苏格兰足球行业市场前景及投资研究报告-外文版培训课件

INDUSTRIES

&

MARKETSFootballinScotlandCHAPTER

01OverviewTurnoveroftheScottishFootballAssociationfrom2013to2022(inmillionGBP)ScottishFAturnover2013-2022605048.0641.4138.4737.9640302010037.5237.1335.832.9232.7227.7420132014201520162017201820192020202120223/statistics/549340/turnover-of-scottish-football-association-scotlandIn2022,theScottishFA'sannualturnoveramountedtojustover41.4millionBritishpounds,representingadecreaseofnearly14percentonthepreviousyear.However,thisislikelyduetothemen'sUEFAEuropeanChampionshiptakingplacein2021.ReadmoreNote(s):UnitedKingdom(Scotland);2013to2022Source(s):CompaniesHouse;ScottishFootballAssociationNetincomeoftheScottishFootballAssociationfrom2014to2022(in1,000GBP)ScottishFAnetincome2014-20223,0002,5002,0001,5001,0005002,500.232,219.232,106.18592.020-500-597.22022-655.552020-1,000-944.972018-1,500-2,000-2,500-1,241.322014-1,931.31201620152017201920214/statistics/1463125/scottish-football-association-net-incomeIn2022,theScottishFootballAssociationmadeanoveralllossofnearly600thousandBritishpounds,havingmadeaprofitofover2.5millionBritishpoundsinthepreviousyear.Meanwhile,theSFA'sannualturnoverꢀamountedtoover41millionBritishpounds.ReadmoreNote(s):UnitedKingdom(Scotland);2014to2022Source(s):CompaniesHouse;ScottishFootballAssociationTurnoveroftheScottishProfessionalFootballLeaguefrom2020/21to2022/23(inmillionGBP)SPFLturnover2020-2023454041.939.5236.78353025201510502020/212021/222022/235Description:TheScottishProfessionalFootballLeague'sturnoverfor2022/23representedanall-timerecord,reachingjustunder42millionBritishpounds.Thismarkedanincreaseofaroundsixpercentonthepreviousseason.

ReadmoreNote(s):UnitedKingdom(Scotland);2020/21to2022/23Source(s):ScottishProfessionalFootballLeagueCHAPTER

02NationalteamsLeadingmen'snationalsoccerteamsworldwideasofApril2024,byFIFArankingHighest-rankedmen'snationalsoccerteamsworldwide2024FIFA

ranking

positionArgentinaFrance12BelgiumEnglandBrazil345PortugalNetherlandsSpain678Italy9Croatia10111213UnitedStatesColombiaMorocco7Description:FIFAupdatesitsrankingofnationalsoccerteamsseveraltimeseachyear,usingreal-liferesultstodeterminewhereeachcountryplacesworldwide.AsofApril2024,Argentinaledthemen'srankings,havingwontheWorldCupin2022.Brazilwereinfifthplace,whileFrancerankedsecond.Meanwhile,thehighest-rankedcountryinwomen'ssoccer,Spain,rankedeighth.ReadmoreNote(s):Worldwide;asofApril4,2024Source(s):FIFALeadingwomen'snationalsoccerteamsworldwideasofMarch2024,byFIFArankingHighest-rankedwomen'snationalsoccerteamsworldwide2024FIFA

ranking

positionSpain12EnglandFrance3UnitedStatesGermanySwedenJapan4567NetherlandsCanada89Brazil10111213NorthKoreaAustraliaDenmark8Description:AsofMarch2024,Spainhadthehighest-rankedwomen'ssoccerteamintheworld,withatotalof2085.96FIFArankingpoints.Meanwhile,theUnitedStateshaswonmorewomen'sWorldCuptitlesthananyothercountry.ReadmoreNote(s):Worldwide;asofMarch15,2024Source(s):FIFAScottishfootballplayerswiththehighesttransfervalueasofMay2024(inmillioneuros)LeadingScottishfootballplayers2024,bytransfervalueTransfervalueinmillioneuros15

2005102530353540AndrewRobertsonScottMcTominayJohnMcGinn323030AaronHickeyLewisFergusonBillyGilmour24181515ChéAdamsNathanPattersonElliotAndersonRyanChristie131212KieranTierney9Description:AsofMay2024,Liverpool'sAndrewRobertsonwasthemostexpensiveScottishfootballer,withatransfervalueofaround35millioneuros.Meanwhile,ScottMcTominaywaswortharound32millioneuros.

