2024年第二季度加州汽车销量-2024-07-市场解读

CaliforniaAutoOutlookTM

ComprehensiveInformationontheCaliforniaVehicleMarketVolume20,Number3

ReleasedJuly2024CoveringSecondQuarter2024

PublicationSponsoredBy:

CaliforniaNewLightVehicleRegistrationsPredictedtoIncreaseSlightlyin2024

CaliforniaAnnualNewLightVehicleRegistrations-2009thru2024

ANNUALTRENDS

Newvehicleregs.(millions)

2.5

2.0

1.5

1.0

0.5

0.0

2.032.03

1.99

1.991.78

1.89

1.771.771.801.58

1.60

1.661.49

1.19

1.08

0.96

'09'10'11'12'13'14'15'16'17'18'19'20'21'22'23'24*

Years

HistoricalDatasourcedfromExperianAutomotive.*2024forecastbyAutoOutlook.Historicalfigureshavebeenupdatedsincethepreviousrelease.

TWOYEARPERSPECTIVE

CaliforniaandU.SNewLightVehicleRegistrationsYTD‘23andYTD‘24thruJune

California

U.S.

YTD'23

YTD'24

Change

YTD'23

YTD'24

Change

RegistrationsTOTAL

898,340

892,363

-0.7%

7,401,375

7,758,241

4.8%

Car

277,747

246,660

-11.2%

1,537,182

1,479,619

-3.7%

LightTruck

620,593

645,703

4.0%

5,864,193

6,278,622

7.1%

Domestic

337,058

297,387

-11.8%

3,257,040

3,244,536

-0.4%

European

134,596

132,631

-1.5%

736,292

790,484

7.4%

Japanese

341,918

376,911

10.2%

2,609,469

2,925,503

12.1%

Korean

84,768

85,434

0.8%

798,574

797,718

-0.1%

MarketShareCar

LightTruck

30.969.1

27.672.4

-3.33.3

20.879.2

19.180.9

-1.71.7

Domestic

37.5

33.3

-4.2

44.0

41.8

-2.2

European

15.0

14.9

-0.1

9.9

10.2

0.3

Japanese

38.2

42.2

4.0

35.3

37.7

2.4

Korean

9.4

9.6

0.2

10.8

10.3

-0.5

DatasourcedfromExperianAutomotive.

QUARTERLYRESULTS

%changevs.yearearlier

CaliforniaQuarterlyNewLightVehicleRegistrationsPercentChangevs.YearEarlier

6.1%

15.9%

19.9%

5.3%

0.4%

-1.7%

1Q'23vs.1Q'22

2Q'23vs.2Q'22

3Q'23vs.3Q'22

4Q'23vs.4Q'22

1Q'24vs.1Q'23

2Q'24vs.2Q'23

DatasourcedfromExperianAutomotive.

晶

KEYTRENDSIN

NEWVEHICLE

MARKET

Keyfactorboostingstatenew

vehiclemarket:existingvehicle

fleetisold.Nationalaverage

ageofvehiclesinoperation

hasreachedanall-timehigh.

Noquestion,modernvehicles

arebuiltbetterandlastlonger,

buttoday’smodelsoffermany

upgradedfeatures.Passive

andactivesafetytechnology,

advancedinfotainmentoptions,

andalternativepowertrainsare

justafewexamples.Manyvehicleownershaveastrongincentivetoupgrade.

Keyfactorholdingbackstatenewvehiclemarket:monthlyfinanceandleasecostsremainelevatedduetohigherinterestrates.

Vehicletransactionpriceshave

fallenandhouseholdincomes

areincreasing,butinflationhas

erodedpurchasingpower.Monthlynewvehiclepaymentsasa

percentofconsumerincomewilllikelymovelowerinthecomingmonths,butarehighrightnowandit’sholdingbacksales.

Forecastsummary:replacementdemandandfallingtransaction

priceswillprovidesome

momentumforthenewvehiclemarketfortherestof‘24,whilethenegativefactorswilllimit

growth.Heightenedanxiety

surroundingtheupcoming

presidentialelectionisalso

havinganimpactonconsumerconfidence,whichcouldkeep

someshoppersonthesidelines.

