecttosocialsecuritypaymentsin2023.Thiswasanincreaseonthepreviousyear.Forcomparison,in2004therewerearound727,000employees.

ReadmoreNote(s):Germany;2004to2022(June30ofeachyear)Source(s):BundesagenturfürArbeitNumberofemployeessubjecttosocialsecuritydeductionsinthetourismindustryinGermanyfrom2008to2023NumberoftouroperatorandtravelagencyemployeesinGermany2008-202390,00083,45183,90282,20680,06480,34377,03577,20680,00070,00060,00050,00040,00030,00020,00010,000076,52873,63371,63370,42770,45670,57564,14764,554200820092010201120122013201420152016201720182019202020212023**15/statistics/651896/number-of-employees-of-tour-operators-and-travel-agencies-in-germanyThisstatisticshowsthenumberofpeopleemployedwithtouroperators,travelagenciesandotherreservationservicesinGermanyfrom2008to2022.In2021,therewere64,554employeesintheindustrywhoweresubjecttosocialsecuritydeductions.ReadmoreNote(s):Germany;2008to2023(asof:June30)Source(s):BundesagenturfürArbeitNumberofemployeesliabletosocialinsurancecontributionsataccommodationestablishmentsinGermanyfrom2012to2022EmployeesataccommodationestablishmentsinGermany2012-2022200,000188,719183,567181,343179,547174,266180,000160,000140,000120,000100,00080,00060,00040,00020,0000169,183169,428168,885160,703154,567150,3442012201320142015201620172018201920202021202216/statistics/564757/accommodation-establishment-employees-germanyThisgraphshowsthenumberofemployeesliabletosocialinsurancecontributionsataccommodationestablishmentsinGermanyfrom2012to2022.In2022,therewereroughly181,343thousandemployees,anincreasecomparedtotheyearbefore.ReadmoreNote(s):Germany;2012to2022Source(s):BundesagenturfürArbeitCHAPTER

03TransportandaccommodationNumberofpassengersinGermanairportsfrom2001to2023(inmillions)NumberofpassengersinGermanairports2001-20233002502001501005002001

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202318Description:In2023,around197.2millionpassengersusedGermanairports.ThenumberofpassengerspassingthroughGermanairportshasincreasedsignificantlysince2001.However,figuresfellin2020and2021,duetotravelrestrictionsduringthecoronavirus(COVID-19)pandemic.ReadmoreNote(s):Germany;2001to2023Source(s):ADVCapacityutilisationoflong-distancetrainsoftheDeutscheBahnAGinGermanyfrom2006to2023Capacityutilisationoflong-distancetrainsofDeutscheBahnAGuntil202360%55%56.1%

56.1%55.5%52.9%51.8%50.7%50.3%49.9%49.1%50%45%40%35%30%25%48%46.8%45.9%45.1%44.2%43%42.1%31.4%202130.7%2020200620072008200920102011201220132014201520162017201820192022202319Description:Thisstatisticpresentsthecapacityutilisationoflong-distancetrainsoperatedbyDeutscheBahnAGinGermanyfrom2006to2023.In2023,around49percentoftheavailablecapacitywasused.ReadmoreNote(s):Germany;2006to2023Source(s):DeutscheBahnNumberofcruisepassengers*fromGermanyfrom2004to2023(in1,000)CruisepassengernumbersfromGermany2004-20234,0003,7003,5003,0002,5002,0001,5001,0005003,2003,1242,7262,6592,4542,2372,1872,0931,9811,8501,6521,4221,4051,2901,0971,01696594689002004

