《高级商务英语听说》教学大纲

对外经济贸易大学英语学院

本科生“高级商务英语听说”教学大纲

SyllabusfortheCourseof

AdvancedBusinessEnglishListeningandSpeaking

UndergraduateProgram

SpringSemester,2013

Prof.NatashaJiangChun江春

AssociateProfessorofBusinessEnglishDepartment

SchoolofInternationalStudies(SIS)

UniversityofInternationalBusiness&Economics(UIBE)

Contactmethods：64494260(O)726452896@

OfficeHour：Onceaweek,Wednesdayafternoon1:00〜3:00pm

Office:1333,1425ChengxinBuilding

CourseNumber：ENG162-0〜15

CourseType：CompulsoryforEnglishmajor;selectivefornon-Englishmajor

StudentsCovered：sophomorejuniorandseniorundergraduatestudents

Credits：3credits

TeacherNames：刘丽、唐健、单凌云、张红、徐凡、冯捷蕴、熊莉萍、张静等

TeachingMethodology：listening,videowatch,varietiesoflisteningcomprehension

exercises(dictation,fill-inblanks,T&F,matching,Q&A,tablecompletionetc),

varietiesoforalactivities(mimic,discussion,debate,pairandgroupwork,role-play,

dramaetc.)

Textbook

江春主编，高级商务英语听说(第二版)，AdvancedBusinessEnglish―Listening

andSpeakingCourse,2010年10月对外经济贸易出版社

CourseGrading

Dailyclassroomattendanceandbehavior(20%)

(Teacherswillgivestudentsquizzesinclassonceoreveryotherweektoaccountfor

this20%)

Mid-termteamoralpresentation(30%).Topicsaretobechosenfromtextbook.

Finalin-classclose-booklisteningexam(50%)

CourseDescription

AdvancedListeningandSpeakinginBusinessEnglishcourseisaselectivelanguage

courseopentoalltheundergraduates.Conductedinmultimediaclassroomandtaught

inEnglish,itcombinesEnglishlanguageskilltrainingwithbusinessknowledgeof

variousfields.Thecoursecovers18unitsofbusiness-relatedtopicsandfocuseson

helpingstudentsimprovetheiroverallEnglishlisteningandspeakingproficiency.

Studentsshouldgothroughaseriesoftrainingproceduresonthefollowingaspects：

Listeningtobusinessnewsandnewsreports,specialcoverageandinterviews;doing

comprehensionexercisesinclassrelatedtotheirlisteningmaterials;gettingfamiliar

withtherelevantbusinessterminologyandlearningtoexpresstheirideasaccurately

andsmoothlywithbusinessterminologiesandfinallyparticipatinginclassactivities

(conversation,simulation,presentation,teamdiscussion,etc.).Theobjectivesofthe

courseare:1)Toupgradeandreinforcestudents9listeningandspeakingcompetence

throughvarietiesofin-classactivitiessuchasdictation,note-taking,summarizing,

andmimicking.2)Torefreshandlearnthebasicknowledgeoninternationaltrade,

economics,financeandmanagement.3)Toenhancetheirabilitytoacquire

informationofthelatestdevelopmentofbusinessandlearntomakequalityanalysis

andcommentsonthecurrenteconomicaffairsorally.4)Toempowerstudents9

communicativecompetencetomakelogical,criticalandexpressivespeechesand

analysis.

