新一代大学英语（发展篇）综合教程2（智慧版） -B2U5 Business and Prosperity

Unit5BusinessandProsperityTeachingplan01

iPrepare02

iExplore103CONTENTS

iExplore204

iProduce051TeachingplanTeachingplanTopicoftheunitWearenowlivinginaworldofbusiness.Whilenoonecanescapebeingaconsumer,manypeoplearetryingveryhardtobeasellerorserviceproviderbysettingupabusinessoftheirownorfindinganicheinabusinessofothers.Everyyearthereareabout4millionnewcompaniesbeingnewlyestablishedinChina,andyetaround1millionbeingclosedeveryyear.AccordingtoFortunemagazineinAmerica,62%ofcompaniescan’tsurvivetheirfirstfiveyears.Thenwhatcanbringupthesuccessofabusiness?Aretherefactorsmoredecisivethanothers?Itisatopicmuchconcernedandvastlydiscussedbypeoplewithhighereducationaswellaswithout.Afterlearningthisunit,Sswillbeableto:

usevocabularyandstructuresrelatedtobusinesstopicsknowandexplaintheconceptofmarketdominanceandcorporatevaluepresentandexplainsomekeyfactorstobusinesssuccessTeachingplanLearningobjectives■iPrepareScenarios■iExplore

1Thegoalofstrategy:Winallwithoutfighting■iExlpore

2ThePassionate:Businessasawayoflife■iProduceGivingapresentation:AchievingbusinesssuccessTeachingplanAgendaTeachingplanTeachingplanBeforeclassiPrepare(Sswatchthevideoandtryoutthescenariosbythemselves.)InclassIntroducetheunitproject(explainbrieflyhowthefinalprojectisrelatedtothetworeadings)iExplore1(2+0.5periods:“Sharingyourideas”taskwillbecheckedbeforeiExplore2)iExplore2(1.5+0.5periods:“Sharingyourideas”taskwillbediscussedbeforeiProduce)iProduce(1.5periods)2iPrepareiPrepareAdditionalscenarioYouareinachattingroomwithcollegestudentsfromallovertheworld.Todaythetopicisaboutwhatisthekeyfactorinbusinesssuccess.Everyoneinthechattingroomissupposedtonameonefactorandgivetworeasonstoexplainwhyitissoimportant.Canyoufulfillthetasknow?Ifnot,trypreparingyourselfforthefollowinggaps:

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Content

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Language

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StructureiPrepareIdentifythegapsBasedonthegaps,setapersonallearninggoalforthisunit.Thegoalofstrategy:Winallwithoutfighting3iExplore1DiscussioniExplore11Themetaphorthatbusinessiswarhasbeenextensivelyacceptedandused.Whydoyouthinkpeopleoftencomparebusinesstowar?Inbusiness,asinwar,youcan’twinwithoutfirstsurviving.Bothinbusinessandinwartherearethevictorsandthelosers.Bothareaboutthesamething:succeedingincompetition.Toputitsimply,bothcanbedistilledtofourwords:informedchoiceandtimelyaction.DiscussioniExplore12

MatchtheChineseofthefourstrategiesbySunTzuwiththeirEnglishtranslations.Thendiscussonhoweachstrategycouldbeappliedtothebusinessfield.aAllwarfareisbasedondeception.Hence,whenweareabletoattack,wemustseemunable;whenusingourforces,wemustappearinactive;whenwearenear,wemustmaketheenemybelievewearefaraway;whenfaraway,wemustmakehimbelievewearenear.1夫未战而庙算胜者，得算多也；未战而庙算不胜者，得算少也。2兵者，诡道也。故能而示之不能，用而示之不用，近而示之远，远而示之近。3故兵贵胜，不贵久。4故用兵之法，十则围之，五则攻之，倍则战之，敌则能分之，少则能守之，不若则能避之。√1夫未战而庙算胜者，得算多也；未战而庙算不胜者，得算少也。2兵者，诡道也。故能而示之不能，用而示之不用，近而示之远，远而示之近。3故兵贵胜，不贵久。4故用兵之法，十则围之，五则攻之，倍则战之，敌则能分之，少则能守之，不若则能避之。DiscussioniExplore12

