超店有数-家电行业：2023年TikTok家电市场洞察报告

TikTokHouseholdApplianceMarketInsightsReport生活家电市场份额在增长从市场份额占比波动看，第二季度厨房家电类目销售额占比厨房家电生活家电大家电商用电器榨汁机、破壁机&豆浆机大家电零部件压力锅、电饭锅吸尘器及扫地机器人炸锅榨汁机、破壁机&豆浆机大家电零部件压力锅、电饭锅吸尘器及扫地机器人炸锅生活家电零部件销售额占比分布较为分散从波动值上看，电风扇类目在6月销售额占比大幅增长，季电风扇/榨汁机&豆浆机/电视等类目存在长期机会，市场份额稳固生活家电零部件吸尘器及扫地机器人挂烫机炸锅压力锅、电饭锅多功能锅、电火锅及电热锅搅拌机小众厨房电器大家电零部件空调灶台冰箱7.06%7.76%16.33%18.62%21.12%29.11%9.19%5.81%15.93%14.12%19.77%35.19%7.06%7.76%16.33%18.62%21.12%29.11%9.19%5.81%15.93%14.12%19.77%35.19%售渠道，此时tiktok的存在为众多白牌商家提供从0到1的机商品名：BLENDERCHOPPERSTAINLESSTVPenerimaSiaranDigitalReceiverFullStainlessBlenderDagingPenggiling商品名：AdvanceSTP-A01SetTopBoxSTBDigitalDVBFullHDReceiverTVdínhVânĐá,Bảohành6Tháng1dổi1 PhunSươngTạoẨmTrụTPhunSươngTạoÂmTrongPhòngĐiều商品名：MáyXayOsakaxaysinhtố,xay มกมก้้สีได้)ามินิือ商品名：ไม่้้้อไฟฟ้าเอน์้อไฟฟ้าทอุ๋้มนึ่งอูงาื่่ออูงา้ืูุ่่ืูุ่่ััติเครืูุ่่์้้กสีได้)้่้์ืElectricPot/MiniRiceCookerWithSteamerFryingPanElectricCooker商品名：[NEW]WEYON-FH268Pelbagaifungsi3dalam1PembersihVakumTanpaKordPembersihVakumKuasaRumah/Kereta商品名：REDCHERRYxSwissThomasCordlessVacuumCleanerPortablewithMopPadRechargeableWirelessTanpa商品名：KitchenDishTowelKainDapurRagNon-stickOilDouble-layerDishWashingClothKitchenCleaningWipesTikTok电商越南家电类目123456ValiTrang789klairsvietnamTikTok电商印尼家电类目12345Glafidsya6Angelfashion7Eatsambel8skintific.indonesia9TikTok生意赚钱就用超店有数选爆品挑达人查竞对查竞对找素材