英国可穿戴设备行业市场前景及投资研究报告-培训课件外文版2024.6手环手表小米

INDUSTRIES

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MARKETSWearablesintheUKCHAPTER

01OverviewRevenueofthedigitalfitness&well-beingdevicemarketworldwidefrom2019to2028,bysegment(inbillionU.S.dollars)Digitalfitness&well-beingdevicemarketrevenueworldwide2019-2028,bysegmentSmartwatchesSmartbandsSmartScales51.5870605040302010062.4658.7455.1647.9444.1540.1938.0335.8432.632.0429.3826.0823.7422.7819.5216.47202214.6111.782.518.614.184.484.724.973.893.213.213.552.32019202020212023202420252026202720283Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Thisreflectstheoveralltrendthroughouttheentireforecastperiodfrom2019to2028.Itisestimatedthattheindicatoriscontinuouslyrisinginallsegments.Inthisregard,theSmartwatchessegmentachievesthehighestvalueof62.46billionU.S.dollarsin2028.ReadmoreNote(s):Worldwide;2019to2028Source(s):DigitalMarketInsightsWearablesunitshipmentsworldwidefrom2014to2028(inmillions)Totalwearabledeviceunitshipmentsworldwide2014-2028700645.7632.3614.1590.76005004003002001000559.7533.6506.6492.1444.7346.4172.22018115.42017102.4201681.928.82014201520192020202120222023*202420252026202720284Description:In2024,globalshipmentsofhearables,watches,wrist-bands,andotherwearableswereforecasttoreacharound560millionunits.Thisisa10.5prcentpercentyear-over-yeardecreasecomparedtothepreviousyear.

ReadmoreNote(s):Worldwide;2014to2028;*2023figurewascalculatedbySource(s):IDC;basedonthe2023-2024growthrate(10.5%)providedbythesource

ReadmoreGlobalwearabledeviceshipmentsfrom2021to2028,byproductcategory(inmillions)Wearabledeviceshipmentsworldwide2021-2028,byproductcategoryEarwearSmartwatchWristbandClothingGlassesRingsOthers1,2001,0008006004002000230

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675374.28365.91358.46438.05350.97343.828.6729.129.7930.6731.82.7833.781.9655.2208.6339.02203.69196.66187.48176.7165.23135.83151.87402.252028*382.4393.792027*367.852025*339.622021341.552023347.282024*322.7420222026*5Description:Thehighestshipmentvolumeinthewearabledevicessegmentwasseenamongearwears,withover347millionunitsexpectedtobeshippedin2024.Smartwatchesfollowed,withshipmentsforecasttoreachover208millionunitsby2028.

ReadmoreNote(s):Worldwide;2021to2024;*ForecastReadmoreSource(s):IDCRevenueinthedigitalfitness&well-beingdevicessegmentofthedigitalhealthmarketUnitedKingdomfrom2018to2028(inmillionU.S.dollars)Revenueinthedigitalfitness&well-beingdevicessegmentUK2018-20282,5002,0001,5001,0005000201820192020202120222023202420252026202720286Description:Theindicator'Revenuebymarket'inthe'FitnessTrackers'segmentofthedigitalhealthmarketintheUnitedKingdomwasforecasttocontinuouslyincreasebetween2024and2028byintotal503.7millionU.S.dollars(+33.04percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach2billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):UnitedKingdom;2018to2028Source(s):MarketInsightsAveragerevenueperuserofthedigitalFitness&well-beingmarketintheUnitedKingdomfrom2017to2028(inBritishpounds)DigitalfitnessandWell-BeingARPUintheUK2017-20288070.497065.4365.7365.8565.1764.6464.3763.7463.6362.4559605040302010054.912017201820192020202120222023202420252026202720287Description:Between2017and2023,theaveragerevenueperuser(ARPU)ofthedigitalfitnessandwell-beingmarketintheUnitedKingdomfluctuated.Moreover,inthecomingyears,suchARPUisforecasttoremainrelativelystable,reachingalmost66Britishpoundsby2028.ReadmoreNote(s):2017to2028Source(s):CHAPTER