MatchtheChineseofthefourstrategiesbySunTzuwiththeirEnglishtranslations.Thendiscussonhoweachstrategycouldbeappliedtothebusinessfield.bThegeneralwhowinsthebattlemakesmanycalculationsinhistemplebeforethebattleisfought.Thegeneralwholosesmakesbutfewcalculationsbeforehand.√iExplore12

MatchtheChineseofthefourstrategiesbySunTzuwiththeirEnglishtranslations.Thendiscussonhoweachstrategycouldbeappliedtothebusinessfield.cWhatisessentialinwarisvictory,notprolongedoperations.1夫未战而庙算胜者，得算多也；未战而庙算不胜者，得算少也。2兵者，诡道也。故能而示之不能，用而示之不用，近而示之远，远而示之近。3故兵贵胜，不贵久。4故用兵之法，十则围之，五则攻之，倍则战之，敌则能分之，少则能守之，不若则能避之。√DiscussionDiscussioniExplore12

MatchtheChineseofthefourstrategiesbySunTzuwiththeirEnglishtranslations.Thendiscussonhoweachstrategycouldbeappliedtothebusinessfield.dItistheruleinwar:If10timestheenemy’sstrength,surroundthem;iffivetimes,attackthem;ifdouble,dividethem;ifequal,beabletoengagethem;iffewer,beabletoevadethem;ifweaker,beabletoavoidthem.1夫未战而庙算胜者，得算多也；未战而庙算不胜者，得算少也。2兵者，诡道也。故能而示之不能，用而示之不用，近而示之远，远而示之近。3故兵贵胜，不贵久。4故用兵之法，十则围之，五则攻之，倍则战之，敌则能分之，少则能守之，不若则能避之。√AdditionalactivityiExplore11

WatchavideoclipabouthowforeigncompaniesandforeignbrandsaretakingupChinesemarket.Talkaboutyourunderstandingofmarketshareandbusinesssuccessafterwatchingit.(/news/business-23364230,retrievedNov.16,2015)Thegoalofstrategy:WinallwithoutfightingReadingiExplore1ScenarioYouaregoingtogiveatalkontheimportanceofmarketsharetobusinesssuccessatyouruniversity’sFutureEntrepreneurClub.contentlanguagestructureiExplore1ReadingiExplore1Now,studythetextandafterwhich,youaresupposedtotalkabouttheimportanceofmarketsharewith:Properbusiness-relatedvocabularies;Pertinentexamples;Logicalstructure.ReadingiExplore11Skimthetextandmatcheachofthekeywordswithrespectiveparagraph(s).IntroductionPara.1BusinessgoalPara.2GoalofstrategyParas.3-5BenefitsofmarketdominanceParas.6-8CounterargumentParas.9-10ConclusionPara.11TextanalysisReadingiExplore1Textanalysis2

Whatbenefitscanbebroughtbydominantmarketshare?Completethefollowingdiagrambyfillingintheblanks.Influencetheindustryby:Settingtheindustry’sstandardsDefiningtheplayingfieldMoreadvantagesof:HighercustomerloyaltyLargervolumesBettereconomiesofscaleStrongdistributioncapabilitiesIncreaseprofitabilitythrough:IncreasedrevenuesLoweredunit

costsReadingiExplore1Textanalysis3

Whatexamplesdoestheauthorusetosupporttheargumentthatmarketshareormarketdominanceisthekeytobusinesssuccess?ReadParas.7-8andcompletethefollowingtablebyfillingintheblanks.marketshareadominantpositionautomobiles,consumerelectronicsorofficeequipmentUSEuropeanAsiantheirrespectiveindustriestheirsurvivalReadingiExplore1numberoneornumbertwomostprofitablecompanysoftwaremarketgrew47percentincreased53percent3

