全球顶级网站市场前景及投资研究报告-培训课件外文版2024.6雅虎腾讯网易阿里巴巴

DIGITAL

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TRENDSTopwebsitesworldwideCHAPTER

01OverviewMostpopularwebsitesworldwideasofNovember2023,bytotalvisits(inbillions)Leadingwebsitesworldwide2023,bymonthlyvisitsNumberofmonthlyvisitsinbillions80

1000204060120140160180200GYouTFPX17511318.112.88.96WTIR8.468.397.367.05DuckDuckGSY4.554.444.244.23A4Description:BetweenSeptemberandNovember2023,Gheldtheleadingpositionasthemostpopularwebsiteworldwidewith175billionaveragemonthlyvisits.TheonlineplatformhasheldthetopspotasthemostpopularwebsitesinceJune2010,whenitpulledaheadofYahoointofirstplace.Second-rankedYouTubegeneratedmorethan113billionmonthlyvisitsinthemeasuredperiod.ReadmoreNote(s):Worldwide;SeptembertoNovember2023;monthlyaverageSource(s):DataReportal;Meltwater;Semrush;WeAreSocialMostpopularwebsitesworldwideasofNovember2023,byuniquevisitors(inbillions)Leadingwebsitesworldwide2023,byuniquevisitorsNumberofuniquevisitorspermonthinbillions012345678910GYouTFIWPT9.015.663.031.81.691.661.53XRTikT1.271.141.120.920.860.84AWW5Description:FromSeptembertoNovember2023,Gheldtheleadingpositionasthemostpopularwebsiteworldwidewithapproximately9billionuniquemonthlyvisitors.YouTwasrankedsecondwithanestimated5.66billionuniquemonthlyvisitors.Bothwebsitesareamongtheꢀmostvisitedwebsitesworldwide.ReadmoreNote(s):Worldwide;SeptembertoNovember2023;monthlyaverage,uniquevisitsrepresentsthenumberofdistinct"identities"accessingeachsitebutmaynotrepresentuniqueindividuals,assomepeoplemayusemultipledevicesorbrowsersSource(s):DataReportal;Meltwater;Semrush;WeAreSocialMostpopularwebsitesworldwideasofNovember2023,bytimepervisit(inminutes.seconds)Leadingwebsitesworldwide2023,bysessionlengthTimepervisitinminutes.seconds15

20051025303540YouTFG35.4222.2521.1Y21.06DuckDuckGT20.3919.4719.27Yahoo.co.jpIWR18.091817.53B13.37AF13.2413.16Description:BetweenJanuaryandNovember2023,YouTheldtheleadingpositionasthemostengagingwebsiteworldwide,withusersspendingapproximately35minutesand42secondspervisitonthewebsite.Fwassecondintermsofuserengagement,withanaveragevisitdurationof22minutesand25seconds.T,whichranksasthesixthꢀmostvisitedwebsiteworldwide,reportedanaveragesessionlengthof19minutesand47seconds.

ReadmoreNote(s):Worldwide;SeptembertoNovember2023;monthlyaverage;33.11=33minutes,11seconds;14.5=14minutes,50secondsSource(s):DataReportal;Meltwater;Semrush;WeAreSocialPercentageofmobiledevicewebsitetrafficworldwidefrom1stquarter2015to4thquarter2023Shareofglobalmobilewebsitetraffic2015-202365%60%59.54%58.99%

59.16%58.03%55.78%

55.79%55.09%54.8%52.2%54.67%54.34%54.4%53.42%55%50%45%40%35%30%25%52.99%52.21%52.4%51.775%1.89%51.12%52.6%51.92%51.51%48.714%8.91%51.53%50.81%50.03%48.33%47.19%44.69%42.16%39.47%38.383%8.43%32.85%31.16%Q1

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'237Description:Mobileaccountsforapproximatelyhalfofwebtrafficworldwide.Inthelastquarterof2023,mobiledevices(excludingtablets)generated58.67percentofglobalwebsitetraffic.Mobilesandsmartphonesconsistentlyhooveredaroundthe50percentmarksincethebeginningof2017,beforesurpassingitin2020.ReadmoreNote(s):Worldwide;Q12015toQ42023;excludingdesktopandtabletdevicesSource(s):StatCounterMostpopularwebsitesontheglobalMajesticMillionrankingasofJanuary2024,byreferringsubnetsMostlinkedtowebsitesworldwide2024Referringsubnets200,000