Statenewretaillightvehicle

registrationsarepredictedto

reach1.8millionunitsforallof

thisyearandincrease1.9percentfrom2023.

Firsthalfrecap:newlightvehicleregistrationsinCaliforniadeclined0.7percentduringthefirstsix

monthsofthisyearversustheyearearlier.Nationalmarketimproved4.8percent.

Page2CaliforniaAutoOutlook

VehiclePowertrainDashboard

HybridandElectricVehicleMarketShare

AnnualandYear-to-dateQuarterly

MarketShare

25.0%20.0%15.0%10.0% 5.0%0.0%

percentduringthefirsthalfof‘24downslightlyfrom‘23

,.

BEVmarketsharewas21.4

20162017201820192020202120222023YTD

'24

——BEVsHybrids(excl.plugins)PHEVs

AnnualRegistrationsandMarketShare

2020202120222023YTD'24

920805.8%

1613859.1%

26007116.4%

37969221.5%

19132221.4%

BEVregistrationsBEVshare

Hybridregs.(excl.plugins)

97500

160159

144500

196494

118222

Hybridshare(excl.plugins)

6.1%

9.1%

9.1%

11.1%

13.2%

PHEVregs.

29083

54289

42492

59540

30542

PHEVshare

1.8%

3.1%

2.7%

3.4%

3.4%

MarketShare

25.0%

20.0%

15.0%

10.0%

5.0%

0.0%

3Q'224Q'221Q'232Q'233Q'234Q'231Q'242Q'24

——BEVsHybrids(excl.plugins)——PHEVs

QuarterlyRegistrationsandMarketShare

2Q'233Q'234Q'231Q'242Q'24

10144321.9%

10273021.8%

9978522.4%

8950321.2%

8987920.9%

BEVregistrationsBEVshare

Hybridregs.(excl.plugins)

50976

52438

56353

56184

62038

Hybridshare(excl.plugins)

10.8%

11.7%

13.3%

13.1%

13.4%

PHEVregs.

15103

15029

15076

15679

14863

PHEVshare

3.2%

3.4%

3.6%

3.7%

3.2%

DatasourcedfromExperianAutomotive.BEVsarefullbatteryelectricvehicles.PHEVsarepluginhybrids.Hybridvehicleregistrationsandmarketshareexcludesmildhybrids.

MarketShareforallPowertrainTypes-YTD‘24thruJune

Diesel,2.3%

FuelCell,0.0%

PlugInHybrid(PHEV),3.4%

Hybrid,13.2%

Electric(BEV),Gasoline,59.7%

21.4%

DatasourcedfromExperianAutomotive.

❏Gasolinepoweredvehiclesaccountedforlessthan60percentofstatenewvehicleregistrationsduringthefirstsixmonthsofthisyear.

❏ICEmarketshare(includinggasolineand

dieselvehicles)was62percentduringthefirstsixmonthsofthisyear,downfrom71.6percentin2022and88.4percentin2018.

❏CombinedshareforBEVs,PHEVs,hybrids,andfuelcellvehicleswas38percentinthefirsthalfof2024,upfromjust11.6percentin2018.

CaliforniaandU.S.Markets

21.4%

California

BEVmarketshare

YTD‘24

7.5%

U.S.

BEVmarketshare

YTD‘24

33.0%

Californiashareof

U.S.BEVregistrations

YTD‘24

DatasourcedfromExperianAutomotive.BEVsarefullbatteryelectricvehicles.