Whatexamplesdoestheauthorusetosupporttheargumentthatmarketshareormarketdominanceisthekeytobusinesssuccess?ReadParas.7-8andcompletethefollowingtablebyfillingintheblanks.TextanalysisReadingiExplore1TextanalysisTheauthorholdsthatcompaniesdoexistwithlowmarketsharethathavefounddefensiblepositionsintheirindustryalongwithsustainedprofitability.Theytoohavedonesobyunderstandingtheirstrengthsandweaknessesandusingstrategytocreateaplaceinwhichtheycansurviveandprosper.However,thesebusinessesexistatthewhimofthedominantplayers.Atanytimemarketleadersmaydecidethattheselittlecompanieshaveservedtheirpurposeintheindustryandchoosetoeliminatethem.Althoughasmallcompanymightcausealotofproblemsforadominantplayerbeforegoingaway,intheenditwouldbeeliminated.Thus,theonlytruewaytocontrolyourfirm’sdestinyistodriveforrelativemarketdominance.4

Howdoestheauthorrespondtosomepeople’sargumentthatrelativemarketdominanceisnotnecessaryforsurvivalandprosperity?ReadingiExplore1TextanalysisWhilesomepeopleusetheexampleofSwitzerlandtoargueforrelativemarketdominancebeingnotnecessaryforsurvivalandprosperity,theauthorusesthistoexplainthattheonlytruewaytocontrolyourfirm’sdestinyistodriveforrelativemarketdominance.5

Whydoestheauthormentiontheexampleofsmall“corporateSwitzerlands”?

BuildingyourlanguageReadingiExplore11

Matchtheverbswiththenounphrases.setmarketdominancedefinesurvivalandprosperityensuretheplayingfieldachievetheindustry’sstandards1ensuresurvivalandprosperity2achievemarketdominance3settheindustry’sstandards;definetheplayingfieldFUNCTION:Talkingaboutmarketdominance

BuildingyourlanguageReadingiExplore12

Matchthecomparativesofadjectiveswiththenounornounphrases.bettervolumesstrongercustomerloyaltyhigherdistributioncapabilitieslargereconomiesofscale1highercustomerloyalty2largervolumes3bettereconomiesofscale4strongerdistributioncapabilitiesFUNCTION:Talkingaboutthebenefitsofmarketdominance

ReadingiExplore13

CompletethefollowingexpressionsbyfindingtheexactverbsfromthecorrespondingparagraphsandthentranslatetheexpressionsintoChinese.Buildingyourlanguagegainestablishachievecreatefindaposition(Para.5)anexcellentcompetitiveposition(Para.6)adominantposition(Para.7)astrongdefensiveposition(Para.9)adefensibleposition(Para.9)获得一席之地取得有绝对竞争力的地位获得优势地位形成强大的防御之势找到防御之所4

Whatotherexpressionswith“position”doyouknowcanbeusedtodescribeacompany’ssituationinmarketcompetition?Holdaposition,getaposition,maintaintheposition,strengthentheposition,defendtheposition,losetheposition.FUNCTION:Describingacompany'ssituationinmarketcompetition

ReadingiExplore15

Readthefollowingsentences,underlinethemetaphoricalpartineachsentenceandchoosethecorrectexplanation.BuildingyourlanguagedTheybeganasseedlings,butusedcreativestrategytobringvaluetothemarketplace,grewquickly,andcontinueddoingbusinesssuccessfullyforanumberofyears.cInaddition,substantialdataandresearchhaveshownthatmarketshareandprofitabilitygohand-in-handinanumberofindustryenvironments.bMicrosoft’sdominanceofthesoftwaremarketforpersonalcomputeroperatingsystemshasenabledittocallthetunethatothercomputersystemcompanies,applicationsoftwarecompaniesandPChardwarefirmshavedancedtoforthelastdecade.aMicrosoft’sCEOandchiefstrategist,WilliamH.GatesIII,hasbeenabletoinfluencetheindustrysoeffectivelythatitisdifficultforanyfirmtomakeamovewithoutconsideringhowMicrosoftwillreact.FUNCTION:Describingcompaniesandtheirstrategies

DifficultsentencesReadingiExplore11.Manycity-states,countriesandempireshavebeenbuiltbyleveragingtheiruniquehistory,geographyandassetstocontroltheirenvironment.(Para.1,Sentence1)

leveragev.

tospreadoruseresources,ideasetcagaininseveraldifferentwaysorindifferentpartsofacompany,systemetc.充分利用（资源、观点等）E.g.Reusablesoftwareisleveragedacrossmanyapplications.

