中国住宿行业2023年数据报告暨2024年元旦假期预测分析

CONTENTS01/2023酒店⾏业数据报告02/03/04/2023⺠宿⾏业数据报告2023住宿业消费者⾏为数据2024元旦假期预订趋势预测Part012023酒店⾏业数据报告2023ꢀꢁꢂꢃꢄꢅꢆꢇ49.7

x

186.1

=

92.52022%ꢀꢀOccADRRevPAR2023OccADRRevPARtipsOccꢀOccupancyꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢄꢅꢔꢕꢖꢗꢑꢅꢔꢘꢙADRꢀAverageꢚDailyꢚRateꢁꢂꢃꢛꢑꢄꢅꢜꢝꢅꢞꢉꢊꢋꢌꢍꢎꢄꢅꢟꢆꢕꢖꢏꢐꢑꢒꢄꢅꢔꢘꢙRevPARꢀRevenueꢚPerꢚAvailableꢚRoomꢁꢂꢃꢠꢡꢗꢢꢒꢣꢄꢅꢓꢟꢆꢉꢤꢥꢅꢟꢦꢉꢊꢋꢌꢍꢎꢆꢇꢈꢧꢖꢜꢝꢅꢞꢙꢀ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇ2022-2023ꢀꢃꢄOccꢅꢆ2023ꢀ50ꢁ/80ꢁꢂOcc70.0%60.0%90.0%82.0%80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%59.4%60.7%60.6%59.1%54.4%48.2%58.4%57.4%50.8%50.8%45.0%50.0%40.0%30.0%20.0%10.0%0.0%49.7%49.1%53.1%48.4%48.4%48.2%46.2%46.5%42.6%46.6%53.0%45.3%45.3%44.9%1ꢀ2ꢀ3ꢀ4ꢀ5ꢀ6ꢀ7ꢀ8ꢀ9ꢀ10ꢀ11ꢀ12ꢀ2023ꢁ2022ꢁ50ꢂꢃ80ꢂꢃꢀꢁꢂꢃꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚꢛꢜꢝꢞꢟꢄꢐꢠꢡꢢꢓꢠꢣꢤ

50ꢿꣀOccꢽ53%ꢘ80ꢿꣀꣁTOPꢽ20%ꣂꢺ82%ꢽꢾꢥꢦꢁ太ꢢꢓꢧꢍꢨꢩꢪꢫꢬꢭꢘꢜꢮꢁꢯꢰꢱꢲꢳꢴꢘ告ꢵꢶꢷꢸꢮꢁꢤ2023ꢁꢂꢃꢄꢅꢨꢹOccꢺ52.4%ꢘ2022ꢁꢺ49.7%ꢘꢻꢼꢕꢖ5.4%ꢽꢾꢀ

ꢁ

ꢂ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇ2022-2023ꢀꢃꢄADRꢅꢆ2023ꢀ50ꢁ/80ꢁꢂADR300.0300.0273.0ꢀ259.4244.1237.8250.0200.0150.0100.050

.0231.0227.3229.2250.0200.0150.0100.050

.0224.6218.7213.8213.6210.611ꢁ204.3206.6ꢀ206.3ꢀ209.3ꢀ199.2ꢀ181.6ꢀ180.4ꢀ177.2ꢀ174.0ꢀ173.0ꢀ172.9ꢀ172.6ꢀ169.3ꢀ162.0ꢀ0.01ꢁ2ꢁ3ꢁ4ꢁ5ꢁ6ꢁ7ꢁ8ꢁ9ꢁ10ꢁ12ꢁ0.02023ꢂ

2022ꢂ50ꢃꢄ80ꢃꢄꢀꢁꢂꢃꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅADRꢆꢇꢈꢉꢊꢁꢋꢌꢍꢆꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢚ50ꢻꢼADRꢹ162ꢴꢋ80ꢻꢼꢽTOPꢹ20%ꢾꢳ273ꢴꢺꢛꢁꢜꢈꢝꢞꢔꢎꢟꢠꢡ7ꢢ8ꢣꢤꢋꢥꢦꢧꢡ1ꢤꢋꢨꢩꢪꢫꢡꢬꢭꢮꢈꢯꢰꢚ2023ꢁꢂꢃꢄꢅꢱꢲADRꢳ227.3ꢴꢋ2022ꢁꢳ186.1ꢴꢋꢵꢶꢷꢸ22.1%ꢹꢺꢀ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇ2022-2023ꢀꢃꢄRevPARꢅꢆ2023ꢀ50ꢁ/80ꢁꢂRevPAR160.0180.0148.9140.0159.0ꢀ140.0120.0100.080

.060

.040

.020

.00.0129.7160.0140.0120.0100.080

.0121.4120.6122.6ꢀ117.6110.2108.4ꢀ106.4ꢀ99.9ꢀ96.194.489.6ꢀ87.7ꢀ86.388.383.9ꢀ84.9ꢀ82.3ꢀ84.3ꢀ81.6

