中东北非消费者购物行为分析报告-培训课件外文版2024.6拼多多temu亚马逊淘宝

INDUSTRIES

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MARKETSShoppingbehaviorintheMiddleEastandNorthAfricaCHAPTER

01OverviewTotalconsumerspendingworldwidefrom2014to2029(inmillionU.S.dollars)Totalconsumerspendingworldwide2014-202990,000,00080,000,00070,000,00060,000,00050,000,00040,000,00030,000,00020,000,00010,000,000020142015201620172018201920202021202220232024202520262027202820293Description:Theglobaltotalconsumerspendinginwasforecasttocontinuouslyincreasebetween2024and2029byintotal16.5trillionU.S.dollars(+27.22percent).Aftertheninthconsecutiveincreasingyear,theconsumerspendingisestimatedtoreach77.2trillionU.S.dollarsandthereforeanewpeakin2029.ReadmoreNote(s):Worldwide;2014to2029;allvaluesareestimatesSource(s):Retaile-commercesalescompoundannualgrowthrate(CAGR)from2024to2028,bycountryE-commerceretailsalesCAGR2024-2028,bycountryCompoundannualgrowthrate6%

8%0%2%4%10%12%14%UnitedStatesIndia11.82%11.79%11.71%MexicoArgentinaBrazil10.49%10.38%ChinaTurkeyGlobalIndonesiaRussia9.97%9.95%9.83%9.46%9.42%9.04%8.8%8.42%SouthAfricaItalyCanada4Description:Accordingtorecentindustrycalculations,theUnitedStateswillrankfirstamong20countriesworldwideinretaile-commercedevelopmentbetween2024and2028,withacompoundannualgrowthrateof11.8percent.TheAmericane-commercemarketiscurrentlyvaluedat843billionU.S.dollars.IndiaandMexicoarealsoamongthefastest-growinge-commercemarketsglobally,withaCAGRsofover11percent.Theglobalretaile-commerceCAGRwasestimatedat9.8percentduringthe[...]

ReadmoreNote(s):Worldwide;2024Source(s):DigitalMarketInsightsConversionrateofonlineshoppersworldwidefrom1stquarterto4thquarter2023,bycountryandregionQuarterlyglobalonlineshopperconversionrate2023,bycountryandregionCountry/regionUnitedKingdomNetherlandsUnitedStatesCanadaQ1

'23Q2

'232.7%2.8%2.3%2.1%2.3%2%Q3

'232.6%2.8%2.2%1.9%2.2%1.9%1.8%1.8%1.4%1.3%1.3%1.2%1.3%Q4

'233%2.6%2.6%2.1%1.9%2.1%1.9%1.8%1.8%1.3%1.3%1.3%1.1%1.3%2.8%2.6%2.4%2.4%2.2%2.2%1.8%1.7%1.4%1.3%1.3%1.2%GermanyGlobalAustraliaandNewZealand(ANZ)Belgium1.9%1.7%1.4%1.3%1.2%1.1%1.2%NordicsFranceSpainEasternEuropeJapan5Description:Duringthefourthquarterof2023,threepercentofvisitstoe-commercewebsitesintheUnitedKingdomconvertedtopurchases.IntheNetherlands,onlineshopperconversionratesstoodat2.8percent.

ReadmoreNote(s):Worldwide;Q1toQ42023Source(s):SalesforceResearchYear-on-year(YoY)salesgrowthofcosmeticsandbeautye-commerceinEurope,MiddleEast,andAfricafromJunetoNovemberin2023Monthlysalesgrowthforbeautyandcosmeticse-commerceEMEA202360%52%50%42%40%32%29%30%20%10%0%20%5%JuneJulyAugustSeptemberOctoberNovember6Description:FromJunetoNovember2023,theyear-on-year(YoY)growthofonlinebeautyandcosmeticssalesfluctuatedinEMEA(Europe,MiddleEast,andAfrica).TheYoYsalesgrowthstartedinJuneatfivepercent.ItreacheditshighestpointinSeptemberat52percent.Thepercentagethendroppedagain,ultimatelyreachinga42percentYoYgrowthinNovember.ReadmoreNote(s):Africa,Europe,MENA;JunetoNovember2023Source(s):SignifydE-commerceshareoftotalretailintheMiddleEastandNorthAfricanregionin2022,bycountryorterritoryE-commerceshareoftotalretailMENA2022,bycountryorterritoryE-commerceshare8%0%2%4%6%10%12%14%16%18%UnitedArabEmiratesIsrael16%8%SaudiArabiaEgypt7%3%Morocco2%7Description:TheUnitedArabEmiratesappearedtobethemostenthusiasticMiddleEastandNorthAfricancountryintermsofe-commerceadoption,with16percentofitstotalretailsalesowingtoe-commercein2022.Contrastingly,e-commerceaccountedforjustthreepercentofthetotalretailsalesinEgyptduringthesameyear.ReadmoreNote(s):MENA;2022Source(s):PPROCHAPTER