DifficultsentencesReadingiExplore12.Marketdominancecanappearinmanyforms;technologyleadership,brandrecognitionorcostleadershiparesomesignsofit.(Para.6,Sentence1)costleadershipItmeansthelowestcostofoperationintheindustry.Itdescribesawaytoestablishthecompetitiveadvantage.

DifficultsentencesReadingiExplore13.However,thesebusinesses,likeSwitzerland,existatthewhimofthedominantplayers.Likemajorworldpowers,atanytimemarketleadersmaydecidethattheselittle“Switzerlands”haveservedtheirpurposeintheindustryandchoosetoeliminatethem.(Para.11,Sentences1-2)whim:n.[C]asuddenfeelingthatyoumusthaveordosomething冲动；突然的念头E.g.Likeanyfirm,theysurviveatthewhimoftheircustomersandcreditors.eliminate:vt.tokillsomeoneinordertopreventthemfromcausingtrouble消灭；铲除E.g.Thedictatorhadeliminatedallhispoliticalopponents.ReadthetextonPage102andanalyzethestructure.ReadingiExplore1PreparingforthestructureIntroducetheconcept;Giveabriefaccountofitsimportance;Elaborateonthebenefitswithexamples;Concludebyrestatingthecentralargument.ReadingiExplore1SharingyourideasBacktoScenario1Youaregoingtogiveatalkontheimportanceofmarketsharetobusinesssuccessatyouruniversity’sFutureEntrepreneurClub.Structure:ConceptintroductionBriefaccountofitsimportanceElaboratewithexamplesConclusionContent:WhatHowExamplesNote:Refertothetableonthenextpageforlanguagesupport.

ReadingiExplore1UsefulexpressionsIntroduceaconceptComparebusinesstowarExpresstheimportance…couldbedefinedas……denotes…bethoughtofintermsofdefinedintermsof…isreferredtoas…applyto…isbelievedtobe…takeAll-Under-Heavenintactcaptureyourmarketplacemakeamovetheinroadstheymaderespondtotheirattackswouldbeeliminatedabattleformarketsharecontendedforformsofconflictapproachmarketsascompetitivearenasconflictswhichmustbewon…isgreatlyaffecting……isveryimportantto……hasabigimpacton……istransforming/changingthewaywe……isplayinganimportantrole/partin…Itisnecessary/crucial/critical/indispensable…SharingyourideasReadingiExplore1SharingyourideasAdditionalactivityFormgroupsoffourandcomeupwithanotherfactorinfluencingbusinesssuccess.Talkaboutthefactorwithineachgroupandhavearepresentativetopresentitinclass.Thenvoteforthefactoryouagreetobethemostimportant.Thoseagreeingonthesamefactorshouldformagroupandprepareforaninter-groupdebateinwhicheverygrouptriestoconvincetheothersthattheirfactoristhemostimportant.AssignmentiExplore1BacktoScenario2Youruniversityhasheldaninternationalforumoncorporatecultureinsuccessfulbusinesses.Asaconcludingactivityoftheforum,youaregoingtowriteanessaytoexpressyouropinionsonwhatisthebestcorporateculture.PreviewthepassageofiExplore2andtrytodraftthisessay.Notedownthedifficultiesyouencounterduringtheprocess.4