ReadmoreNote(s):UnitedKingdom(Scotland);asofMay7,2024Source(s):TransfermarktPlayerswhohavescoredthemostgoalsforthenationalfootballteamofScotlandasofNovember2022LeadinggoalscorersfortheScottishnationalfootballteam1872-2022Goalsscored150510202530303035DenisLawKennyDalglishHughieGallacherLaurieReilly2322AllyMcCoist19KennyMiller18AndyWilson1515JohnMcGinnMoJohnston14RobertHamiltonJamesMcFadden141410/statistics/576671/all-time-top-goal-scorers-national-football-team-by-goals-scored-scotlandAsofNovember2022,KennyDalglishandDenisLawwerethejointtopscorersfortheScottishnationalfootballteam,with30goalseach.Bothplayerswerealsosuccessfulatclublevel,withDalglishrankingamongLiverpoolFC'stopgoalscorers.

ReadmoreNote(s):UnitedKingdom(Scotland);asofNovember29,2022Source(s):AssociationoffootballstatisticiansPlayerswhohaveplayedthemostgamesforthemen'snationalfootballteaminScotlandasof2024PlayerswiththemostappearancesfortheScottishnationalfootballteam1872-2024Numberofappearances600204080100120KennyDalglishJimLeightonDarrenFletcherAlexMcLeishPaulMcStay102918077767473CraigGordonTommyBoydDavidWeir696969KennyMillerAndyRobertson11Description:Asof2024,KennyDalglishhadmadethemostappearancesfortheScottishmen'snationalfootballteam,withatotalof102.Asaplayer,DalglishwontheScottishtoptierfourtimeswithCeltic.ReadmoreNote(s):UnitedKingdom(Scotland);asofApril25,2024Source(s):AssociationoffootballstatisticiansPlayerswhohaveplayedthemostgamesforthewomen'snationalfootballteaminScotlandasof2024PlayerswiththemostappearancesfortheScottishwomen'sfootballteam1972-2024Numberofappearances100050150200250GemmaFayJoLove203191RachelCorsieJaneRoss150149144141140JenniferBeattiePaulineHamillKimLittleLeanneRossMeganSneddonIfeomaDiekescription:Asof2024,GemmaFayhadmadethemostappearancesfortheScottishwomen'snationalfootballteam,withatotalof203.Meanwhile,ArsenalmidfielderKimLittlehadmade140appearances.

ReadmoreNote(s):UnitedKingdom(Scotland);asofApril25,2024Source(s):ScottishFootballAssociationCHAPTER

03DomesticcompetitionsClubswiththemostScottishPremiershiptitlesasof2024ClubswiththemostScottishfootballtitles1890-2024Numberoftitles0102030405060RangersCeltic5554Aberdeen444HeartofMidlothianHibernianDumbartonDundeeUnitedKilmarnockDundee211111MotherwellThirdLanark14Description:Asof2024,RangersFChadwonmoreScottishfirstdivisiontitlesthananyotherclub,withatotalof55.ThiswasonemorethanCelticFC,wholastwontheleaguein2023/24.ThelasttimeacluboutsideofGlasgowwontheleaguewas1984/85.

ReadmoreNote(s):UnitedKingdom(Scotland);asof2024Source(s):TransfermarktClubswiththemostScottishWomen'sPremierLeaguetitlesasof2024ClubswiththemostSWPLtitles2002-2024Numberoftitles024681012141618GlasgowCityHibernianCeltic163111RangersKilmarnock15Description:Asof2024,GlasgowCityhadwontheScottishWomen'sPremierLeaguemoretimesthananyotherclub,withatotalof16titles.Theclubalsoreachedthequarter-finalsoftheUEFAWomen'sChampionsLeaguein2019/20.