Page3CaliforniaAutoOutlook

VehiclePowertrainDashboard

MakeandModelRegistrationsforBEVsandPHEVsinCalifornia

CaliforniaNewBatteryElectricVehicleRegistrationsbyMakeYTD2023andYTD2024thruJune

Registrations

MarketShare(%)

YTD'23

YTD'24%Change

YTD'23

YTD'24

Change

TOTAL

190,404

191,324

0.5

Acura

0

18

0.0

0.0

0.0

Audi

3,165

5,616

77.4

1.7

2.9

1.2

BMW

6,159

9,821

59.5

3.2

5.1

1.9

Cadillac

375

2,508

568.8

0.2

1.3

1.1

Chevrolet

10,863

5,368

-50.6

5.7

2.8

-2.9

Ford

6,898

8,717

26.4

3.6

4.6

1.0

Genesis

683

973

42.5

0.4

0.5

0.1

GMC

3

670

22233.3

0.0

0.4

0.4

Honda

0

277

0.0

0.1

0.1

Hyundai

6,526

10,814

65.7

3.4

5.7

2.3

Jaguar

17

826

4758.8

0.0

0.4

0.4

Kia

4,275

7,367

72.3

2.2

3.9

1.7

Lexus

319

2,351

637.0

0.2

1.2

1.0

Mazda

52

1

-98.1

0.0

0.0

0.0

Mercedes

7,195

9,308

29.4

3.8

4.9

1.1

MINI

376

523

39.1

0.2

0.3

0.1

Nissan

2,088

2,782

33.2

1.1

1.5

0.4

Other

1,264

3,754

197.0

0.7

2.0

1.3

Polestar

2,558

974

-61.9

1.3

0.5

-0.8

Porsche

1,117

1,029

-7.9

0.6

0.5

-0.1

Ram

0

3

0.0

0.0

0.0

Rivian

3,907

6,903

76.7

2.1

3.6

1.5

Subaru

547

1,131

106.8

0.3

0.6

0.3

Tesla

123,005

102,106

-17.0

64.6

53.4

-11.2

Toyota

1,464

3,046

108.1

0.8

1.6

0.8

Volkswagen

5,967

3,909

-34.5

3.1

2.0

-1.1

Volvo

1,581

529

-66.5

0.8

0.3

-0.5

BEVsarefullbatteryelectricvehicles.PHEVsarepluginhybrids.DatasourcedfromExperianAutomotive.

TopTenSellingPHEVMakes-YTD‘24thruJuneRegistrationsandmarketshare

Toyota Jeep Volvo Lexus DodgeMazda BMWChrysler Kia AudiOthers

7,298(23.9%)

5,791(19.0%)

3,011(9.9%)

2,486(8.1%)

2,267(7.4%)

1,756(5.7%)

1,395(4.6%)

1,386(4.5%)

1,269(4.2%)

999(3.3%)

2,884(9.4%)

Top15SellingBEVandPHEVModels-YTD‘24thruJune

Rank

Model

Type

Regs.

1

TeslaModelY

BEV

69,810

2

TeslaModel3

BEV

21,050

3

HyundaiIoniq5

BEV

7,191

4

TeslaModelX

BEV

5,833

5

FordMustangMach-E

BEV

5,314

6

ToyotaRAV4

PHEV

5,191

7

RivianR1S

BEV

4,837

8

JeepWrangler

PHEV

4,614

9

BMWi4

BEV

4,060

10

ChevroletBolt

BEV

3,960

11

VolkswagenID.4

BEV

3,909

12

TeslaCybertruck

BEV

3,048

13

ToyotabZ4X

BEV

3,046

14

BMWiX

BEV

3,010

15

FordF-SeriesLightning

BEV

2,999

AlternativePowertrainSalesbyTypeofSellingDealership-YTD‘23and‘24,thruJune

250000

200000

Newvehicleregistrations

150000

100000

50000

0

FranchisedDirect

YTD'23YTD'24Hybrid

YTD'23YTD'24

BEV

YTD'23YTD'24PHEV

❏ThegraphontheleftshowsnewvehicleregistrationsforHybrids,BEVs,andPHEVsbrokendown

bytypeofsellingdealership.

Franchiseddealershipsaccountedformorethan67percentof

combinedsalesforallthreealternativepowertraintypes.

❏FranchiseddealershipshareoftheBEVonlymarketincreasedto41.2percentinfirsthalfof‘24,upfrom

32.7percentayearearlier.

❏SalesofBEVsatfranchised

dealershipsincreased27percentsofarthisyear,comparedto

the12.3percentdropfordirectsellers.