250,000050,000100,000150,000300,000350,000400,000450,000500,000475,012470,479423,781411,586367,750339,162267,068264,096254,838250,584233,589223,733208,010youtu.be8Description:AsofJanuary2024,wasrankedfirstamongthedomainswiththemostreferringsubnetsworldwide.Fwasrankedsecondplaceontherankingofthemostlinkedtowebsiteswith470,479referringsubnets.

ReadmoreNote(s):Worldwide;January2024Source(s):MajesticLanguagesmostfrequentlyusedforwebcontentasofJanuary2024,byshareofwebsitesCommonlanguagesusedforwebcontent2024,byshareofwebsitesPercentageofwebsites30%0%10%20%40%50%60%EnglishSpanishGermanRussianJapaneseFrench52.1%5.5%4.8%4.5%4.3%4.3%PortugueseItalian3.1%2.3%TurkishDutch,FlemishPolish2.1%1.8%1.6%1.5%1.3%PersianChinese9/statistics/262946/most-common-languages-on-the-internetAsofJanuary2024,Englishwasthemostpopularlanguageforwebcontent,representingnearly59percentofwebsites.Russianrankedsecond,with5.3percentofwebcontent,whilethecontentintheSpanishlanguagefollowed,with4.3percent.

ReadmoreNote(s):Worldwide;January2024;shareofwebsitesfeaturingcontentineachlanguage,comparedwiththeshareoftheglobalpopulationthatspeakseachlanguageSource(s):DataReportal;Meltwater;W3Techs;WeAreSocialCHAPTER

02RegionalleadersLeadingwebsitesinBrazilfromSeptembertoNovember2023,bytotalvisits(inmillions)Brazil:mostvisitedwebsites2023,bytotalvisitsTotalvisitsinmillions4,000

5,00001,0002,0003,0006,0007,0008,0009,00010,000GYouTXV8,8407,3301,2501,170GU.br850844FIPWhatsAG.brT752490490398343MercadoL.brC.br29428611Description:FromSeptembertoNovember2023,GwasthemostvisitedwebsiteinBrazil,withapproximately8.84billiontotalvisits.YouTcameinsecondwith7.33billiontotalvisits.ThelocalURLG.brrankedfourteenth,withabout398millionaccesses.Fcountedapproximately844millionmonthlyvisitsfromBrazilianonlineaudiences.ReadmoreNote(s):Brazil;September1toNovember30,2023Source(s):DataReportal;Meltwater;Semrush;WeAreSocialLeadingwebsitesinChinainFebruary2024,bytotalvisits(inmillions)China:leadingwebsites2024,bytotalvisitsMonthlytrafficinmillionvisits020406080100120140160180200220BBiliB195.78128.16GZQQ.com(Tencent)B67.4264.6359.3852.78YouTCSDN.net38.1630.4425.2523.4321.2418.3317.95WTG.hkGD12Description:InFebruary2024,BwasthemostvisitedwebsiteinChina,witharound195.7millionvisitsregisteredduringthatmonth.Beingamongthecountry'smostimportantinternetcompanies,itssearchengineisamongthemainalternativestoGoogleinsideandoutsidethecountry,holdingmorethan60percentofitsdomesticsearchmarket.Additionally,streamingwebsiteBilliBrankedsecondamongthemostpopularwebsitesinChina,witharound128.16millionvisits,while[...]ReadmoreNote(s):China;February2024Source(s):SemrushLeadingwebsitesinIndiabetweenSeptembertoNovember2023,bytotalvisits(inmillions)India:leadingwebsites2023,bytotalvisitsTotalvisitsinmillionsTrafficrank