ReferenceBooks

(1)诸葛霖江春2012年9月《外贸英语对话》(第四版)对外经济贸易大学出版社

(2)陈小全著：2005年l“ed.《高级商务英语实况听说》，对外经济贸易大学出版社

(3)欧阳旭东，高春丽，尹少红。2000年9月《最新商务英语实况听力》外文出版社

(4)JeremyComfort,OxfordBusinessEnglishSkills(ChinaEdition)一Effectivetelephoning,

socializing,meeting,negotiatingandpresenting牛津商务英语教程系列牛津大学出版社复旦

大学出版社

(5)LanWood,CatrinLloyd-Jones,andAnneWilliams,2002年PASSCambridgeBEC1,2,3新

编剑桥商务英语(高级)经济科学出版社

⑹LeoJohns,2004年PASSCambridgeBEC3新编剑桥商务英语(高级)邮电出版社

⑺Z.Arodo,R.Bardgett,J.Clemence,K.Dameron.D.L.Smith.2000年5月商务管理听力教

程ManagementEnglishListening清华大学出版社PrenticeHall

(8)王正元，2002年6月.WT0国际商务英语系列教程ASeriesofEnglishCoursesfor

InternationalBusiness(WTO)—经贸英语、金融英语、商务合作英语、商务实用英语、商务管

理英语、旅游休闲英语知识出版社

(9)卜玉坤，2000年8月大学专业英语Subject-relatedEnglish一EnglishforEconomics

andEnglishforManagement外语教学与研究出版社

(10)对外经贸大学英语系教材编写组，2010年1月商务英语入门IntoBusinessWith

English(3,4)对外经济贸易大学出版社

TeachingObjectives

1.Studentsshouldbeabletolearnandusebusinessterminologies一thenewwords

andexpressionsappearedbeforethelisteningmaterialsofPartA,PartB,andPart

C.andturnthesewordsintotheiractivevocabulary.

2.Studentsshouldlistentoavarietyoflisteningmaterialssuchasbusinessnews,

lectures,interviews,talkshows,andreportsandlearntomasterthefivebasic

listeningskills:skimming(gistandmainidea),scanning(specificinformation);

guessingthenewwordsfromthelisteningcontext;infening(listenforimplied

meaninghiddeninthecontext);short-termorworkingmemory.

3.Studentsshouldtakelisteningasbrainstorminginputandideasandlearntouse

theseideastopracticetheirpublicspeakingability,i.e.theyshouldbeabletotalk

abouttherelevantbusinessissuesinfivelevelsofexpressivespeakingmanner:

fluency,accuracy,good-organization,appropriatenessandconfidentdelivery.

4.Throughoutthewholesemesterstudentsshouldimprovetheirshort-termand

long-termmemorybydoingactivelistening:whichmeanstheyshouldconstantly

analyze,predict,induce,deduce,generalizeandsummarizethepassagebydoing

varietyofactivitiessuchasdictationandmemorizationexercises.Itisevidentthat

agoodmemorycanhelpstudentsimprovetheirlisteningcomprehension

performances.

5.Finallystudentsshouldformagoodhabitoffollowingworldbusinessnewsby

watchingorlisteningtoBBC,CNN,ChinaRadioInternationalandmanyother

newsprogramsavailableontheNet.

TeachingSchedule

Week1

第一课全球化趋势

UnitOneGlobalizationTrend

【教学目的和要求】

TeachingObjectives:

1.Inthisunitstudentswilllearnwordsandexpressionsrelatedtoglobalizationtrend

andWTO.

2.Studentswillbeabletodebateorargueeitherinfavorof(tobeaproponent)or

against(tobeanopponent)globalizationorWTO.

【教学时间】

Timeallocation

Thisunitwillneed3classhours,2hoursforlisteningandstudyingthecontentof

thetextandtherestfbrdiscussionanddebate.

【主要内容】

BackgroundReading

WTOAgreestoaNewRoundofTradeTalks

Loose-leafselectivelistening

PartABusinessNews

Exercise1,2

PartBWhoBenefitsfromGlobalization

Exercise1,2

PartCG20LeadersPromiseMeasurestoFightGlobalRecession

Exercise1,2

Actingout

1.Interview:StudentsshouldmimictheinterviewinPartB.OnewillbetheCCTV

hostandtheotherwillbeIMFrepresentative.Askquestionsbelow:

---Whatis"globalization"afterall?

-Butwhyarepeoplesoworriedaboutglobalization?

Ifpoorcountriesdonothavethecorrectpoliciestheycanneitherenjoythemarket

efficiencynorbenefitfromthemarketopportunities,isthatright?

---Canyougivespecificexamplestoillustrateinwhatwaypoorcountrieshavenot

fullybenefitedfromglobalization?

---Howcandevelopingcountriescatchupmorequicklyintheprocessof

globalization?

2.Groupwork:Studentsshouldformintogroupsoffourandmakeapresentationon

oneoftheWTOissues.

一AbriefintroductiononGATTandWTO.

―EightroundoftalksinGATTandWTO.

---ThehistoricaleffortsofChina'saccessionintoWTO.