02PaymentmethodsPaymentsrevenueintheMiddleEastandAfrica(MEA)inselectedyearsfrom2015to2025(inbillionU.S.dollars)PaymentsrevenueinMiddleEastandAfrica2015-202590807084646060504030201004820152019202020259Description:PaymentsrevenueintheMiddleEastandAfrica(MEA)stoodat60billionU.S.dollarsin2020.Comparedtothepreviousyear,therevenuedecreasedbyfourbillionU.S.dollars.ThetotalpaymentsrevenueintheMEAregionwasforecasttoreach84billionU.S.dollarsby2025,registeringaCAGRof6.9percentfrom2020to2025.ReadmoreNote(s):Africa,MENA;2015to2025Source(s):BCGNumberandshareofmerchantswhouseMastercardasapaymentsolutionontheirwebsiteacrossvariouscountriesandterritoriesintheworldasofFebruary28,2024MerchantswhoacceptMastercardforonlinepaymentsin196countriesworldwide2024Number

ofwebsitesShare

ofall

websites

that

offer

atleast

one

payment

acceptance

orpayment

processor

technology,

excluding

crypto

and

FXUnitedStatesBrazil1652599159780155839155451933329112170103512634516140466300292536414.55%21.25%15.69%11.64%25.59%9.73%AustraliaUnitedKingdomRussiaGermanyCanada13.67%12.47%10.91%12.70%11.31%13.39%FranceItalyNetherlandsSpainJapan10Description:ThenumberofRussianwebsitesthatofferedMastercardasapaymentmethodwasrelativelyhigherthanthosefromothercountriesupto2024.Thisaccordingtoestimatesbasedonwebsitetrackingandthetechnologiesusedwithinthem,focusingsolelyonPaymentAcceptanceandPaymentProcessing.Notethatthepercentages,especially,areestimatesduetocategorization.Nevertheless,itprovidesaninsightinthehighuseofMastercardintheUnitedStatesbutalsotheimportanceof[...]

ReadmoreNote(s):Worldwide;February28,2024;Websiteswithadomainfromsaidcountry;ThenumbershavebeengatheredandcalculatedbySource(s):BuiltWith;seethe"Details"tabformoreinformation.NumberandshareofmerchantswhousePayPalasapaymentsolutionontheirwebsiteacrossvariouscountriesandterritoriesintheworldasofFebruary28,2024MerchantswhoacceptPayPalforonlinepaymentsin165countriesworldwide2024Number

ofwebsitesShare

ofall

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that

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atleast

one

payment

acceptance

orpayment

processor

technology,

excluding

crypto

and

FXUnitedStatesUnitedKingdomGermanyAustraliaCanada1055029306841262806222815126447110614110446985669.29%22.98%28.06%22.44%24.66%26.72%14.69%23.98%23.74%29.36%18.04%23.22%ItalyBrazilFranceNetherlandsIndia7559871902Russia65769Spain6164011Description:ThenumberofGermanwebsitesthatofferedPayPalasapaymentmethodwasrelativelyhigherthanthosefromothercountriesupuntil2023.Thisaccordingtoestimatesbasedonwebsitetrackingandthetechnologiesusedwithinthem,focusingsolelyonPaymentAcceptanceandPaymentProcessing.Notethatthepercentages,especially,areestimatesduetocategorization.Nevertheless,itprovidesaninsightinthehighuseofPayPalintheUnitedStatesbutalsotheimportanceofthe[...]