02SegmentsRevenueofthesmartwatchesindustryintheUK2018-2028(inbillionGBP)RevenueofthesmartwatchesindustryintheUK2018-20281.00.940.890.90.80.70.60.50.40.30.20.10.00.840.790.740.680.670.650.570.440.37201820192020202120222023202420252026202720289Description:Therevenueinthe'Smartwatches'segmentofthedigitalhealthmarketintheUnitedKingdomwasforecasttocontinuouslyincreasebetween2023and2028byintotal0.3billionGBP(£)(+44.12percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach0.94billionGBP(£)andthereforeanewpeakin2028.ReadmoreNote(s):UnitedKingdom;2018to2028Source(s):DigitalMarketInsightsAveragerevenueperuser(ARPU)ofthesmartwatchmarketintheUnitedKingdomfrom2017to2028(inBritishpounds)SmartwatchmarketARPUintheUK2017-2028200180181.3175.1169.3163.9159.2154.115316014012010080146.5140133.5127120.5604020020172018201920202021202220232024202520262027202810/statistics/1460590/smartwatch-market-arpu-ukTheaveragerevenueperuser(ARPU)ofthefitnesstrackermarketintheUnitedKingdomincreasedbetween2017and2023.In2024,suchrevenueamountedtoaround160Britishpoundsandwasforecasttoreachover180Britishpoundsby2028.

ReadmoreNote(s):2017to2028Source(s):Revenueofthefitness/activitytrackingwristwearindustryintheUK2018-2028(inmillionGBP)Revenueofthefitness/activitytrackingwristwearindustryintheUK2018-2028700600500605.37561.98517.71471.25424.19400370.45331.38318.873002001000247.42020175.722019133.7320182021202220232024202520262027202811Description:Therevenueinthe'Smartbands'segmentofthedigitalhealthmarketintheUnitedKingdomwasforecasttocontinuouslyincreasebetween2023and2028byintotal234.9millionGBP(£)(+63.41percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach605.37millionGBP(£)andthereforeanewpeakin2028.Notably,therevenueofthe'Smartbands'segmentofthedigitalhealthmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedKingdom;2018to2028Source(s):DigitalMarketInsightsAveragerevenueperuser(ARPU)ofthesmartbandmarketintheUnitedKingdomfrom2017to2028(inBritishpounds)smartbandmarketARPUintheUK2017-2028908079.8378.0276.4775.1574.0174.1873.1172.3970.869.2567.7370605040302010066.2420172018201920202021202220232024202520262027202812Description:Theaveragerevenueperuser(ARPU)ofthesmartbandmarketintheUnitedKingdomwasforecasttoreachjustunder75Britishpoundsin2024.Incomingyears,thesmartbandAPRUinthecountrywasexpectedtoincrease,totalingalmost80Britishpoundsin2028.ReadmoreNote(s):2017to2028Source(s):RevenueintheheadphonessegmentoftheconsumerelectronicsmarketUnitedKingdomfrom2018to2028(inmillionU.S.dollars)RevenueintheheadphonessegmentUK2018-202880070060050040030020010002018201920202021202220232024202520262027202813Description:Therevenueinthe'Headphones'segmentoftheconsumerelectronicsmarketintheUnitedKingdomwasforecasttocontinuouslyincreasebetween2024and2028byintotal30millionU.S.dollars(+4.94percent).Accordingtothisforecastin2028,theindicatorwillhaveincreasedforthesixthconsecutiveyearto636.89millionU.S.dollars.ReadmoreNote(s):UnitedKingdom;2018to2028Source(s):MarketInsightsVolumeintheheadphonessegmentoftheconsumerelectronicsmarketUnitedKingdomfrom2018to2028(inmillionpieces)VolumeintheheadphonessegmentUK2018-2028353025201510502018201920202021202220232024202520262027202814Description:Thevolumeinthe'Headphones'segmentoftheconsumerelectronicsmarketintheUnitedKingdomwasforecasttocontinuouslyincreasebetween2024and2028byintotal1.3millionpieces(+4.53percent).Accordingtothisforecastin2028,theindicatorwillhaveincreasedforthesixthconsecutiveyearto29.94millionpieces.ReadmoreNote(s):UnitedKingdom;2018to2028Source(s):MarketInsightsAveragepriceperunit(PPU)intheheadphonessegmentoftheconsumerelectronicsmarketUnitedKingdomfrom2018to2028PriceintheheadphonessegmentUK2018-202825201510502018201920202021202220232024202520262027202815Description:Thepriceperunitinthe'Headphones'segmentoftheconsumerelectronicsmarketintheUnitedKingdomwasforecasttocontinuouslyincreasebetween2024and2028byintotal0.1U.S.dollars(+0.47percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach21.27U.S.dollarsandthereforeanewpeakin2028.Notably,thepriceperunitofthe'Headphones'segmentoftheconsumerelectronicsmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedKingdom;2018to2028Source(s):MarketInsightsCHAPTER

