Unit-2(课后练习答案)

1.ManyInternetcompaniesweresetup____2.Peopleletshopsknowwhentheyareunhappywithaproduct____3.Aletterorphonecallgiveslimitedinformationaboutacandidate____4.Bothproductswerelaunchedatthesametime____5.Workinthefuturewillbequitedifferentfromwhatitisatthepresent____6.Wecannotnormallychoosewhentoreceiveaphonecall____

Unit2ReviewMatchthecontrastingpartsofeachsentence.Thenwritethecompletesentencesusingoneofthelinkingwordsfromthebox.AebaKeybutthoughontheotherhandwhilewhereasfcda.theyrarelyreturntosaytheyarehappywithaproduct.b.aninterviewallowstheemployertomeettheintervieweefacetoface.c.itisunlikelythatitwillbeanylessstressfulthanitisatthemoment.d.wecanusuallychoosewhentoreadane-mail.e.notallofthemweresuccessful.f.theperformanceofbothhasbeenquitedifferent.1.____________________________________________________________________________________________________________________________2.____________________________________________________________________________________________________________________________3.___________________________________________________________________________________________________________________________________________________________________________________________4.____________________________________________________________________________________________________________________________5.___________________________________________________________________________________________________________________________________________________________________________________________6.____________________________________________________________________________________________________________________________ManyInternetcompaniesweresetupbut/thoughnotallofthemweresuccessful.Peopleletshopsknowwhentheyareunhappywithaproductbut/thoughtheyrarelyreturntosaytheyarehappywithaproduct.Aletterorphonecallgiveslimitedinformationaboutacandidatewhile/whereasaninterviewallowstheemployertomeettheintervieweefacetoface.Bothproductswerelaunchedatthesametimebut/thoughtheperformanceofbothhasbeenquitedifferent.KeyWorkinthefuturewillbequitedifferentfromwhatitisatthepresentbut/thoughitisunlikelythatitwillbeanylessstressfulthanitisatthemoment.Wecannotnormallychoosewhentoreceiveaphonecallwhile/whereaswecanusuallychoosewhentoreadane-mail.Complete

thesentenceswiththecorrectformoftheverbsbelow.B1.Theevent______________tobeagreatsuccess.2.Onlinecommunicationwithcustomers_______________theproblemstheywereexperiencing.3.Thenewemployee_____________whatthedepartmentexpectedofhim.4.Thecompanyneedsto_________________previousmarketingstrategies.turnedouttunedintopicksuponKeypickuponbuildontuneintoturnoutbuildon1.Ifyou_____________(want)tosucceedinyourcareer,youmustworkhard.2.Ifabusinessman______________(setup)anewbusiness,hehastogiveitacatchyname.3.Ifworldtradeandglobalization___________(generate)confidence,theyobserveresponsiblebusinesspractices.4.Ifthestudent____________(use)hiscreditcardcarefully,hedoesn’trunupalotofdebt.5.Ifthemarketingdepartment___________(be)successful,itunderstandsthetargetmarket.Completetheconditionalsentenceswiththecorrectformoftheverbinparentheses.CwantsetsupgenerateusesisKeyExample:

David_________________(work)inLondonsince2002.1.On-linetravelbooking________________________(change)thefaceofairtravel.2.Manycompanies_______________(benefit)enormouslyfromtheInternet.3.Profits________________________(shoot)upinthelastsixmonths.4.Independenttravel________________________(grow)inrecentyears.5.Sally________________________(be)SalesDirectorfortwoyears.6.I__________________(attend)sixinterviewsinthepastfourdays!7.Competition________________________(increase)significantlysincelastyear.