Totalvisits4,000

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6,00001,0002,0003,0007,0008,0009,00010,00011,0001GYFIAmazon.inXVxhamster40.desiCWhatsAPornHB1,46029,96031,46047837275656975385315018910111238547743613Description:FromSeptembertoNovember2023,GheldthetopspotsinIndia'swebsiterankings,withGoogleaveragingover14.6billionmonthlyvisits.YouTuberankedsecond,withatrafficofalmost10billionvisits,associalplatformsFandIfollowedwith1.46billionand783millionmonthlyvisitseach..ReadmoreNote(s):India;September1toNovember30,2023Source(s):DataReportal;Meltwater;Semrush;WeAreSocialLeadingwebsitesinJapanfromDecember2022andNovember2023,byaveragemonthlytraffic(inbillionvisits)MostvisitedwebsitesinJapan2022-2023,byaveragemonthlytrafficAveragemonthlytrafficinbillionvisits1.5

2.00.00.51.02.53.03.54.0GYahoo.co.jp3.442.01Docomo.ne.jpYT1.821.271.01News.yahoo.co.jpAmazon.co.jpRakuten.co.jpWGoogle.co.jpF0.650.570.510.40.290.26PI0.250.2414Description:Grecordedanaveragemonthlytrafficof3.44billionvisitsinJapanin2023,whichmadeitthemostvisitedwebsiteduringthatyear.ItwasfollowedbyYahoo.co.jpandDocomo.ne.jp.

ReadmoreNote(s):Japan;December2022toNovember2023;figuresrefertototalvisitsanddonotrepresentuniquevisitorsSource(s):DataReportal;Meltwater;SimilarWeb;WeAreSocialMostpopularwebsitesinRussiainAugust2023,bymonthlyvisits(inmillions)PagetrafficofmostpopularwebsitesinRussia2023Monthlyvisitsinmillions1,50005001,0002,0002,5003,0003,500GYandex.ruYV2,872.641,740.151,579.44691.64Search-hub.coDzen.ru462.76418.73Mail.ru394.21Ozon.ru261.27253.65230.5WAPikabu.ruAvito.ruGismeteo.ru215.34194.76169.9915/statistics/1110259/russia-most-visited-websites-by-monthly-trafficAmongthe20mostvisitedwebsitesinRussia,Ghadthehighestaveragemonthlytraffic,atapproximately2.87billionvisitsinAugust2023.ItwasfollowedbytheRussiansearchengineYandex.ru,with1.74billionvisitsinthesameperiod.

ReadmoreNote(s):Russia;August2023Source(s):SemrushLeadingwebsitesintheUnitedKingdom(UK)fromSeptembertoNovember2023,bytotalvisits(inmillions)UK:leadingwebsites2023,bytotalvisitsTotalvisitsinmillions05001,0001,5002,0002,5003,0003,5004,0004,5005,0005,500GYouTBBC.co.ukFAmazon.co.ukPWR4,9803,960690583463380369337279TDailymail.co.ukDGoogle.co.ukI27325825521416Description:FromSeptembertoNovember2023,GwastheleadingwebsiteintheUnitedKingdomwithmorethan4.98billionmonthlyvisits.ThesearchenginewasalsopopularinitsUKtop-leveldomain,withGoogle.co.ukreaching255millionviewsandplacingtenthintheranking.YouTubeandFacebookwerethemostvisitedsocialmediaplatforms,rankingsecondandfourthmostvisitedwebsitesinthecountry.ReadmoreNote(s):UnitedKingdom;September1toNovember30,2023Source(s):DataReportal;Meltwater;Semrush;WeAreSocialLeadingwebsitesintheUnitedStatesfromSeptembertoNovember2023,bytotalvisits(inmillions)U.S.mostvisitedwebsites2023,bytotalvisitsTotalvisitsinmillions15

20051025303540GYouTR3521.84.09FAPY3.663.43.112.27DWT2.252.221.921.831.481.34XIB17Description:FromSeptembertoNovember2023,GwasthemostvisitedwebsiteintheUnitedStates,withover35billiontotalvisits.YouTcameinsecondwith21.8billiontotalvisits.RandFcountedapproximately3.09billionand3.66monthlyvisitseachfromU.S.onlineaudiences.ReadmoreNote(s):UnitedStates;September1toNovember30,2023Source(s):DataReportal;Meltwater;Semrush;WeAreSocialCHAPTER