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202320Description:ThisstatisticshowsanumberofGermancruisepassengersfrom2004to2023.In2023,therewere3.7millioncruisepassengersfromGermany,asignificantincreasefrom3.2millionin2022.Thecoronaviruspandemichadseverelyimpactedtheinternationalcruiseindustry.ReadmoreNote(s):Germany;2004to2023;*Riverandoceancruisepassengers.ReadmoreSource(s):CLIA;DRV;IGRiverCruiseRevenueofthetravelaccommodationindustryinGermanyfrom2012to2022(inbillioneuros)AccommodationrevenuesinGermany2012to2022403533.733.432.23130.129302520151052826.92720.719.802012201320142015201620172018201920202021202221Description:In2022,Germantravelaccommodationgeneratedatotalrevenueofaround33.7billioneuros.Thiswasasignificantincreasecomparedtotheyearbefore,andfiguresalsoexceededthoseoftheyearsbeforeCOVID-19.Thisishopefullyasignalthattheindustryisrecoveringfromtheeffectsofthepandemic.ReadmoreNote(s):Germany;2012to2022Source(s):DEHOGA;StatistischesBundesamtNumberofopentouristaccommodationestablishmentsinGermanyfrom1992to2023TouristaccommodationopeninGermany1992-202360,00050,00040,00030,00020,00010,0000'92

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'2322/statistics/564639/tourist-accommodation-opened-germanyIn2023,therewere48,213touristaccommodationestablishmentsopeninGermany.Thiswasaslightdecreasecomparedto2022.ThistimelineshowsthenumberoftouristaccommodationestablishmentsopeninGermanyfrom1992to2023.

ReadmoreNote(s):Germany;1992to2023(Julyofeachyear)Source(s):StatistischesBundesamtDistributionofhotelsinGermanyasofJanuary2024,bynumberofstarsDistributionofhotelsinGermanybynumberofstars20244,5003,8844,0003,5003,0002,5002,0001,5001,0005002,4292371186001-star2-star3-star4-star5-star23Description:ThemostrepresentedstarcategoryamongGermanhotelswasthreestars,with3,884establishmentsasofthebeginningof2024.Four-starhotelsfollowed,whileothercategoriesweremuchsmallerinnumbersbycomparison.

ReadmoreNote(s):Germany;January2024Source(s):DEHOGAAveragerevenueperavailableroom(RevPAR*)inhotelsinselectedGermancitiesin2022(ineuros)AveragehotelRevPARinselectedGermancitiesin2022RevPARineuros40010203050607080MunichBerlin737271HamburgCologne6261GermanyDusseldorfFrankfurtStuttgart57564624Description:MunichhadthehighestRevPAR(revenueperavailableroom)amongselectedGermancitiesin2022,at73euros.OtherleadingcitiesincludedBerlinandHamburg.ReadmoreNote(s):Germany;2022;*RevPAR=revenueperavailableroom.ReadmoreSource(s):ColliersInternationalNumberofopencampgroundsinGermanyfrom1992to2020OpencampgroundsinGermany1992-20203,5003,0002,5002,0001,5001,0005000'92

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'2025Description:ThisstatisticshowsthenumberofopencampgroundsinGermanyfrom1992to2020.Numbershavegenerallyincreasedduringthespecifiedtimeperiod,fromjustover2,000in1992to2,862in2020.

ReadmoreNote(s):Germany;1992to2020(asofJulyeachyear)Source(s):StatistischesBundesamtNumberofyouthhostelsinGermanyfrom1991to2022YouthhostelsinGermany1991-20227006005004003002001000'91