Unit2TestCompletethepresentperfectsentenceswiththecorrectformofthegivenverb.1havebenefitedhaveshothasgrownhasbeenhaschangedKeyhaveattendedhasincreasedhasworkedExample:

Ifyouwanttotakeadvantageofthisoffer,__a.then,yes,we’reinterested.1.Ifyouwantpeopletorememberyourcompany,__b.theycostless.2.Ifthisplancanhelptoreduceourphonebills,__c.theycomebackagain.3.Ifyouwanttosucceedinthiscareer,__d.youdon’trunupabigdebt.4.Ifwemakeourcallsatoff-peaktimes,__e.callrightaway!5.Ifyouuseyourcreditcardresponsibly,__f.giveitacatchyname.6.Ifyougivepeoplegoodservice,__g.youhavetoworkreallyhard.Matchthetwohalvesoftheconditionalsentences.2KeyefagbdcCompleteeachpassivevoicesentencewiththecorrectformandtenseofthegivenverb.3Example:Theorder________________amonthago.(place/past)1.Anewsalesrecord______________lastweek.(break/past)2.Theshipment___________toarriveonThursday.(schedule/present)3.Thecomponents____________outlastweek.(send/past)4.Theappliances____________inthesespecialboxes.(pack/present)5.Unfortunately,theparcel__________somewhereintransit.(lose/past)6.Aspecialaward__________tothebestemployee.(give/present)7.Theseproducts________allaroundtheworld.(sell/present)wasbrokenisscheduledweresentarepackedwaslostisgivenwasplacedKeyaresoldCompleteeachsentencewiththecorrectformofaphrasalverbfromthebox.4turnoutpickuponbuildontuneintoExample:Asalespersonhastobeableto_________________acustomer’sdifferentneedsandwants.1.Areyougoodat_______________thesubtlesignalsthatpeoplegive?2.Wehadsomesuccesslastyear.Nowweneedto_______________thatthisyear.3.Ourmarketingcampaignis_______________tobeadisaster!pickinguponbuildonturningouttuneintoKeyCompletetherewrittensentencesusingthegivenwords.5Example:

Saleshaveincreaseddramatically.(dramatic)Therehasbeen_______________________________________________.1.Therehasbeenexponentialgrowthinthenumberoffranchises.(exponentially)Thenumberof________________________________________________.2.Productionfellcatastrophicallylastyear.(fall)Therewas___________________________________________________.3.Therewasasteadyincreaseinthenumberofcomplaints.(steadily)Thenumber__________________________________________________.4.Thecompany’sfortuneshavedeclinedrapidlyinrecentyears.(rapid)Therehas____________________________________________________.5.ProfitsdroppedsuddenlyaroundMarch.(drop)Therewas___________________________________________________.franchiseshasgrownexponentiallyacatastrophicfallinproductionlastyearofcomplaintsincreasedsteadilybeenarapiddeclineinthecompany’sfortunesinrecentyearsasuddendropinprofitsaroundMarchadramaticincreaseinsalesKeyJamesThompsongrowsorganicvegetables.Heusedtosell(entirely/exclusively)toalargesupermarket.Oneday,hehadtorequesta(1)(delay/postponement)ofameetingwithabuyer.Thebuyerarrogantlyandrudelyrefusedhis(2)(request/demand).Jamesfeltangryatthesupermarketanddecidedthatheneededan(3)(unusual/alternative)salesoutlettomakehimmoreindependent.Hebeganto(4)(deliver/distribute)hisvegetablesdoortodoor.Thatwas10yearsagoandnowthebusinesshasgrownto100vans,6trucks,35,000boxesofvegetablesaweek,and75,000(5)(consumers/customers).Guybelieveshisbusinessgivespeoplewhattheyreallywant—(6)(nourishing/healthy),homegrown,tastyorganicvegetables.Hisselling(7)(advantage/benefit)oversupermarketsisspeedandfreshness.Hisvegetablesareonthecustomer’sdoorstep24to48hoursafterbeingharvested.Listentoyourteacherandunderlinethecorrectoptions.6KeyScript