DatasourcedfromExperianAutomotive.

CoveringSecondQuarter2024Page4

MODELRANKINGS

TeslaModelYRetainsTopSpotinCaliforniaNewVehicleMarket

Thetablebelowshowsthetopfivesellingmodelsduringthefirstsixmonthsofthisyearin18segments.Inadditiontounitregistrations,italsoshowseachmodel’smarketshareinitsrespectivesegment.

BESTSELLERSINPRIMARYSEGMENTS

SmallCars:HondaCivicFullSizePickup:ChevroletSilverado

Mid-SizeandLargeCars:ToyotaCamryCompactSUV:ToyotaRAV4

NearLuxuryCars:TeslaModel32RowMid-SizeSUV:SubaruOutback

Comp./MidSizePickup:ToyotaTacomaLuxuryMid-SizeSUV:LexusRX

TopSellingModelsinEachSegment-NewRetailLightVehicleRegistrations(YTD2024thruJune)

SmallCars

MidSizeandLargeCars

Sports/PonyCars

NearLuxuryCars

ModelRegs.Share

ModelRegs.

Share

ModelRegs.Share

ModelRegs.

Share

HondaCivic2692629.1

ToyotaCamry29012

41.9

FordMustang308835.1

TeslaModel321050

39.5

ToyotaCorolla2045522.1

HondaAccord17258

24.9

DodgeChallenger213124.2

LexusES4668

8.8

KiaForte86559.4

NissanAltima5176

7.5

Toyota86152917.4

BMWi44060

7.6

NissanSentra80988.8

ChevroletMalibu4629

6.7

ChevroletCamaro6667.6

MercedesC-Class3640

6.8

HyundaiElantra59036.4

DodgeCharger3785

5.5

MazdaMX56127.0

BMW3-Series3336

6.3

LuxuryandHighEndSportsCars

Compact/MidSizePickup

FullSizePickup

MiniVan

ModelRegs.Share

ModelRegs.

Share

ModelRegs.Share

ModelRegs.

Share

TeslaModelS236310.3

ToyotaTacoma10808

34.8

ChevroletSilverado1848725.9

ToyotaSienna4181

35.7

BMWi518057.9

FordMaverick7537

24.3

FordF-Series1770524.8

HondaOdyssey3530

30.1

MercedesE-Class16547.2

NissanFrontier3467

11.2

GMCSierra1001214.0

ChryslerPacifica2079

17.7

BMW5-Series16517.2

ChevroletColorado2704

8.7

ToyotaTundra830411.6

KiaCarnival1735

14.8

ChevroletCorvette15876.9

JeepGladiator1723

5.6

RamPickup818511.5

ChryslerVoyager199

1.7

LargeVan

SubcompactSUV

CompactSUV

2RowMidSizeSUV

ModelRegs.Share

ModelRegs.

Share

ModelRegs.Share

ModelRegs.

Share

FordTransitConnect578941.9

HondaHR-V11666

19.7

ToyotaRAV43616023.9

SubaruOutback7174

19.2

MercedesSprinter299621.7

SubaruCrosstrek8787

14.8

HondaCR-V2534016.8

Toyota4Runner6044

16.1

RamPromaster198514.4

ToyotaCorollaCross6108

10.3

NissanRogue84135.6

FordMustangMach-E5314

14.2

ChevroletExpress8466.1

KiaNiro4704

7.9

SubaruForester79065.2

HyundaiSantaFe3955

10.6

FordE-Series8055.8

MazdaCX-304585

7.7

HyundaiIoniq571914.8

ToyotaVenza3601

9.6

3RowMidSizeSUV

LargeSUV

LuxurySubcompactSUV

LuxuryCompactSUV

ModelRegs.Share

ModelRegs.

Share

ModelRegs.Share

ModelRegs.