03CompaniesLeadingwearablebrandsrankedbybrandawarenessintheUnitedKingdomin2023Mostwell-knownwearablebrandsintheUK2023Shareofrespondents40%

50%0%10%20%30%60%70%80%90%100%SamsungApple94%94%SonyadidasLG92%91%87%Fitbit84%84%HuaweiGarminASUS65%61%60%MichaelKorsXiaomiFossil47%44%43%Oppo17Description:Whenitcomestothemostwell-knownwearablebrandsintheUK,Samsungtopsthelist.TheSouthKoreanbrandisrecognizedby94percentofrespondentsintheUnitedKingdom,justasmuchasthealsofirstplacedApple.Sonycomesthirdinthislist,followedbyAdidasandLG.ReadmoreNote(s):UnitedKingdom;October2023;1247respondents;18to64yearsSource(s):ConsumerInsightsMostusedeHealthtracker/smartwatchesbybrandintheUKasofDecember2023MostusedeHealthtracker/smartwatchesbybrandintheUK2023Shareofrespondents20%0%10%30%40%50%AppleFitbit46%28%SamsungGarminAmazfitHuaweiASUS15%8%5%5%4%4%GoogleFossilHonorLG2%2%2%MisfitMobvoi1%1%18Description:With46percent,AppleisthemostpopularbrandforpersonalsmartwatchesandeHealthorfitnesstrackersamongUKconsumers.InsecondplacefollowsFitbitwith28percentofrespondents.Theseresultsarebasedonarepresentativeonlinesurveyconductedin2023among1,685consumersintheUK.ReadmoreNote(s):UnitedKingdom;JanuarytoDecember2023;1685respondents;18-64years;respondentswhousefitnesstrackers,smartwatcheswithfitnessfunction,motiontrackersorsleeptrackingsystems(Housing&householdequipment,Internet&devices)Source(s):ConsumerInsightsLeadingsmartwatchvendorsintheUnitedKingdom(UK)in2022,bymarketshareMarketshareofsmartwatchvendorsintheUK2022Samsung13%Radley2%Other8%Fitbit21%Apple52%Ferrari4%19Description:In2023,ApplewastheleadingsmartwatchvendorintheUnitedKingdom,controllingoverhalfofthemarket.FitbitandSamsungfollowed,withmarketshareof21percentand13percent,respectively.ReadmoreNote(s):UnitedKingdom;2022Source(s):DigitalMarketInsightsLeadingfitnessoractivitytrackingwrist-wearvendorsintheUnitedKingdom(UK)in2022,bymarketshareMarketshareoffitness/activitytrackingwrist-wearvendorsintheUK2022Other9%Huawei2%FITVII2%BIGGERFIVE3%Tipmant3%Polar3%Fitbit32%MorePro4%Withings7%Xiaomi24%Garmin11%20Description:In2022,Fitbitwastheleadingfitnessoractivitytrackingwrist-wearvendorintheUnitedKingdom,holding32percentofthemarket.XiaomiandGarminfollowed,occupying24and11percentofthemarket,respectively.ReadmoreNote(s):UnitedKingdom;2022Source(s):DigitalMarketInsightsMostusedheadphonesbybrandintheUKasofDecember2023MostusedheadphonesbybrandintheUK2023Shareofrespondents0%5%10%15%20%25%30%35%AppleSamsungSony33%12%12%Beats10%Bose9%JBL8%Anker4%JVC4%4%4%SennheiserSkullcandyAKG3%3%3%Bang&OlufsenPanasonic21Description:WeaskedUKconsumersabout"Mostusedheadphonesbybrand"andfoundthat"Apple"takesthetopspot,while"Pioneer"isattheotherendoftheranking.ReadmoreNote(s):UnitedKingdom;JanuarytoDecember2023;2603respondents;18-64years;respondentswhouseheadphones(Housing&householdequipment,Internet&devices)Source(s):ConsumerInsightsCHAPTER