-OpportunitiesandchallengesbroughtaboutbyChina'sentryintoWTO.

Week2

第二课国际贸易热点问题

Unit2HotIssuesinInternationalTrade

【教学目的和要求】

TeachingObjectives:

1.Inthisunitstudentswilllearnwordsandexpressionsrelatedtointernationaltrade.

2.Studentswillbeabletotalkaboutthehotissuesrelatedtointernationaltradesuch

astradefrictionsandSino-USrelations,tradesurplusanddeficit,tradebarriers,

andtradedisputes.

【教学时间】

Timeallocation

Thisunitwillneed3classhours,2hoursforlisteningandstudyingthecontentof

thetextandtherestfordiscussionandpractice.

【主要内容】

BackgroundReading

WhatisInternationalTrade?

Loose-leafselectivelistening

PartABusinessNews

Exercise1,2

PartBCentralBankGovernoronRMBExchangeRate

Exercise1,2

PartCTheFutureofFairTrade

Exercise1,2

Actingout

1.Mr.HorstKohler,managingdirectoroftheInternationalMonetaryFund(IMF)and

Mr.JohnSnow,treasurysecretaryoftheUnitedStatesraisedtwohotissuesrelated

toChina'sinternationaltradeduringtheirrecentvisitstoChina.Theyimplicitly

expressedtheopinionthatChina'sgovernmentmanipulatedRMBexchangerate

regime,asaresult,accumulatedhugeforeignreserves.Ifyouwerethecentralbank

governor,howwouldyourespondtothisassertion?

2.Dividestudentsintotwolargegroupsandmakeadebateon“Fairtraderatherthan

freetradewillbenefitallthecountriesintheworld”

—Whatisfairtrade?

---Whatisfreetrade?

-Debaterevolvingaroundthebenefitsoffairtradeandfreetrade

一Yourowncriticalopinion

Week3

第三课解读经济

Unit3MakingEconomicSense

【教学目的和要求】

TeachingObjectives

1.Studentswilllearnwordsandexpressionsrelatedtovariouseconomicindicators

andeconomiccrisis.

2.Studentswillbeabletouseeconomicindicatorstotalkabouteconomicsituations

andworldeconomic/financialcrisis.

【教学时间】

Timeallocation

Thisunitwillneed3classhours,2hoursforlisteningandstudyingthecontentof

thetextandtherestfordiscussionandpractice.

【主要内容】

BackgroundReading

Greenspan9sRecord:AnActivistUnafraidtoDepartfromtheRules

Loose-leafselectivelistening

PartABusinessNews

Exercise1,2

PartBBusinessReportsinFaceoftheWorstFinancialCrisis

Exercise1,2

PartCHowtoBeExuberantandRational

Exercise1,2

Actingout

1.Groupwork:Studentsineachgroupshoulddecideononewell-knowneconomist

andmakearesearchonbothhis/hercontributiontotheeconomictheoryandthe

lifestoryorpersonalitytraitsofhim/her.

2.StudentscouldmimicPartB.Collectkeyeconomicindicatorsandeventsrelated

totheworldwideeconomiccrisisignitedbytheUSsub-primemortgagecrisis.

Useeconomicterminologiestoexplainwhatwentseriouslywronginthiscrisis?

Week4

第四课消费者行为

Unit4ConsumerBehavior

【教学目的和要求】

TeachingObjectives:

1.Studentsshouldlearnvocabularyandbasicconceptsrelatedtomarketingand

consumerbehavior.

2.Studentswillbeabletotalkaboutdifferentconsumerbehaviorandmarketing

practices.

【教学时间】

Timeallocation

Thisunitwillneed3classhours,2hoursforlisteningandstudyingthecontentof

thetextandtherestfordiscussionandpractice.

【主要内容】

BackgroundReading

WhatisConsumerBehavior?

Loose-leafselectivelistening

PartABusinessNews

Exercise1,2

PartBGlobalSlumpCastsaPalloverConsumers

Exercise1,2

PartCLifestyleChange-FitnessandHealth

Exercise1,2

Actingout

1.Discussion:FollowingPartC"LifestyleChange-FitnessandHealth”，makea

studyonthechangesoftheChinesepeople'svaluesandattitudestowardlifein

thepastdecadeandthenconductagroupdiscussiononhowthesechangeshave

affectedpeople'sconsumptionpatterns.