83.3ꢀ10ꢁ72.1ꢀ82.0ꢀ60

.040

.020

.01ꢁ2ꢁ3ꢁ4ꢁ5ꢁ6ꢁ7ꢁ8ꢁ9ꢁ11ꢁ12ꢁ0.02023ꢂ

2022ꢂ50ꢃꢄ80ꢃꢄꢀꢁꢂꢃꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅꢆꢇRevPARꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢎꢏꢖꢗꢘꢁꢙꢚꢛꢜꢝ50ꢯꢰRevPARꢭ82ꢤꢐ80ꢯꢰꢱTOPꢭ20%ꢲꢍ159ꢤꢮꢞꢜꢟꢠꢡꢢꢣꢐꢀꢁꢂꢃRevPARꢍ119.1ꢤꢐꢥꢦꢧꢨꢩꢤꢝ2022ꢁꢍ92.5ꢤꢐꢙꢪꢫꢬ28.8%ꢭꢮꢀ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇꢀꢁADRꢂꢃꢄꢅꢆOcc80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%1ꢀ2ꢀ3ꢀ4ꢀ5ꢀ6ꢀ7ꢀ8ꢀ9ꢀ10ꢀ11ꢀ12ꢀ0-100ꢁ100-200ꢁ200-300ꢁ300-500ꢁ500-800ꢁ800-1200ꢁ>1200ꢁꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅꢆꢇ100-200ꢈꢉꢊꢋOccꢌꢍꢇꢎꢏꢐ200-300ꢈꢉꢇꢂꢑꢒꢓ50%ꢔꢌꢕꢖꢐꢗ1200ꢈꢉꢇꢘ18.4%ꢔꢀꢙꢚꢅꢆꢇOccꢌꢍꢛꢜꢝꢞꢟ7ꢠ8ꢡꢙꢇꢘ45%ꢢꢣꢇꢤꢥꢦꢧꢨꢩꢖꢊꢋꢪꢫꢇꢐꢬꢭꢮꢯꢖꢰꢀ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇꢀꢁADRꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢇꢈꢉꢊꢏꢋꢐꢑꢇꢈ2.5%

0.9%

1.0%1.2%

0.9%3.4%17.4%8.6%11.0%23.9%1.9%3.6%2.2%18.1%9.6%65.4%83.5%45.0%ꢆꢇꢈꢉꢊꢋ1ꢇꢊꢋ2ꢇ0-100ꢀ100-200ꢀ200-300ꢀ300-500ꢀ500-800ꢀ800-1200ꢀ1ꢁꢂ2ꢁꢂ3ꢁꢂ4ꢁꢂ5ꢁꢂꢃꢄꢅꢊꢋ3ꢇꢊꢋ4ꢇꢊꢋ5ꢇꢃꢄꢅ>1200ꢀꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅꢆꢂꢇꢈꢉꢊ100ꢋꢌꢍꢎꢇꢈꢏꢐꢑꢒꢓ5.5%ꢅꢔꢕ200ꢋꢌꢖꢎꢇꢈꢑꢒꢓ10%ꢗꢘꢅꢙꢕ100-200ꢋꢚꢇꢈꢏꢐꢛꢜꢓ15%ꢝꢞꢟꢠꢡꢢꢣꢤꢥꢄꢖꢅꢦꢧꢀꢁꢂꢨꢩꢪꢫꢅꢬꢭꢮꢌ1ꢣꢤꢯꢰꢱꢡꢢꢲꢳꢅꢥꢄꢯ83.5%ꢝꢞꢟꢠꢴꢡ

ꢶꢖꢅꢷ

5ꢹꢺꢌꢖꢴꢡꢇꢈꢎꢟꢠꢑꢒꢓ10%ꢗꢘꢝꢻꢌ

ꢽꢅꢾꢟꢿꣀꢷ

ꣁꣂꣃꢾꢉ꣄ꣅꢀ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇ2022-2023ꢀꢁꢂꢃꢄOccꢅꢆ2022-2023ꢀꢁꢂꢃꢄADRꢅꢆ70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%500.063.4%62.6%59.6%59.1%431.5ꢀ450.0400.0350.0300.0250.0200.0150.0100.050

.049.8%34.8%48.2%48.1%36.7%27.8%267.5ꢀ45.9%244.6ꢀ41.9%223.5ꢀ218.1ꢀ233.1ꢀ204.8ꢀ

202.0ꢀ26.5%23.5%199.9ꢀ195.9ꢀ188.7ꢀ180.0ꢀ134.8ꢀ95.9ꢀ0.0ꢁꢂꢃꢄꢅ

ꢃꢄꢆ

ꢃꢄꢇ

ꢃꢄꢈ

ꢃꢄꢉ

ꢃꢄꢊꢁꢂꢃꢄꢅ

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ꢃꢄꢉ

ꢃꢄꢊꢀꢁꢂꢃꢀꢁꢂꢃꢀꢁꢂꢃꢄOccꢅꢆꢇꢈꢉꢊꢋꢁꢌꢍꢎꢏꢐꢑꢒꢄꢓꢔꢕꢖꢗꢘꢙꢘꢀꢁꢂꢃADRꢦꢉꢧꢕꢖꢠꢗꢨꢁꢩꢪꢫ431.5ꢬꢌꢦꢭꢧꢮꢨꢉꢄꢚꢛꢌꢜꢇꢂꢃꢝꢒꢞꢟꢠꢡꢢꢣꢤꢥꢁꢩꢯꢰꢫ95.9ꢬꢌꢱꢲꢳꢴꢵꢶꢇꢈꢥꢀ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇ2022-2023ꢀꢁꢂꢃꢄOccꢅꢆ2022-2023ꢀꢁꢂꢃꢄADRꢅꢆ90.0%80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%83.9%400.078.2%75.9%344.2ꢂ350.0300.0250.0200.0150.0100.050