ReadmoreNote(s):Worldwide;February28,2024;Websiteswithadomainfromsaidcountry;ThenumbershavebeengatheredandcalculatedbySource(s):BuiltWith;seethe"Details"tabformoreinformation.NumberandshareofmerchantswhouseApplePayasapaymentsolutionontheirwebsiteacrossvariouscountriesandterritoriesintheworldasofFebruary28,2024MerchantswhoacceptApplePayforonlinepaymentsin171countriesworldwide2024Number

ofwebsitesShare

ofall

websites

that

offer

atleast

one

payment

acceptance

orpayment

processor

technology,

excluding

crypto

and

FXUnitedStatesUnitedKingdomAustraliaCanada12322621139389319861080577303160925604209632041016112133251059010.85%8.53%9.38%11.91%6.16%7.69%6.19%6.58%10.78%10.85%5.02%6.72%GermanyFranceItalyNetherlandsJapanNewZealandSpainSwitzerland12Description:ThemarketshareofApplePayonwebsiteswashigherintheUnitedStates,Canada,andJapanthaninEurope.Thisaccordingtoestimatesbasedonwebsitetrackingandthetechnologiesusedwithinthem,focusingsolelyonPaymentAcceptanceandPaymentProcessing.Notethatthepercentages,especially,areestimatesduetocategorization.Nevertheless,itprovidesaninsightinthehighuseofApplePayintheUnitedStatesbutalsotheimportanceofthemobilepaymentbrandin,for[...]

ReadmoreNote(s):Worldwide;February28,2024;Websiteswithadomainfromsaidcountry;ThenumbershavebeengatheredandcalculatedbySource(s):BuiltWith;seethe"Details"tabformoreinformation.NumberandshareofmerchantswhouseGooglePayasapaymentsolutionontheirwebsiteacrossvariouscountriesandterritoriesintheworldasofFebruary28,2024MerchantswhoacceptGooglePayforonlinepaymentsin152countriesworldwide2024Number

ofwebsitesShare

ofall

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that

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atleast

one

payment

acceptance

orpayment

processor

technology,

excluding

crypto

and

FXUnitedStatesUnitedKingdomAustraliaGermanyCanada125108198683829905177549833232671770616559147791307511992858911.01%7.39%8.36%5.53%9.72%5.62%9.35%5.20%9.95%5.34%4.52%3.67%ItalyJapanNetherlandsNewZealandIndiaSpainSweden13Description:ThemarketshareofGooglePayonwebsiteswashigherinCanadathanitwasintheUnitedStatesormostothercountriesintheworld.Thisaccordingtoestimatesbasedonwebsitetrackingandthetechnologiesusedwithinthem,focusingsolelyonPaymentAcceptanceandPaymentProcessing.Notethatthepercentages,especially,areestimatesduetocategorization.Nevertheless,itprovidesaninsightinthehighuseofGooglePayintheUnitedStatesbutalsotheimportanceofthemobile[...]

ReadmoreNote(s):Worldwide;February28,2024;Websiteswithadomainfromsaidcountry;ThenumbershavebeengatheredandcalculatedbySource(s):BuiltWith;seethe"Details"tabformoreinformation.NumberandshareofmerchantswhouseVisaasapaymentsolutionontheirwebsiteacrossvariouscountriesandterritoriesintheworldasofFebruary28,2024MerchantswhoacceptVisaforonlinepaymentsin200countriesworldwide2024Number

ofwebsitesShare

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excluding

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FXUnitedStatesBrazil22653502913811919781817641553481161291139801105679335619.94%38.75%14.38%18.30%42.60%28.25%12.17%47.28%18.20%18.75%28.03%23.05%UnitedKingdomAustraliaRussiaFranceGermanySwedenCanadaItaly77598Spain74381India5646614Description:ThenumberofUnitedStateswebsitesthatofferedVisaasapaymentmethodwasfarhigherthanthosefromothercountriesupto2024.Thisaccordingtoestimatesbasedonwebsitetrackingandthetechnologiesusedwithinthem,focusingsolelyonPaymentAcceptanceandPaymentProcessing.Notethatthepercentages,especially,areestimatesduetocategorization.Nevertheless,itprovidesaninsightinthehighuseofVisaintheUnitedStatesbutalsotheimportanceofthecardbrand[...]