ReadmoreNote(s):UnitedKingdom(Scotland);2002/03to2023/24Source(s):BBC;Rec.Sport.SoccerStatisticsFoundation;ClubswiththemostScottishCuptitlesasof2024MostScottishCuptitles1873-2024,byclubNumberoftitles051015202530354045CelticRangers4134Queen'sParkHearts108Aberdeen7Hibernian33333KilmarnockValeofLevenClydeSt.MirrenDundeeUnitedMotherwellThirdLanark22216Description:Asof2024,CeltichadwontheScottishCupmoretimesthananyotherclub,with41winsintotal.Meanwhile,Rangershadliftedthetrophyon34occasions.ReadmoreNote(s):UnitedKingdom(Scotland);asofApril24,2024Source(s):ScottishFootballAssociationAveragematchattendanceintheScottishPremiershipin2023/24,byclubAverageattendanceintheScottishPremiership2023-2024,byclubAverageattendance010,00020,00030,00040,00050,00060,00058,75070,000CelticRangers49,214Hearts18,402HibernianAberdeenDundee16,94816,2306,857St.MirrenKilmarnockMotherwellSt.JohnstoneRossCountyLivingston6,4726,3875,7974,6024,4514,21217Description:In2023/24,CeltichadthehighestaverageattendanceintheScottishPremiership,drawingcrowdsofnearly59,000toCelticPark.Meanwhile,Rangers'averageattendanceamountedtojustover49,000.

ReadmoreNote(s):UnitedKingdom(Scotland);2023/24Source(s):TransfermarktMostvaluableclubsintheScottishPremiershipin2023/24,bysquadtransfervalue(inmillioneuros)LeadingScottishPremiershipclubs2023-2024,bysquadvalueCombinedtransfervalueinmillioneuros60

8002040100120140CelticRangers116.55108.8Hearts20.1815.0313.63HibernianAberdeenMotherwellSt.MirrenDundee9.338.838.7KilmarnockRossCountyLivingstonSt.Johnstone8.558.157.586.5818Description:In2023/24,CeltichadthemostvaluablesquadintheScottishPremiership,withacombinedtransfervalueofover116millioneuros.Meanwhile,Rangers'squadwascollectivelyworthjustunder109millioneuros.

ReadmoreNote(s):UnitedKingdom(Scotland);asofApril25,2024Source(s):TransfermarktPriceofthecheapestseasonticketsintheScottishProfessionalFootballLeaguein2023/24,byclub(inGBP)Scottishfootballclubswiththecheapestseasontickets2023-2024CheapestseasonticketpriceinGBP200

3000100400500600CelticRangers559532DundeeUnitedKilmarnockDundee460420410MotherwellHibernian395395RossCountyAberdeen385380370360LivingstonSt.MirrenSt.JohnstoneGreenockMorton34532019Description:EdinburghCityhadthecheapestseasonticketintheSPFLin2023/24,costingjust155Britishpounds.Meanwhile,Celtic'scheapestseasonticketcostnearly560Britishpounds.ReadmoreNote(s):UnitedKingdom(Scotland);2023/24Source(s):EdinburghEveningNewsCHAPTER

04OldFirmclubsHead-to-headrecordofCelticFCandRangersFCasofApril2024MostOldFirmderbywins2024,byteam180169167160140120100801036040200RangerswinsCelticwinsDraws21Description:AsofApril2024,RangershadwontheOldFirmderbyon169occasions,justtwomoretimesthanCeltic.Meanwhile,therehadbeen103drawsbetweenthetwoleadingGlaswegianteams.

ReadmoreNote(s):UnitedKingdom(Scotland);asofApril7,2024;men'scompetitivematchesonlySource(s):TheSportingNewsNumberoftrophieswonbyCelticFCasofJune2023,bycompetitionNumberoftitleswonbyCelticFC1887-2023,bycompetitionNumberoftrophies0102030405060ScottishLeagueChampionScottishCup5341ScottishLeagueCupEuropeanCup21122Description:Asof2023,CelticFChadwontheScottishfirstdivisionatotalof53times,withAngePostecogloumostrecentlyguidingtheclubtosuccessinthe2022/23season.Meanwhile,theHoopshavealsowontheEuropeanCuponce.

ReadmoreNote(s):UnitedKingdom(Scotland);asofJune5,2023Source(s):TransfermarktTotalrevenueofCelticFCfrom2019to2023(inmillionGBP)CelticFCtotalrevenue2019-2023140120119.910088.283.480604020070.260.82019202020212022202323Description:In2023,CelticFC'stotalrevenueamountedtojustunder120millionBritishpounds,representinganincreaseofover35percentonthepreviousyear.Overall,theclubhaswontheScottishtopflightonmorethan50occasions.

ReadmoreNote(s):UnitedKingdom(Scotl