.063.6%44.9%269.1ꢂ212.3ꢂ44.4%38.8%204.6ꢂ52.1%52.4%179.3ꢂ176.6ꢂ175.1ꢂ48.4%166.9ꢂ165.7ꢂ160.6ꢂ0.0ꢀ1ꢁꢀ2ꢁꢀ3ꢁꢀ4ꢁꢀ5ꢁꢀ1ꢁꢀ2ꢁꢀ3ꢁꢀ4ꢁꢀ5ꢁꢀꢁꢂꢃ30%ꢖꢗꢘꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅOccꢆꢇꢈꢉꢊꢋꢌꢍꢊꢎꢏꢐ2ꢑꢋꢀꢁꢒꢓꢁꢊꢔꢕꢀꢁꢂꢃꢏADRꢙꢚꢛꢜꢝꢞꢋꢍꢊꢎꢔꢟꢌꢐ3ꢑꢠ344.2ꢡꢋꢍꢢꢎꢣꢐ4ꢑꢏ160.6ꢡꢋꢒꢓꢁꢤꢢꢘꢀ

ꢁ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇ2022-2023ꢀꢁꢂꢃꢄOccꢅꢆ2022-2023ꢀꢁꢂꢃꢄADRꢅꢆ70.0%350.062.8%

62.8%58.9%59.5%292.8ꢂ61.1%60.0%300.0250.0200.0150.0100.050

.0280.0ꢂ59.1%52.9%267.9ꢂ56.8%259.8ꢂ249.3ꢂ52.5%247.0ꢂ50.0%

45.4%45.0%49.8%225.9ꢂ216.8ꢂ46.3%220.3ꢂ205.6ꢂ197.4ꢂ41.4%191.2ꢂ34.4%40.0%180.7ꢂ172.9ꢂ30.0%20.0%70.7ꢂ10.0%0.0%0.0ꢀ1ꢁ

ꢀ2ꢁ

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ꢀ8ꢁꢀ1ꢁ

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ꢀ8ꢁꢀꢁꢂꢃꢀꢁꢂꢃꢀꢁꢂꢃꢄOccꢅꢆꢇꢄꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢄꢔꢕꢖꢗꢂꢘꢙꢰꢇꢀꢁADRꢱꢲꢜꢝꢞꢳꢴꢵꢶꢄꢷꢸꢹ-ꢟꢠ-ꢺꢻꢼꢄꢽꢾꢚꢛꢜꢝꢞꢟꢠꢡꢎꢢꢣꢝꢞꢤꢥꢦꢧꢨꢩꢪꢫꢬꢭꢮꢯꢎꢏꢿꣀꢝꣁꢐꢑꢎꢀꢁꢂꢃꢄꣂꣃꢒꢓꢚꢛꢔꢕꢖꢡꢵꢶꢄꢛ꣄ꣅ꣆ꢯꢀ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢀꢁꢂꢃꢄꢁꢂꢃꢈꢉ1.1%

1.0%3.1%3.8%6.6%4.6%22.3%11.8%16.5%46.4%6.6%17.9%12.4%19.8%12.1%14.1%0-50ꢀ50-100ꢀ100-200ꢀ200-300ꢀ0-50ꢀ50-100ꢀ100-200ꢀ200-300ꢀ>1200ꢀ300-500ꢀ500-800ꢀ800-1200ꢀ>1200ꢀ300-500ꢀ500-800ꢀ800-1200ꢀꢀꢁꢂꢃꢀꢁꢂꢃꢄ50ꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑ46.6%ꢋ告ꢄꢁꢂꢃꢒꢓꢎꢔꢏꢑ3.8%ꢕꢀꢁꢂꢃꢄ1200ꢅꢆꢎꢈꢉꢊꢋꢌꢍꢎꢔꢏ1.0%ꢋ告ꢖꢗꢑ22.3%ꢈꢁꢂꢃꢒꢓꢘꢕꢌꢍꢎꢙꢚꢌꢛꢜꢋꢁꢂꢃꢎꢙꢝꢌꢛꢜꢕꢞꢁꢂꢃꢒꢓꢛꢟꢈꢋꢙꢀꢁꢂꢃꢄ200-300ꢅꢈꢉꢊꢋꢏꢐꢑ19.8%ꢋꢌꢍꢏꢠꢙ11.8%ꢡꢢꢀ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇꢀꢁꢂꢃꢄ

Occꢅꢆꢀꢁꢂꢃꢄ

ADRꢅꢆ80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%1400.01200.01000.0800.0600.0400.0200.00.069.8%70.0%69.0%1197.765.1%63.1%57.0%45.0%18.0%318.2256.5213.1180.8159.4140.0149.2ꢀꢁꢂꢃ1200ꢅꢆꢖꢗꢉOccꢘꢙꢚꢛꢜꢀꢁꢂꢃꢀꢁꢂꢃꢄ1200ꢅꢆꢇꢈꢉꢊꢋOccꢌꢍꢀꢁꢂꢃꢎꢏꢐꢑꢒꢓꢉ告ꢔꢕꢀꢁꢂꢃꢄ300ꢅꢆꢇꢚꢉꢊꢋADRꢄ200ꢆꢇꢈꢝꢊꢋꢄ300-800ꢅꢆꢇꢈꢉADRꢄ300ꢆꢇꢚꢝꢞꢇꢟꢠꢌꢍꢀꢁꢂꢃꢎꢏꢐꢉADRꢎꢏꢡꢢꢣꢢꢤꢜꢀ

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ꢏPart022023⺠宿⾏业数据报告2023ꢀꢁꢂꢃꢄꢅꢆꢇ35.2

x

296.3

=

104.32022%ꢀꢀOccADRRevPAR2023OccADRRevPARtipsOccꢀOccupancyꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢄꢅꢔꢕꢖꢗꢑꢅꢔꢘꢙADRꢀAverageꢚDailyꢚRateꢁꢂꢃꢛꢑꢄꢅꢜꢝꢅꢞꢉꢊꢋꢌꢍꢎꢄꢅꢟꢆꢕꢖꢏꢐꢑꢒꢄꢅꢔꢘꢙRevPARꢀRevenueꢚPerꢚAvailableꢚRoomꢁꢂꢃꢠꢡꢗꢢꢒꢣꢄꢅꢓꢟꢆꢉꢤꢥꢅꢟꢦꢉꢊꢋꢌꢍꢎꢆꢇꢈꢧꢖꢜꢝꢅꢞꢙꢀ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇ2022-2023ꢀꢃꢄOccꢅꢆ2023ꢀ50ꢁ/80ꢁꢂOcc80.0%70.0%90.0%67.6%53.5%78.2%66.6%80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%60.0%58.7%58.2%31.4%57.5%40.8%60.0%50.0%40.0%30.0%20.0%10.0%0.0%54.1%31.6%53.2%34.6%49.4%30.3%48.4%30.2%46.9%28.8%46.3%30.1%56.3%44.7%39.2%27.4%1ꢀ2ꢀ3ꢀ4ꢀ5ꢀ6ꢀ7ꢀ8ꢀ9ꢀ10ꢀ11ꢀ12ꢀ2023ꢁ2022ꢁ50ꢂꢃ80ꢂꢃꢀꢁꢂꢃꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅꢆOccꢇꢈꢉꢊꢋꢄꢌꢍꢎꢁꢏꢐꢑꢒꢓꢔꢕꢖꢗꢘꢙꢏꢋꢚꢛꢜꢌꢍꢎꢁꢝꢞꢟꢋꢆ50ꢵꢶOccꢳ56.3%ꢏ80ꢵꢶꢷTOPꢳ20%ꢸꢯ78.2%ꢳꢴ15%~20%ꢏꢀꢁꢠꢡꢢꢣꢆꢤꢥꢏꢦOccꢧꢆꢨꢩꢪꢫꢬꢭꢮ2023ꢂꢃꢄꢅꢋꢚOccꢯ55.8%ꢏ2022ꢁꢯ35.2%ꢏꢝꢰꢱꢲ58.5%ꢳꢴꢀ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇ2022-2023ꢀꢃꢄADRꢅꢆ2023ꢀ50ꢁ/80ꢁꢂADR450.0400.0350.0300.0250.0200.0150.0100.050

.0700.0412.2634.3389.5ꢀ368.6ꢀ

369.5600.0500.0400.0300.0200.0100.00.0341.8ꢀ288.7354.2308.6310.3ꢀ300.2ꢀ281.3278.5ꢀ290.5273.1268.9269.7261.3ꢀ244.9ꢀ237.3ꢀ237.1ꢀ235.2ꢀ222.2ꢀ226.7227.9306.40.01ꢁ2ꢁ3ꢁ4ꢁ5ꢁ6ꢁ7ꢁ8ꢁ9ꢁ10ꢁ11ꢁ12ꢁ2023ꢂ

2022ꢂ50ꢃꢄ80ꢃꢄꢀꢁꢂꢃꢀꢁꢂꢃꢳ634.3ꢴꢺꢀꢁꢂꢃꢄꢅADRꢆꢇꢈꢉꢊꢋ1ꢌꢍ7ꢎ8ꢏꢌꢐꢑꢒꢓꢔꢕꢖꢗꢍꢘꢙꢏꢚꢛꢜꢝ50ꢑꢻADRꢹ306.4ꢴꢐ80ꢑꢻꢼTOPꢹ20%ꢽꢂꢃꢄꢅADRꢞ1ꢌꢟꢐꢠꢡꢌꢢꢣꢤꢁꢥꢦꢧꢨꢩꢪꢐꢫꢬꢭꢮꢣꢤꢁꢯꢥꢧꢰꢝ2023ꢂꢃꢄꢅꢱꢲADRꢳ302.8ꢴꢐ2022ꢁꢳ296.3ꢴꢐꢵꢶꢷꢸ2.2%ꢹꢺꢀ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇ2022-2023ꢀꢁꢂRevPARꢃꢄ2023ꢀ50ꢅ/80ꢅꢆRevPAR300.0250.0350.0313.9246.2239.5300.0250.0200.0150.0100.050