ThePassionate:BusinessasawayoflifeiExplore2DiscussioniExplore2Trytomatcheachofthefollowingcorporateculturewithitscorrectdescription.Andthendiscussinpairswhichcultureismoreattractivetoyou.thefamilycultureTheleaderintheorganizationisregardedasacaringfather.Thesubordinatespassivelyacceptthearrangementsandordersofthefather.DiscussioniExplore2Trytomatcheachofthefollowingcorporateculturewithitscorrectdescription.Andthendiscussinpairswhichculture

ismoreattractivetoyou.theEiffelTowercultureThewholeorganizationassemblesapyramid,formingacertainkindofhierarchy.Everyoneoftheorganizationhasbeenplacedinacertainplace,beingresponsibleforcertainworkprescribedbyhisorhersupervisors.DiscussioniExplore2Trytomatcheachofthefollowingcorporateculturewithitscorrectdescription.Andthendiscussinpairswhichculture

ismoreattractivetoyou.theguidedmissilecultureEqualityistheverycharacteristic.Everyoneinanorganizationhastakenupanunchangeableplaceandnoonecouldbereplacedbyanother.Thiscultureisorientedtotasks,typicallyundertakenbyteamsorprojectgroups.DiscussioniExplore2Trytomatcheachofthefollowingcorporateculturewithitscorrectdescription.Andthendiscussinpairswhichculture

ismoreattractivetoyou.theincubatorcultureItisbasedontheexistentialideathatorganizationsaresecondarytothefulfillmentofindividuals.Theemployeesandtheemployersareworkingtowardacommongoal.Theyenjoytheprocessofcreatingandinnovating.ThePassionate:BusinessasawayoflifeReadingiExplore2iExplore2ReadingTextAnalysis1Whatisthedifferencebetweenthecommonfirmsandtherareonesofafew?Readthefirsttwoparagraphsandcompletethefollowingtable.

ManyfirmsAfewfirmsSuccessfulworkplacesWell-developedculturesPeoplearesimplydrivenby_________________________.Peoplelove___________________.Peoplehave______________fortheworkplace.Thereisabondbetween____________and____________.theprofessionitselfwhattheyaredoingpassiontheemployeestheworkplaceiExplore2ReadingTextAnalysis1Whatisthedifferencebetweenthecommonfirmsandtherareonesofafew?Readthefirsttwoparagraphsandcompletethefollowingtable.

ManyfirmsAfewfirmsTraditionalingredientsofsuccess:_______________________________________________________________________________________…Naturalby-productsofpassion:__________________________________________________________________________________________Buy-into_______________________ExcellenceExpertiseInnovationbroaderbusinessgoalsProfessionalismTrainingPeerdedicationiExplore2ReadingTextAnalysis2

CompletetheoutlineofExercise2onPage108andfigureoutthemajoradvantagesofthepassionatecorporateculture.TheadvantagesofthepassionatecultureMasteryofthecraftMostpeoplesimply__________________,butPassionatesmakeitapointto_________________________.Thisisimportantbecausethelinkbetween____________and__________________isstrongerthanmanypeoplerealize.dotheirjobsdotheirsverywellmarketsharemasteryiExplore2ReadingTextAnalysis2

CompletetheoutlineofExercise2onPage108andfigureoutthemajoradvantagesofthepassionatecorporateculture.TheadvantagesofthepassionatecultureThedesiretolearnmoreWearealllearningfromthemoment__________________,butPassionatesmakeitapointtostay_______________________.Thebestpeopleinanyfieldgravitatetowardthekindsofresourcesthatleadtotheopportunityfor______________________________________.weareborneducatedintheirchosenfieldfurthertraininganddevelopmentiExplore2ReadingTextAnalysis2

CompletetheoutlineofExercise2onPage108andfigureoutthemajoradvantagesofthepassionatecorporateculture.TheadvantagesofthepassionatecultureAhungertobethebestTheneedtoimproveonwhat’salreadybeendoneisanimportantsourceof__________________forboth__________________________________________inanorganizationwiththepassionateculture.Thereisnosuchthingasabusinesswithnofurther______________________________________.individualcontributorsandteamsself-satisfactionneedofimprovementiExplore2ReadingTextAnalysis2