Share

FordExplorer745612.9

FordBronco3796

24.1

AudiQ3256818.4

TeslaModelY69810

65.6

HondaPilot728112.6

ChevroletTahoe3493

22.1

MercedesEQB241417.3

LexusNX7920

7.4

ToyotaGrandHighlan629210.9

ChevroletSuburban1671

10.6

AudiQ4E-Tron199914.3

BMWX35051

4.7

ToyotaHighlander626810.9

FordExpedition1566

9.9

BMWX1171912.3

AudiQ53889

3.7

KiaTelluride44287.7

GMCYukon1323

8.4

VolvoXC40160711.5

MercedesGLC-Class3555

3.3

LuxuryMidSizeSUV

LuxuryLargeSUV

TopSellingPassengerCars

TopSellingLightTrucks

ModelRegs.Share

ModelRegs.

Share

ModelRegs.Share

ModelRegs.

Share

LexusRX906816.2

RivianR1S4837

23.8

ToyotaCamry2901211.8

TeslaModelY69810

10.8

TeslaModelX583510.4

LexusTX3076

15.1

HondaCivic2692610.9

ToyotaRAV436160

5.6

MercedesGLE-Class44628.0

CadillacEscalade2026

10.0

TeslaModel3210508.5

HondaCR-V25340

3.9

BMWX541447.4

MercedesGLS-Class1951

9.6

ToyotaCorolla204558.3

ChevroletSilverado18487

2.9

BMWiX30105.4

LandRoverRangeRover1875

9.2

HondaAccord172587.0

FordF-Series17705

2.7

DatasourcedfromExperianAutomotive.FiguresforPriusincludePriusPrime.

Page5CaliforniaAutoOutlook

BRANDSUMMARY

RegistrationsIncreasedbyMoreThan10PercentforTenBrands;ToyotaMarketShareApproached17Percent

RivianDodge LexusLincolnBuick

Volvo Cadillac Toyota HondaLandRover Mazda Hyundai Nissan BMWVolkswagenGMC

Kia Infiniti Audi Subaru FordMercedes Porsche Genesis AcuraChevrolet Tesla Chrysler RamJeep

PercentChangeinBrandRegistrationsYTD‘24thruJunevs.YTD‘23

Mercedes

(Top30sellingbrandsinCA)

76.7%

43.1%

25.6%

23.3%

19.5%

16.9%

16.4%

13.8%

12.9%

10.8%

5.8%

3.4%

3.1%

0.5%

0.5%

-2.1%

-2.4%

-3.3%

-4.6%

-4.7%

-5.7%

-6.3%

-8.8%

-12.4%

-14.9%

-16.6%

-17.0%

-23.1%

-28.8%

-36.2%

CaliforniaandU.S.MarketShare-YTD‘24thruJune

(Top15sellingbrandsinCA)

Toyota

Tesla

Honda

Ford

Chevrolet

Kia

Hyundai

Nissan

BMW

Lexus

Subaru

Mazda

Audi

GMC

16.9%

13.3%

11.4%

3.8%

10.6%

7.9%

7.6%

12.1%

5.8%

10.6%

4.7%4.8%

4.3%

5.0%

4.1%

5.7%

3.8%2.0%

3.7%2.3%

3.7%2.3%

3.5%

4.1%

2.2%2.6%

2.1%1.3%

2.0%

3.5%

StateU.S.

0.0%6.0%12.0%18.0%

MarketShare

Registrationsincreasedbymorethan10percentforRivian,Dodge,Lexus,Lincoln,Buick,Volvo,

Cadillac,Toyota,Honda,andLandRover.

Toyota,Tesla,Honda,Ford,andChevroletweremarketshareleadersinCalifornia.

DatasourcedfromExperianAutomotive.