.0219.4197.3185.1200.0150.0100.050

.0169.5173.9156.4157.0152.3143.6133.9130.6161.9107.3106.3105.5106.684.190.877.369.868.370.864.90.01ꢀ2ꢀ3ꢀ4ꢀ5ꢀ6ꢀ7ꢀ8ꢀ9ꢀ10ꢀ11ꢀ12ꢀ0.02023ꢁ

2022ꢁ50ꢂꢃ80ꢂꢃꢀꢁꢂꢃꢀꢁꢂꢃꢀOccꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋRevPARꢌꢍꢎꢏꢐꢑꢒꢇꢁꢅꢓꢔꢍꢕꢖꢗꢘꢙ50ꢮꢯRevPARꢬ161.9ꢡꢅ80ꢮꢯꢰTOPꢬ20%ꢱꢚꢐꢛꢜꢝꢀ7ꢞ8ꢟꢠꢅꢀ240ꢡꢢꢣꢙꢚꢤꢛꢍ12ꢠꢅꢥ105.5ꢡꢙꢥ313.9ꢡꢭ2023ꢈꢉꢊꢋꢦꢧRevPARꢥ169.0ꢡꢅ2022ꢇꢥ104.3ꢡꢅꢨꢩꢪꢫ62%ꢬꢭꢀ

ꢁ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇꢀꢁADRꢂꢃꢄꢅꢆOcc80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%1ꢀ2ꢀ3ꢀ4ꢀ5ꢀ6ꢀ7ꢀ8ꢀ9ꢀ10ꢀ11ꢀ12ꢀ0-100ꢁ100-200ꢁ200-300ꢁ300-500ꢁ500-800ꢁ800-1200ꢁꢂ1200ꢁꢀꢁꢂꢃꢀADRꢁꢂꢃ100-200ꢄꢅꢆꢇꢈꢃꢉꢊOccꢋꢌꢃꢍ63.3%ꢃꢎꢏꢐ200-300ꢄꢑ0-100ꢄꢅꢃꢊꢒ58%ꢓꢔꢕꢀꢖꢗꢁꢂꢃꢋꢌꢘꢙꢚꢛꢜꢒ7ꢝ8ꢖꢗꢃꢊꢒ63%ꢓꢔꢕꢞꢟꢠꢡꢐꢃꢢꢣADRꢆꢤꢌꢃOccꢥꢦꢧꢨꢩꢀ

ꢁ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇꢀꢁADRꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢅꢆꢇꢈ4.1%3.8%15.9%22.0%9.3%34.2%18.1%11.0%28.5%20.2%32.7%ꢀꢁ2ꢂꢁ3ꢂꢁ4ꢂꢁꢃꢄꢅ0-100ꢆ

100-200ꢆ

200-300ꢆ

300-500ꢆ

500-800ꢆ

800-1200ꢆ

ꢇ1200ꢆꢀꢁꢂꢃꢆꢇꢒꢓꢐꢑ7%ꢔꢕꢖꢀꢁꢂꢃ100ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢊꢋꢐꢑ4%ꢌ300-800ꢀꢄꢅꢗꢘꢙꢚꢛꢜꢝꢊꢋꢌꢍꢎꢏꢊꢋꢐ8%ꢌ2ꢞꢘꢟ4ꢞꢘꢠꢁꢡꢃꢙꢚꢢꢒꢣꢤ4%ꢌꢥꢦꢧꢨꢩꢪꢃꢛꢫꢬꢭꢮꢯꢖꢀ

ꢁ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇ2022-2023ꢀꢁꢂꢃꢄOccꢅꢆ2022-2023ꢀꢁꢂꢃꢄADRꢅꢆ80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%700.0600.0500.0400.0300.0200.0100.00.070.9%71.3%626.3ꢃ630.2ꢃ619.6ꢃ67.9%599.6ꢃ65.1%64.6%580.9ꢃ572.2ꢃ576.0573.3567.0547.4553.355.9%31.4%496.2ꢃ511.4443.144.8%26.9%44.0%42.3%41.1%38.9%36.3%ꢀ1ꢁꢀ2ꢁꢀ3ꢁꢀ4ꢁꢀ5ꢁꢀ6ꢁꢀ7ꢁꢀ1ꢁꢀ2ꢁꢀ3ꢁꢀ4ꢁꢀ5ꢁꢀ6ꢁꢀ7ꢁ2023ꢂ2022ꢂ2023ꢂ

2022ꢂꢀꢁꢂꢃꢘꢙꢚꢛꢜꢝꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅOccꢆꢇꢈꢉꢊꢋꢌꢍꢎꢁꢏꢅꢐꢑ25%ꢊꢒꢓꢔꢕꢖ