2.Debate:Facedwithhecticlifeandheavypressuremanypeopleignoretheirhealth

forwealth.Pleasedebate:Healthorwealth,whichismoreimportant?

Week5

第五课品牌资产和全球品牌

Unit5BrandEquityandGlobalBrands

【教学目的和要求】

TeachingObjectives:

1.Studentswilllearnwordsandexpressionsrelatedtobranding.

2.Studentswillbeabletotalkaboutthehistoricaldevelopmentandthecurrent

situationofglobalbrands.

【教学时间】

Timeallocation

Thisunitwillneed3classhours,2hoursforlisteningandstudyingthecontentof

thetextandtherestfordiscussionandpractice.

【主要内容】

BackgroundReading

BrandEquity

Loose-leafselectivelistening

PartABusinessNews

Exercise1,2

PartBWal-MartLearnsaBrandingLesson

Exercise1,2

PartCZTESilentMode

Exercise1,2

Actingout

1.Pairwork:Askstudentstoformintopairs,anddebateononeofthefollowing

topics,oneisagainstitandtheotherisinfavorofit.

1)Marketingmanagementisaboutbrandmanagement.

2)Chineselocalconsumerspreferforeign-brandedproductstodomesticones.

3)AtrueriseofChinamustbeaccompaniedbytheemergenceofmany

world-leadingbrandnamesofChina.

2.Groupwork:Askstudentstoformintogroupstomakeapresentationonthe

historicaldevelopmentandprogressofoneoftheworld-leadingbrandnamessuch

asCocaCola,P&G,Sony,andStarbuck.

Week6

第六课广告诉求一形象和性格

【教学目的和要求】

TeachingObjectives:

1.Studentswilllearnwordsandexpressionsrelatedtoadvertising.

2.Studentswillbeabletodiscussdifferenttypesofadvertisingappealsandthe

importanceofimageandpersonalitytoaproduct.

【教学时间】

Timeallocation

Thisunitwillneed3classhours,2hoursforlisteningandstudyingthecontentof

thetextandtherestfordiscussionandpractice.

【主要内容】

BackgroundReading

WhatisAdvertising?

Loose-leafselectivelistening

PartABusinessNews

Exercise1,2

PartBWhatShouldYouSpendonAdvertising

Exercise1,2

PartCAdvertisingTechniquesintheMovie"SpiderMan”

Exercise1,2

Actingout

1.PairWork:Askstudentstodiscussthefollowingtopicsrelatedtoadvertising.

■—Inwhatwayisyourshoppingbehavioraffectedbytheadvertisementyousee?

---Canyoudescribeoneofyourfavoritefeel-goodadsonprint,broadcastorTV?

Whatmediaformdoyousuggestyourbosstoputtheadsofyourcompany?

--Everyonehashisorherownopiniononwhatmakesadvertisementseffectiveor

ineffective.Whatisyouropiniononthisissue?

2.Groupwork:Askstudentstoformintogroupsof4andmakeabriefpresentation

onhowtodesignaTVcommercialforanewlylaunchedelectriccarbyVW.Think

aboutyour

-Targetcustomers

-Graphic/visualsettingandmusic

---Advertisingappeal

—Copyandmessage

Week7

第七课管理大师

【教学目的和要求】

TeachingObjectives:

1.Studentswilllearndifferentmanagementapproaches.

2.Studentswillbeabletotalkaboutthekeyqualitiesandpersonalitiesofgreat

leaders.

【教学时间】

Timeallocation

Thisunitwillneed3classhours,2hoursforlisteningandstudyingthecontentof

thetextandtherestfordiscussionandpractice.

【主要内容】

BackgroundReading

JackWelch

Loose-leafselectivelistening

PartABusinessNews

Exercise1,2

PartBTwoGreatCorporateLeadersofthe20thCentury-JackWelchand

Ballmer

Exercise1,2

PartCManagementGurusSayJudgmentIstheDNAofLeadership

Exercise1,2

Actingout

1.Researchwork:TrytofindoutfromInternetoneortwogreatleadersofChinese

companiessuchasMaYunofAorRenZhengfeiofHuawei

Telecommunicationsandcommentonthekeyqualitiesfortheirsuccess.