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'2226Description:ThisstatisticshowsthenumberofyouthhostelsinGermanyfrom1991to2022.In2022,therewere408youthhostelsopeninthecountry.Thiswasadecreasecomparedtothepreviousyear.Infact,numbersdecreasedannuallyduringthespecifiedtimeperiod.ReadmoreNote(s):Germany;1991to2022Source(s):DeutschesJugendherbergswerkGuestarrivalsinGermanyin2023,byoriginandaccommodationtype(inmillions)GuestarrivalsinGermanybyoriginandaccommodationtype2023AbroadGermany3001020405060708020.35HotelsB&Bs73.258.1828.011.771.330.911Campgrounds11.35VacationhomesandapartmentsInns8.736.196.18YouthhostelsandcabinsGuesthouses0.583.760.070.070.51RecreationandvacationhomesVacationcentres3.412.95Trainingcentres2.620.01Preventiveandrehabilitationclinics2.0227Description:ThisstatisticshowsthenumberofguestarrivalsinGermanyin2023byoriginandaccommodationtype.AtyouthhostelsandcabinsthroughoutGermanythatyear,around6.2millionguestarrivalscamefromwithinGermany.ReadmoreNote(s):Germany;2023Source(s):StatistischesBundesamtNumberofovernightstaysinGermanybyaccommodationtypeandoriginin2023(inmillions)OvernightstaysinGermanybyaccommodationtypeandorigin2023OvernightstaysinmillionsForeignguestsDomesticguests02040608010012014016041.93HotelsB&Bs148.7518.2357.236.6VacationhomesandapartmentsPreventiveandrehabilitationclinicsCampgrounds46.1245.460.214.512.451.970.337.77YouthhostelsandcabinsGuesthouses15.7313.1211.67RecreationandvacationhomesInns210.789.912.39Vacationcenters0.31Trainingcenters9.6928/statistics/655127/overnight-stays-in-germany-by-accommodation-type-and-originThisstatisticshowsthenumberofovernightstaysininGermanyin2023,byaccommodationtypeandoriginoftheguests.Thatyear,around148.8millionGermantouristsstayedathotels,whilearound46.1millionrentedvacationhomesandapartments.ReadmoreNote(s):Germany;2023Source(s):StatistischesBundesamtCHAPTER

04TraveldestinationsandactivitiesLeadingvacationdestinationsamongGermansfrom2021to2023MostpopularvacationdestinationsamongGermans2021-2023Shareofrespondents2023202220%20210%10%30%40%50%60%9.2%9.6%BalticSea8.6%6.6%5.7%6.3%NorthSeaBavaria6.2%5.9%6.9%5.9%5.1%6%OtherregionsinGermanyBaden-Württemberg2.9%2.6%2.9%2.8%2.4%3.2%Berlin2.5%2.1%2.3%MecklenburgLakePlateauHarz1.7%1.5%1.5%1.6%1.5%1.8%OreMountains,SaxonSwitzerlandThuringianForest1%1.3%1.4%46.5%Novacationtripinthelast12months,noanswer53.2%42.9%30Description:In2023,leadingvacationdestinationsamongGermanvacationersincludedtheNorthSeaandBavaria.ThefigurespresentedarebasedonasurveyconductedinGermany.

ReadmoreNote(s):Germany;2021to2023;14yearsandolder;German-speakingpopulationSource(s):IfDAllensbachMostpopularactivitiesamongGermansduringvacationinGermanyin2023MostpopularvacationactivitiesamongGermansinGermanyin2023Shareofrespondents20%0%10%30%40%50%60%57%56%Visitingcultural/historicattractionsBeinginnatureGoingonwalks38%Enjoytypicaldishes/drinksSpendingtimewithfamilyHiking35%33%30%28%GoingtoeventsVisitingamusementandentertainmentvenuesActivitiesbythe/inthe/onwaterVisitingmuseumsandexhibitions17%17%17%31Description:SomeofthemostpopularvacationactivitiesamongGermansincludedvisitingculturalorhistoricattractions,aswellasspendingtimeinnature.Aboutathirdofrespondentsalsoenjoyedtimewithfamily.ThefiguresarebasedonasurveyconductedinGermanyin2023.ReadmoreNote(s):Germany;2023Source(s):GfK;IMTMostpopularregionsforbiketravelinGermanyin2023PopularregionsforbiketravelinGermany2023Shareofrespondents012345675.9CountyofBentheim/Emsland/OsnabrückLandLakeConstance5.4BalticSea(Schleswig-Holstein)NorthSea(LowerSaxony)Allgäu4.74.64.5Mosel-Saar4.2MecklenburgSwitzerland/LakePlateauMünsterregion43.8NorthSea(Schlesw