ꢗꢀꢁꢂꢃꢄꢅꢘADRꢋꢌꢞꢎꢁꢟꢠꢡꢢꢊꢣꢐꢡꢤꢝꢀ

ꢁ

ꢂ

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ꢎ

ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇ2022-2023ꢀꢁꢂꢃꢄOccꢅꢆ2022-2023ꢀꢁꢂꢃꢄADRꢅꢆ90.0%80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%700.078.8%76.3%595.5584.472.3%50.4%600.0500.0400.0300.0200.0100.00.0548.259.7%43.1%467.653.9%50.4%404.3398.2373.4348.841.6%31.0%301.3233.5ꢀ1ꢁꢀ2ꢁꢀ3ꢁꢀ4ꢁꢀ5ꢁꢀ1ꢁꢀ2ꢁꢀ3ꢁꢀ4ꢁꢀ5ꢁ2023ꢂ2022ꢂ2023ꢂ

2022ꢂꢀꢁꢂꢃꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅꢆꢇꢈꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢁ20%ꢒꢂꢃꢄꢅꢈADRꢓꢔꢕꢖꢗꢘꢌꢍꢎꢙꢑꢁꢚꢅꢏꢛ150ꢜꢝꢞꢒꢀ

ꢁ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇ2022-2023ꢀꢁꢂꢃꢄOccꢅꢆ2022-2023ꢀꢁꢂꢃꢄADRꢅꢆ90.0%80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%600.0500.077.5%

78.0%527.4531.4512.474.2%505.471.7%48.8%503.9493.1479.8470.8449.264.6%434.1399.955.9%44.3%400.0300.0200.0100.00.050.5%26.6%356.547.6%339.444.5%39.3%38.2%261.2256.232.5%ꢀ1ꢁ

ꢀ2ꢁ

ꢀ3ꢁ

ꢀ4ꢁ

ꢀ5ꢁ

ꢀ6ꢁ

ꢀ7ꢁ

ꢀ8ꢁꢀ1ꢁ

ꢀ2ꢁ

ꢀ3ꢁ

ꢀ4ꢁ

ꢀ5ꢁ

ꢀ6ꢁ

ꢀ7ꢁ

ꢀ8ꢁ2023ꢂ

2022ꢂ2023ꢂ2022ꢂꢀꢁꢂꢃꢖꢗꢌꢘꢙꢚꢛꢜꢝꢞꢟꢠꢡꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢃꢄ23%ꢌ告ꢔꢕꢒꢂꢃꢀꢁꢂꢃADRꢢꢑꢒꢣꢤꢥꢦꢧꢨꢌꢎꢩꢪ430ꢫꢬꢭꢡꢀ

ꢁ

ꢂ

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ꢅ

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ꢈ

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ꢎ

ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢀꢁꢂꢃꢄꢁꢂꢃꢈꢉ3.1%

1.5%3.5%10.5%8.3%11.4%20.3%11.9%13.1%11.1%12.8%19.1%0-50ꢀ25.3%11.6%17.2%19.3%0-50ꢀ51-100ꢀ

101-150ꢀ

151-200ꢀ51-100ꢀ

101-150ꢀ

151-200ꢀ201-300ꢀ

301-500ꢀ

501-800ꢀ

>800ꢀ201-300ꢀ

301-500ꢀ

501-800ꢀ

>800ꢀꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍ50-100ꢎꢆꢏꢐꢈꢑꢒꢓ25.3%ꢔꢊꢋꢌꢕꢖꢄꢗꢆꢇꢈꢉꢊꢋꢌꢍ201-300ꢎꢆꢏꢐꢈꢑꢘꢇ19.3%ꢔꢙꢊꢋꢌꢕꢖꢚꢛꢆꢈꢇꢉꢊꢋꢌꢍ301-500ꢎꢆꢏꢐꢈꢑꢒꢓ19.1%ꢈꢂꢃꢑꢘꢇ8.3%ꢔꢜꢚꢛꢝ愿ꢞꢟꢠꢈꢏꢐꢡꢢꢆꢙꢊꢋꢌꢣꢤꢥꢦꢧꢨꢈ51-200ꢎꢩ500ꢎꢪꢫꢈꢬ5ꢝꢭꢮꢈꢨꢑꢘꢓ10%ꢯꢰꢱꢀ

ꢁ

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ꢌ

ꢍ

ꢎ

ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇꢀꢁꢂꢃꢄOccꢅꢆꢀꢁꢂꢃꢄ

ADRꢅꢆ74.7%80.0%70.0%60.0%50.0%40.0%30.0%20.0%10.0%0.0%800.0700.0600.0500.0400.0300.0200.0100.00.0737.4ꢀ71.0%63.7%

64.1%57.8%53.0%45.9%431.9ꢀ37.2%344.9ꢀ273.6ꢀ

274.9ꢀ249.7ꢀ230.2ꢀ186.6ꢀꢀꢁꢂꢃꢕꢖꢗꢀꢁꢂꢃꢞꢟꢠꢗꢀꢁOccꢂꢃꢄꢅꢆꢇꢈꢉꢁꢆꢊꢋꢌꢍꢎꢏꢐꢑꢒꢈꢉꢁꢓꢔ15%告ꢀꢁꢏADRꢐꢑꢘꢉꢁꢙꢚꢛꢏꢆꢊꢋꢜꢌꢍꢎꢒꢙꢉꢁꢏꢍꢝꢀ