CoveringSecondQuarter2024Page6

BRANDREGISTRATIONS

DetailedResultsforAllBrandsinCaliforniaMarket

CaliforniaNewCarandLightTruckRegistrations

SecondQuarter

YeartodatethruJune

Registrations

MarketShare(%)

Registrations

MarketShare(%)

2Q'232Q'24%Change

2Q'232Q'24Change

YTD'23YTD'24%Change

YTD'23YTD'24Change

TOTAL

Acura

AlfaRomeoAudi

BMW

470,700

4,252

337

10,364

17,337

462,873

3,316

246

8,801

16,693

-1.7

-22.0-27.0-15.1-3.7

0.90.12.23.7

0.70.11.93.6

-0.20.0-0.3-0.1

898,340

7,809

636

19,262

33,215

892,363

6,647

561

18,382

33,396

-0.7

-14.9-11.8 -4.60.5

0.90.12.13.7

0.70.12.13.7

-0.20.00.00.0

Buick

Cadillac

ChevroletChrysler

1,002

3,127

1,390

3,665

27,244

1,325

38.717.2

-12.1-21.7

30,989

1,693

0.20.76.60.4

0.30.85.90.3

0.10.1-0.7-0.1

2,258

6,078

62,347

3,205

2,699

7,072

19.516.4

-16.6-23.1

52,009

2,465

0.30.76.90.4

0.30.85.80.3

0.00.1-1.1-0.1

DodgeFord

Genesis

4,218

3,595

36,557

2,121

17.3

-8.1-10.2

33,609

1,904

0.87.80.5

0.97.30.4

0.1-0.5-0.1

6,413

71,610

4,215

9,176

43.1

-5.7-12.4

67,561

3,691

0.78.00.5

1.07.60.4

0.3-0.4-0.1

GMC

Honda

HyundaiInfiniti

9,054

45,898

19,918

1,378

9,284

49,805

21,853

1,170

2.5 8.5 9.7-15.1

1.99.84.20.3

2.010.84.70.3

0.11.00.50.0

17,786

84,081

37,170

2,612

17,416

94,939

38,420

2,526

-2.112.93.4-3.3

2.09.44.10.3

2.010.64.30.3

0.01.20.20.0

JaguarJeep

Kia

LandRover

292

11,813

22,332

2,902

872

198.6

-41.05.1

18.7

6,967

23,461

3,444

0.12.54.70.6

0.21.55.10.7

0.1-1.00.40.1

635

1,519

14,579

42,213

6,846

139.2

-36.2-2.410.8

22,862

43,255

6,179

0.12.54.80.7

0.21.64.70.8

0.1-0.9-0.10.1

Lexus

Lincoln

MaseratiMazda

14,583

1,079

241

10,113

16,937

1,311

333

9,938

16.121.538.2 -1.7

3.10.20.12.1

3.70.30.12.1

0.60.10.00.0

33,014

2,670

722

26,282

2,166

420

18,796

25.623.371.9

5.8

19,879

2.90.20.02.1

3.70.30.12.2

0.80.10.10.1

MercedesMINI

MitsubishiNissan

18,681

1,190

898

19,100

16,518

914

790

20,577

-11.6-23.2-12.07.7

4.00.30.24.1

3.60.20.24.4

-0.4-0.10.00.3

35,881

2,399

1,799

35,292

33,629

2,200

1,462

36,400

-6.3 -8.3-18.73.1

4.00.30.23.9

3.80.20.24.1

-0.2-0.10.00.2

PolestarPorscheRam

RivianSubaru

508

4,376

7,418

2,217

16,167

16.1 -8.7-40.2

590

3,995

4,434

68.8

3,742

2.6

16,595

0.10.91.60.53.4

0.10.91.00.83.6

0.00.0-0.60.30.2

2,559

8,601

14,281

3,907

32,612

-61.9 -8.8-28.8

974

7,848

10,173

76.7

6,903

-4.7

31,080

0.31.01.60.43.6

0.10.91.10.83.5

-0.2-0.1-0.50.4-0.1

Tesla

Toyota

VolkswagenVolvo

Other

-24.1

68,827

67,032

8,440

3,501

1,368

52,211

18.1

79,163

-1.612.3142.8

8,304

3,932

3,322

14.614.21.80.70.3

11.317.11.80.80.7

-3.32.90.00.10.4

102,106

150,964

17,014

7,620

5,588

-17.0

123,006

13.8

132,635

0.5

16,936

16.9

6,521

113.4

2,619

13.714.81.90.70.3

11.416.91.90.90.6

-2.32.10.00.20.3

DatasourcedfromExperianAutomotive.