04ConsumptionNumberofusersinthedigitalfitness&well-beingdevicessegmentofthedigitalhealthmarketUnitedKingdomfrom2018to2028(inmillionindividuals)Usersinthedigitalfitness&well-beingdevicessegmentUK2018-20281210864202018201920202021202220232024202520262027202823Description:Theindicator'Usersbymarket'inthe'FitnessTrackers'segmentofthedigitalhealthmarketintheUnitedKingdomwasforecasttocontinuouslyincreasebetween2024and2028byintotal1.2millionusers(+12.02percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach11.15millionusersandthereforeanewpeakin2028.Notably,theindicator'Usersbymarket'ofthe'FitnessTrackers'segmentofthedigitalhealthmarketwascontinuously[...]

ReadmoreNote(s):UnitedKingdom;2018to2028Source(s):MarketInsightsNumberofusersintheDigitalFitness&Well-BeingmarketfordifferentsegmentsUnitedKingdomfrom2018to2028(inmillionindividuals)NumberofusersintheDigitalFitness&Well-BeingmarketUnitedKingdom2018-2028Health&wellnesscoachingFitnessTrackers29.2440353025201510533.3732.6931.9530.7127.4224.8822.6519.512.2210.9511.1510.710.379.989.478.898.398.027.56.154.9602018201920202021202220232024202520262027202824Description:Overthelasttwoobservations,theindicator'Usersbymarket'isforecasttosignificantlyincreaseinallsegments.Thetrendobservedfrom2018to2028remainsconsistentthroughouttheentireforecastperiod.Thereisacontinuousincreaseintheindicatoracrossallsegments.Notably,theHealth&wellnesscoachingsegmentachievesthehighestvalueof33.37millionusersat2028.ReadmoreNote(s):UnitedKingdomSource(s):MarketInsightsShareofBritishowningawearabledeviceasofJanuary2024,bytypeofownershipWearableownershipintheUK2024,bytype60%49%50%40%30%20%10%0%35%9%8%Ihaveneverownedawearabledevice

Icurrentlyownanduseawearable

Ipreviouslyownedawearabledevice

Icurrentlyownawearabledevicebutdevice

butnolongerhaveit

donotuseit25/statistics/1459686/wearable-ownership-by-type-ukDuringa2024surveyconductedintheUnitedKingdom,itwasfoundthatjustunderhalfofBritishpeoplehaveneverownedawearabledevice.Onthecontrary,35percentofrespondentsownedandusedsuchdevicesatthetimeofthesurvey.

ReadmoreNote(s):UnitedKingdom;asofJanuary2024;2,008respondentsSource(s):YouGovShareofBritishowningawearabledeviceasofJanuary2024,bytypeofownershipandregionWearableownershipintheUK2024,bytypeandregionShareofrespondentsIhaveneverownedawearabledeviceIcurrentlyownanduseawearabledeviceIcurrentlyownawearabledevicebutdonotuseitIpreviouslyownedawearabledevicebutnolongerhaveit0%20%