03SocialplatformsMostpopularsocialnetworksworldwideasofJanuary2024,rankedbynumberofmonthlyactiveusers(inmillions)Globalsocialnetworksrankedbynumberofusers2024NumberofactiveusersinmillionsFacebookYouTube3,0492,491WhatsApp¹Instagram2,0002,000TikTokWeChat1,5621,336FacebookMessengerTelegram979800752750685619605558DouyinSnapchatKuaishouX/TwitterSinaWeiboQQPinterest48219Description:MarketleaderFacebookwasthefirstsocialnetworktosurpassonebillionregisteredaccountsandcurrentlysitsatmorethanthreebillionmonthlyactiveusers.MetaPlatformsownsfourofthebiggestsocialmediaplatforms,allwithonebillionmonthlyactiveuserseach:Facebook(coreplatform),WhatsApp,FacebookMessenger,andInstagram.Inthethirdquarterof2023,FacebookreportedaroundfourbillionmonthlycoreFamilyproductusers.

ReadmoreNote(s):Worldwide;January2024;socialnetworksandmessenger/chatapp/voipincluded;figuresforTikTokdoesnotincludeDouyinSource(s):DataReportal;Meltwater;WeAreSocialWorldwidevisitstowebsiteshostinguser-usergeneratedcontentinDecember2023(inbillions)Totalglobalvisitortraffictouser-generatedcontentwebsites2023Numberofvisitsinbillions15

20051025303533.640YouTFITWR16.66.96.24.32.11.61.21.10.380.2LinkedIPTwitch.tvBT20Description:InDecember2023,videoplatformYouTubereportedaround33.6billionvisitsfromglobalusers.Meta-ownedFreportedaround16.6billionvisitsfromglobalusers,asIandTfollowed,eachwith6.9billionand6.2billionvisitsfromusersworldwideduringtheexaminedmonth.W,whichhostsusers-generatedencyclopedicentries,recordedaround4.4billionvisits,whilenewsaggregatorandcommunityplatformRsaw[...]

ReadmoreNote(s):Worldwide;December2023;combineddesktop&mobileweb;excludingappsSource(s):SimilarWebWorldwidevisitstoFfromJulytoDecember2023(inbillions)TotalglobalvisitortraffictoF2023201816141210864202023-072023-082023-092023-102023-112023-1221Description:Facebookisawebtrafficpowerhouse:inDecember2023approximately16.6billionvisitsweremeasuredtotheF,makingitoneofthemost-visitedwebsitesonline.Inthethirdquarterof2023,Facebookhadnearlythreebillionmonthlyactiveusers.ReadmoreNote(s):Worldwide;JulytoDecember2023;combineddesktop&mobileweb;excludingappsSource(s):SimilarWebWorldwidevisitstoIfromJulytoDecember2023(inbillions)TotalglobalvisitortraffictoI202386.96.8765432106.76.76.66.42023-072023-082023-092023-102023-112023-1222Description:Instagramisawebtrafficpowerhouse:inDecember2023approximately6.9billionvisitsweremeasuredtotheonlinephotoandvideosharingplatform,makingitoneofthemost-visitedwebsitesonline.Instagramisoneofthemostpopularsocialnetworksworldwide.ReadmoreNote(s):Worldwide;JulytoDecember2023;combineddesktop&mobileweb;excludingappsSource(s):SimilarWebWorldwidevisitstoRfromApril2022toJanuary2024,bydevice(inbillions)TotalglobalvisitortraffictoR2022-2024,bydeviceMobile5.71Desktop5.586.55.95.785.81

5.795.795.845.765.67

5.675.595.525.535.355.235.235.25.54.53.52.51.50.55.145.034.964.861.671.571.41.421.31.291.31.26