2.Interviews:

---SupposeyouareinterviewingthebookwriterofHowJackWelchRunsGE,by

JohnA.Byrne.PleaserefertothebackgroundreadingandPartBandaskJohn

Byrneatleast5questionsrelatedtoJackWelch.

--SupposeyouareinterviewingthebookwriterofJudgment:HowWinningLeaders

MakeGreatCallsbyTichyandBennis.PleaserefertoPartCandaskTichyand

Bennisatleast5questionsrelatedto“goodorbadjudgmentcalls”.

Week8

第八课激励员工

Unit8MotivatingEmployees

【教学目的和要求】

TeachingObjectives:

1.Studentswilllearnmotivationalprocessandunderstandrewardasamotivator.

2.Studentswillbeabletoarguefororagainst"money“asnumberonemotivator”

anddiscussmotivationaltechniquesandthedifficultiestoputthemintopractice.

【教学时间】

Timeallocation

Thisunitwillneed3classhours,2hoursforlisteningandstudyingthecontentof

thetextandtherestfordiscussionandpractice.

【主要内容】

BackgroundReading

TheMotivationalProcess

Loose-leafselectivelistening

PartABusinessNews

Exercise1,2

PartBDoesMoneyMotivate?

Exercise1,2

PartCMeetingtheCompany'sMotivationalChallenge

Exercise1,2

Actingout

1.Debate:Conductadebateon"moneyasmotivator”.Onesidesupportsthe

statement“Moneymotivates;"theothersideholdsthatnon-monetaryfactorsare

moreimportantinmotivatingemployees.

2.Interview:Holdinterviewswithatleastfivestudentsintheclassroomandaskthem

toprioritizethe8motivationaltechniqueslistedbyLarryGillaccordingtotheir

relativeimportanceandexplainthereasonsfbrtheirchoice.Reporttheresultsbackto

yourclassmates.

Week9

第九课招聘和业绩评估

Unit9RecruitmentandPerformanceAppraisal

【教学目的和要求】

TeachingObjectives:

1.Studentswilllearnwordsandexpressionsrelatedtohumanresourcesmanagement,such

asrecruiting,employeeappraisalandthefunctionofjobhunters.

2.Studentswillbeabletolearntoactefficientlyinjobinterviewandunderstandthe

effectivewayinperformanceevaluation.

【教学时间】

Timeallocation

Thisunitwillneed3classhours,2hoursforlisteningandstudyingthecontentof

thetextandtherestfordiscussionandpractice.

【主要内容】

BackgroundReading

AStory

Loose-leafselectivelistening

PartABusinessNews

Exercise1,2

PartBAJobInterviewNeedNotBeaBattleofWills

Exercise1,2

PartCEffectivePerformanceAppraisal:TipsfromtheMSPB

Exercise1,2

Actingout

1.Simulation:AskstudentstomimictheinterviewinPartB.OnewillbetheHR

managerandtheotherwillbethecandidateforaninterview.Askquestionsbelow:

---Whatarethepossiblestepsforacandidateinpreparingajobinterview?

---Howtoproperlydressyourselfforajobinterview?

---Howtoestablishaneffectivecommunicationbetweenyouandtheinterviewer

duringaninterview?

---Doesacandidateneedtodemonstratecertainpersonalandprofessionalqualities

duringaninterview?

-Whatshouldacandidatesaytoendaconversation?

-Whatarethosequestionsthatacandidateshouldtrytoavoidatajobinterview?

Week10

第十课金融世界

Unit10FinancialWorld

【教学目的和要求】

TeachingObjectives:

1.Studentswilllearnwordsandexpressionsrelatedtofinancialworld.

2.Studentswillbeabletotalkabouttheirunderstandingsofthefinancialworld.

【教学时间】

Timeallocation

Thisunitwillneed3classhours,2hoursforlisteningandstudyingthecontentof

thetextandtherestfbrdiscussionandpractice.

