“非常啤”地产夏季啤酒节电音节潮流暖场活动方案

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音乐THEweight顽顽啤啤2024

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顽顽顽强：坚强坚持自我加持一种向上的生命力有格青年顽也是ONE代表每个人都是独一无二的存在原力青年顽更是玩：是一种自我玩味自我追求自我肯定的创造

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脾性洒脱与治愈了解自我敢爱敢闯自由自由洒脱无界脾气钟情自我内守真情

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SUPERBEER推广策略宣传推广理念创意「顽啤」新玩法打造本次啤酒音乐节“非常啤”概念通过「全覆盖+多渠道+多形式+互联网+跨界」多形式投放、全面覆盖、创意内容推广模式2024

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前期宣传推广排期建议1“顽啤”态度，“顽啤”概念释出，创意活动海报，引发荣华节拍新主张，引发情感共鸣及主体共鸣。第一步324第二步“顽啤咖”代言人，创意海报释出，将网红“欠揍的宝哥哥”与“顽啤”风格归类，释放网红站台荣华府啤酒节信息，为“顽啤”态度传播噱头。“顽啤”醉姿大比拼—创意H5互动，采用线上H5互动，线上回答问题，生成自己每一种专属“顽啤”醉酒之后的状态图片，抽取啤酒节门票，预热活动。第三步第四步”顽啤“啤酒节主题倒计时海报，活动倒计时时间海报释出，引发活动关注。2024

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