CompletetheoutlineofExercise2onPage108andfigureoutthemajoradvantagesofthepassionatecorporateculture.TheadvantagesofthepassionatecultureAnenlightenedself-interestInsomecases,thedirectionthatpeoplefindintheirworkbecomes___________________________________________.Everybusinesshasadifferentsetofrewardstoofferpeoplewho__________________________________________,andthesehelpdrivewhatkindsofpeople____________________.aguidingforceintherestoftheirlivescontributetotheirsuccessbuildtheircultureiExplore2ReadingTextAnalysis2

CompletetheoutlineofExercise2onPage108andfigureoutthemajoradvantagesofthepassionatecorporateculture.SupportingexamplesoftheadvantagesofthepassionatecultureMasteryofthecraftAmongthemanycaterersforawedding,theonewhocreatestheperfectcakeistheonewhogetsmoreword-of-mouthbusinessthanitcanhandle.iExplore2ReadingTextAnalysis2

CompletetheoutlineofExercise2onPage108andfigureoutthemajoradvantagesofthepassionatecorporateculture.SupportingexamplesoftheadvantagesofthepassionatecultureThedesiretolearnmoreWhatoftenseparatesthebestphysiciansfromtherestofthepackishowwelltheykeepupwithwhat’snewintheirfieldthroughcontinuingeducationandprivatestudy.iExplore2ReadingTextAnalysis2

CompletetheoutlineofExercise2onPage108andfigureoutthemajoradvantagesofthepassionatecorporateculture.SupportingexamplesoftheadvantagesofthepassionatecultureAhungertobethebestTheeffortsofscientistsandengineerstopushtheboundariesofcomputingpowerhavelednotonlytosuccessfulcompaniesbuttoanentirelynewsocialparadigm.iExplore2ReadingTextAnalysis2

CompletetheoutlineofExercise2onPage108andfigureoutthemajoradvantagesofthepassionatecorporateculture.SupportingexamplesoftheadvantagesofthepassionatecultureAnenlightenedself-interestStart-upventurestradeahighlevelofcommitmentforfinancialandgrowthopportunities.Largefirmshavewell-establishedcareerpathsandtrainingprograms.iExplore2ReadingTextAnalysis3

Readanothertwotypesofcorporateculturesbelowandwhatdoyouthinkarethepossibleadvantagesofeachofthem.ThemotivatorcultureBasicprinciplesWefeelthattreatingouremployeeswellcomesfirst.Ourfrontlineemployeeshaveagreatdealofautonomyandauthority.Wehaveawidervarietyofjobtitlesandresponsibilitiesthansimilarplacesdo.AdvantagesBycreatingacorevalueoftreatingpeoplewell,amotivatorteamwillultimatelyleadthechargetoaccomplisheverythingthattheorganizationneedstothrive.Personalcareergrowthisoneofthemosttangibleexpressionsofaculturethatvaluesitspeople.Inturn,thisgrowthcanspawnalevelofcommitmentanddedicationthatyoucouldnevereasilyhireoffthestreet.iExplore2ReadingTextAnalysis3