【主要内容】

BackgroundReading

CreditandCredibility

Loose-leafselectivelistening

PartABusinessNews

Exercise1,2

PartBWhatCausedFinancialCrisis

Exercise1,2

PartCChinaGoldRushHidesDifferentStrategies

Exercise1,2

Actingout

1.Simulation:Supposeyouwereachiefeconomistinasecurityorinvestment

company,youwereinvitedbyCCTV9EconomicForumtotalkabouttheensuing

dramaofthepresentworldeconomiccrisisandtheirdeepreasonsbehind.Prepare

sometheoreticalreasonsthatyoubelievewillcauseeconomiccrisisandreasons

inparticularforthisfinancialcrisis.YoucancomparethisonewiththeGreat

Depressionof1929.

2.Researchwork:Asastudentmajoredinfinance,youhavedonesomeresearchon

Chinesebanksandbankingsystem,whatproblemshaveyouidentifiedandwhat

suggestionscanyougive?

Week11

第十一课理性投资

Unit11MakingInvestmentRationally

【教学目的和要求】

TeachingObjectives:

1.Studentswilllearnwordsandexpressionsrelatedtoinvestment;

2.Studentswillbeabletodiscusstheadvantagesanddisadvantagesofvarious

investmenttools.

【教学时间】

Timeallocation

Thisunitwillneed3classhours,2hoursforlisteningandstudyingthecontentof

thetextandtherestfordiscussionandpractice.

【主要内容】

BackgroundReading

NewYorkStockExchange

Loose-leafselectivelistening

PartABusinessNews

Exercise1,2

PartBTheCommoditiesGusher

Exercise1,2

PartCEdwardLampert-OneoftheExtraordinaryInvestorsofOurAge

Exercise1,2

Actingout

1.Researchwork:Studentswilldoaresearchon:1)thebasiclistingrequirementsin

NYSEorChina'sShanghaiStockExchange.2)themajordifferencesbetween

NYSEandNASDAQandreporttothewholeclass.

2.ClassDiscussion:DoyouordoyourparentinvestinChina'sstockmarket?What

strategiesdoyouuse(Doyouinvestbyyourselfordoyoubuymutualfund?Do

youdovalueinvestment-holdthestockforalongtimeordoyoulookfor

short-termprofit?)Whataretheperformancessofar?HowdoyoulookatChinese

stockmarketanditsfuturedevelopment?

Week12

第十二课商业法律前沿动态

Unit12OntheBusinessLegalFront

【教学目的和要求】

TeachingObjectives:

1.Studentswilllearnwordsandexpressionsrelatedtobusinesslaw.

2.Studentswillbeabletotalkaboutissuesrelatedtobusinesslaws.

【教学时间】

Timeallocation

Thisunitwillneed3classhours,2hoursforlisteningandstudyingthecontentof

thetextandtherestfordiscussionandpractice.

【主要内容】

BackgroundReading

EmployeesReadyforClass-actionLawsuitagainstEA

Loose-leafselectivelistening

PartABusinessNews

Exercise1,2

PartBSarbanes-OxleyOutlays

Exercise1,2

PartCLegalTacticsforHostileMergers

Exercise1,2

Actingout

1.Researchwork:Studentsshouldsearchforsomeclassactionsuits(集体诉讼案),

whichinvolvedlitigationanddamagerulingfromthecourtandreportthemtothe

class.

2.AskstudentstodiscussthedifferencesbetweenChinesecompanies9lawsuitsand

westerncompanies9lawsuits.

Week13

第十三课有效沟通一语言文化

Unit13EffectiveCommunication—LanguageandCulture

【教学目的和要求】

TeachingObjectives:

1.Studentswillbeabletoillustratethecloserelationshipbetweenlanguageand

culture.

2.Studentswilllearnhowtoincreaseculturalawarenessinlanguagelearningand

interculturalcommunication..

【教学时间】

Timeallocation

Thisunitwillneed3classhours,2hoursforlisteningandstudyingthecontentof

thetextandtherestfordiscussionandpractice.

【主要内容】

BackgroundReading

TheRelationshipbetweenLanguageandCulture

Loose-leafselectivelistening

PartABusinessNews

Exercise1,2

PartBWhatisCultureLike?

Exercise1,2

PartCCulture-loadedIdioms

Exercise1,2

Actingout

1.Pairwork:Studentsshouldconductaninterview.OnewillbetheCCTVhostand

theotherwillbetheCEOofaSino-U.S.jointventureinChina.