Thetableaboveshowsnewlightvehicle(carandlighttruck)registrationsinCalifornia.FiguresareshownfortheSecondQuartersof2023and2024,andyeartodatetotals.Vehicleregistrationsarerecordedbasedonwhenthevehicletitleinformationisprocessedbythestate,whichtypicallyoccursafterthevehicleissold.Thetoptenrankedbrandsineachcategoryareshadedyellow.Historicalfigureshavebeenupdatedsincethepreviousrelease.

CaliforniaAutoOutlook

Publishedby:AutoOutlook,Inc.,POBox390Exton,PA19341Phone610-640-1233Email:jfoltz@

AnymaterialquotedmustbeattributedtoCaliforniaAutoOutlook,publishedbyAutoOutlook,Inc.onbehalfoftheCaliforniaNewCarDealersAssociation.Datasourcemustalsobeshownas“DatasourcedfromExperianAutomotive.”PleasecontactCNCDAwithanyquestionsorcommentsregardingthepublication.Copyright:AutoOutlook,Inc.July2024.

AtAutoOutlook,westrivetoprovidesoundandaccurateanalysesandforecastsbaseduponthedataavailabletous.However,ourforecastsarederivedfromthird-partydataandcontainanumberofassumptionsmadebyAutoOutlookanditsmanagement,including,withoutlimitation,theaccuracyofthedatacompiled.Asaresult,AutoOutlookcanmakenorepresentationorwarrantywithrespecttotheaccuracyorcompletenessofthedataweprovideortheforecastsorprojectionsthatwemakebaseduponsuchdata.AutoOutlookexpresslydisclaimsanysuchwarranties,andunduerelianceshouldnotbeplacedonanysuchdata,forecasts,projections,orpredictions.AutoOutlookundertakesnoobligationtoupdateorreviseanypredictionsorforecasts,whetherasaresultofanynewdata,theoccurrenceoffutureevents,orotherwise.

Page7CaliforniaAutoOutlook

VEHICLEANDBRANDSEGMENTS

PassengerCarMarketShareinCaliforniaExceedsU.S.Levels

Domestic,European,Japanese,&KoreanBrandShare

100.0%

9.6%10.3%14.9%10.2%

75.0%

33.3%41.8%

50.0%

25.0%

42.2%37.7%

0.0%

StateU.S.

JapaneseDomesticEuropeanKorean

JapanesebrandmarketshareinthestatewashigherthanU.S.levels:42.2%vs.37.7%.StateDomesticbrandshare(whichincludesTeslaandRivian)was33.3%inthefirsthalfofthisyear.EuropeanbrandsaccountedforahighershareofthestatemarketthanintheNation.

DatasourcedfromExperianAutomotive.

MarketSharebyTypeofVehicle-YTD‘24thruJune

100.0%

19.1%

27.6%

75.0%

23.9%

27.5%

50.0%

25.0%

0.0%

StateU.S.

uLighttrucks(excl.SmallCUVs)uSmallCUVsuPassengerCars

Combiningtheblueandorangesectionsinthegraphabovecorrespondstothestandardindustrydefinitionoflighttrucks.Smallcrossoversarebrokenout,however,sincemanyaremoresimilartocompacthatchbacksthantomanytrucks.Statelighttruckshare(excludingsmallCUVs)was44.9%sofarthisyear,belowthe57.0%shareintheU.S.

DatasourcedfromExperianAutomotive.

44.9%

57.0%

REGIONALMARKETSINCALIFORNIA

SouthernCaliforniaNewRetailMarketEssentiallyUnchangedinFirstHalfof2024SanDiegoCountyMarketIncreasedby1.6percent

NewRetailLightVehicleRegistrations(excludingfleets)YTDthruJune

NorthandSouthCaliforniaYTD'23YTD'24%chg.

StatewideTotalCars

LightTrucks

789,296

243,118

546,178

779,961

215,964

563,997

-1.2%-11.2%3.3%

NorthernCalifornia

272,801

263,830

-3.3%

Cars

78,117

67,6