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1.121.121.121.0523Description:InJanuary2024,worldwidevisitstoRamountedtoroughly5.9billionfrommobileand1.67billionfromdesktopdevices.BetweenApril2024andJanuary2024,thevolumeofmobiletraffictoRwasconsistentlyhigherthanthetrafficcomingfromdesktopdevices.ReadmoreNote(s):Worldwide;April2022toJanuary2024Source(s):SemrushWorldwidevisitstoTfromJulytoDecember2023(inbillions)TotalglobalvisitortraffictoT202376.56.46.26.15.95.865432102023-072023-082023-092023-102023-112023-1224Description:InDecember2023,thewebpageThad6.2billionwebsitevisitsworldwide,upfrom5.9billionsitevisitsinthepreviousmonth.FormerlyknownasTwitter,Xisamicrobloggingandsocialnetworkingservicethatallowsmostofitsuserstowriteshortpostswithamaximumof280characters.ReadmoreNote(s):Worldwide;JulytoDecember2023;combineddesktop&mobileweb;excludingappsSource(s):SimilarWebWorldwidevisitstoWfromJulytoDecember2023(inbillions)TotalglobalvisitortraffictoW20235.04.54.44.44.54.03.53.02.52.01.51.00.50.04.34.34.32023-072023-082023-092023-102023-112023-1225Description:InDecember2023,closeto4.3billionuniqueglobalvisitorshadvisitedW,slightlydownfrom4.4billionvisitorssinceAugustofthesameyear.Wikipediaisafreeonlineencyclopediawitharticlesgeneratedbyvolunteersworldwide.TheplatformishostedbytheWikimediaFoundation.ReadmoreNote(s):Worldwide;JulytoDecember2023;combineddesktop&mobileweb;excludingappsSource(s):SimilarWebCHAPTER

04SearchMarketshareofleadingsearchenginesworldwidefromJanuary2015toJanuary2024Globalmarketshareofleadingsearchengines2015-2024GoogleBingYandexYahoo!BaiduDuckDuckGo100%90%80%70%60%50%40%30%20%10%0%27Description:InJanuary2024,theonlinesearchengineBingaccountedfor3.43percentoftheglobalsearchmarketacrossalldevices,whilemarketleaderGoogleheldasearchtrafficshareofaround91.47percent.Meanwhile,Yandex'smarketsharewas1.78percent,whileYahoo!representedaround1.1percent.ReadmoreNote(s):Worldwide;January2015toJanuary2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingdesktopsearchenginesworldwidefromJanuary2015toJanuary2024Globalmarketshareofleadingdesktopsearchengines2015-2024GooglebingYahoo!YANDEXDuckDuckGoBaidu100%90%80%70%60%50%40%30%20%10%0%28Description:AsofJuly2023,onlinesearchengineBingaccountedfor10.51percentoftheglobaldesktopsearchmarket,whilemarketleaderGooglehadashareofaround81.95percent.Meanwhile,Yahoo'smarketsharewas2.67percent.

ReadmoreNote(s):Worldwide;January2015toJanuary2024;desktoponly;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingmobilesearchenginesworldwidefromJanuary2015toFebruary2024Globalmarketshareofleadingmobilesearchengines2015-2024GoogleYANDEXBaidubingYahoo!DuckDuckGo100%90%80%70%60%50%40%30%20%10%0%29Description:InFebruary2024,Googleaccountedfor95.37percentoftheglobalmobilesearchenginemarketworldwide.Meanwhile,competitorslikeYandex,BaiduandYahoo!accountedforlessthanonepercenteachonaglobalscale.

ReadmoreNote(s):Worldwide;January2015toFebruary2024;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterWorldwidevisitstoGfromJulytoDecember2023(inbillions)TotalglobalvisitortraffictoG202310087908070605040302010086.385.383.983.884.22023-072023-082023-092023-102023-112023-1230/statistics/268252/web-visitor-traffic-to-googlecomInDecember2023,searchplatformGgeneratedapproximately84.2billionvisits,downfrom87billionplatformvisitsinOctoberofthesameyear.Googleisaglobalsearchplatformandoneofthebiggestonlinecompaniesworldwide.