ꢁ

ꢂ

ꢃ

ꢄ

ꢅ

ꢆ

ꢇ

ꢈ

ꢉ

ꢊ

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ꢌ

ꢍ

ꢎ

ꢏPart032023住宿业消费者⾏为数据2023ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢀꢁꢂꢃꢄꢅꢆꢇꢍꢎꢊꢋꢌ9.1%10.0%16.3%9.3%26.8%11.3%7.6%18.2%10.7%12.2%20.2%16.7%16.7%14.8%00ꢀ

95ꢀ

90ꢀ

85ꢀ

80ꢀ

70ꢀ

60ꢀꢁꢂꢃ00ꢀ

95ꢀ

90ꢀ

85ꢀ

80ꢀ

70ꢀ

60ꢀꢁꢂꢃꢀꢁꢂꢃꢀꢁꢂꢃ00ꢀꢁꢂꢃꢄꢅꢆꢇ95ꢀꢈꢉꢊ5%ꢋꢌꢇ60ꢀꢍꢎꢏꢐꢑꢁꢂꢡꢢ00ꢀꢣ95ꢀꢜꢐꢤꢥꢦꢧꢨꢩꢪꢇ告ꢫꢙ00ꢀꢤꢐꢬꢏꢒꢓꢔꢇꢕꢖꢊ5%ꢋꢌꢇꢗꢘꢙꢚꢛꢜꢑꢁꢂꢃꢄꢝꢞꢆꢟꢠꢥꢦꢭꢮꢯꢰꢞꢱꢏꢒꢊꢇꢗꢘꢙꢚꢛꢜꢐꢥꢦꢧꢨꢩꢖꢠꢀ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢀꢋꢌꢍꢄꢅꢆꢎꢏꢐꢑꢒꢊ5.0%4.4%4.3%4.5%4.0%3.5%3.0%2.5%2.0%1.5%1.0%0.5%0.0%3.9%3.7%3.6%

3.6%2.7%45.6%54.4%2.0%1.8%1.6%ꢀꢁꢂꢃ

ꢄꢅ

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ꢈꢉ

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ꢋꢌꢍꢎꢏꢅ

ꢐꢑ

ꢒꢓꢀꢁꢂꢃꢀꢁꢂꢃꢀꢁꢂꢃ务ꢄꢅꢆꢇꢈꢉꢊꢋꢄꢌꢍꢎꢀꢂꢃꢏꢐꢑꢒꢀꢓꢔꢕꢖ

ꢗꢘꢙꢚꢛꢜꢝꢞꢟꢊꢠꢄꢆꢇꢡꢟꢊꢠꢢꢣꢤꢠꢥꢦꢧꢨꢩꢪꢊꢠꢫꢆꢇꢡꢬꢭꢮꢯꢘꢰꢱꢇꢡꢲꢳꢨꢴꢵꢶꢷꢸꢹꢺꢐꢓꢀ

ꢁ

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ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢀꢁꢂꢃꢄꢅꢆꢇꢄꢈꢉꢊꢀꢁꢂꢃꢄꢅꢆꢇꢄꢈꢋꢌ120.0100.080

.060

.040

.020

.00.0120.0100.080

.060

.040

.020

.00.0100.0ꢀ100.0ꢀ97.1ꢀ95.6ꢀ84.0ꢀ72.0ꢀ62.9ꢀ59.2ꢀ56.9ꢀ55.1ꢀ51.2ꢀ49.4ꢀ48.9ꢀ44.2ꢀꢐ40.5ꢀ38.1ꢀ36.6ꢀ27.3ꢀ25.1ꢀ16.5ꢀꢁꢂ

ꢃꢄ

ꢅꢆ

ꢇꢈ

ꢉꢊ

ꢋꢌ

ꢍꢎꢏꢑꢒ

ꢓꢆꢓꢔꢕꢖꢗꢕꢈꢗꢕꢘꢙꢕꢚꢌꢕꢛꢜꢕꢇꢈꢝꢏ

ꢐꢝꢑꢒꢝꢞꢑꢕꢀꢁꢂꢃꢜ

ꢝꢞꢟꢠꢡꢢꢀꢁꢂꢃꢒꢪꢈꢍꢶꢷꢢꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔ

ꢕꢖꢗꢘꢙꢚꢛꢉꢄꢣꢍꢤꢥꢦꢧꢨꢩꢪꢈꢫꢬꢭꢮꢗꢯꢰꢋꢱꢲꢍꢳꢘꢗꢆꢴꢵꢀ

ꢁ

ꢂ

ꢃ

ꢄ

ꢅ

ꢆ

ꢇ

ꢈ

ꢉ

ꢊ

ꢋ

ꢌ

ꢍ

ꢎ

ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢏꢀꢁꢂꢃꢄꢅꢆꢐꢑꢉꢊꢋꢌꢍꢎꢏ13.2%20.0%14.0%12.0%10.0%8.0%18.2%12.2%18.0%11.1%16.0%14.0%7.8%12.0%7.5%10.2%9.9%9.7%10.0%5.8%6.0%7.0%8.0%6.7%4.7%4.0%5.3%3.8%6.0%4.0%3.0%3.2%