ReadmoreNote(s):Worldwide;February28,2024;Websiteswithadomainfromsaidcountry;ThenumbershavebeengatheredandcalculatedbySource(s):BuiltWith;seethe"Details"tabformoreinformation.CHAPTER

03OnlineshoppingQuickcommercemarketsizeintheMiddleEastandNorthAfrica(MENA)from2018to2024(inbillionU.S.dollars)Q-commercemarketsizeinMENA2018-20242520152010955042018201920202024*16Description:Thequickcommerce(orq-commerce)marketsizeintheMiddleEastandNorthAfrica(MENA)stoodatninebillionU.S.dollarsasof2020.Accordingtotheforecast,themarketwillgrowby24percentbetween2020and2024toreach20billionU.S.dollars.In2019,therewereover200milliondigitalshoppersintheMENAregion.ReadmoreNote(s):MENA;2018to2024;*Forecast.Thereleasedateisthedateofaccess.ReadmoreSource(s):BlinkCoTechnologiesOnlineshoppingadoptionofconsumersduringRamadanintheMiddleEastandNorthAfricain2022,bycategoryOnlineshoppingadoptionofconsumersduringRamadaninMENA2022,bycategory70%61%60%48%50%40%30%20%10%0%44%40%35%GroceryFashionBPCElectronicsHome17Description:DuringRamadan2022,around61percentofrespondentsfromtheMiddleEastreportedthattheyintendtoshoponlineforgroceries.AccordingtoprojectionsforRamadan2022,theonlineconsumerspendingintheMiddleEastandNorthAfricawasvaluedat6.2billionU.S.dollars.ReadmoreNote(s):MENA;2021Source(s):RedseerMobilee-commerceappsessiongrowthworldwidein2022,byregionGlobalmobilee-commerceappsessiongrowth2022,byregionPercentagechange0%5%10%15%20%25%LatinAmericaEurope,AfricaandMiddleEastWorldwide20%16%12%Asia-Pacific5%NorthAmerica1%18Description:In2022,LatinAmericaoutpacedotherregionsinmobilecommerceappsessiongrowthcomparedtothepreviousyear.Globally,theincreasewas12percentyear-over-year,whileNorthAmericawitnessedthelowestpercentagegrowth,standingatjustonepercent.ReadmoreNote(s):Worldwide;January2021toJanuary2023;changevs.prioryear/includesshopping,marketplace,anddealdiscoveryappsSource(s):adjust;eMarketer;InsiderIntelligenceOnlineshoppingfrequencyamongyoungadultsintheMiddleEastandNorthAfricaregionfrom2018to2022OnlineshoppingfrequencyamongyouthMENA2018-2022ShareofrespondentsNever

Afewtimesamonth40%

50%

60%0%10%20%30%70%80%90%100%49%50%2018201920202021202229%71%20%80%10%89%11%89%19Description:AccordingtoasurveyconductedacrosstheMiddleEastandNorthAfricaregion,around90percentofrespondentsin2022purchasedproductsorservicesonline.Thisindicatedagrowthfrom50percentreportedin2018.