ReadmoreNote(s):Worldwide;JulytoDecember2023;combineddesktop&mobileweb;excludingappsSource(s):SimilarWebWorldwidevisitstoBfromJulytoDecember2023(inbillions)TotalglobalvisitortraffictoB20231.31.31.31.31.21.21.21.21.22023-072023-082023-092023-102023-112023-1231Description:InDecember2022,over1.3billionuniqueglobalvisitorshadvisitedB,upfrom1.2billionvisitorsinthepreviousmonths.MicrosoftBingisawebsearchengineownedandoperatedbyMicrosoft.

ReadmoreNote(s):Worldwide;JulytoDecember2023;combineddesktop&mobileweb;excludingappsSource(s):SimilarWebCHAPTER

05VideoandstreamingMostpopulartv,movies,andstreamingwebsitesworldwideinApril2023,basedonshareofvisitsLeadingvideostreamingwebsitesworldwide2023,basedonvisitshareShareofvisits40%0%10%20%30%50%60%70%80%73.29%4.35%0.67%0.67%0.52%33Description:InApril2023,YouTwastheleadingvideostreamingwebsiteworldwide.Duringthemeasuredperiod,thevideoplatformaccountedforover73.29percentofdesktoptrafficinthearts&entertainment-TV,movies,andstreamingsubcategories.Netflixwasrankedsecondwitha4.35percentmarketshare.ReadmoreNote(s):Worldwide;April2023;desktoponly;category:ArtsandEntertainment-TVMoviesandStreamingSource(s):SimilarWebWorldwidevisitstoYouTfromJulytoDecember2023,bydevice(inbillions)MonthlyglobalvisitortraffictoYouT2023,bydeviceDesktop95.28Mobile120100103.2598.497.9182.388072.81604020014.5114.4914.0814.1712.4810.24Jul'23Aug'23Sep'23Oct'23Nov'23Dec'2334Description:InDecember2023,socialvideoplatformYouTuberecordedapproximately98billionvisitsonmobileandovereightbillionvisitsfromusersondesktopdevices.Thewebvisitorstrafficcountfrommobilesandsmartphonesappearedconsistentlyhigherthanthedesktopvisitcountintheexaminedmonths.ReadmoreNote(s):Worldwide;JulytoDecember,2023;visitstoYouTSource(s):SemrushNumberofsubscriptionvideo-on-demand(SVOD)subscribersworldwidein2023,bycountry(inmillions)NumberofSVODsubscribersworldwide2023,bycountry50044545040035030025020015010050374333774745434031300UnitedStatesChinaIndiaGermanyJapanUKBrazilFranceCanadaOthers35Description:AnanalysisindicatesthattheUnitedStatesisestimatedtohavearound445millionSVODsubscribersin2023,makingitthecountrywiththehighestnumberofSVODcustomersworldwide.SecondisChina,withabout374millionsubscriptions.Othercountriescountlessthan100millionSVODsubscribersasof2023.ReadmoreNote(s):2023;forecastSource(s):DigitalTVResearchNumberofsubscriptionvideo-on-demand(SVOD)subscribersworldwidein2027,byregionandplatform(inmillions)NumberofSVODsubscribersworldwide2027,byregionandplatformU.S.Restofworld250200150100502101267371604444400NetflixWarnerBros.Discovery*Disney+Paramount+36Description:Aforecastsuggeststhatby2027,over280millionpeoplewillsubscribetoNetflix,makingthestreamingservicebyfarthemostusedSVODplatform.WhileDisney+isforecasttobethesecondmostsuccessfulstreamingofferinnon-U.S.markets,thestreamingservicesofWarnerBros.DiscoveryisestimatedtoranksecondintheUnitedStates.ReadmoreNote(s):Worldwide;2023;forecast;*Incl.Max,Discovery+,andHBODTCsubscribers.ReadmoreSource(s):Activate;GoldmanSachs;MoffettNathanson;MorganStanley;WellsFargoCHAPTER

