2024汽摩配市场洞察

GoogleInternationalGrowthDecember20231.2024年汽配行业概览2.EV配件专题3.北美摩配市场专题500-600500-6002021年B2C全球汽配Source:gminsights，TradingEconomics1000-12001000-12002030年B2C全球汽配增长率10-15%）不同市场车型分析:不同国家2023年谷歌搜索中最热门的10个1234567892024全年汽配需求时间点预测德国87849998100898989美国908310095959295979395908920502023全球新乘用车销量以及实现零排93%100%20502023全球新乘用车销量以及实现零排93%100%2035203520232023年上半年源售出占全球汽车份额（相当于500至4000美元）（相当于500至4000美元）税.美国:2035/2040汽车的增长缓慢。Source:StatistaEmergingmarketEmergingmarket2022年Q3纯电车在该国家/地区轿车销售量中占比+1%-2%+5%+2%-2%vs.prev.(inppts)+18%+7%vs.prev.(inppts)Source:GoogleinternaldataandIHSPolkforcarregistrations.1)Ifavailable,otherwisethelast3monthspercountrywhereregistrationdataisavailableandifithasbeenupdatedinthelast5months.OnlyincludespassengercarsexceptforUSwhichalsoincludeslightcommercialvehiclesasPick-upsareincludedassuch.桩数量仍然紧张Source:StatistaSource:Googleinternaldata.Aug2020-Jun2023,UnitedStatesonGoogleSearch,non-brandedtermsonly.Source:GoogleGearshift2023,newcarEV/PHEVbuyers,UnitedStates//QEV9:Wheredoyouchargeyour(plug-in)electriccar?Source:Googleinternaldata+6%+56%+10%+12%+10%-3%-6%Source:Googleinternaldata家用充电器市场中Level2充电器最为流行(BEV),5-6小时(PHEV)●每小时充电续航:2-5miles（除Tesla以外*购买多为备用或替代损坏充电器Sources:U.S.DepartmentofTransportation(BEV),1-2小时(PHEV)10-20miles器或高电压适配器400V-1000VDC时每小时充电续航:180-240milesSource:GoogleinternaldataQ4对比Q1-Q3均值Q4对比Q1-Q3均值AutomotiveBatteryYouTubeViewsHOWIREALLYFEELABOUTTHESJBSCRIBEthecategorystillneedstoHOWIREALLYFEELABOUTTHESJBSCRIBEthecategorystillneedstobebuilt,consumersturntotechnologySource:Googleinternaldata,YouTube.BEVvideosviewsin2022vs.2021inUnitedKingdomAdHOWIREALLYFEELABOUTTHESJBSCRIBEAdHOWIREALLYFEELABOUTTHESJBSCRIBECustomersareincreasinglyseekingoutEVcontentonCustomersareincreasinglyseekingoutEVcontentonperiodoflastyearSource:Googleinternaldata,YouTube.BEVvideosviews,Jan2023-Jul2023vs.lastyearintheUnitedStatesElectriccars,giantbatteriesandsolar123456786942GenderAge25-34ViewadetailedbreakdownofthedemographiccompositionofyourselectedaudiencehereProprietary+ConfidentialGenderFemale0.4xIndexMale1.6xIndexNotaparentMale1.6xIndexParent1.1xIndexAgeAgeNintendo40%4.3xEmpireStateBuilding17%7.0xSuzuki51%8.1xNintendo40%4.3xEmpireStateBuilding17%7.0xSuzuki51%8.1xGamingPlatformsAutoModelsInterestVideogameconsole26%6.2x4.3x4.2xPersonalcomputer4.2xInterestDodgeChargerDodgeChargerJeepLiberty37%7.9x8.5xDodgeDodgeChargerSRTHel25%9.4x8.4xMercedes-BenzG-Class8.4xTouristAttractionsAutoBrandInterestAustraliaZooAustraliaZooEiffelTower14%9.2x7.4x8.3xGoldenGateBridge8.3xInterestYamahaYamahaYamahaMotorCompany39%9.7x10.0x7.9x7.9xProprietary+ConfidentialProprietary+Confidential358KSubscribers21MSubscribers267KSubscribers1.4MSubscribers316KSubscribers2.4KVideos1212xIndex9.7xIndex15xIndex12xIndex13xIndexViewchannelViewchannelViewchannelViewchannelViewchannelViewmoreYouTubechannelsyouraudienceiswatchinghere~35~35MPotentialreach~80MPotentialreach1.7xIndex2.21.7xIndexAction&Adventure~80MPotentialreach1.7xIndex~55MPotentialreach~55MPotentialreach1.