ReadmoreNote(s):MENA;2018to2022;18to24Source(s):ArabianBusiness;BCWCHAPTER

04ShoppinginRamadanForecasteddistributionofretailsalesbetweentheMiddleEastandNorthAfricaregionandtheSoutheastAsianregionduringthemonthofRamadan2023DistributionofretailsalesinMENAandSEAduringRamadan2023MiddleEastandNorthAfrica46%SoutheastAsia54%21Description:Accordingtoforecastsfor2023,thevalueofretailsalesduringthemonthofRamadanintheMiddleEastandNorthAfricaaswelltheSoutheastAsiawasaround144billionU.S.dollars.46percentoftheretailsalesvaluewasforecastedtobegeneratedintheMiddleEastandNorthAfrica.ReadmoreNote(s):APAC,MENA;2023Source(s):RedseerValueofretailsalesintheMiddleEastandNorthAfricaduringthemonthofRamadanfrom2019to2022andforecastedfor2023(inbillionU.S.dollars)ValueofretailsalesMENAduringRamadan2019-2023706661605040302010057484620192020202120222023*22Description:Accordingtoforecastsfor2023,thevalueofretailsalesduringthemonthofRamadanintheMiddleEastandNorthAfricawasaround66billionU.S.dollars.Thisamountstoaanincreaseofninepercentinretailsalessince2019.

ReadmoreNote(s):MENA;2019to2022;*Forecasted.ReadmoreSource(s):C;RedseerPreferencesofrespondentsfromtheMiddleEastandNorthAfricaforgroceryshoppingduringRamadanin2022RespondentsfromMENApreferenceforgroceryshoppingduringRamadan202260%56%50%40%30%20%10%0%43%32%12%BuyonlineandinstoreIncreaseonlinegroceryappusageBuygroceriesinstoreBuygroceriesonline23/statistics/1451386/mena-share-of-respondents-grocery-shopping-preference-during-ramadanAccordingofasurveyin2022,56percentofMuslimrespondentsfromtheMiddleEastandNorthAfricawilldotheirshoppingonlineandinstoreduringRamadan.43percentofrespondentswillincreasetheusageofonlinegroceryappsduringRamadan.ReadmoreNote(s):SaudiArabia,UnitedArabEmirates,Egypt,MENA;EndApril2022(lastweekofRamadan);1,500respondents;15yearsandolderSource(s):IpsosShareofplannedpurchasesforMuslimsduringRamadanshoppingintheMiddleEastin2022,bycategoryShareofplannedpurchasesforMuslimsduringRamadanMiddleEast2022,bycategoryShareofrespondents20%

30%0%10%40%50%60%70%68%80%78%90%ConfectionaryApparel/fashionReligiousspiritualitemsRestaurantorfooddeliveryHealthandbeauty67%65%59%Homeandgarden(eg.includingdecorations)Personalelectronics(i.e.smartphone)Travel/vacation/lifeeventToys51%51%48%46%Designergoods40%40%38%36%SportinggoodsVideoandmobilegamesJewelry24Description:AccordingtoasurveyconductedinselectedMiddleEasterncountriesinFebruarytoMarch2022,68percentofallMuslimrespondentsstatedtheyplantopurchaseapparelorfashionproductsduringRamadanin2022.Atthesametime,only36percentofrespondentsstatedthattheyplannedtopurchasejewelryduringRamadan.ReadmoreNote(s):MENA;February25toMarch6,2022;2,871respondents;18-45years;amongadultMuslimrespondentsSource(s):TGMResearchCHAPTER

05ConsumerbehaviorShareofconsumersintendingtospendmoreintheMiddleEastandNorthAfrica(MENA)in2023,byspendingcategoryShareofconsumersintendingtospendmoreMENA2023byspendingcategorySaudiArabiaEgyptTurkey50%45%40%35%30%25%20%15%10%5%44%40%40%39%

39%36%34%34%32%32%32%32%31%31%30%29%28%26%25%22%20%0%UtilitiesFreshproduceFreshmeatHealthandwellnessDairyTransportationcostsEducation26Description:In2023,44percentoftherespondentsinSaudiArabiaplannedtospendmoreonfreshproduce.Equally40percentofrespondentsplannedtospendmoreonfreshmeatandhealthandwellnessinSaudiArabiain2023.

ReadmoreNote(s):2023;18yearsandolder;SaudiArabian,EgyptianandTurkishconsumersSource(s):NielsenIQShareofconsumersintendingtospendlesstheMiddleEastandNorthAfrica(MENA)in2023,byspendingcategoryShareofconsumersintendingtospendlessMENA2023byspendingcategorySaudiArabiaEgyptTurkey50%60%50%40%30%20%10%0%54%54%53%50%50%49%48%45%43%31%30%29%27%26%OOHeatingEntertainmentClothing/ApparelFooddelivery/Takea