3.1%3.0%4.0%2.0%2.0%0.0%0.0%ꢀꢁꢂꢃꢀꢁꢂꢃꣃꢜ꣄ꢌꣅꢉ꣆꣇ꢦꢧ

꣉ꢨꢇ告ꢦꢧꢵ꣊

꣌ꢨꢶꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋ

ꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢖꢗꢇꢘꢙꢊꢪꢷꢸꢹꢇꢀꢁꢂꢃꢄꢅꢆꢇꢍꢎꢺꢻꢼꢬꢭꢡADRꢽꢾꢿꣀꣁꣂꢚꢛꢜꢟꢠꢡ

ꢇꢢꢣ

ꢥꢦꢧꢨꢩꢇꢪꢫ

ꢥꢬꢭꢡ

ꢯ⼜ꢰꢱꢲꢳ

ꢴꢁꢂꢃꢄꢅꢵꢶꢀ

ꢁ

ꢂ

ꢃ

ꢄ

ꢅ

ꢆ

ꢇ

ꢈ

ꢉ

ꢊ

ꢋ

ꢌ

ꢍ

ꢎ

ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢀꢁꢂꢃꢄꢅꢆꢇꢀꢁꢈꢉꢅꢆꢊꢋꢇꢌꢍꢀꢁꢎꢏꢐꢇ1.6%2.3%1.3%4.9%9.7%13.8%4.3%7.0%13.1%8.1%13.5%56.8%77.4%86.2%ꢀꢁꢂ

ꢃ1ꢄ

ꢃ2ꢄ

ꢃ3ꢄ

ꢃ4ꢄ

ꢃ5ꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢊꢏꢐ1ꢍꢒꢊ1ꢓ

ꢔꢕꢖꢏꢐ2~3ꢍ

ꢏꢐ4~7ꢍ

ꢏꢐꢑ7ꢍꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅꢆ2ꢇꢈꢆ3ꢇꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢊꢋꢕꢂꢖꢗꢘꢙꢚꢌꢛꢅꢜꢝꢈꢞꢟꢚꢌꢉꢌꢍꢠꢡꢛ10%ꢢꢣꢅꢘꢙꢤ7ꢟꢚꢌꢐꢑꢛ4%ꢒꢕꢂꢎ13.8%ꢉꢊꢋꢥꢦꢛꢧꢨꢅꢄꢁꢂꢠꢡꢛꢩ4%ꢪꢫꢀ

ꢁ

ꢂ

ꢃ

ꢄ

ꢅ

ꢆ

ꢇ

ꢈ

ꢉ

ꢊ

ꢋ

ꢌ

ꢍ

ꢎ

ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢀꢁꢂꢃꢄꢅꢆꢌꢍꢉꢊꢋ1.1%

0.7%2.2%1.0%0.6%1.6%2.7%0.3%3.7%5.1%9.1%10.2%33.7%33.5%21.9%15.7%26.8%30.1%ꢀꢁꢂꢃꢄꢅꢆꢄꢇꢈꢉꢊꢋꢌꢀꢁꢂꢃꢄꢅꢆꢄꢇꢈꢉꢊꢋꢌꢍꢎꢄꢏꢐꢑꢒꢓꢋꢌ

ꢔꢕOTAꢍꢎꢄꢏꢐꢑꢒꢓꢋꢌ

ꢔꢕOTAꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢁꢂꢏꢐꢑꢒꢓ10%ꢔꢕꢇꢖꢗꢘ26.8%ꢙ

ꢚꢛꢜꢓꢌꢍꢝꢞꢇꢚꢟꢠꢡꢢꢏꢐꢣꢤꢥꢦꢧꢨꢀꢁꢂꢩꢪꢆꢇꢫꢘꢬꢭꢖꢗꢌꢍADRꢮꢯꢇꢰꢱꢮꢲꢇꢳꢴꢵꢶꢡꢢꢷꢸꢹOTAꢺꢚꢟꢠꢡꢢADRꢣꢮꢯꢻꢀ

ꢁ

ꢂ

ꢃ

ꢄ

ꢅ

ꢆ

ꢇ

ꢈ

ꢉ

ꢊ

ꢋ

ꢌ

ꢍ

ꢎ

ꢏ2023ꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢊꢋꢌꢍꢎꢀꢁꢂꢃꢄꢅꢆꢇꢈꢉꢏꢐꢌꢍꢎ2.4%0.6%1.3%

0.2%3.5%4.4%91.5%96.0%ꢀꢁ

ꢂꢃꢄ

ꢅꢆ

ꢇꢈꢉꢀꢁ

ꢂꢃꢄ

ꢅꢆ

ꢇꢈꢉꢀꢁꢂꢃꢀꢁꢂꢃꢄꢅꢆꢇꢈ务ꢉꢊꢋꢌꢍꢎꢏꢐꢑꢒꢓꢔꢕꢃꢄꢖꢗꢘꢙꢚꢛꢙꢜꢝꢞꢙꢟꢁꢂꢠꢡ务ꢚꢛꢢꢣꢜꢝꢞꢤꢥꢦꢉꢡꢧꢨꢩꢪꢫꢬꢭꢜꢝꢞꢃꢄꢮꢪꢯꢰ