版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
TGIAugust2023
Release
What’snewinthismonth’srelease
August2023
MonthlyTopics:August2023
What’snew?
►ThelatesteditionofTGIdataisnowreleasedandyoushouldbeabletoaccessit.
►TGImonthlyreleasesincludeextraquestionswhichprovidesadditionalinsightsandaccesstodataonemergingtopicsatthetimewhichismostrelevanttoyouand
youraudiences.
Thismonth'stopicshaveafocuson:
Motoring
ThismonthTGI’smonthlytopicisallaboutcars!
Buyingacarisabigdecision,sounderstandingwhatbuyersthinkofasimportantwhenbuyingacarisvaluable,andtheAugustdatawillprovideyouwithexactly
that.
Wealsolookathowtherisingcostoflifehasimpactedpeople'scarbuyingplans.
Inaddition,wealsolookatconcernsregardingelectriccarsandwhatpeoplethink
ofself-drivingvehicles.
2
What’sImportantWhenBuyingaCar?
Testdrivingisthemostimportantfactorforupcomingcarbuyers
Whatthosewhoareintendingtobuyacarinthenext2yearsconsiderveryimportantorimportant(by%)
63%
Abilitytotestdrivebeforepurchasing
42%
Carmaintenancesubscription
42%
Availabilityofcars/
delivery/waiting
times
41%
Retentionofaftersalemarketvalue
46%
Autonomoussafetyfeatures
Base:Thoseplanningtobuyacarinthenext2years4
ImpactofHighCostofLifeOnPurchasingCars
Majorityofpotentialbuyersarenowtakingtheirtimeanddoingresearchbeforedeciding
whattobuy
Statements(by%whoagreewiththefollowing)%
Inowtakelongertoresearchandmakeadecisionbeforebuyingacar
IamdelayingpurchasingacaruntilIammorecomfortablefinancially
IamunabletofindthecarIwantinmypricerange
now
InsteadofbuyinganewcaroutrightIlookforleasingorfinancingoptions
Iwouldratherbuyanewcarbecausesecondhandcarshavebecometooexpensive
Base:Thoseplanningtobuyacarinthenext2years5
ConcernsRegardingElectricCars
GenZ*adultsarenot“extremely
concerned”aboutmostfactorsrelatedtoelectriccars.Oneoftheonlythingsthattheyareextremelyconcernedaboutisthedrivingexperienceofelectriccars(44%morelikely)
Ontheotherhand,Pre-war*buyershavearangeoffactorswhichtheyare
extremelyconcernedabout,mostofthemwhicharerelatedtoconvenience.For
instance,theyaremostlikelytobeextremelyconcernedaboutthe
accessibilityofpersonalchargingpointsathome(106%morelikely)
*GenZ:Thosebornin1997andafter*Pre-war:Thosebornbefore1946
Priceremainsthemostconcerningfactorwhenitcomestoelectriccars,althoughdifferentgenerationsarelikelytohavedifferentconcerns
Factorsthatthoseplanningtobuyacarinthenext12
monthsareextremelyconcernedaboutwhenthinkingabelectriccars(by%)
out
42%
31%
30%
27%
26%
Mileagerangeonasinglecharge
Timetochargebattery
Accessibility
personalchargoig
pointsathome
(e.g.iflivingina
ThepriceCharging
infrastructure/
availabilityof
chargingpoints
flat)
awayfromhome
Base:Thoseplanningtobuyacarinthenext2years
6
Self-drivingCars
Mostpeoplehavelimitedknowledgeofself-drivingcarsandarereluctanttotrustthem
Howmuchdoadultsknowaboutself-drivingcars?(by%)
4%Alot66%Justalittle
Havenot
15%heardof
them
Afairamount
15%
Statements(%whoagreewiththefollowing)%
Iamconcernedaself-driving/driverlesscarcouldbehacked
56%
Iamconcernedthatmyself-driving/driverlesscar’sdatawouldbeusedwithoutmyconsent
42%
Iamexcitedaboutself-driving/driverlesscars
19%
Iwouldtrustaself-driving/driverlesscartobesafeontheroad
17%
Self-driving/driverlesscarswouldmakemyjourneyquicker
15%
Base:Alladults
7
UpcomingBuyers:MediaHabits
Outdoormediawillbeasuitablechannelforcommunicatingwithupcomingcarbuyers
Mediachannelsthatthoseplanningtobuyacarin
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 《旧街区的改造规划》课件
- 复习电功率课件
- 【课件】企业薪酬管理
- 2024春游活动计划方案
- 基坑防护专项施工方案
- 吊顶嵌入不锈钢施工方案
- 2024年月社区团支部工作计划
- 八年级班主任工作计划初中
- 县委老干部局年度工作计划
- 《催化作用与催化剂》课件
- 中职班级建设方案
- “三防”行动(防冻防凝防静电)专项检查表
- 2023年10月自考00087英语翻译试题及答案含评分标准
- IT行业模板:设备验收单
- 重视心血管-肾脏-代谢综合征(CKM)
- 安全生产规章制度和岗位操作规程的目录清单及内容(无仓储经营单位)
- c++程序设计实践报告
- 国开电大本科《管理英语3》机考真题(第六套)
- 《管理的实践》读后感课件
- 技术服务和质保期服务计划
- 风景谈(第二课时)(教师中心稿) 教案教学设计共3篇
评论
0/150
提交评论