Readanothertwotypesofcorporateculturesbelowandwhatdoyouthinkarethepossibleadvantagesofeachofthem.ThenimblecultureBasicprinciplesWeseeopportunityinchange,whetheritisinmarkets,technology,demographics,orotherareas.Wearewillingto“bendtherules”toreactquicklytocompetition.Weareaheadofsimilarfirmsinouruseoftechnology.AdvantagesAdaptiveculturesoftenchampionfindingnewparadigmsforbusinessproblems.Theytendtolookinsideattheirowngoalsandvalues,ratherthanjustmarchinginlockstepwiththeircompetitors.Sustaininganimblecultureinthefaceofchangeservesasthemarket’svalidationofasuccessfulbusiness,andsurvivingitschallengesestablishesapatternforyourlong-termsuccess.iExplore2ReadingDifficultsentences1.Moreaccurately,loveofworkisafunctionofwhoyouareandwhatvaluesdriveyou.(Para.2,Sentence4)Meaning:Tobemoreexact,loveofworkdependsontwothings:oneiswhoyouare,andtheotheristhedrivingvaluesthatyouhold.functionn.Ifyousaythatonethingisafunctionofanother,youmeanthatitsamountornaturedependsontheother.iExplore2ReadingDifficultsentences2.Thebestpeopleinanyfieldgravitatetowardthesekindsofresources,andthebestculturessupportandnurturetheireffortstodoso.(Para.4,Sentence7)Meaning:Inanyfield,thebestpeopleareattractedbythesekindsofresources,andthebestculturessupportandencouragetheeffortsmadetoprovidefurthertraininganddevelopment.gravitatetoward=beattractedbyiExplore2ReadingDifficultsentences3.Forexample,theeffortsofscientistsandengineerstopushtheboundariesofcomputingpowerhavelednotonlytosuccessfulcompaniesbuttoanentirelynewsocialparadigmwherepeople’spersonalandprofessionalliveshavebecomeincreasinglyintertwinedwithpersonalcomputersandtheInternet.(Para.5,Sentence2)Meaning:Forexample,theeffortsofscientistsandengineerstomakebreakthroughsinthecomputingfieldhavenotonlyledtothesuccessofcompanies,butalsocompletelychangedpeople’slivingstyles,makingpeople’slivesincreasinglyconnectedwithpersonalcomputersandtheInternet.iExplore2ReadingDifficultsentences4.Mostpeoplesimplydotheirjobs,butPassionatesmakeitapointtodotheirsverywell.(Para.3,Sentence1)makeitapointactpurposefullyandintentionallyE.g.makeapointofbackingupyourfilesatregularintervalsiExplore2ReadingDifficultsentences5.Thereisnosuchthingasabusinesswithnofurtherneedofimprovement,andworkplacesthatcapitalizeonthisfindthatevensimplyundertakingthequestitselfchangestheircultureforthebetter.(Para.5,Sentence4)capitalizeonIfyoucapitalizeonasituation,youuseittogainsomeadvantagesforyourself.利用E.g.Everyoneshouldcapitalizeonhisopportunity.iExplore2ReadingDifficultsentences6.FromLands’EndclothestoHäagen-DazsicecreamtoKrispyKremedoughnuts,thelevelofexpertiseandqualitycantipthescalesinaverynon-linearfashion,frombeinginthemiddleofthepacktodominatingthemarketplace.(Para.9,Sentence2)tipthescaletogivesomeoneorsomethinganadvantagetoinfluencearesultordecision

起决定性作用；使占优势E.g.Hergreaterexperiencetippedthescaleinherfavorandshegotthejob.iExplore2ReadingDifficultsentences7.Andthislevelofsuccessoftenisfardisproportionatetohowmuchbetteracompanyis—thefactthatitisevenfivepercentaheadofthepackmakesitstandoutheadandshouldersfromtherest.(Para.9,Sentence3)standoutfrom/among/abovetobeclearlybetterorthebest显然比…好；最杰出E.g.WhatmadeLindsaystandoutfromtheotherswasthetremendoussacrificeinherownlifetohelpothers.headandshouldersmuch远远；大大地E.g.Herworkstandsheadandshouldersaboveallotherpublicationsavailableonthesubject.iExplore2Reading1CompletethefollowingsentenceswiththewordsorexpressionsgivenintheboxofExercise1onpage110._____________________todosomethingeverydaythatyoudon’tusuallydoandgraduallyyou’llacquirethehabitoftrying.Commontastescan_______________betweentwopeoplefromdifferentcultures.Theabilityfortheteammemberstoreachtheirpersonalgoals_______theorganization’sabilitytoreachitsgoals.A(n)______tosucceedisalwaysthefirstmotivationforhardwork.Milkisthedominantproductfromlivestockfarms,andbeefisusuallya____________ofthedairyherb.Forsome,wealthcan_________pride;forothers,itwillonlyaccompanygreatercapabilitytohelpothers.Makeitapointcreateabonddrivesurgeby-productBuildingyourlanguageFunction:DescribingthecharacteristicsofthepassionateculturebreediExplore2ReadingBuildingyourlanguage2Matchthebeginningofthefollowingsentenceswiththeirappropriateendingparts.Thenmakealistofcollocationsyouhavelearnedfromthesesentences..1d2e3f4a5b6