《出海获客与再营销实操指南》

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Mobile

Measurement

Creative

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@ÜlîïŸ@Êã(MAI)

Clicks

Installs

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Bidding&Optimization

Optimizationgoal

Install

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Bidding&Optimization

OptimizationgoalO•

Value

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Bidstrategy

Highestvalue

Spendyourbudgetfullywhîlemaximizingpurchasevalue.See

SetminimumROAS

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Norecentpurchase

Didnotmakeapurchaseinthepast14days

Activeshoppers

Madeapurchaseinthepast60days

Activeusers

Launchedtheappinthepast14days

PersonalizedBasedonpreviouspurchasebehavior

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HighLTV

Hasabalancehigherthan$10,000

Borrower

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Day0

MediaSource

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Cost AverageeCPI

Day1

Day2

Day3

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TikTok_MAI

bytedance

TikTokSPC

Identifyunderperforming

campaigns

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wastingyourbudgetwhileexploringthereasons

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Pausethecampaign

12.52P.

30.05%

TikTok_UA

bytedance

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TikTokAndroid

bytedance

TikTok_iOS

bytedance

Android...VBO

bytedance

45.34%

Android...AEO

bytedance

4ó.2óB

iOS_VBO

bytedonce

revenuecolumn

Android...AEO

bytedonce

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