06E-commerceMostpopulare-commerceandshoppingwebsitesworldwideinDecember2023,basedonshareofvisitsLeadinge-commerceandshoppingwebsitesworldwide2023,basedonvisitshareShareofvisits8%0%2%4%6%10%12%14%16%14.06%3.01%amazon.co.jpamazon.de2.79%2.24%2.2%38Description:Amazon'sglobalplatform''wasthemostpopulare-commerceandshoppingwebsiteworldwide,accountingformorethan14percentofdesktopvisitstositesinthiscategoryinDecember2023.Secondplacewenttowithroughlythreepercent.ReadmoreNote(s):Worldwide;December2023;desktoponly;category:e-commerceandshoppingSource(s):SimilarWebYear-on-year(YoY)onlinetrafficgrowthofe-commercesitesworldwidefrom2022to2023,bysectorYoYonlinetrafficgrowthworldwide2022-2023,bye-commercesector16%14%11%11%6%5%1%-2%-4%-9%-4%-5%-6.6%Beautyandcosmetics

Luxuryandjewelry

FashionandapparelOnlinegroceriesMarketplacesConsumerelectronics

Homeandgarden39Description:From2022to2023,thee-commercesectorwiththelargestonlinetrafficgrowthwasthebeautyandcosmeticssector,withayear-on-year(YoY)increaseof14percent.Insecondplacewastheluxuryandjewelrysector,with11percentYoYtrafficgrowth,followedbyfashionandapparelwithafivepercentincrease.ReadmoreNote(s):Worldwide;2022and2023;consumervisitsondesktopandmobilewebSource(s):SimilarWebMostpopularbeautyandcosmeticswebsitesworldwidefromApril2022toJanuary2024,basedonaveragemonthlyvisits(inmillions)Leadingbeautyandcosmeticswebsitesworldwide2022-2024,bymonthlyvisitsAveragemonthlyvisitsinmillions0510152025303540455042.934.5927.0920.920.42.br13.8813.7512.812.6911.9240Description:IntheperiodbetweenApril2022andJanuary2024,wasthemost-visitedbeautyandcosmeticswebsiteworldwidewithanaverage42.9millionvisitspermonthduringthemeasuredperiod.Swasrankedsecondwith33.8millionvisits.ReadmoreNote(s):Worldwide;April2022toJanuary2024Source(s):SemrushMostpopularfoodandbeveragewebsitesworldwidefromApril2022toJanuary2024,basedonaveragemonthlyvisits(inmillions)Leadingfoodandbeveragewebsitesworldwide2022-2024,bymonthlyvisitsAveragemonthlyvisitsinmillions020406080100120140133.22chefkoch.de97.3490.3964.463.46macaro-ni.jp56.8749.7549.0748.4148.14delishkitchen.tv41Description:BetweenApril2022toJanuary2024,wasthemost-visitedfoodandbeveragewebsiteworldwidewithanaverageof133.2millionvisitspermonthduringthemeasuredperiod.Kwasrankedsecondwith97.3millionvisits,followedbyDwith90.3millionvisits.ReadmoreNote(s):Worldwide;April2022toJanuary2024Source(s):SemrushLeadingwebsitesforconsumerelectronicsworldwideinJune2023,basedonnumberofmonthlyvisits(inmillions)Leadingconsumerelectronicssitesworldwide2023,bymonthlyvisitsMonthlyvisitsinmillions02004006008001,0001,2001,100460.6100.392.664.558.444.140.540.431.642Description:Amongsomeoftheworld'sleadingconsumerelectronicsretailers,recordedthebiggestnumberofmonthlyvisitorstoitswebsite,withapproximately1.1billionvisitsinJune2023.Thisfigureeclipsedthatoflong-timerival,whoseoverallwebsitetrafficwasabout460.6millionvisitsthatmonth.ReadmoreNote(s):Worldwide;June2023Source(s):SimilarWebNumberofpageviewsperonlinesessionin4thquarter2022,byindustryanddeviceNumberofpageviewsperwebsession2022,byvertical&deviceNumberofpageviewspersessionMobile

Desktop0123456784.3Energy,utilities&constructionTravel&hospitalityRetail6.855.94.85.53.3Services5.34.4Allindustries4.94.1ManufacturingTelecommunicationsFinancialservicesMedia4.6333.93.63.52.61.9Software243Description:Websitesintheenergy,utilities,andconstructionsectoraveragedthelargestamountofvisi