ReadingResourceAReadthetext.Thencompletethenoteswiththecorrectinformationfromthearticle.aInJuly1977,aboycottwasbegunintheUnitedStatesagainsttheSwiss-basedNestlécorporation.Theboycott—stillineffect—soonspreadtoothercountries,particularlyinEurope.Boycottersexpressedconcernaboutthecompany’smarketingofpowderedbabymilk,particularlyinlessdevelopedcountries.Campaignersclaimthatbypromotingtheuseofpowderedformulainsteadofamother’sownmilk,Nestléhascontributedtotheunnecessarydeathandsufferingofbabies,especiallythoselivinginpooreconomicconditions.Greenpeace,FriendsoftheEarth,andPeopleandPlanetaretheorganizationsbehindtheStopEssocampaign,aboycottoftheoilcompanyEsso(knownasExxonMobilintheUSA).TheseorganizationsclaimthatEssoisharmingtheenvironmentbynotinvestinginrenewablesourcesofenergy,bydenyingtheexistenceofglobalwarming,andbyunderminingtheKyotoProtocol.InSeptember2005,theJyllands-Posten,aDanishnewspaper,printedsomecartoonsthatdeeplyoffendedmanyMuslims.Inearly2006,therewereprotests—someofthemviolent—inmanycountriesfollowedbyaboycottofallDanishgoods.ThecompanymostaffectedwasArla,whichsellsdairyproductsandwhichisDenmark’sbiggestMiddleEastexporter.TheboycottalsoaffectedothercompanieslikeBang&OlufsenandLego.TargetofBoycottReasonsforBoycott1.2.3.NestlémarketingofpowderedbabymilkinlessdevelopedcountriesEsso(ExxonMobil)Jyllands-PostennewspaperpoliciesandactionsthatharmtheenvironmentpublishingcartoonsthatwereoffensivetomanyMuslimsKey1.Nestlémarketspowderedbabymilkinlessdevelopedcountries.TrueFalse2.TheDanishcompanymostaffectedbytheboycottwasBang&Olufsen.TrueFalse3.SomecampaignersclaimthatEssodoesnotsupporttheKyotoProtocol.TrueFalse4.ThelargestDanishexportertotheMiddleEastisArla.TrueFalse5.TheboycottagainstNestléstartedinEurope.TrueFalseReadthetextagain.ThenreadthesentencesandmarkthemTrueorFalse.____________bKey___TFInyournotebook,writesentencesabouttheboycottsusingphrasesthatexpresscauseandeffect.Usetheexpressionsinthebox.c

ReadingResourceB

Answerthequestions.1.Whatconsumerprotectionagenciesexistinyourcountry?2.Whatservicesdotheyoffertothegeneralpublic?a1._____________________________,andconsumerprotectionarelargely20th-centuryconcepts.Nowadays,peoplewantassurancesthatwhatissoldtothepublicisofgoodquality.Buyerstodayareprotectedbyconsumerprotectionlawsthatregulatethemethodsandstandardsofmanufacturers,advertisers,andsellers.Theselawscovermanufacturinganddesign,labelingandpackaging,advertising,andsellingmethods.Readthearticle.Matcheachphraseintheboxwiththecorrectparagraph.bProductlabelsandpackagingQuestionablesellingpracticesTherehavebeencasesofadvertisingConsumerism,consumerissuesTheproductsthatarethemostcontrolledConsumerism,consumerissues2._____________________________________bylawsarefoodanddrugs.Otherproductsarecontrolledbyvariousstandardsinstitutions.ThebestknownoftheseintheUnitedStatesistheAmericanNationalStandardsInstitute.3.___________________________canbeinformativeorbemisleading.Formostproducts,thereareminimumlabelingandpackagingstandards.Foodanddrugsarethemoststrictlyregulatedproducts.4.__________________________________thatpresentsmisleading,inaccurate,oruntruthfulclaimsaboutproducts.IntheUnitedStates,theFederalTradeCommissionhasthepowertostopadvertisingthatisconsideredmisleading.5._______________________