2.Groupwork:Studentsshouldgeneratetheirownlistofculture-loadedidiomsfrom

ChineseorEnglishlanguages.Reflectonwhatmeaningstheyholdofthesewords

andhowtheirmeaningsmightdifferfromthoseheldbypeopleofothercultural

groups.

Week14

第十四课文化差异一礼仪禁忌

Unit14CulturalDifferences-MannersandTaboos

【教学目的和要求】

TeachingObjectives:

1.Studentswillunderstandtheimportanceofappropriateetiquetteandprotocolin

interculturalbusinesscommunication.

2.Studentsleai*ntoidentifyculturaldifferencesininitiatingbusinesscontacts,in

socialentertainmentandgift-givingpractices,etc..

【教学时间】

Timeallocation

Thisunitwillneed3classhours,2hoursforlisteningandstudyingthecontentof

thetextandtherestfordiscussionandpractice.

【主要内容】

BackgroundReading

AppropriateProtocolinInterculturalBusinessCommunication

Loose-leafselectivelistening

PartAInterculturalBusinessMiscommunication

Exercise1,2

PartBProtocolsofhandshakingandGift-giving

Exercise1,2

PartCHalPsHigh-andLow-ContextOrientation

Exercise1,2

Actingout

1.Researchwork:Pleaseassignonetopicforeachgrouptosearchandthenmakea

reportbacktothewholeclass.

1)Officeprotocol:phone-call,welcomeandfarewell,smoking,dressing.

2)Meetingprotocol:howtoholdsuccessfulmeetings.

3)Gift-givingprotocol:choiceofgiftsindifferentcultures.

4)Greetingprotocol:differentgreetingmannersindifferentcultures.

2.Groupwork:Workingroupsofthreeandanalyzethefollowingcasebyusing

Hall'stheory.Thenrole-playthisscenario.(OneactsasthefemaleChinese

neurologist,oneactsastheCanadiantherapist,andthelastoneactsasthepatient).

AfemaleneurologistfromBeijingwasworkingonaresearchprojectina

Torontohospital.ShesharedasmallofficewithayoungCanadianmalefromalarge

family,wholovedpeanutbutter.Hewassofondofpeanutbutterthathekeptajarin

theoffice.Onedayhecameintotheofficeandexclaimed,“Whotookmypeanut

butter?"(ThiswasnotclearlyencodedeventhoughhisCanadiancultureis

lower-contextthanhigher-context.Hereallymeant,“Whereismypeanutbutter?I

can'tfindit.")ButtheChinesewomanimmediatelyfeltaccused.Afterall,therewere

onlytwoofthemintheoffice.

Shewasdeeplydistressed,butduetoherlearnedculturalbehaviorofnever

showingangerinpublic,shesaidnothing.Laterthatdayshewasworkinginaroom

wheretheCanadian,aphysiotherapist,wastreatingapatientwhosufferedparalysis

ofhislegsandarmsfromamotorcycleaccident.Thetherapistmovedoneofthe

patient'slegsinawaythatcausedhimpain.

“Ouch!”hecried.

“Oh,Ididn'tdothat,^^saidtheCanadian."Itwasthatdoctoroverthere,"andhe

pointedtotheChinesewoman.

“Howcouldshehavedoneitsinceshe'sontheothersideoftheroom?^^the

patientpointedout.

“Ah,shehasthreehands/9thetherapistreplied.

AtthesewordstheChinesedoctorbecameevenmoreupset.Shewasso

disturbedthatshebehavedinawayuncharacteristicofherculture.Shewaiteduntil

thepatienthadgone,andthensaidtothetherapist,"Tmveryupsetbywhatyousaid.”

TheCanadianwastakenaback.uWhathadIsaid?'"'YousaidIhadthreehands/9the

doctorfinallychoked."YouthinkItookthepeanutbutter,^^

Whatwasgoingoninthisexchange?Thetherapistwasmakingajokethat

operatedontwolevelswhenhesaidthedoctorhad"threehands."Hewasn'tserious,

ofcourse,andexpectedthepatienttobeamusedathisfancifulexplanationforhis

pain:thatthedoctorontheothersideoftheroomcouldhavereachedanimaginary

thirdhandouttotouchhim.

TheChinesewomancamefromaculturewherethequestion“Whodidthis?”

meanss