40%60%80%100%120%LondonRestofSouthMidlandsNorth49%33%10%10%51%35%7%7%45%36%10%10%49%34%46%7%10%ScotlandWales43%7%5%56%26%8%10%26Description:A2024surveyconductedintheUnitedKingdomrevealedthatalmost50percentofBritishlivinginLondonhaveneverownedawearabledevice.Bycontrast,36percentofBritishlivingintheMidlandsregionownedandusedawearabledeviceatthetimeofthesurvey.ReadmoreNote(s):UnitedKingdom;asofJanuary2024;2,008respondentsSource(s):YouGovShareofBritishowningawearabledeviceasofJanuary2024,bytypeofownershipandgenderWearableownershipintheUK2024,bytypeandgenderShareofrespondentsIcurrentlyownanduseawearabledeviceIpreviouslyownedawearabledevicebutnolongerhaveitIcurrentlyownawearabledevicebutdonotuseitIhaveneverownedawearabledevice0%20%40%60%80%100%120%Men35%8%9%49%Women36%8%9%48%27Description:A2024surveyconductedintheUnitedKingdomrevealedthatwearabledeviceswereequallypopularamongBritishmenandwomen,with35percentand36percentofmaleandfemalerespondentsowningandusingoneatthetimeofthesurvey,respectively.ReadmoreNote(s):UnitedKingdom;asofJanuary2024;2,008respondentsSource(s):YouGovShareofBritishowningawearabledeviceasofJanuary2024,bytypeofownershipandageWearableownershipintheUK2024,bytypeandageShareofrespondentsIcurrentlyownanduseawearabledeviceIpreviouslyownedawearabledevicebutnolongerhaveit20%

40%IcurrentlyownawearabledevicebutdonotuseitIhaveneverownedawearabledevice0%60%80%100%120%18-2425-4950-6465+35%12%16%39%42%11%9%38%33%5%7%55%26%3%

6%65%28Description:Duringa2024surveyconductedintheUnitedKingdom,itwasfoundthatwearabledevicesaremostpopularamongBritishagedbetween25and49,withover40percentofrespondentsinthisagegroupowningawearabledevice.

ReadmoreNote(s):UnitedKingdom;asofJanuary2024;2,008respondentsSource(s):YouGovNumberofusersofsmartwatchesintheUK2018-2028(inmillions)NumberofusersofsmartwatchesintheUK2018-20285.04.414.434.44.374.334.54.03.53.02.52.01.51.00.50.04.264.164.063.863.172.662018201920202021202220232024202520262027202829Description:Thenumberofusersinthe'Smartwatches'segmentofthedigitalhealthmarketintheUnitedKingdomwasforecasttocontinuouslyincreasebetween2023and2028byintotal0.2millionusers(+4.69percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach4.43millionusersandthereforeanewpeakin2028.Notably,thenumberofusersofthe'Smartwatches'segmentofthedigitalhealthmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedKingdom;2018to2028Source(s):DigitalMarketInsightsShareofsmartwatchownersintheUnitedKingdomin2023,byageOwnershipofsmartwatchesintheUK2023,byage35%30%29%30%25%20%15%10%5%28%22%11%8%0%16-24yearsold25-34yearsold35-54yearsold55+yearsold65+yearsoldTotal30Description:Duringa2023surveyconductedintheUnitedKingdom,itwasfoundthat22percentofrespondentspersonallyusedasmartwatch.Smartwatchesweremorepopularamongintervieweesagedbetween16and24yearsold,with29percentofthemusingone.ReadmoreNote(s):UnitedKingdom;2023;3,826respondents;16yearsandolder;AtleastonedeviceathomeSource(s):OfcomShareofApplewatchownersintheUnitedKingdom,byagegroupsin2023ApplewatchusershareintheUnitedKingdom,byage202327%25%23%19%19%20%15%10%5%18%10%9%0%18-19years20-29years30-39years40-49years50-59years60-64yearsTotal31Description:ThedisplayeddataontheshareofApplewatchusersbyageshowsresultsoftheConsumerInsightsGlobalsurveyconductedintheUnitedKingdomin2023.Some27percentofUKinternetusersaged30to39yearsownApplewatches.

ReadmoreNote(s):UnitedKingdom;fourwavesfromJanuarytoDecember2023;4033respondents;18-64yearsSource(s):ConsumerInsightsCHAPTER

05Specialfocus:XRdevicesVirtualreality(VR)headsetrevenueintheUnitedKingdom(UK)from2018to2028(inmillionGBP)VRheadsetrevenueintheUK2018-2028600500400300494.24465.05447.12391.48344.4307.33267.84203.43200113.97100068.082019